{"id":26465,"date":"2025-08-11T07:58:39","date_gmt":"2025-08-11T07:58:39","guid":{"rendered":"https:\/\/www.likereply.com\/digitaler-produktpass\/"},"modified":"2025-11-05T16:07:49","modified_gmt":"2025-11-05T16:07:49","slug":"digitaler-produktpass","status":"publish","type":"page","link":"https:\/\/www.likereply.com\/de\/digitaler-produktpass\/","title":{"rendered":"Digitaler Produktpass"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDigitaler Produktpass\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Digitaler Produktpass \u2013 Ihr Neuer Schl\u00fcssel zu Nachhaltigem Markterfolg & Kundenloyalit\u00e4t<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Der digitale Produktpass<\/strong> (DPP) der EU schafft nicht nur Transparenz und Compliance, sondern er\u00f6ffnet auch einen v\u00f6llig neuen digitalen Touchpoint<\/strong> in der Customer Journey. Steigern Sie die Kundeninteraktion, bauen Sie Vertrauen auf und st\u00e4rken Sie die Markenloyalit\u00e4t. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n Kostenlose Beratung vereinbaren<\/span><\/a> <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Was ist der digitale Produktpass (DPP)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Der europ\u00e4ische digitale Produktpass<\/b> ist ein zentraler Bestandteil des EU Green Deal und wird f\u00fcr viele Branchen verpflichtend<\/strong> werden ab 2027<\/b>. \u00dcber Transparenz und Nachhaltigkeit hinaus bietet der DPP einen entscheidenden Marketingvorteil: Er wird zu einem neuen digitalen Touchpoint mit Ihren Kunden \u2013 direkt am physischen Produkt.Er ist relevant f\u00fcr <\/span>B-to-C- und B-to-B-Marken. <\/span><\/p>

Weitere Informationen zu dieser Regulierungsinitiative finden Sie in der offiziellen Quelle: EU digitaler Produktpass \u2013 F\u00f6rderung von Transparenz und Nachhaltigkeit.<\/a>
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Zeitplan der EU verstehen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tEU Digital Product Passport Roadmap<\/title><style>\/* Basic styling for the container and fonts *\/\r\n .dpp-roadmap-container {\r\n font-family: \"Alaska-LightContrast\", sans-serif;\r\n max-width: 1600px;\r\n margin: 2rem auto;\r\n padding: 2rem;\r\n text-align: center;\r\n }\r\n\r\n \/* Timeline specific styles *\/\r\n .timeline-wrapper {\r\n position: relative;\r\n padding: 1rem 0 2rem 0;\r\n }\r\n\r\n .timeline-line {\r\n position: absolute;\r\n left: 50%;\r\n top: 0;\r\n transform: translateX(-50%);\r\n width: 4px;\r\n height: 100%;\r\n background: #0070B7;\r\n border-radius: 2px;\r\n }\r\n\r\n \/* Timeline event styling *\/\r\n .timeline-event {\r\n position: relative;\r\n display: flex;\r\n justify-content: flex-start;\r\n margin-bottom: 1.5rem;\r\n opacity: 0;\r\n animation: fadeInUp 0.6s ease forwards;\r\n }\r\n\r\n .timeline-event:nth-child(odd) {\r\n justify-content: flex-end;\r\n }\r\n\r\n .timeline-event:nth-child(2) { animation-delay: 0.1s; }\r\n .timeline-event:nth-child(3) { animation-delay: 0.2s; }\r\n .timeline-event:nth-child(4) { animation-delay: 0.3s; }\r\n .timeline-event:nth-child(5) { animation-delay: 0.4s; }\r\n .timeline-event:nth-child(6) { animation-delay: 0.5s; }\r\n .timeline-event:nth-child(7) { animation-delay: 0.6s; }\r\n\r\n @keyframes fadeInUp {\r\n from {\r\n opacity: 0;\r\n transform: translateY(30px);\r\n }\r\n to {\r\n opacity: 1;\r\n transform: translateY(0);\r\n }\r\n }\r\n\r\n .event-point {\r\n width: 2rem;\r\n height: 2rem;\r\n background: #0070B7;\r\n border: 4px solid white;\r\n border-radius: 50%;\r\n position: absolute;\r\n top: 0;\r\n left: 50%;\r\n transform: translateX(-50%);\r\n z-index: 10;\r\n box-shadow: 0 4px 15px rgba(0, 112, 183, 0.4);\r\n transition: all 0.3s ease;\r\n }\r\n\r\n .event-point:hover {\r\n transform: translateX(-50%) scale(1.2);\r\n box-shadow: 0 6px 20px rgba(0, 112, 183, 0.6);\r\n }\r\n\r\n .event-box {\r\n background: white;\r\n border-radius: 15px;\r\n padding: 1.5rem;\r\n width: 45%;\r\n text-align: left;\r\n box-shadow: 0 8px 25px rgba(0, 0, 0, 0.15);\r\n transition: all 0.3s ease;\r\n border-left: 5px solid #0070B7;\r\n }\r\n\r\n .event-box:hover {\r\n transform: translateY(-5px);\r\n box-shadow: 0 15px 35px rgba(0, 0, 0, 0.2);\r\n }\r\n\r\n .highlight-box {\r\n background: rgba(0, 112, 183, 0.05);\r\n border-left: 5px solid #00385C;\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n\r\n .highlight-box::before {\r\n content: \"\u2605\";\r\n position: absolute;\r\n top: 1rem;\r\n right: 1rem;\r\n color: #00385C;\r\n font-size: 1.5rem;\r\n opacity: 0.6;\r\n }\r\n\r\n .event-year {\r\n color: #00385C;\r\n font-weight: 600;\r\n font-size: 0.9rem;\r\n margin: 0 0 0.5rem 0;\r\n text-transform: uppercase;\r\n letter-spacing: 1px;\r\n }\r\n\r\n .event-box h4 {\r\n color: #00385C;\r\n font-size: 1.1rem;\r\n margin: 0 0 0.5rem 0;\r\n font-weight: 700;\r\n line-height: 1.3;\r\n }\r\n\r\n .event-box p:last-child {\r\n color: #5a6c7d;\r\n line-height: 1.4;\r\n margin: 0;\r\n font-size: 0.9rem;\r\n }\r\n\r\n \/* Positioning for left and right events *\/\r\n .timeline-event:nth-child(odd) .event-box {\r\n margin-right: calc(50% + 3rem);\r\n }\r\n\r\n .timeline-event:nth-child(even) .event-box {\r\n margin-left: calc(50% + 3rem);\r\n }\r\n\r\n \/* Special styling for key milestones *\/\r\n .foundation-event .event-point {\r\n background: #0070B7;\r\n }\r\n\r\n .foundation-event .event-box {\r\n border-left-color: #0070B7;\r\n }\r\n\r\n .key-milestone .event-point {\r\n background: #00385C;\r\n }\r\n\r\n .key-milestone .event-box {\r\n border-left-color: #00385C;\r\n }\r\n\r\n .expansion-event .event-point {\r\n background: #0070B7;\r\n }\r\n\r\n .expansion-event .event-box {\r\n border-left-color: #0070B7;\r\n }\r\n\r\n \/* Responsive styles for smaller screens *\/\r\n @media (max-width: 768px) {\r\n .dpp-roadmap-container {\r\n margin: 1rem;\r\n padding: 1rem;\r\n }\r\n\r\n .timeline-wrapper {\r\n padding-bottom: 1rem;\r\n }\r\n\r\n .timeline-line {\r\n left: 2rem;\r\n }\r\n\r\n .timeline-event {\r\n justify-content: flex-end;\r\n margin-left: 1rem;\r\n margin-bottom: 1.5rem;\r\n }\r\n\r\n .event-point {\r\n left: 2rem;\r\n width: 1.5rem;\r\n height: 1.5rem;\r\n }\r\n\r\n .timeline-event .event-box,\r\n .timeline-event:nth-child(odd) .event-box,\r\n .timeline-event:nth-child(even) .event-box {\r\n width: calc(100% - 4rem);\r\n margin-left: 0;\r\n margin-right: 0;\r\n padding: 1.5rem;\r\n }\r\n }\r\n <\/style><\/head><body><div class=\"dpp-roadmap-container\"><div class=\"timeline-wrapper\"><div class=\"timeline-line\"><\/div><div class=\"timeline-event foundation-event\"><div class=\"event-point\"><\/div><div class=\"event-box\"><h4>Start of ESPR<\/h4><p class=\"event-year\">July 2024<\/p><p>The foundational legislation that sets the framework for the Digital Product Passport begins, marking the official start of the regulatory process.