{"id":19532,"date":"2024-11-29T17:38:04","date_gmt":"2024-11-29T17:38:04","guid":{"rendered":"https:\/\/www.likereply.com\/unkategorisiert\/marketo-scoring\/"},"modified":"2025-01-28T14:48:02","modified_gmt":"2025-01-28T14:48:02","slug":"marketo-scoring","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/marketo-scoring\/","title":{"rendered":"Marketo &#8211; Scoring"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19532\" class=\"elementor elementor-19532 elementor-19455\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-198f0bbc e-flex e-con-boxed e-con e-parent\" data-id=\"198f0bbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc7149 elementor-widget elementor-widget-text-editor\" data-id=\"3dc7149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Was ist &#8220;Scoring&#8221; (oder &#8220;Lead Scoring&#8221;)?<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357c6b7f elementor-widget elementor-widget-text-editor\" data-id=\"357c6b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scoring ist eine Methodik, um potenzielle Kunden hinsichtlich ihres Werts f\u00fcr das Unternehmen zu bewerten. Es verwendet explizite (= demographische) und implizite (= verhaltensbezogene) Daten. Explizite Daten werden vom oder \u00fcber den Interessenten bereitgestellt, wie Unternehmensgr\u00f6\u00dfe, Branchensegment oder Berufsbezeichnung. Implizite Scores werden aus der Beobachtung des Verhaltens von Interessenten abgeleitet, wie Website-Besuche, Reaktionen auf Ihre E-Mails oder Webinar-Interaktionen. Man k\u00f6nnte sagen, dass demographisches Scoring Ihr Interesse am Interessenten misst, w\u00e4hrend verhaltensbezogenes Scoring das Interesse des Interessenten an Ihrem Unternehmen misst.    <\/p>\n<p>Die Hauptidee des Scoring besteht darin, einen Score auf einen Schwellenwert zu erh\u00f6hen, der die Umwandlung eines Marketing-Lead in einen Sales-Lead markiert. Dieser Schwellenwert stellt eine Vereinbarung zwischen Marketing und Vertrieb dar und darf nicht willk\u00fcrlich von einer Seite allein ge\u00e4ndert werden. Ohne diesen Schwellenwert kann es kein sinnvolles Scoring geben. Oder anders ausgedr\u00fcckt: Scoring entscheidet, ob ein Lead\/Interessent vom Vertrieb kontaktiert werden sollte.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6323d76 elementor-widget elementor-widget-text-editor\" data-id=\"6323d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Wie funktioniert Scoring in Marketo?<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8edad9d elementor-widget elementor-widget-text-editor\" data-id=\"8edad9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Marketo ist Scoring die Zusammenarbeit von: <\/p>\n<ul>\n<li>Score-Feldern<\/li>\n<li>Score-Token<\/li>\n<li>Smart Campaigns<\/li>\n<\/ul>\n<p>Es ist erw\u00e4hnenswert, dass Scoring \u00fcber Smart Campaigns ausgef\u00fchrt wird. Insofern unterscheidet es sich nicht vom Versand einer E-Mail. Eine Scoring-Smart-Campaign ben\u00f6tigt einen Filter oder Trigger und einen Flow Step:  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79dd33d elementor-widget elementor-widget-text-editor\" data-id=\"79dd33d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Smart List:<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbb11b elementor-widget elementor-widget-image\" data-id=\"fcbb11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"799\" height=\"236\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1.png\" class=\"attachment-full size-full wp-image-19483 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1.png 799w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1-300x89.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1-768x227.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><noscript><img decoding=\"async\" width=\"799\" height=\"236\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1.png\" class=\"attachment-full size-full wp-image-19483 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1.png 799w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1-300x89.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1-768x227.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9e9cc elementor-widget elementor-widget-text-editor\" data-id=\"6a9e9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Flow Step:<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b222093 elementor-widget elementor-widget-image\" data-id=\"b222093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"816\" height=\"278\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1.png\" class=\"attachment-full size-full wp-image-19487 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1.png 816w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1-300x102.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1-768x262.png 768w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"278\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1.png\" class=\"attachment-full size-full wp-image-19487 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1.png 816w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1-300x102.