{"id":19386,"date":"2024-11-24T17:25:07","date_gmt":"2024-11-24T17:25:07","guid":{"rendered":"https:\/\/www.likereply.com\/unkategorisiert\/marketo-crm-integration\/"},"modified":"2025-01-28T14:49:20","modified_gmt":"2025-01-28T14:49:20","slug":"marketo-crm-integration","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/marketo-crm-integration\/","title":{"rendered":"Marketo &#8211; CRM Integration"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19386\" class=\"elementor elementor-19386 elementor-19375\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-198f0bbc e-flex e-con-boxed e-con e-parent\" data-id=\"198f0bbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-357c6b7f elementor-widget elementor-widget-text-editor\" data-id=\"357c6b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr eine B2B-Marketing-Automation-Plattform wie Marketo gibt es keine wichtigere Anbindung als die zum CRM (Customer Relationship Managment). Das CRM ist sozusagen die finale Bestimmung aller Marketing-Aktivit\u00e4ten, speziell die \u00dcbergabe eines Marketing-Leads (\u201eMQL\u201c) an den Vertrieb (Sales). <\/p>\n<p>Marketo bietet eine native Integration zu zwei CRM-Systemen, n\u00e4mlich Salesforce und Microsoft Dynamics. Es gibt Unterschiede zwischen beiden, aber die sollen hier zugunsten der Gemeinsamkeiten vernachl\u00e4ssigt werden. Vorher aber zwei Begriffsbestimmung: Was hei\u00dft \u201eIntegration\u201c und was hei\u00dft \u201enativ\u201c?  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc7149 elementor-widget elementor-widget-text-editor\" data-id=\"3dc7149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Was bedeutet \u201eIntegration\u201c?<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8edad9d elementor-widget elementor-widget-text-editor\" data-id=\"8edad9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integration ist der Prozess, mit dem zwei Systeme Daten austauschen. Er kann nur eine Richtung haben, wobei System als die Quelle und das andere als das Ziel fungiert, oder beide Richtungen. Der Use Case im Zielsystem diktiert dabei das Setup.  <\/p>\n<p>Diesen Prozess kann man in drei Schritte aufteilen:<\/p>\n<ol>\n<li><strong>Connection:<\/strong> Die beiden Systeme m\u00fcssen ihre Endpoints austauschen und autorisiert sein, in das jeweils andere System zu schreiben.<\/li>\n<li><strong>Mapping:<\/strong> Datenmodelle, Feldnamen, Feldtypen und erlaubte Werte m\u00fcssen beiden Systemen bekannt gemacht werden.<\/li>\n<li><strong>Orchestration: <\/strong>Was passiert wann? Welche Daten m\u00fcssen in Echtzeit ausgetauscht werden und welche k\u00f6nnen auf t\u00e4gliche oder w\u00f6chentliche Updates warten? Diese Konditionen m\u00fcssen im Quell-System etabliert werden.  <\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31673ee elementor-widget elementor-widget-text-editor\" data-id=\"31673ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Was hei\u00dft \u201enativ\u201c?<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288ee05 elementor-widget elementor-widget-text-editor\" data-id=\"288ee05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketo kann mit jedem anderen System Daten tauschen. Daf\u00fcr stehen die REST API und Marketos Webhooks zur Verf\u00fcgung. Aber \u201enativ\u201c sind nur die Integrationen zu Salesforce und Dynamics. Nativ bedeutet hier, dass Marketo schon die \u201eMiddleware\u201c zwischen beiden System mitliefert, in denen Connection, Mapping und Orchestration organisiert sind. Im Vergleich zu jeder anderen \u201ecustom\u201c-Integration ist diese Integration relativ einfach.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255ed6e elementor-widget elementor-widget-text-editor\" data-id=\"255ed6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Was genau macht diese Integration?<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7dfd6f elementor-widget elementor-widget-text-editor\" data-id=\"a7dfd6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vor allem h\u00e4lt sie CRM-Leads und -Contacts mit Marketo-Personen in Sync. D.h. dass Updates in beiden Systemen in das jeweils andere System geschrieben werden. \u00c4ndert Marketo den Vornamen einer Person, wird diese \u00c4nderung zum CRM gesynct. Und wenn ein Vertriebsmitarbeiter den Job Title eines Kontakts \u00e4ndert, erf\u00e4hrt auch Marketo von dieser \u00c4nderung. Personen sind bi-direktional gesynchte Objekte.    <\/p>\n<p>Dazu gibt es einige ein-direktionale Objekte, die das CRM an Marketo \u00fcbertr\u00e4gt: Accounts, Campaigns, Opportunities und andere. Diese Objekte dienen Marketo zur Segmentierung, Marketo kann sie aber nicht schreiben. <\/p>\n<p>Zus\u00e4tzlich erfasst Marketo viele Aktivit\u00e4tendaten einer Person (Email Opens, Email Clicks, Website Visits usw.), die es \u00fcber ein Tool namens \u201eMarketo Sales Insights\u201c an das CRM \u00fcbertragen kann, wo sie dem Vertriebsmitarbeiter zum Verst\u00e4ndnis einer Person beitragen.<\/p>\n<p>Wenn diese Integration einmal aufgesetzt ist, l\u00e4uft sie im Hintergrund. Sie ist verl\u00e4sslich und stabil, und unsere Empfehlung ist in jedem Fall: Wenn Sie Marketo und Salesforce oder Dynamics im Einsatz haben, nutzen Sie diese native Integration. Wir beraten Sie nat\u00fcrlich auch dort, wo diese Integration an ihre Grenzen st\u00f6\u00dft (z.B. bei der Nutzung eines zweiten CRMs).  