<\/p><\/div><\/div><div class=\"timeline-event\"><div class=\"event-point\"><\/div><div class=\"event-box\"><h4>First ESPR Product Regulations<\/h4><p class=\"event-year\">January 2026<\/p><p>The first practical milestone where specific rules for certain products take effect, showing the regulation is moving from theory to implementation.<\/p><\/div><\/div><div class=\"timeline-event\"><div class=\"event-point\"><\/div><div class=\"event-box\"><h4>Battery DPP Mandatory<\/h4><p class=\"event-year\">February 2027<\/p><p>A key, highly-publicized date for a specific, high-priority product. This serves as a concrete example of the DPP in action for the battery industry.<\/p><\/div><\/div><div class=\"timeline-event\"><div class=\"event-point\"><\/div><div class=\"event-box\"><h4>DPP for Textiles and Other Products<\/h4><p class=\"event-year\">2027 (General)<\/p><p>The broader, general timeline for the DPP becoming mandatory for major industries, including the significant textile sector and other key product categories such as <b>tires<\/b>, <b>steel<\/b>, <b>iron<\/b> and <b>alloy<\/b>.<\/p><\/div><\/div><div class=\"timeline-event\"><div class=\"event-point\"><\/div><div class=\"event-box\"><h4>DPP Expands to Multiple Sectors<\/h4><p class=\"event-year\">2028-2029<\/p><p>The DPP expands to cover furniture, cement, and mattresses, demonstrating that this is not a one-time change but an evolving regulation covering more sectors over time.<\/p><\/div><\/div><div class=\"timeline-event\"><div class=\"event-point\"><\/div><div class=\"event-box\"><h4>Circularity Passport for Vehicles<\/h4><p class=\"event-year\">2032<\/p><p>The long-term vision milestone, showing the ultimate goal of creating a full \"circularity passport\" for complex products like vehicles.<\/p><\/div><\/div><\/div><\/div><\/body><\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0c8dfb e-flex e-con-boxed e-con e-parent\" data-id=\"c0c8dfb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"gradient"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3b2079 elementor-widget elementor-widget-image\" data-id=\"f3b2079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"70\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/Like-Reply_Logo_White.svg\" class=\"attachment-medium size-medium wp-image-23079 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"225\" height=\"70\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/Like-Reply_Logo_White.svg\" class=\"attachment-medium size-medium wp-image-23079 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d30595 elementor-widget elementor-widget-heading\" data-id=\"9d30595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ein Neuer Touchpoint in der Customer Journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca56eb4 elementor-widget elementor-widget-text-editor\" data-id=\"ca56eb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit dem Produktpass schaffen Sie einen zus\u00e4tzlichen, direkten Zugang zu Ihren Kunden \u2013 \u00fcberall und jederzeit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba603bd e-con-full e-flex e-con e-child\" data-id=\"ba603bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-044226e e-grid e-con-full e-con e-child\" data-id=\"044226e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b4aa24 elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"9b4aa24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tDigitale Touchpoints\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tKunden k\u00f6nnen direkt vom Produkt aus \u00fcber einen QR-Code oder RFID auf Ihre digitale Markenwelt zugreifen.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-395e714 elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"395e714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tSt\u00e4rkere Verbindung\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tSchaffen Sie eine nahtlose Verbindung zwischen Produkt, Service und Marke \u2013 und heben Sie sich so von der Konkurrenz ab.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8bd169 elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"e8bd169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tPersonalisierte Services\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tNutzen Sie den DPP f\u00fcr gezielte Angebote, Cross- & Upselling, Serviceinformationen und personalisierte Kommunikation.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c2c78 elementor-widget__width-inherit elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"16c2c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tMarkenglaubw\u00fcrdigkeit\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tKommunizieren Sie Ihre CSR-Themen direkt an Ihre Zielgruppe.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-720e0e5 e-flex e-con-boxed e-con e-parent\" data-id=\"720e0e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf4890d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"bf4890d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie Funktioniert der DPP Digitale Produktpass?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd622c9 e-flex e-con-boxed e-con e-parent\" data-id=\"dd622c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a1e83ea e-con-full e-flex e-con e-child\" data-id=\"a1e83ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15fbe0d elementor-widget elementor-widget-image\" data-id=\"15fbe0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"1138\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Mobile-QR-Code-Scanning-for-Digital-Product-Passport-Your-Story-768x1365.jpg\" class=\"attachment-medium_large size-medium_large wp-image-25335 lazyload\" alt=\"Eine Person h\u00e4lt ein Smartphone, um einen QR-Code auf einer Produktverpackung zu scannen. Der QR-Code steht gestochen scharf im Fokus, w\u00e4hrend der Bildschirm des Telefons leicht verschwommen ist \u2013 dies betont die Scan-Aktion f\u00fcr einen Digitalen Produktpass in einer hellen, modernen Umgebung.\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Mobile-QR-Code-Scanning-for-Digital-Product-Passport-Your-Story-768x1365.