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1-768x262.png 768w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed4954 elementor-widget elementor-widget-text-editor\" data-id=\"7ed4954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bitte beachten Sie, dass Ihr &#8220;Change Score&#8221; Flow Step immer von einer &#8220;Change Data Value&#8221;-Aktivit\u00e4t begleitet wird. Beachten Sie auch, dass die einzigen verf\u00fcgbaren Operationen beim \u00c4ndern eines Scores Addition (+10 oder &#8220;Score um 10 erh\u00f6hen&#8221;), Subtraktion (-10 oder &#8220;Score um 10 verringern&#8221;) und das Setzen des Scores auf einen definierten Wert (=10) sind. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31673ee elementor-widget elementor-widget-text-editor\" data-id=\"31673ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Multi-Produkt-Scoring<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288ee05 elementor-widget elementor-widget-text-editor\" data-id=\"288ee05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Viele Unternehmen bieten nicht nur ein einziges Produkt an oder sind in einer einzigen Gesch\u00e4ftslinie t\u00e4tig, sondern haben mehrere Angebote. In diesem Fall m\u00fcssen Sie verschiedene Produkte\/Gesch\u00e4ftslinien separat bewerten. Denken Sie auch daran, dass eine Person Kunde f\u00fcr Produkt A sein kann, aber gleichzeitig Interessent f\u00fcr Produkt B. Wenn Sie mehrere Produkte bewerten m\u00f6chten, reicht das Standardfeld &#8220;Lead Score&#8221; von Marketo m\u00f6glicherweise nicht aus.  <\/p>\n<p>Da Scoring in Marketo nur eine Smart-Campaign-Operation ist, haben Sie die endlose Flexibilit\u00e4t, die Smart Campaigns bieten. Erstellen Sie also einfach so viele Score-Felder, wie Sie Produkte zum Bewerten haben, und erstellen Sie dann die notwendigen Smart Campaigns, um diese Scores zu erstellen. Die Berufsbezeichnung &#8220;Director&#8221; k\u00f6nnte f\u00fcr Ihr Produkt A etwas ganz anderes bedeuten als f\u00fcr Produkt B.  <\/p>\n<p>Multi-Product Scoring might sound daunting, and it\u2019s in fact a complex affair. But one Marketo feature supports you in your setup: Cloning and Tokens. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255ed6e elementor-widget elementor-widget-text-editor\" data-id=\"255ed6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Scoring mit Tokens<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7dfd6f elementor-widget elementor-widget-text-editor\" data-id=\"a7dfd6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Es hat sich als Best Practice erwiesen, mit Token zu scoren. Ein Score-Token ist einer der in Marketo verf\u00fcgbaren Token-Typen und sieht folgenderma\u00dfen aus: <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a05a1 elementor-widget elementor-widget-image\" data-id=\"f5a05a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"625\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_3-1.png\" class=\"attachment-large size-large wp-image-19491 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_3-1.png 426w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_3-1-204x300.png 204w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"625\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_3-1.png\" class=\"attachment-large size-large wp-image-19491 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_3-1.png 426w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_3-1-204x300.png 204w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9965d9 elementor-widget elementor-widget-text-editor\" data-id=\"e9965d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Und die Smart Campaign:<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-527f448 elementor-widget elementor-widget-image\" data-id=\"527f448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"340\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-1024x544.png\" class=\"attachment-large size-large wp-image-19495 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-1024x544.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-300x159.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-768x408.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-791x420.png 791w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1.png 1032w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"340\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-1024x544.png\" class=\"attachment-large size-large wp-image-19495 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-1024x544.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-300x159.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-768x408.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-791x420.png 791w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1.png 1032w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93298db elementor-widget elementor-widget-text-editor\" data-id=\"93298db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dies mag auf den ersten Blick wie zus\u00e4tzlicher Aufwand erscheinen. Warum weisen wir dem Jobtitel &#8220;Engineering&#8221; nicht einfach den Score-Wert von +105 zu, sondern verwenden stattdessen ein Token? Nun, der erste Vorteil ist, dass Sie nur das Token in Ihrem Scoring-Programm \u00e4ndern m\u00fcssen, anstatt die Smart Campaign zu ber\u00fchren, und der zweite ist das Klonen: Wenn Sie ein Programm f\u00fcr eine Produktlinie eingerichtet haben, k\u00f6nnen Sie das Programm einfach klonen, die Score-Token-Werte anpassen und schon sind Sie fertig.