{"id":17809,"date":"2024-11-07T11:29:21","date_gmt":"2024-11-07T11:29:21","guid":{"rendered":"https:\/\/www.likereply.com\/?p=17809"},"modified":"2025-01-28T14:55:14","modified_gmt":"2025-01-28T14:55:14","slug":"marketo-und-die-kunst-des-a-b-testens","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/","title":{"rendered":"Marketo &#8211; Art of A\/B Testing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17809\" class=\"elementor elementor-17809 elementor-17774\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-198f0bbc e-flex e-con-boxed e-con e-parent\" data-id=\"198f0bbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-357c6b7f elementor-widget elementor-widget-text-editor\" data-id=\"357c6b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A\/B-Tests sind eine Methode, um zwei Versionen miteinander zu vergleichen und herauszufinden, welche besser abschneidet. Im Wesentlichen handelt es sich um ein Experiment, bei dem zwei oder mehr Varianten zuf\u00e4llig den Nutzern gezeigt werden, und anhand statistischer Analysen wird ermittelt, welche Variante f\u00fcr ein bestimmtes Konversionsziel besser funktioniert.  <\/p>\n<p><span style=\"color: inherit; font-size: inherit; text-align: var(--text-align);\">Wir empfehlen, ein Framework f\u00fcr A\/B-Tests zu erstellen und diesem zu folgen. Dieses Framework besteht aus einigen Fragen, die Sie vor dem Test beantworten sollten. Nach dem Test sollten Sie Ihr Framework \u00fcberpr\u00fcfen, die Ergebnisse hinzuf\u00fcgen und sich auf die n\u00e4chste Iteration oder eine Wiederholung Ihres Tests vorbereiten.   <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288ee05 elementor-widget elementor-widget-text-editor\" data-id=\"288ee05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>Was testen Sie? <\/b>Beispiele: Betreffzeile, Gesamte E-Mail, Landing-Page-Variante, Anzahl der Formularfelder. Testen Sie immer nur eine Sache gleichzeitig.  <\/li>\n<li><b>Was erwarten Sie?<\/b> Beispiel: Ich erwarte, dass die getestete E-Mail-Variante im Vergleich zur Kontrollversion eine Steigerung der Klickrate um 10% erzielt. <\/li>\n<li><b>Wie gro\u00df ist Ihre Stichprobe und wie sieht Ihre zuf\u00e4llige Aufteilung aus?<\/b> Beispiel: 10.000 Kontakte und eine 50\/50-Aufteilung. <\/li>\n<li><b>Wann sammeln Sie die Daten?<\/b> Beispiel: Eine Woche nach Ausf\u00fchrung des Tests. <\/li>\n<li><b>Was ist das Ergebnis?<\/b> Beispiel: E-Mail A hatte eine Klickrate von 3 %, E-Mail B von 4 %. <\/li>\n<li><b>Was k\u00f6nnen Sie f\u00fcr zuk\u00fcnftige Tests daraus schlie\u00dfen?<\/b> Beispiel: Ich sollte h\u00e4ufiger reine Text-E-Mails verwenden. <\/li>\n<li><b>Wann wiederholen Sie den Test?<\/b> Beispiel: In drei Monaten. Es wird allgemein empfohlen, spezifische Tests von Zeit zu Zeit zu wiederholen, um sicherzustellen, dass es sich nicht um Ausrei\u00dfer-Ergebnisse handelt.  <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7dfd6f elementor-widget elementor-widget-text-editor\" data-id=\"a7dfd6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dokumentieren Sie die Ergebnisse und teilen Sie sie mit allen, die daran interessiert sein k\u00f6nnten. Denken Sie auch daran, dass kurzfristige Ergebnisse nicht immer mit langfristigen \u00fcbereinstimmen. Zum Beispiel: Wenn Sie 5 Felder mit 10 Feldern in einem Formular vergleichen, k\u00f6nnte es sein, dass das k\u00fcrzere Formular mehr Konversionen erzielt, das l\u00e4ngere jedoch wertvollere Kontakte erzeugt.   <\/p>\n<p><span style=\"color: inherit; font-size: inherit; text-align: var(--text-align);\">Marketo bietet zwei Optionen zur Durchf\u00fchrung von A\/B-Tests: Das \u201eEmail Program\u201c \u2013 ein Versandmechanismus, der speziell f\u00fcr Tests entwickelt wurde \u2013 und \u201eRandom Sample\u201c \u2013 ein leistungsstarker Smart Campaign Flow Step, mit dem Sie Zielgruppen in kleinere Gruppen aufteilen k\u00f6nnen, um diese kurz- oder langfristig zu beobachten.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbd4e7 elementor-widget elementor-widget-image\" data-id=\"ebbd4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1980\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_1.png\" class=\"attachment-full size-full wp-image-17788 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_1.png 1980w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_1-300x109.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_1-1024x372.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_1-768x279.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_1-1536x559.png 1536w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><noscript><img decoding=\"async\" width=\"1980\" height=\"720\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_1.png\" class=\"attachment-full size-full wp-image-17788 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_1.png 1980w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_1-300x109.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_1-1024x372.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_1-768x279.