{"id":15596,"date":"2024-04-24T09:37:09","date_gmt":"2024-04-24T09:37:09","guid":{"rendered":"https:\/\/lorenzov89.sg-host.com\/unkategorisiert\/stellantis-dealer-digital-program\/"},"modified":"2024-10-31T10:03:02","modified_gmt":"2024-10-31T10:03:02","slug":"stellantis-dealer-digital-program","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/de\/compliance-de\/stellantis-dealer-digital-program\/","title":{"rendered":"Stellantis Dealer Digital Program"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15596\" class=\"elementor elementor-15596 elementor-8678\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbf43d e-con-full e-flex e-con e-parent\" data-id=\"12bbf43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-3e701ca4 e-flex e-con-boxed e-con e-child\" data-id=\"3e701ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92cf8e elementor-widget elementor-widget-heading\" data-id=\"4b92cf8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Stellantis Dealer <br>\nDigital Program\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e372d29 e-flex e-con-boxed e-con e-parent\" data-id=\"e372d29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaab4f elementor-widget elementor-widget-spacer\" data-id=\"ecaab4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-663dd456 e-flex e-con-boxed e-con e-parent\" data-id=\"663dd456\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45787434 elementor-widget elementor-widget-heading\" data-id=\"45787434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EINE L\u00d6SUNG F\u00dcR ALLE H\u00c4NDLER\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5e8482 elementor-widget elementor-widget-text-editor\" data-id=\"4e5e8482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\">\n<div class=\"contentBox\">\n<div class=\"aux-content-box\">\n<div class=\"wrap-text\">\n<p>Die Herausforderung, der sich die FCA-Gruppe mit dem Dealer Digital Programme stellt, besteht darin, die Beziehung zwischen H\u00e4ndler und Kunde zu ver\u00e4ndern und digitale Kan\u00e4le als Instrument zur Lead-Generierung zu nutzen.<\/p>\n<p>Im Rahmen des Projekts, das seit \u00fcber zwei Jahren l\u00e4uft, hat <strong>FCA<\/strong> gemeinsam mit <strong>Like Reply<\/strong> das erste Portfolio digitaler Werbedienstleistungen f\u00fcr das Autohausnetzwerk entwickelt, das zentral von einer einzigen Agentur verwaltet wird.<\/p>\n<p><strong>Die <\/strong><strong>Herausforderungen<\/strong><\/p>\n<ul>\n<li>THINK GLOBAL, ACT LOCAL: Die Ziele eines internationalen Unternehmens mit den lokalen Bed\u00fcrfnissen vereinen<\/li>\n<li>LEAD GENERATION: Generierung qualifizierter Leads in einem Sektor, in dem der Kaufprozess immer noch an die physische Welt gebunden ist<\/li>\n<li>DRIVE TO STORE: Es ist wichtig, den Nutzer von der Werbeanzeige zum Gesch\u00e4ft zu f\u00fchren, um das Auto zu besichtigen und eine Probefahrt zu machen.<\/li>\n<\/ul>\n<p><strong>Steigerung der Lead-Generierung<\/strong><br \/>In einem ersten Schritt wurden die H\u00e4ndler-Websites entworfen und entwickelt, dann in das zentrale System integriert und an das Look &amp; Feel der FCA-Marke angepasst. Die Websites enthalten jedoch auch innovative Tools zur Einbindung der Kunden, wie z. B. die automatische Aktualisierung von Lagerbest\u00e4nden und nationalen Werbeaktionen sowie die Integration von Kundendienst- und Chatbot-Diensten. <strong>Suchwerbung, Display-Werbung und soziale Werbedienste<\/strong> wurden nach und nach eingef\u00fchrt, um qualifizierten Traffic und wertsch\u00f6pfende Leads auf den Websites zu generieren. Dank dieser Dienste kann jeder H\u00e4ndler selbst entscheiden, welche Werbedienstleistungen er in Anspruch nehmen m\u00f6chte, indem er sie direkt in einem von Reply verwalteten Online-Store der FCA kauft. Jeder Service kann von den H\u00e4ndlern auf der Grundlage ihrer spezifischen Bed\u00fcrfnisse angepasst werden, wobei Master-Vorlagen zur Verwaltung des Banner-Layouts und der Schl\u00fcsselw\u00f6rter verwendet werden.