{"id":23065,"date":"2025-05-05T09:41:58","date_gmt":"2025-05-05T09:41:58","guid":{"rendered":"https:\/\/www.likereply.com\/unkategorisiert\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/"},"modified":"2026-09-17T15:39:01","modified_gmt":"2026-09-17T15:39:01","slug":"wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/","title":{"rendered":"Wie B2B-Marketer KI nutzen k\u00f6nnen, um Personalisierung zu skalieren, ohne an Relevanz zu verlieren"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23065\" class=\"elementor elementor-23065 elementor-23047\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66f03bc e-con-full e-flex e-con e-parent\" data-id=\"66f03bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-288ee05 elementor-widget elementor-widget-text-editor\" data-id=\"288ee05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"none\">AI-basierte Personalisierung <\/span><\/b><span data-contrast=\"none\">ist im B2B-Marketing nicht mehr nur ein nettes Extra, sondern ein Muss. Die F\u00e4higkeit, potenzielle Kunden mit der richtigen Botschaft zum richtigen Zeitpunkt anzusprechen, entscheidet oft dar\u00fcber, ob eine Kampagne erfolgreich ist oder ignoriert wird. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><p>Aber hier liegt die Herausforderung: Wie k\u00f6nnen Marketingteams die Personalisierung auf Dutzende, Hunderte oder sogar Tausende von potenziellen Kunden ausweiten, ohne jede Nachricht von Hand zu verfassen? Hier beginnt KI, genauer gesagt generative KI, die Art und Weise zu ver\u00e4ndern, wie Unternehmen \u00fcber Account-Based Marketing, Content-Erstellung und Lead-Engagement denken.<span style=\"color: inherit; font-size: inherit;\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c01624a elementor-widget elementor-widget-spacer\" data-id=\"c01624a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f09cfc e-flex e-con-boxed e-con e-parent\" data-id=\"6f09cfc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4753f77 e-con-full e-flex e-con e-child\" data-id=\"4753f77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3e099 elementor-widget__width-initial e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"ef3e099\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"640\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/AI_Personalization_Marketing_Image.png\" class=\"attachment-large size-large wp-image-24577 lazyload\" alt=\"Digital brain visualization with circuit connections representing ai personalization marketing\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/AI_Personalization_Marketing_Image.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/AI_Personalization_Marketing_Image-300x300.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/AI_Personalization_Marketing_Image-150x150.png 150w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/AI_Personalization_Marketing_Image-768x768.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/AI_Personalization_Marketing_Image.png\" class=\"attachment-large size-large wp-image-24577 lazyload\" alt=\"Digital brain visualization with circuit connections representing ai personalization marketing\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/AI_Personalization_Marketing_Image.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/AI_Personalization_Marketing_Image-300x300.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/AI_Personalization_Marketing_Image-150x150.png 150w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/AI_Personalization_Marketing_Image-768x768.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6098a7d elementor-widget elementor-widget-spacer\" data-id=\"6098a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-788bf93 e-con-full e-flex e-con e-child\" data-id=\"788bf93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afc9bd7 elementor-widget elementor-widget-heading\" data-id=\"afc9bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum sich die KI-gest\u00fctzte Personalisierung im B2B-Marketing weiterentwickeln muss<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7397a06 elementor-widget elementor-widget-spacer\" data-id=\"7397a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8883609 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8883609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der traditionelle Ansatz im KI-gest\u00fctzten Personalisierungsmarketing<span data-contrast=\"none\">, bei dem Vornamen oder einige wenige individuell angepasste Zeilen verwendet werden, reicht nicht mehr aus. K\u00e4ufer erwarten relevante Botschaften, die auf ihre Rolle, ihre Branche und ihre aktuellen gesch\u00e4ftlichen Priorit\u00e4ten zugeschnitten sind. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><p><span data-contrast=\"none\">Was fr\u00fcher f\u00fcr einige wenige strategische Kunden noch \u00fcberschaubar war, wird schnell un\u00fcberschaubar, sobald man \u00fcber Regionen oder Produktlinien hinweg skaliert.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><p>Mit den richtigen Dateneingaben und einer klaren Strategie kann KI-gest\u00fctztes Personalisierungsmarketing dabei helfen, Absichts-Signale zu erkennen, ma\u00dfgeschneiderte Botschaften zu generieren und Tonfall sowie Inhalt an die jeweilige Zielfunktion anzupassen \u2013 sei es Marketing, Betrieb oder Lieferkette.