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Mobile-QR-Code-Scanning-for-Digital-Product-Passport-Your-Story-169x300.jpg 169w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Mobile-QR-Code-Scanning-for-Digital-Product-Passport-Your-Story-576x1024.jpg 576w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Mobile-QR-Code-Scanning-for-Digital-Product-Passport-Your-Story-864x1536.jpg 864w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Mobile-QR-Code-Scanning-for-Digital-Product-Passport-Your-Story.jpg 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"1138\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Mobile-QR-Code-Scanning-for-Digital-Product-Passport-Your-Story-768x1365.jpg\" class=\"attachment-medium_large size-medium_large wp-image-25335 lazyload\" alt=\"Eine Person h\u00e4lt ein Smartphone, um einen QR-Code auf einer Produktverpackung zu scannen. Der QR-Code steht gestochen scharf im Fokus, w\u00e4hrend der Bildschirm des Telefons leicht verschwommen ist \u2013 dies betont die Scan-Aktion f\u00fcr einen Digitalen Produktpass in einer hellen, modernen Umgebung.\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Mobile-QR-Code-Scanning-for-Digital-Product-Passport-Your-Story-768x1365.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Mobile-QR-Code-Scanning-for-Digital-Product-Passport-Your-Story-169x300.jpg 169w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Mobile-QR-Code-Scanning-for-Digital-Product-Passport-Your-Story-576x1024.jpg 576w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Mobile-QR-Code-Scanning-for-Digital-Product-Passport-Your-Story-864x1536.jpg 864w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Mobile-QR-Code-Scanning-for-Digital-Product-Passport-Your-Story.jpg 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9251464 e-con-full e-flex e-con e-child\" data-id=\"9251464\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fca4d8f e-con-full e-flex e-con e-child\" data-id=\"fca4d8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-2710f29 e-grid e-con-full e-con e-child\" data-id=\"2710f29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-952c129 e-con-full e-flex e-con e-child\" data-id=\"952c129\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7eb85 elementor-widget__width-initial elementor-hidden-tablet elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9f7eb85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-qrcode\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 224h192V32H0v192zM64 96h64v64H64V96zm192-64v192h192V32H256zm128 128h-64V96h64v64zM0 480h192V288H0v192zm64-128h64v64H64v-64zm352-64h32v128h-96v-32h-32v96h-64V288h96v32h64v-32zm0 160h32v32h-32v-32zm-64 0h32v32h-32v-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eccdec elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"6eccdec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zugriff auf Produktinformationen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2288a1a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2288a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW69946869 BCX8\">Durch das Scannen eines QR-Codes oder RFID-Tags erhalten Nutzer sofort Zugriff auf die verifizierten Daten eines Produkts. Dazu geh\u00f6ren Informationen \u00fcber Herkunft, Materialien und Umweltauswirkungen \u2013 f\u00fcr ein neues Ma\u00df an Transparenz und Vertrauen. <\/span><span class=\"NormalTextRun SCXW69946869 BCX8\"> Er muss dauerhaft auf dem Produkt aufgedruckt oder angebracht sein.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-379a92f e-grid e-con-full e-con e-child\" data-id=\"379a92f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5421ea8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5421ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der DPP fungiert als neuer digitaler Marketingkanal. Er erm\u00f6glicht es Marken, gezielte Cross-Selling-Angebote zu integrieren, personalisierte Inhalte bereitzustellen und After-Sales-Support direkt an den Kunden zu liefern. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c963035 e-con-full e-flex e-con e-child\" data-id=\"c963035\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e340fa elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"4e340fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing- & Service-Integration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b315fe6 elementor-hidden-tablet elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b315fe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f23b5e e-grid e-con-full e-con e-child\" data-id=\"0f23b5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7aff8d8 e-con-full e-flex e-con e-child\" data-id=\"7aff8d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8373f7e elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-hidden-tablet elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8373f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256,8C119,8,8,119,8,256S119,504,256,504,504,393,504,256,393,8,256,8Zm92.49,313h0l-20,25a16,16,0,0,1-22.49,2.5h0l-67-49.72a40,40,0,0,1-15-31.23V112a16,16,0,0,1,16-16h32a16,16,0,0,1,16,16V256l58,42.5A16,16,0,0,1,348.49,321Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0eff49 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b0eff49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Echtzeit-Updates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e1c40 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"31e1c40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun Highlight SCXW133627354 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW133627354 BCX8\">Der DPP ist ein dynamisches Tool, das Echtzeit-Updates \u00fcber den gesamten Produktlebenszyklus hinweg erm\u00f6glicht. So haben Kunden stets Zugriff auf die aktuellsten Informationen \u2013 von aktualisierten Reparaturanleitungen bis hin zu neuen Serviceangeboten. <\/span><\/span><span class=\"EOP SCXW133627354 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e85d5c0 e-flex e-con-boxed e-con e-parent\" data-id=\"e85d5c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af9b79f elementor-widget elementor-widget-heading\" data-id=\"af9b79f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welche Informationen Kann der Digitale Produktpass Enthalten?