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_1-1536x559.png 1536w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433bff6 elementor-widget elementor-widget-image\" data-id=\"433bff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1980\" height=\"742\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_2.png\" class=\"attachment-full size-full wp-image-17792 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_2.png 1980w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_2-300x112.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_2-1024x384.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_2-768x288.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_2-1536x576.png 1536w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"742\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_2.png\" class=\"attachment-full size-full wp-image-17792 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_2.png 1980w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_2-300x112.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_2-1024x384.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_2-768x288.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-and-the-Art-of-AB-Testing_Image_2-1536x576.png 1536w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1030824 e-flex e-con-boxed e-con e-parent\" data-id=\"1030824\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d01c783 elementor-widget elementor-widget-spacer\" data-id=\"d01c783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32bae7e elementor-widget elementor-widget-text-editor\" data-id=\"32bae7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Related articles<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-640b5d0 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"640b5d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15552 post type-post status-publish format-standard has-post-thumbnail hentry category-retail-marketing tag-consent-de tag-double-op-in-de tag-gdpr-de tag-legal-de tag-op-in-de tag-rgpd-de\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/de\/retail-marketing-de\/salogram-die-revolution-des-social-media-managements-im-einzelhandel\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-300x200.jpg\" class=\"attachment-medium size-medium wp-image-13712 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-300x200.jpg\" class=\"attachment-medium size-medium wp-image-13712 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/06\/01-Salogram-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Retail Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/de\/retail-marketing-de\/salogram-die-revolution-des-social-media-managements-im-einzelhandel\/\" >\n\t\t\t\tSalogram, die Revolution des Social Media Managements im Einzelhandel\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/de\/retail-marketing-de\/salogram-die-revolution-des-social-media-managements-im-einzelhandel\/\" aria-label=\"Read more about Salogram, die Revolution des Social Media Managements im Einzelhandel\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20742 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-automation tag-marketing-automation-de\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/100-jahre-funnel-2-einfuehrung\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18361 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18361 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Marketing Automation<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/100-jahre-funnel-2-einfuehrung\/\" >\n\t\t\t\t100 Jahre Funnel \u2013 1 \u2013 Einf\u00fchrung\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/100-jahre-funnel-2-einfuehrung\/\" aria-label=\"Read more about 100 Jahre Funnel \u2013 1 \u2013 Einf\u00fchrung\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15594 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics tag-consent-de tag-double-op-in-de tag-gdpr-de tag-legal-de tag-op-in-de tag-rgpd-de\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/de\/analytics-de\/advanced-analytics-als-werkzeug-zur-verbesserung-der-interaktion-mit-kunden\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-300x200.jpg\" class=\"attachment-medium size-medium wp-image-12104 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-300x200.jpg\" class=\"attachment-medium size-medium wp-image-12104 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_57-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Analytics<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/de\/analytics-de\/advanced-analytics-als-werkzeug-zur-verbesserung-der-interaktion-mit-kunden\/\" >\n\t\t\t\tAdvanced Analytics als Werkzeug zur Verbesserung der Interaktion mit Kunden\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/de\/analytics-de\/advanced-analytics-als-werkzeug-zur-verbesserung-der-interaktion-mit-kunden\/\" aria-label=\"Read more about Advanced Analytics als Werkzeug zur Verbesserung der Interaktion mit Kunden\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9c5e5 elementor-widget elementor-widget-spacer\" data-id=\"7e9c5e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1ad5fb e-flex e-con-boxed e-con