<span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e50e46 e-flex e-con-boxed e-con e-parent\" data-id=\"6e50e46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6aa87a elementor-widget elementor-widget-spacer\" data-id=\"d6aa87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c35fbee elementor-widget elementor-widget-heading\" data-id=\"c35fbee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So sieht KI-gest\u00fctzte Personalisierung im Marketing in der Praxis aus <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2a411 elementor-widget elementor-widget-spacer\" data-id=\"9e2a411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b80692b e-con-full e-flex e-con e-parent\" data-id=\"b80692b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e9ad7 elementor-widget elementor-widget-text-editor\" data-id=\"e9e9ad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Bei Like Reply haben wir k\u00fcrzlich an zwei sehr unterschiedlichen, sich jedoch erg\u00e4nzenden Anwendungsf\u00e4llen gearbeitet:<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b>Saverglass<\/b>, ein Hersteller von Premiumgl\u00e4sern f\u00fcr die Wein- und Spirituosenbranche, musste seine Akquisema\u00dfnahmen auf mehrere L\u00e4nder ausweiten.<\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b>Symrise<\/b>, ein globaler Akteur im Bereich Lebensmittel- und Getr\u00e4nkezutaten, entwickelte Kampagnen, die an zwei wichtige kommerzielle Ereignisse gekn\u00fcpft waren: den Super Bowl und den Valentinstag.<span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":240,\"335559739\":240}\"> <\/span><\/li><\/ul><p><span data-contrast=\"none\">Beide Unternehmen konnten:<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Botschaften \u00fcbermitteln, die die eigene Geschichte und die Werte der potenziellen Kunden widerspiegelten<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":0,\"335559739\":0}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Ma\u00dfgeschneiderte visuelle Elemente wie Produktentw\u00fcrfe oder unternehmensspezifische Bez\u00fcge einbinden<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":0,\"335559739\":0}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Starkes Engagement und konkrete Ergebnisse erzielen<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc5425 elementor-widget elementor-widget-spacer\" data-id=\"0cc5425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3d082b e-flex e-con-boxed e-con e-parent\" data-id=\"e3d082b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-080ef70 elementor-widget elementor-widget-heading\" data-id=\"080ef70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Ergebnisse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae6b9cc e-con-full e-flex e-con e-parent\" data-id=\"ae6b9cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7249195 elementor-widget elementor-widget-spacer\" data-id=\"7249195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdaa00b elementor-widget elementor-widget-text-editor\" data-id=\"cdaa00b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Eine Kampagne erzielte mithilfe von GenAI-generierten Inhalten eine Click-to-Open-Rate von 48 Prozent. Diese E-Mails schnitten besser ab als alle anderen Arten von Inhalten, die im gleichen Zeitraum geteilt wurden, einschlie\u00dflich Blogbeitr\u00e4gen und hinter einer Zugangsbeschr\u00e4nkung verborgenen Ressourcen. <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><p><span data-contrast=\"none\">In einem anderen Fall stieg die Konversionsrate dank einer hochgradig personalisierten Ansprache, die authentisch wirkte, von 0,6 Prozent auf 9 Prozent \u2013 obwohl die Nachrichten automatisch generiert wurden.<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a75813 elementor-widget elementor-widget-spacer\" data-id=\"7a75813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b256b3 e-con-full e-flex e-con e-parent\" data-id=\"4b256b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d38e77a e-con-full e-flex e-con e-child\" data-id=\"d38e77a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9aad0ef elementor-widget elementor-widget-imroz-counterup\" data-id=\"9aad0ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"imroz-counterup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"im_single_counterup\">\n            <div class=\"im_counterup text-center \">\n                <div class=\"inner\">\n                                                                        <div class=\"icon\">\n                                <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-mouse-pointer\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M302.189 329.126H196.105l55.831 135.993c3.889 9.428-.555 19.999-9.444 23.999l-49.165 21.427c-9.165 4-19.443-.571-23.332-9.714l-53.053-129.136-86.664 89.138C18.729 472.71 0 463.554 0 447.977V18.299C0 1.899 19.921-6.096 30.277 5.443l284.412 292.542c11.472 11.179 3.007 31.141-12.5 31.141z\"><\/path><\/svg>                            <\/div>\n                                                                                        <h2 class=\"counter counter-percentage\"><span>48<\/span><\/h2>\n                                                                <p class=\"description\">Click-to-Open<\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e558f9 e-con-full e-flex e-con e-child\" data-id=\"4e558f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0cec5 elementor-widget elementor-widget-imroz-counterup\" data-id=\"cf0cec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"imroz-counterup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"im_single_counterup\">\n            <div class=\"im_counterup text-center \">\n                <div class=\"inner\">\n                                                                        <div class=\"icon\">\n                                <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-funnel-dollar\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M433.46 165.94l101.2-111.87C554.61 34.12 540.48 0 512.26 0H31.74C3.52 0-10.61 34.12 9.34 54.07L192 256v155.92c0 12.59 5.93 24.44 16 32l79.99 60c20.86 15.64 48.47 6.97 59.22-13.57C310.8 455.38 288 406.35 288 352c0-89.79 62.05-165.17 145.46-186.06zM480 192c-88.37 0-160 71.63-160 160s71.63 160 160 160 160-71.63 