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b141bb e-flex e-con-boxed e-con e-parent\" data-id=\"8b141bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-920039c e-con-full e-flex e-con e-child\" data-id=\"920039c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69b98ee elementor-widget elementor-widget-html\" data-id=\"69b98ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html><html lang=\"en\"><head><meta charset=\"UTF-8\"><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><title>Product Information Widget<\/title><style>* {\r\n margin: 0;\r\n padding: 0;\r\n box-sizing: border-box;\r\n }\r\n\r\n .product-info-widget {\r\n max-width: 800px;\r\n margin: 0 auto;\r\n font-family: \"Alaska-LightContrast\", Sans-serif;\r\n background: #fff;\r\n border-radius: 20px;\r\n overflow: hidden;\r\n box-shadow: 0 4px 20px rgba(0, 0, 0, 0.1);\r\n }\r\n\r\n .tab-buttons {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n grid-template-rows: repeat(2, 1fr);\r\n background: #f8f9fa;\r\n border-bottom: 1px solid #e9ecef;\r\n gap: 1px;\r\n }\r\n\r\n .tab-button {\r\n padding: 20px 12px;\r\n background: #f8f9fa;\r\n border: none;\r\n cursor: pointer;\r\n font-size: 16px;\r\n font-weight: 500;\r\n color: #6c757d;\r\n transition: all 0.3s ease;\r\n border-radius: 0;\r\n text-align: center;\r\n line-height: 1.3;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n min-height: 70px;\r\n }\r\n\r\n .tab-button:hover {\r\n background: #e9ecef;\r\n color: #495057;\r\n }\r\n\r\n .tab-button.active {\r\n background: #0070B7;\r\n color: white;\r\n position: relative;\r\n }\r\n\r\n .tab-button.active::after {\r\n content: '';\r\n position: absolute;\r\n bottom: -1px;\r\n left: 0;\r\n right: 0;\r\n height: 2px;\r\n background: #0070B7;\r\n }\r\n\r\n .tab-content {\r\n padding: 32px;\r\n min-height: 300px;\r\n background: white;\r\n }\r\n\r\n .content-section {\r\n display: none;\r\n animation: fadeIn 0.3s ease;\r\n }\r\n\r\n .content-section.active {\r\n display: block;\r\n }\r\n\r\n @keyframes fadeIn {\r\n from {\r\n opacity: 0;\r\n transform: translateY(10px);\r\n }\r\n to {\r\n opacity: 1;\r\n transform: translateY(0);\r\n }\r\n }\r\n\r\n .section-title {\r\n font-size: 16px;\r\n font-weight: 600;\r\n color: #2c3e50;\r\n margin-bottom: 20px;\r\n }\r\n\r\n .section-description {\r\n font-size: 16px;\r\n color: #555;\r\n line-height: 1.6;\r\n margin-bottom: 24px;\r\n }\r\n\r\n .feature-list {\r\n list-style: none;\r\n margin-bottom: 20px;\r\n }\r\n\r\n .feature-list li {\r\n padding: 8px 0;\r\n font-size: 16px;\r\n color: #666;\r\n position: relative;\r\n padding-left: 20px;\r\n }\r\n\r\n .feature-list li::before {\r\n content: '\u2022';\r\n color: #0054B7;\r\n font-weight: bold;\r\n position: absolute;\r\n left: 0;\r\n font-size: 18px;\r\n }\r\n\r\n .highlight-text {\r\n font-size: 16px;\r\n color: #495057;\r\n font-style: italic;\r\n margin-top: 16px;\r\n padding: 16px;\r\n background: #f8f9fa;\r\n border-left: 4px solid #0054B7;\r\n border-radius: 4px;\r\n }\r\n\r\n @media (max-width: 768px) {\r\n .tab-buttons {\r\n grid-template-columns: repeat(2, 1fr);\r\n grid-template-rows: repeat(3, 1fr);\r\n }\r\n \r\n .tab-button {\r\n font-size: 12px;\r\n padding: 16px 8px;\r\n min-height: 60px;\r\n }\r\n \r\n .tab-content {\r\n padding: 20px;\r\n }\r\n }\r\n\r\n @media (max-width: 480px) {\r\n .tab-buttons {\r\n grid-template-columns: 1fr;\r\n grid-template-rows: repeat(6, 1fr);\r\n }\r\n \r\n .tab-button {\r\n font-size: 13px;\r\n padding: 16px 12px;\r\n min-height: 50px;\r\n }\r\n }\r\n <\/style><\/head><body><div class=\"product-info-widget\"><div class=\"tab-buttons\"><button class=\"tab-button active\" data-tab=\"identification\">Product Identification<\/button><button class=\"tab-button\" data-tab=\"materials\">Materials & Ingredients<\/button><button class=\"tab-button\" data-tab=\"energy\">Energy & Environment<\/button><button class=\"tab-button\" data-tab=\"disposal\">Disposal & Recycling<\/button><button class=\"tab-button\" data-tab=\"marketing\">Marketing & Services<\/button><button class=\"tab-button\" data-tab=\"authentication\">Authentication<\/button><\/div><div class=\"tab-content\"><div class=\"content-section active\" id=\"identification\"><div class=\"section-description\">The core identity of the product, including:\r\n <\/div><ul class=\"feature-list\"><li>The manufacturer's home<\/li><li>Unique serial number<\/li><li>Model name<\/li><li>Production date<\/li><\/ul><div class=\"highlight-text\">This information acts as the digital fingerprint, linking the physical item to its entire digital history and data record.\r\n <\/div><\/div><div class=\"content-section\" id=\"materials\"><div class=\"section-description\">Detailed, transparent lists of all materials and key ingredients used in the product. This includes:\r\n <\/div><ul class=\"feature-list\"><li>Complete list of all materials used<\/li><li>Manufacturing information<\/li><li>The origin of raw materials<\/li><li>Information on recycled content<\/li><li>A record of the production process<\/li><\/ul><div class=\"highlight-text\">This data is essential for assessing sustainability and circularity.\r\n <\/div><\/div><div class=\"content-section\" id=\"energy\"><div class=\"section-description\">Key metrics on the product's environmental impact across its lifecycle. This can include:\r\n <\/div><ul class=\"feature-list\"><li>Efficiency values and ecological impacts<\/li><li>Energy consumption data<\/li><li>Water usage<\/li><li>Carbon footprint<\/li><li>Other ecological metrics<\/li><\/ul><div class=\"highlight-text\">This helps consumers and regulators assess its sustainability profile.\r\n <\/div><\/div><div class=\"content-section\" id=\"disposal\"><div class=\"section-description\">Clear, actionable instructions for the product's end-of-life and how to correctly dispose and recycle. It can include guidance on how to properly:\r\n <\/div><ul class=\"feature-list\"><li>Disassemble<\/li><li>Repair<\/li><li>Recycle components<\/li><\/ul><div class=\"highlight-text\">This data helps to facilitate the circular economy and reduce waste by ensuring proper disposal.\r\n <\/div><\/div><div class=\"content-section\" id=\"marketing\"><div class=\"section-description\">The DPP acts as a dynamic customer touchpoint for both marketing and support. This includes:\r\n <\/div><ul class=\"feature-list\"><li>Delivering personalized offers, cross-selling opportunities, and loyalty program details<\/li><li>Providing comprehensive after-sales support with repair guides, warranty information, and direct support channels<\/li><li>New touchpoint in the Sales Funnel and Service Interface<\/li><li>User Manuals<\/li><li>Brand Content<\/li><li>CSR Content<\/li><li>Chat Bot<\/li><li>Promotions<\/li><\/ul><\/div><div class=\"content-section\" id=\"authentication\"><div class=\"section-description\">Secure, verifiable data that provides proof of product authenticity and ownership. Leveraging technologies like blockchain, this information can:\r\n <\/div><ul class=\"feature-list\"><li>Demonstrate ownership certificate along with authenticity by the use of blockchain<\/li><li>Protect against counterfeits<\/li><li>Streamline warranty claims<\/li><li>Provide a secure record of the product's history<\/li><\/ul><\/div><\/div><\/div><script>document.addEventListener('DOMContentLoaded', function() {\r\n const tabButtons = document.querySelectorAll('.tab-button');\r\n const contentSections = document.querySelectorAll('.content-section');\r\n\r\n tabButtons.forEach(button => {\r\n button.addEventListener('click', function() {\r\n const tabId = this.getAttribute('data-tab');\r\n\r\n \/\/ Remove active class from all buttons and sections\r\n tabButtons.forEach(btn => btn.classList.remove('active'));\r\n contentSections.forEach(section => section.classList.remove('active'));\r\n\r\n \/\/ Add active class to clicked button and corresponding section\r\n this.classList.add('active');\r\n document.getElementById(tabId).classList.add('active');\r\n });\r\n });\r\n });\r\n <\/script><\/body><\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94160ad e-con-full e-flex e-con e-child\" data-id=\"94160ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7068a elementor-widget elementor-widget-image\" data-id=\"ab7068a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Digital-Product-Passport-Example-768x960.png\" class=\"attachment-medium_large size-medium_large wp-image-25264 lazyload\" alt=\"Ein Smartphone-Bildschirm zeigt eine Benutzeroberfl\u00e4che f\u00fcr einen Digitalen Produktpass (DPP). Der Bildschirm enth\u00e4lt sechs Abschnitte mit Symbolen und Text: Produktidentifikation, Materialien & Inhaltsstoffe, Energie & Umwelt, Entsorgung & Recycling, Marketing & Services sowie Authentifizierung.\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Digital-Product-Passport-Example-768x960.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Digital-Product-Passport-Example-240x300.png 240w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Digital-Product-Passport-Example-819x1024.png 819w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Digital-Product-Passport-Example.png 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Digital-Product-Passport-Example-768x960.png\" class=\"attachment-medium_large size-medium_large wp-image-25264 lazyload\" alt=\"Ein Smartphone-Bildschirm zeigt eine Benutzeroberfl\u00e4che f\u00fcr einen Digitalen Produktpass (DPP). Der Bildschirm enth\u00e4lt sechs Abschnitte mit Symbolen und Text: Produktidentifikation, Materialien & Inhaltsstoffe, Energie & Umwelt, Entsorgung & Recycling, Marketing & Services sowie Authentifizierung.\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Digital-Product-Passport-Example-768x960.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Digital-Product-Passport-Example-240x300.png 240w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Digital-Product-Passport-Example-819x1024.png 819w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/08\/Digital-Product-Passport-Example.png 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8b53cf e-flex e-con-boxed e-con e-parent\" data-id=\"d8b53cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4503a12 elementor-widget elementor-widget-heading\" data-id=\"4503a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Herausforderungen & Chancen f\u00fcr Unternehmen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ea52d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f5ea52d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn Unternehmen den Digitalen Produktpass (DPP) nicht nur als Compliance-Anforderung, sondern als strategisches Business-Tool betrachten, k\u00f6nnen sie potenzielle Herausforderungen in bedeutende Wettbewerbsvorteile verwandeln.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-174d3fc e-flex e-con-boxed e-con e-parent\" data-id=\"174d3fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"gradient"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d16e378 e-con-full e-flex e-con e-child\" data-id=\"d16e378\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-96c1e2a e-grid e-con-full e-con e-child\" data-id=\"96c1e2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-580f963 e-con-full e-flex e-con e-child\" data-id=\"580f963\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a16b3e elementor-widget elementor-widget-heading\" data-id=\"3a16b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Herausforderungen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda8777 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dda8777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Datenmanagement & Integration:<\/b> Die gr\u00f6\u00dfte Herausforderung besteht darin, robuste und <b>effiziente Datenmanagementsysteme aufzubauen.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ac258 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"25ac258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW252578092 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">Unternehmen m\u00fcssen enorme Datenmengen aus verschiedenen Quellen entlang der gesamten Lieferkette \u2013 einschlie\u00dflich Produktion, Logistik und Materiallieferanten \u2013 nahtlos integrieren, um einen koh\u00e4renten und zug\u00e4nglichen digitalen Produktpass zu erstellen.<\/span><span class=\"EOP SCXW252578092 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335557856\":16777215,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7784271 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7784271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Compliance & Datenschutz:<\/strong> Die Navigation durch das komplexe Regelwerk der EU-Verordnung \u00fcber \u00d6kodesign f\u00fcr nachhaltige Produkte (ESPR) erfordert h\u00f6chste Sorgfalt und Detailgenauigkeit. <span class=\"EOP SCXW56664181 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335557856\":16777215,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7050d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3a7050d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unternehmen m\u00fcssen nicht nur die vollst\u00e4ndige regulatorische Konformit\u00e4t f\u00fcr jedes Produkt gew\u00e4hrleisten, sondern auch strenge Datenschutzma\u00dfnahmen umsetzen, um sensible Informationen zu sch\u00fctzen und das Vertrauen der Kunden zu wahren.<span class=\"EOP SCXW55937428 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335557856\":16777215,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5da74 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eb5da74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cross-Funktionale Teams:<\/strong> IT-, Daten-, Unternehmens- und Rechtsabteilungen m\u00fcssen die Einhaltung der Vorschriften sicherstellen.