e-parent\" data-id=\"f1ad5fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4589a20 e-con-full e-flex e-con e-child\" data-id=\"4589a20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6d01be1 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6d01be1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a54cd71 e-con-full e-flex e-con e-child\" data-id=\"a54cd71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1472a1b elementor-widget elementor-widget-image\" data-id=\"1472a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11315 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11315 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffb879 elementor-widget elementor-widget-heading\" data-id=\"7ffb879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Automation mit Like Reply <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b28359b elementor-widget elementor-widget-text-editor\" data-id=\"b28359b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Like Reply ist ein spezialisierter Experte f\u00fcr digitale Kommunikation mit Standorten in M\u00fcnchen, Mailand und Paris. Wir unterst\u00fctzen Unternehmen bei der Einf\u00fchrung und Entwicklung von automatisierter Kommunikation sowie beim systematischen, effektiven Management von Leads und Kundenbeziehungen. Kontaktieren Sie uns unverbindlich und finden Sie heraus, wie wir gemeinsam den Einsatz von Marketing Automation auf die n\u00e4chste Stufe heben k\u00f6nnen.  <\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f15fb elementor-widget elementor-widget-imroz-button\" data-id=\"11f15fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Kontakt aufnehmen<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eca27c9 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"eca27c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A\/B-Tests sind eine Methode, um zwei Versionen miteinander zu vergleichen und herauszufinden, welche besser abschneidet. Im Wesentlichen handelt es sich um ein Experiment, bei dem<\/p>\n","protected":false},"author":13,"featured_media":18365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,154,29,40,153],"tags":[96,90],"class_list":["post-17809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testing","category-data-driven","category-marketing-automation","category-marketo","category-strategy","tag-marketing-automation-de","tag-marketo-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketo - Art of A\/B Testing - Like Reply<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketo - Art of A\/B Testing - Like Reply\" \/>\n<meta property=\"og:description\" content=\"A\/B-Tests sind eine Methode, um zwei Versionen miteinander zu vergleichen und herauszufinden, welche besser abschneidet. Im Wesentlichen handelt es sich um ein Experiment, bei dem\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\" \/>\n<meta property=\"og:site_name\" content=\"Like Reply\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T11:29:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-28T14:55:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pia Jorda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pia Jorda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\"},\"author\":{\"name\":\"Pia Jorda\",\"@id\":\"https:\/\/www.likereply.com\/de\/#\/schema\/person\/f14431f1b64465c6b5e67b3812a456e2\"},\"headline\":\"Marketo &#8211; Art of A\/B Testing\",\"datePublished\":\"2024-11-07T11:29:21+00:00\",\"dateModified\":\"2025-01-28T14:55:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\"},\"wordCount\":424,\"publisher\":{\"@id\":\"https:\/\/www.likereply.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg\",\"keywords\":[\"marketing automation\",\"marketo\"],\"articleSection\":[\"A\/B Testing\",\"Data-Driven\",\"Marketing Automation\",\"Marketo\",\"Strategy\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\",\"url\":\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\",\"name\":\"Marketo - Art of A\/B Testing - Like Reply\",\"isPartOf\":{\"@id\":\"https:\/\/www.likereply.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg\",\"datePublished\":\"2024-11-07T11:29:21+00:00\",\"dateModified\":\"2025-01-28T14:55:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#primaryimage\",\"url\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg\",\"contentUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.likereply.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketo &#8211; Art of A\/B Testing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.likereply.com\/de\/#website\",\"url\":\"https:\/\/www.likereply.com\/de\/\",\"name\":\"Like Reply\",\"description\":\"We are your expert B2B Digital Experience Agency\",\"publisher\":{\"@id\":\"https:\/\/www.likereply.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.likereply.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.likereply.com\/de\/#organization\",\"name\":\"Like Reply\",\"url\":\"https:\/\/www.likereply.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.likereply.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png\",\"contentUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png\",\"width\":287,\"height\":87,\"caption\":\"Like Reply\"},\"image\":{\"@id\":\"https:\/\/www.likereply.