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3784f0f elementor-widget elementor-widget-text-editor\" data-id=\"3784f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Negatives Scoring und Score-Verfall<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a6ccf elementor-widget elementor-widget-text-editor\" data-id=\"92a6ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scores m\u00fcssen nicht positiv sein \u2013 sie k\u00f6nnen auch negativ sein. Einige Berufsbezeichnungen k\u00f6nnten beispielsweise darauf hinweisen, dass diese Personen nicht gut zu Ihrem idealen Kundenprofil passen, sodass Sie sie jetzt nur noch niedrig, aber sogar negativ bewerten m\u00f6chten. Das ist einfach \u2013 \u00e4ndern Sie einfach den Token-Wert in Ihrem Scoring-Programm auf einen negativen Wert wie &#8220;-5&#8221;.  <\/p>\n<p>&#8220;Score-Verfall&#8221; verleiht Ihrem Scoring eine Zeitkomponente. Vielleicht m\u00f6chten Sie einen Score reduzieren, wenn in einem bestimmten Zeitraum keine relevante Aktion stattgefunden hat. Eine Smart Campaign, die das tut, ist in Marketo einfach:  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd66d6c elementor-widget elementor-widget-text-editor\" data-id=\"bd66d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Smart List:<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a52f0fc elementor-widget elementor-widget-image\" data-id=\"a52f0fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"176\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1.png\" class=\"attachment-full size-full wp-image-19499 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1.png 791w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1-300x67.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1-768x171.png 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"176\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1.png\" class=\"attachment-full size-full wp-image-19499 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1.png 791w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1-300x67.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1-768x171.png 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6eaf8c elementor-widget elementor-widget-text-editor\" data-id=\"b6eaf8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Flow Step:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a80701d elementor-widget elementor-widget-image\" data-id=\"a80701d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"145\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_6-1.png\" class=\"attachment-full size-full wp-image-19503 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_6-1.png 750w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_6-1-300x58.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"145\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_6-1.png\" class=\"attachment-full size-full wp-image-19503 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_6-1.png 750w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_6-1-300x58.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1e33b elementor-widget elementor-widget-text-editor\" data-id=\"3f1e33b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Fazit<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c079997 elementor-widget elementor-widget-text-editor\" data-id=\"c079997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Niemand sagt, dass Scoring einfach ist. Es ist normalerweise nicht einfach, Marketing und Vertrieb so auszurichten, dass sie zu einem sinnvollen Scoring kommen, und es ist normalerweise eine schwierige Aufgabe, st\u00e4ndig zu \u00fcberpr\u00fcfen, zu \u00fcberarbeiten und neu zu gestalten. Und es ist nicht immer einfach, ein Scoring-Konzept in einen Marketo-Rahmen zu \u00fcbersetzen. Aber was auch immer Sie tun m\u00f6chten, es ist h\u00f6chstwahrscheinlich m\u00f6glich, da Marketo Ihnen maximale Flexibilit\u00e4t bietet.