<span class=\"TextRun SCXW177174390 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW177174390 BCX8\">. Marketing-, Kommunikations- und Vertriebsabteilungen sorgen f\u00fcr <\/span><\/span><strong><span class=\"TextRun SCXW177174390 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW177174390 BCX8\">den Kundendialog<\/span><\/span><\/strong><span class=\"EOP SCXW177174390 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335557856\":16777215,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98636a9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"98636a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW127080502 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127080502 BCX8\">Nutzen <\/span><\/span><\/strong><span class=\"TextRun SCXW127080502 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127080502 BCX8\">und<\/span><\/span><strong><span class=\"TextRun SCXW127080502 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"> aggregieren Daten <\/span><\/strong><span class=\"TextRun SCXW127080502 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127080502 BCX8\">und <\/span><\/span><strong><span class=\"TextRun SCXW127080502 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127080502 BCX8\">Inhalte <\/span><\/span><\/strong><span class=\"TextRun SCXW127080502 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127080502 BCX8\">aus<\/span><\/span> <span class=\"TextRun SCXW127080502 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127080502 BCX8\">bestehenden <\/span><\/span><strong><span class=\"TextRun SCXW127080502 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127080502 BCX8\">CSR- <\/span><\/span><\/strong><span class=\"TextRun SCXW127080502 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">und<\/span><span class=\"TextRun SCXW127080502 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><strong> ESG-Berichten<\/strong> <\/span><span class=\"TextRun SCXW127080502 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">(wenn Unternehmen dazu verpflichtet sind)<\/span><span class=\"EOP SCXW127080502 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335557856\":16777215,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d644434 e-con-full e-flex e-con e-child\" data-id=\"d644434\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df5bb8 elementor-widget elementor-widget-heading\" data-id=\"8df5bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chancen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a976da elementor-widget elementor-widget-text-editor\" data-id=\"8a976da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Neue Kundenschnittstelle & Marketingkan\u00e4le:<\/strong> Der DPP dient als dynamische, direkte <strong>Kundenschnittstelle<\/strong>, die neue Marketingm\u00f6glichkeiten er\u00f6ffnet.<span class=\"EOP SCXW105172895 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335557856\":16777215,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341e586 elementor-widget elementor-widget-text-editor\" data-id=\"341e586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW226587701 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226587701 BCX8\">Unternehmen k\u00f6nnen ihn nutzen, um gezielte Inhalte, personalisierte Aktionen und Cross-Selling-Angebote bereitzustellen \u2013 und so ein statisches Produkt in einen kontinuierlichen Kommunikationskanal verwandeln, der Engagement und Loyalit\u00e4t f\u00f6rdert.<\/span><\/span><span class=\"EOP SCXW226587701 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335557856\":16777215,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c98b78 elementor-widget elementor-widget-text-editor\" data-id=\"7c98b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW82525522 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82525522 BCX8\"><strong>Wettbewerbsvorteil & Innovationsf\u00fchrerschaft:<\/strong><\/span><\/span><span class=\"TextRun SCXW82525522 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82525522 BCX8\">Die fr\u00fchzeitige Einf\u00fchrung des DPP verschafft Unternehmen einen erheblichen Vorsprung. Durch die proaktive Umsetzung nachhaltiger Praktiken und eines transparenten Datenmanagements kann sich ein Unternehmen als <\/span><\/span>Innovationsf\u00fchrer positionieren und sich einen Wettbewerbsvorteil am Markt sichern. <span class=\"EOP SCXW82525522 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335557856\":16777215,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-505fa23 elementor-widget elementor-widget-text-editor\" data-id=\"505fa23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW110162116 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW110162116 BCX8\">Dies st\u00e4rkt zudem den Markenwert und bereitet das Unternehmen auf zuk\u00fcnftige regulatorische Ver\u00e4nderungen vor.<\/span><\/span><span class=\"EOP SCXW110162116 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335557856\":16777215,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f8d07a e-flex e-con-boxed e-con e-parent\" data-id=\"6f8d07a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0675f50 elementor-widget elementor-widget-heading\" data-id=\"0675f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unsere Beratungsleistungen f\u00fcr Ihren DPP-Erfolg<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c00246 elementor-widget elementor-widget-text-editor\" data-id=\"5c00246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Like Reply unterst\u00fctzt Sie ganzheitlich \u2013 mit Fokus auf Marketing und Kundenerlebnis:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7edd694 e-flex e-con-boxed e-con e-parent\" data-id=\"7edd694\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-259baf6 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"259baf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Evaluierung & Strategie:<\/b> Entwicklung Ihrer DPP- und Marketingstrategie.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Datenmanagement:<\/b> Bewertung, Analyse und Aufbereitung.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Technologie & Integration:<\/b> \u00dcberpr\u00fcfung der Infrastruktur und Anbindung an den DPP-L\u00f6sungsanbieter. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>UX & Content:<\/b> Erstellung \u00fcberzeugender Marketing- und Serviceinhalte sowie UX f\u00fcr ein \u00fcberzeugendes Kundenerlebnis. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Implementierung & Test:<\/b> Schnelle, agile Umsetzung f\u00fcr einen z\u00fcgigen Markteintritt.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Compliance-Beratung:<\/b> Rechtskonform und datenschutzorientiert.