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e19c9d9 elementor-widget elementor-widget-spacer\" data-id=\"1e19c9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76806778 e-flex e-con-boxed e-con e-parent\" data-id=\"76806778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4ebc05 elementor-widget elementor-widget-heading\" data-id=\"4c4ebc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DRIVE TO STORE\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12a244a e-grid e-con-boxed e-con e-child\" data-id=\"12a244a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d897b0 elementor-widget elementor-widget-text-editor\" data-id=\"5d897b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit der Aktivierung der <strong>Dealer Digital Advertising<\/strong> Services und der Zunahme der Aktivit\u00e4ten der FCA-H\u00e4ndler auf digitalen Kan\u00e4len war es notwendig, zus\u00e4tzliche M\u00f6glichkeiten zur Messung der Effektivit\u00e4t der digitalen Marketingaktivit\u00e4ten zu finden. Zus\u00e4tzlich zum klassischen Webformular-Tracking-System wurde ein <strong>Call-Tracking-Service<\/strong> hinzugef\u00fcgt, der von einem externen Anbieter verwaltet wird, um Leads \u00fcber den Telefonkanal zu verfolgen. Diese Tools wurden in die neue Funktion \u201eGoogle Ads Store Visits\u201c integriert, die es erm\u00f6glicht, Nutzer zu identifizieren, die dank einer angezeigten Anzeige auf einem Shop landen, und so die Wirkung bezahlter Werbung zu messen.<\/p>\n<p><strong>Ergebnisse<\/strong><\/p>\n<ul>\n<li>+56% Lead-Generierung im Jahr 2018 im Vergleich zu 2017<\/li>\n<li>+100.000 Ladenbesuche in Italien und Belgien<\/li>\n<li>+900 H\u00e4ndler, die sich an das Programm halten<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7f6da2 elementor-widget elementor-widget-spacer\" data-id=\"1d7f6da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5f548 e-flex e-con-boxed e-con e-parent\" data-id=\"fb5f548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea0a95 elementor-widget elementor-widget-spacer\" data-id=\"2ea0a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16406121 e-flex e-con-boxed e-con e-parent\" data-id=\"16406121\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70d9f607 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"70d9f607\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58223a5b e-con-full e-flex e-con e-child\" data-id=\"58223a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32f8e56c elementor-widget elementor-widget-image\" data-id=\"32f8e56c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11315 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11315 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e24ad3c elementor-widget elementor-widget-heading\" data-id=\"2e24ad3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lassen Sie uns gemeinsam Ihre digitale Landschaft umgestalten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c99c56 elementor-widget elementor-widget-text-editor\" data-id=\"36c99c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Sch\u00f6pfen Sie das volle Potenzial Ihrer digitalen Pr\u00e4senz mit unseren fachkundigen Marketingstrategien aus, um Wachstum, Engagement und Konversion zu f\u00f6rdern. Setzen Sie sich noch heute mit uns in Verbindung, um Ihre Vision in Erfolg zu verwandeln. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26600c04 elementor-widget elementor-widget-imroz-button\" data-id=\"26600c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contact us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36e5efd0 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"36e5efd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Stellantis Dealer Digital Program EINE L\u00d6SUNG F\u00dcR ALLE H\u00c4NDLER Die Herausforderung, der sich die FCA-Gruppe mit dem Dealer Digital Programme stellt, besteht darin, die Beziehung zwischen H\u00e4ndler und Kunde zu ver\u00e4ndern und digitale Kan\u00e4le als Instrument zur Lead-Generierung zu nutzen. Im Rahmen des Projekts, das seit \u00fcber zwei Jahren l\u00e4uft, hat FCA gemeinsam mit Like [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49,32,140],"tags":[111,106,109,108,107,110],"class_list":["post-15596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-compliance","category-retail-digital-program","tag-consent-de","tag-double-op-in-de","tag-gdpr-de","tag-legal-de","tag-op-in-de","tag-rgpd-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Das erste digitale Werbeprogramm f\u00fcr das Autohausnetzwerk | Like Reply<\/title>\n<meta name=\"description\" content=\"Entdecken Sie das Dealer Digital Program von 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