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d39d33 e-flex e-con-boxed e-con e-parent\" data-id=\"5d39d33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34cff02 elementor-widget elementor-widget-spacer\" data-id=\"34cff02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5f98c elementor-widget elementor-widget-text-editor\" data-id=\"0e5f98c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Related articles<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b232c91 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"b232c91\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17809 post type-post status-publish format-standard has-post-thumbnail hentry category-testing category-data-driven category-marketing-automation category-marketo category-strategy tag-marketing-automation-de tag-marketo-de\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18365 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18365 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_72-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">A\/B Testing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\" >\n\t\t\t\tMarketo &#8211; Art of A\/B Testing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/de\/a-b-testing\/marketo-und-die-kunst-des-a-b-testens\/\" aria-label=\"Read more about Marketo &#8211; Art of A\/B Testing\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16393 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-centric category-strategy tag-kundenorientiertes\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/de\/strategie\/wie-wird-man-ein-kundenorientiertes-unternehmen\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-300x200.jpg\" class=\"attachment-medium size-medium wp-image-12122 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-300x200.jpg\" class=\"attachment-medium size-medium wp-image-12122 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_63-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Customer-centric<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/de\/strategie\/wie-wird-man-ein-kundenorientiertes-unternehmen\/\" >\n\t\t\t\tWie wird man ein kundenorientiertes Unternehmen?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/de\/strategie\/wie-wird-man-ein-kundenorientiertes-unternehmen\/\" aria-label=\"Read more about Wie wird man ein kundenorientiertes Unternehmen?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18939 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-automation category-strategy tag-marketing-automation-de tag-marketo-de\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/eine-aus-14-106-finden-sie-die-passende-cxm-losung-fur-ihre-organisation\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18389 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-300x200.jpg\" class=\"attachment-medium size-medium wp-image-18389 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_80-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Marketing Automation<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/eine-aus-14-106-finden-sie-die-passende-cxm-losung-fur-ihre-organisation\/\" >\n\t\t\t\tEine aus 14.106 &#8211; Finden sie die passende CXM-L\u00f6sung f\u00fcr ihre Organisation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/eine-aus-14-106-finden-sie-die-passende-cxm-losung-fur-ihre-organisation\/\" aria-label=\"Read more about Eine aus 14.106 &#8211; Finden sie die passende CXM-L\u00f6sung f\u00fcr ihre Organisation\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82a9147 elementor-widget elementor-widget-spacer\" data-id=\"82a9147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1ad5fb e-flex e-con-boxed e-con e-parent\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Automation mit Like Reply <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b28359b elementor-widget elementor-widget-text-editor\" data-id=\"b28359b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Like Reply ist ein spezialisierter Experte f\u00fcr digitale Kommunikation mit Standorten in M\u00fcnchen, Mailand und Paris. Wir unterst\u00fctzen Unternehmen bei der Einf\u00fchrung und Entwicklung von automatisierter Kommunikation sowie beim systematischen, effektiven Management von Leads und Kundenbeziehungen. Kontaktieren Sie uns unverbindlich und finden Sie heraus, wie wir gemeinsam den Einsatz von Marketing Automation auf die n\u00e4chste Stufe heben k\u00f6nnen.  <\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f15fb elementor-widget elementor-widget-imroz-button\" data-id=\"11f15fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Kontakt aufnehmen<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eca27c9 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"eca27c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Was ist &#8220;Scoring&#8221; (oder &#8220;Lead Scoring&#8221;)? Scoring ist eine Methodik, um potenzielle Kunden hinsichtlich ihres Werts f\u00fcr das Unternehmen zu bewerten. Es verwendet explizite (=<\/p>\n","protected":false},"author":13,"featured_media":18361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,40],"tags":[96,90],"class_list":["post-19532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","category-marketo","tag-marketing-automation-de","tag-marketo-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketo - Scoring - Like Reply<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.likereply.com\/de\/marketing-automatisierung\/marketo-scoring\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketo - Scoring - Like Reply\" \/>\n<meta property=\"og:description\" content=\"Was ist &#8220;Scoring&#8221; (oder &#8220;Lead Scoring&#8221;)? Scoring ist eine Methodik, um potenzielle Kunden hinsichtlich ihres Werts f\u00fcr das Unternehmen zu bewerten. 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