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c28dd79 e-flex e-con-boxed e-con e-parent\" data-id=\"c28dd79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-586b09a e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"586b09a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3972c34 e-con-full e-flex e-con e-child\" data-id=\"3972c34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92b143e elementor-widget elementor-widget-image\" data-id=\"92b143e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11315 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11315 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef68dc elementor-widget elementor-widget-heading\" data-id=\"4ef68dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partnerschaft mit Like Reply f\u00fcr eine Zukunftssichere DPP-Strategie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a457d elementor-widget elementor-widget-text-editor\" data-id=\"30a457d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Als Experten f\u00fcr Digitalisierung und Kundenerlebnis bietet REPLY hochspezialisierte Data-Consulting-Services und branchen\u00fcbergreifende Projekterfahrung. Wir unterst\u00fctzen Sie ganzheitlich \u2013 von der ersten Strategie bis zur operativen Umsetzung einer EU-konformen SaaS-Plattform. Kontaktieren Sie uns, um den DPP in einen innovativen Touchpoint f\u00fcr Ihr Marketing zu verwandeln und sich einen Wettbewerbsvorteil zu sichern. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f38dcd1 elementor-widget elementor-widget-imroz-button\" data-id=\"f38dcd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"text-center\">\n <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button rn-button-style--2 btn_solid btn-large rbt-btn-white\"><span class=\"button-text\">Kontaktieren Sie uns<\/span><\/a> <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa207b e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1fa207b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e1842e e-flex e-con-boxed e-con e-parent\" data-id=\"8e1842e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2a0ac elementor-widget elementor-widget-spacer\" data-id=\"0c2a0ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd3429 elementor-widget elementor-widget-text-editor\" data-id=\"ccd3429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div 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elementor-grid-item post-17926 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-automation category-marketo tag-marketing-automation-de tag-marketo-de\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/wie-marketo-mit-bounces-umgeht\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18393 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18393 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_81-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Marketing Automation<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/wie-marketo-mit-bounces-umgeht\/\" >\n\t\t\t\tWie Marketo mit Bounces umgeht\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/wie-marketo-mit-bounces-umgeht\/\" aria-label=\"Read more about Wie Marketo mit Bounces umgeht\" tabindex=\"-1\" >\n\t\t\tMehr lesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23065 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-dynamic-content category-lead-generation category-strategy tag-genai-de tag-hyper-personalization-de tag-lead-generierung\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/de\/dynamic-content-de\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"226\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-300x226.jpg\" class=\"attachment-medium size-medium wp-image-12107 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-300x226.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-1024x771.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-768x578.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-1536x1157.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-2048x1542.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"226\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-300x226.jpg\" class=\"attachment-medium size-medium wp-image-12107 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-300x226.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-1024x771.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-768x578.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-1536x1157.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-2048x1542.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">AI<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/de\/dynamic-content-de\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/\" >\n\t\t\t\tWie B2B-Marketer KI nutzen k\u00f6nnen, um Personalisierung zu skalieren, ohne an Relevanz zu verlieren\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/de\/dynamic-content-de\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/\" aria-label=\"Read more about Wie B2B-Marketer KI nutzen k\u00f6nnen, um Personalisierung zu skalieren, ohne an Relevanz zu verlieren\" tabindex=\"-1\" >\n\t\t\tMehr lesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15588 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-automation tag-consent-de tag-double-op-in-de tag-gdpr-de tag-legal-de tag-op-in-de tag-rgpd-de\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/was-ist-marketing-automation\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-300x200.jpg\" class=\"attachment-medium size-medium wp-image-11672 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-1024x682.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-18x12.jpg 18w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-300x200.jpg\" class=\"attachment-medium size-medium wp-image-11672 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-1024x682.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-18x12.jpg 18w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Marketing Automation<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/was-ist-marketing-automation\/\" >\n\t\t\t\tWas ist Marketing Automation?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/was-ist-marketing-automation\/\" aria-label=\"Read more about Was ist Marketing Automation?\" tabindex=\"-1\" >\n\t\t\tMehr lesen \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e759bd0 e-flex e-con-boxed e-con e-parent\" data-id=\"e759bd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1a1d4 elementor-widget elementor-widget-heading\" data-id=\"ba1a1d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">H\u00e4ufig gestellte Fragen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2853f82 elementor-widget elementor-widget-accordion\" data-id=\"2853f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-4221\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4221\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Was ist der Zweck des digitalen Produktpasses (DPP)?