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/like-reply\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.likereply.com\/de\/#\/schema\/person\/f14431f1b64465c6b5e67b3812a456e2\",\"name\":\"Pia Jorda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.likereply.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e339001a14255d564f8320da35de4578ebeef842a0f5e3f1635863247f5ce46a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e339001a14255d564f8320da35de4578ebeef842a0f5e3f1635863247f5ce46a?s=96&d=mm&r=g\",\"caption\":\"Pia Jorda\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketo - Art of A\/B Testing - Like Reply","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/","og_locale":"de_DE","og_type":"article","og_title":"Marketo - Art of A\/B Testing - Like Reply","og_description":"A\/B-Tests sind eine Methode, um zwei Versionen miteinander zu vergleichen und herauszufinden, welche besser abschneidet. Im Wesentlichen handelt es sich um ein Experiment, bei dem","og_url":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/","og_site_name":"Like Reply","article_published_time":"2024-11-07T11:29:21+00:00","article_modified_time":"2025-01-28T14:55:14+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg","type":"image\/jpeg"}],"author":"Pia Jorda","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Pia Jorda","Gesch\u00e4tzte Lesezeit":"4 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#article","isPartOf":{"@id":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/"},"author":{"name":"Pia Jorda","@id":"https:\/\/www.likereply.com\/de\/#\/schema\/person\/f14431f1b64465c6b5e67b3812a456e2"},"headline":"Marketo &#8211; Art of A\/B Testing","datePublished":"2024-11-07T11:29:21+00:00","dateModified":"2025-01-28T14:55:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/"},"wordCount":424,"publisher":{"@id":"https:\/\/www.likereply.com\/de\/#organization"},"image":{"@id":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#primaryimage"},"thumbnailUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg","keywords":["marketing automation","marketo"],"articleSection":["A\/B Testing","Data-Driven","Marketing Automation","Marketo","Strategy"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/","url":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/","name":"Marketo - Art of A\/B Testing - Like Reply","isPartOf":{"@id":"https:\/\/www.likereply.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#primaryimage"},"image":{"@id":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#primaryimage"},"thumbnailUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg","datePublished":"2024-11-07T11:29:21+00:00","dateModified":"2025-01-28T14:55:14+00:00","breadcrumb":{"@id":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#primaryimage","url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg","contentUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.likereply.com\/de\/"},{"@type":"ListItem","position":2,"name":"Marketo &#8211; Art of A\/B Testing"}]},{"@type":"WebSite","@id":"https:\/\/www.likereply.com\/de\/#website","url":"https:\/\/www.likereply.com\/de\/","name":"Like Reply","description":"We are your expert B2B Digital Experience Agency","publisher":{"@id":"https:\/\/www.likereply.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.likereply.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.likereply.com\/de\/#organization","name":"Like Reply","url":"https:\/\/www.likereply.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.likereply.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png","contentUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png","width":287,"height":87,"caption":"Like Reply"},"image":{"@id":"https:\/\/www.likereply.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/like-reply\/"]},{"@type":"Person","@id":"https:\/\/www.likereply.com\/de\/#\/schema\/person\/f14431f1b64465c6b5e67b3812a456e2","name":"Pia Jorda","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.likereply.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e339001a14255d564f8320da35de4578ebeef842a0f5e3f1635863247f5ce46a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e339001a14255d564f8320da35de4578ebeef842a0f5e3f1635863247f5ce46a?s=96&d=mm&r=g","caption":"Pia Jorda"}}]}},"_links":{"self":[{"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/posts\/17809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/comments?post=17809"}],"version-history":[{"count":3,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/posts\/17809\/revisions"}],"predecessor-version":[{"id":21000,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/posts\/17809\/revisions\/21000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/media\/18365"}],"wp:attachment":[{"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/media?parent=17809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/categories?post=17809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/tags?post=17809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}