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21c1bdf e-flex e-con-boxed e-con e-parent\" data-id=\"21c1bdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a980d elementor-widget elementor-widget-spacer\" data-id=\"51a980d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1934b elementor-widget elementor-widget-text-editor\" data-id=\"2a1934b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Related articles<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a27dd elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"97a27dd\" data-element_type=\"widget\" data-e-type=\"widget\" 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role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18365 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-768x512.jpg 768w, 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https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">A\/B Testing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\" >\n\t\t\t\tMarketo &#8211; Art of A\/B Testing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\" aria-label=\"Read more about Marketo &#8211; Art of A\/B Testing\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18939 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-automation category-strategy tag-marketing-automation-de tag-marketo-de\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/eine-aus-14-106-finden-sie-die-passende-cxm-losung-fur-ihre-organisation\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18389 lazyload\" 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wp-image-18389 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Marketing Automation<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/eine-aus-14-106-finden-sie-die-passende-cxm-losung-fur-ihre-organisation\/\" >\n\t\t\t\tEine aus 14.106 &#8211; Finden sie die passende CXM-L\u00f6sung f\u00fcr ihre Organisation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/eine-aus-14-106-finden-sie-die-passende-cxm-losung-fur-ihre-organisation\/\" aria-label=\"Read more about Eine aus 14.106 &#8211; Finden sie die passende CXM-L\u00f6sung f\u00fcr ihre Organisation\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19532 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-automation category-marketo tag-marketing-automation-de tag-marketo-de\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/marketo-scoring\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18361 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18361 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Marketing Automation<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/marketo-scoring\/\" >\n\t\t\t\tMarketo &#8211; Scoring\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/marketo-scoring\/\" aria-label=\"Read more about Marketo &#8211; Scoring\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a6b8d elementor-widget elementor-widget-spacer\" data-id=\"d6a6b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1ad5fb e-flex e-con-boxed e-con e-parent\" data-id=\"f1ad5fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4589a20 e-con-full e-flex e-con e-child\" data-id=\"4589a20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6d01be1 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6d01be1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a54cd71 e-con-full e-flex e-con e-child\" data-id=\"a54cd71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1472a1b elementor-widget elementor-widget-image\" data-id=\"1472a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11315 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11315 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffb879 elementor-widget elementor-widget-heading\" data-id=\"7ffb879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Automation mit Like Reply <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b28359b elementor-widget elementor-widget-text-editor\" data-id=\"b28359b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Like Reply ist ein spezialisierter Experte f\u00fcr digitale Kommunikation mit Standorten in M\u00fcnchen, Mailand und Paris. Wir unterst\u00fctzen Unternehmen bei der Einf\u00fchrung und Entwicklung von automatisierter Kommunikation sowie beim systematischen, effektiven Management von Leads und Kundenbeziehungen. Kontaktieren Sie uns unverbindlich und finden Sie heraus, wie wir gemeinsam den Einsatz von Marketing Automation auf die n\u00e4chste Stufe heben k\u00f6nnen.  <\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f15fb elementor-widget elementor-widget-imroz-button\" data-id=\"11f15fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Kontakt aufnehmen<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eca27c9 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"eca27c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>F\u00fcr eine B2B-Marketing-Automation-Plattform wie Marketo gibt es keine wichtigere Anbindung als die zum CRM (Customer Relationship Managment). Das CRM ist sozusagen die finale Bestimmung aller<\/p>\n","protected":false},"author":13,"featured_media":18381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,40],"tags":[96,90],"class_list":["post-19386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","category-marketo","tag-marketing-automation-de","tag-marketo-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketo - CRM Integration - Like Reply<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/marketo-crm-integration\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketo - CRM Integration - Like Reply\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr eine B2B-Marketing-Automation-Plattform wie Marketo gibt es keine wichtigere Anbindung als die zum CRM (Customer Relationship Managment). 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