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-4221\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4221\"><p>Der Digitale Produktpass erf\u00fcllt zwei Hauptzwecke: regulatorische Compliance und Markendifferenzierung. Er stellt transparente Informationen \u00fcber die Nachhaltigkeit, Herkunft und den Lebenszyklus eines Produkts bereit, um die EU-Anforderungen zu erf\u00fcllen. Gleichzeitig schafft er einen neuen digitalen Kommunikationskanal, \u00fcber den Unternehmen Kunden ansprechen, Vertrauen aufbauen und personalisierte Services direkt am Point of Sale oder bei der Nutzung anbieten k\u00f6nnen. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-4222\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4222\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Welche Branchen sind von der Regelung zum digitalen Produktpass betroffen?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-4222\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4222\"><p>Der DPP wird zun\u00e4chst auf zentrale Sektoren abzielen, die von der Europ\u00e4ischen Kommission identifiziert wurden \u2013 darunter Elektronik, Batterien, Textilien und Bauprodukte. Der Geltungsbereich wird voraussichtlich im Laufe der Zeit erweitert. Unser Team bei REPLY ist darauf spezialisiert, Unternehmen aus verschiedenen Branchen bei der Vorbereitung auf diese neuen Vorschriften zu unterst\u00fctzen und den DPP als Wettbewerbsvorteil zu nutzen. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-4223\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4223\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Wie profitieren meine Kunden vom Produktpass?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-4223\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4223\"><p>Kunden erhalten sofortigen Zugriff auf umfassende und verifizierbare Informationen zu den von ihnen gekauften Produkten. Dazu geh\u00f6ren Daten zu Herkunft, Umweltauswirkungen, Recyclinganweisungen und Reparaturhinweisen. Dieses Ma\u00df an Transparenz bef\u00e4higt Kunden, nachhaltigere Kaufentscheidungen zu treffen, und f\u00f6rdert ein st\u00e4rkeres Vertrauen sowie eine h\u00f6here Markenloyalit\u00e4t. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-4224\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-4224\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Worin unterscheidet sich der DPP von einem einfachen QR-Code auf einem Produkt?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-4224\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-4224\"><p>W\u00e4hrend der Digitale Produktpass h\u00e4ufig \u00fcber einen QR-Code oder RFID-Tag aufgerufen wird, handelt es sich dabei nicht einfach um einen Link zu einer Website. Der DPP ist ein standardisierter, sicherer und strukturierter Datensatz, der verifizierte, gesetzlich vorgeschriebene Informationen enth\u00e4lt. Er fungiert als digitaler Zwilling des physischen Produkts und integriert sich in bestehende CRM- und Marketingsysteme, um personalisierte, dynamische Inhalte und ein konsistentes Markenerlebnis \u00fcber den gesamten Produktlebenszyklus hinweg bereitzustellen. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-4225\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-4225\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Kann der digitale Produktpass der EU f\u00fcr Marketing und Vertrieb genutzt werden?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-4225\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-4225\"><p>Absolut. \u00dcber seine Rolle in der Compliance hinaus ist der Digitale Produktpass ein leistungsstarkes Marketinginstrument. Er schafft einen direkten Touchpoint mit dem Kunden und erm\u00f6glicht es Ihnen, gezielte Cross-Selling-Angebote zu unterbreiten, After-Sales-Support zu bieten, exklusive Inhalte bereitzustellen oder wertvolle First-Party-Daten zu sammeln. Er ist ein entscheidender Weg, um die L\u00fccke zwischen Ihrem physischen Produkt und Ihrer digitalen Markenwelt zu schlie\u00dfen. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was ist der Zweck des digitalen Produktpasses (DPP)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Der Digitale Produktpass erf\\u00fcllt zwei Hauptzwecke: regulatorische Compliance und Markendifferenzierung. Er stellt transparente Informationen \\u00fcber die Nachhaltigkeit, Herkunft und den Lebenszyklus eines Produkts bereit, um die EU-Anforderungen zu erf\\u00fcllen. Gleichzeitig schafft er einen neuen digitalen Kommunikationskanal, \\u00fcber den Unternehmen Kunden ansprechen, Vertrauen aufbauen und personalisierte Services direkt am Point of Sale oder bei der Nutzung anbieten k\\u00f6nnen. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Welche Branchen sind von der Regelung zum digitalen Produktpass betroffen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Der DPP wird zun\\u00e4chst auf zentrale Sektoren abzielen, die von der Europ\\u00e4ischen Kommission identifiziert wurden \\u2013 darunter Elektronik, Batterien, Textilien und Bauprodukte. Der Geltungsbereich wird voraussichtlich im Laufe der Zeit erweitert. Unser Team bei REPLY ist darauf spezialisiert, Unternehmen aus verschiedenen Branchen bei der Vorbereitung auf diese neuen Vorschriften zu unterst\\u00fctzen und den DPP als Wettbewerbsvorteil zu nutzen. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Wie profitieren meine Kunden vom Produktpass?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Kunden erhalten sofortigen Zugriff auf umfassende und verifizierbare Informationen zu den von ihnen gekauften Produkten. Dazu geh\\u00f6ren Daten zu Herkunft, Umweltauswirkungen, Recyclinganweisungen und Reparaturhinweisen. 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Er ist ein entscheidender Weg, um die L\\u00fccke zwischen Ihrem physischen Produkt und Ihrer digitalen Markenwelt zu schlie\\u00dfen. <\\\/p>\\n\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4831fc e-flex e-con-boxed e-con e-parent\" data-id=\"b4831fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-063fc99 elementor-widget elementor-widget-spacer\" data-id=\"063fc99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digitaler Produktpass Digitaler Produktpass \u2013 Ihr Neuer Schl\u00fcssel zu Nachhaltigem Markterfolg & Kundenloyalit\u00e4t Der digitale Produktpass (DPP) der EU schafft nicht nur Transparenz und Compliance,<\/p>\n","protected":false},"author":24,"featured_media":25614,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-26465","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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