160-160-71.63-160-160-160zm16 239.88V448c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-16.29c-11.29-.58-22.27-4.52-31.37-11.35-3.9-2.93-4.1-8.77-.57-12.14l11.75-11.21c2.77-2.64 6.89-2.76 10.13-.73 3.87 2.42 8.26 3.72 12.82 3.72h28.11c6.5 0 11.8-5.92 11.8-13.19 0-5.95-3.61-11.19-8.77-12.73l-45-13.5c-18.59-5.58-31.58-23.42-31.58-43.39 0-24.52 19.05-44.44 42.67-45.07V256c0-4.42 3.58-8 8-8h16c4.42 0 8 3.58 8 8v16.29c11.29.58 22.27 4.51 31.37 11.35 3.9 2.93 4.1 8.77.57 12.14l-11.75 11.21c-2.77 2.64-6.89 2.76-10.13.73-3.87-2.43-8.26-3.72-12.82-3.72h-28.11c-6.5 0-11.8 5.92-11.8 13.19 0 5.95 3.61 11.19 8.77 12.73l45 13.5c18.59 5.58 31.58 23.42 31.58 43.39 0 24.53-19.04 44.44-42.67 45.07z\"><\/path><\/svg>                            <\/div>\n                                                                                        <h2 class=\"counter counter-percentage\"><span>9<\/span><\/h2>\n                                                                <p class=\"description\">Conversion rate<\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b158144 e-flex e-con-boxed e-con e-parent\" data-id=\"b158144\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eac6da3 elementor-widget elementor-widget-spacer\" data-id=\"eac6da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978f259 elementor-widget elementor-widget-heading\" data-id=\"978f259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00f6chten Sie mehr \u00fcber KI-gest\u00fctzte Personalisierung im Marketing erfahren?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5deb900 e-con-full e-flex e-con e-parent\" data-id=\"5deb900\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-496a5f1 elementor-widget elementor-widget-spacer\" data-id=\"496a5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab599b8 elementor-widget elementor-widget-text-editor\" data-id=\"ab599b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Wir haben beide Fallstudien in einem pr\u00e4gnanten, praxisorientierten Whitepaper zusammengefasst. Es enth\u00e4lt: <\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Eine Aufschl\u00fcsselung der einzelnen Kampagnen<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":0,\"335559739\":0}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Leistungskennzahlen<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":0,\"335559739\":0}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{\"335552541\":1,\"335559683\":0,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Praktische Tipps zur Integration von KI-gest\u00fctzter Personalisierung in Ihre bestehenden Marketingma\u00dfnahmen<span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335557856\":16777215,\"335559738\":0,\"335559739\":0}\"> <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b8cd9 elementor-widget elementor-widget-spacer\" data-id=\"47b8cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6cc1cd e-flex e-con-boxed e-con e-parent\" data-id=\"f6cc1cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3935c78 elementor-widget elementor-widget-spacer\" data-id=\"3935c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f07aa0 elementor-widget elementor-widget-spacer\" data-id=\"0f07aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb4f6c elementor-widget elementor-widget-imroz-button\" data-id=\"acb4f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/insights\/genai-hyper-personalization\/\" target=\"_blank\" class=\" rbt-button  rn-button-style--2 btn_solid btn-large rbt-btn-white\"><span class=\"button-text\">Whitepaper herunterladen<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0589b72 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"0589b72\" data-element_type=\"widget\" data-e-type=\"widget\" a=\"\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f263bde e-flex e-con-boxed e-con e-parent\" data-id=\"f263bde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b46bea9 elementor-widget elementor-widget-spacer\" data-id=\"b46bea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1ad5fb e-flex e-con-boxed e-con e-parent\" data-id=\"f1ad5fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4589a20 e-con-full e-flex e-con e-child\" data-id=\"4589a20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6d01be1 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6d01be1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a54cd71 e-con-full e-flex e-con e-child\" data-id=\"a54cd71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1472a1b elementor-widget elementor-widget-image\" data-id=\"1472a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-2706 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-2706 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffb879 elementor-widget elementor-widget-heading\" data-id=\"7ffb879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Automation mit Like Reply <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b28359b elementor-widget elementor-widget-text-editor\" data-id=\"b28359b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Like Reply ist ein Team von spezialisierten Experten f\u00fcr digitale Kommunikation mit B\u00fcros in M\u00fcnchen, Mailand und Paris. Wir unterst\u00fctzen Unternehmen bei der Einf\u00fchrung und Weiterentwicklung von automatisierter Kommunikation sowie bei systematischem und effektivem Management von Leads und Kundenbeziehungen. Kontaktieren Sie uns unverbindlich und finden Sie heraus, wie wir gemeinsam den Einsatz von Marketing Automation auf das n\u00e4chste Level heben k\u00f6nnen.  <\/span> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f15fb elementor-widget elementor-widget-imroz-button\" data-id=\"11f15fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Kontaktieren Sie uns<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eca27c9 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"eca27c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AI-basierte Personalisierung ist im B2B-Marketing nicht mehr nur ein nettes Extra, sondern ein Muss. Die F\u00e4higkeit, potenzielle Kunden mit der richtigen Botschaft zum richtigen Zeitpunkt anzusprechen, entscheidet oft dar\u00fcber, ob eine Kampagne erfolgreich ist oder ignoriert wird. Aber hier liegt die Herausforderung: Wie k\u00f6nnen Marketingteams die Personalisierung auf Dutzende, Hunderte oder sogar Tausende von potenziellen [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":12107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181,190,191,161],"tags":[193,194,192],"class_list":["post-23065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-de","category-dynamic-content-de","category-lead-generierung","category-strategie","tag-genai-de","tag-hyper-personalization-de","tag-lead-generierung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI-basierte Personalisierung im Marketing: Die Nutzung ihres Potenzials im B2B-Bereich<\/title>\n<meta name=\"description\" content=\"KI-gest\u00fctztes Personalisierung im Marketing revolutioniert B2B-Strategien. Entdecken Sie die Vorteile ma\u00dfgeschneiderter Botschaften und einer verst\u00e4rkten Kundenbindung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI-basierte Personalisierung im Marketing: Die Nutzung ihres Potenzials im B2B-Bereich\" \/>\n<meta property=\"og:description\" content=\"KI-gest\u00fctztes Personalisierung im Marketing revolutioniert B2B-Strategien. Entdecken Sie die Vorteile ma\u00dfgeschneiderter Botschaften und einer verst\u00e4rkten Kundenbindung.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/\" \/>\n<meta property=\"og:site_name\" content=\"Like Reply\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-05T09:41:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T15:39:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marouan El Mekawy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marouan El Mekawy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/strategie\\\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/strategie\\\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\\\/\"},\"author\":{\"name\":\"Marouan El Mekawy\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/#\\\/schema\\\/person\\\/8009d1e0f0f8da10f3c058451fc488e0\"},\"headline\":\"Wie B2B-Marketer KI nutzen k\u00f6nnen, um Personalisierung zu skalieren, ohne an Relevanz zu verlieren\",\"datePublished\":\"2025-05-05T09:41:58+00:00\",\"dateModified\":\"2026-09-17T15:39:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/strategie\\\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\\\/\"},\"wordCount\":524,\"publisher\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/strategie\\\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.likereply.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Header-Visual_IMG_58-scaled.jpg\",\"keywords\":[\"GenAI\",\"Hyper-personalization\",\"Lead-Generierung\"],\"articleSection\":[\"AI\",\"Dynamic Content\",\"Lead-Generierung\",\"Strategie\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/strategie\\\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\\\/\",\"url\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/strategie\\\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\\\/\",\"name\":\"AI-basierte Personalisierung im Marketing: Die Nutzung ihres Potenzials im B2B-Bereich\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/strategie\\\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/strategie\\\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.likereply.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Header-Visual_IMG_58-scaled.jpg\",\"datePublished\":\"2025-05-05T09:41:58+00:00\",\"dateModified\":\"2026-09-17T15:39:01+00:00\",\"description\":\"KI-gest\u00fctztes Personalisierung im Marketing revolutioniert B2B-Strategien. Entdecken Sie die Vorteile ma\u00dfgeschneiderter Botschaften und einer verst\u00e4rkten Kundenbindung.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/strategie\\\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.likereply.com\\\/de\\\/strategie\\\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/strategie\\\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.likereply.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Header-Visual_IMG_58-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.likereply.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Header-Visual_IMG_58-scaled.jpg\",\"width\":1920,\"height\":1446},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/strategie\\\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/homepage\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wie B2B-Marketer KI nutzen k\u00f6nnen, um Personalisierung zu skalieren, ohne an Relevanz zu verlieren\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/\",\"name\":\"Like Reply\",\"description\":\"We are your expert B2B Digital Experience Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/#organization\",\"name\":\"Like Reply\",\"url\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.likereply.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Logo-2.png\",\"contentUrl\":\"https:\\\/\\\/www.likereply.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Logo-2.png\",\"width\":287,\"height\":87,\"caption\":\"Like Reply\"},\"image\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/like-reply\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/de\\\/#\\\/schema\\\/person\\\/8009d1e0f0f8da10f3c058451fc488e0\",\"name\":\"Marouan El Mekawy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/caddad12215d13144c38336360c6638887c22c643f139ef7d6198db62b3e918d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/caddad12215d13144c38336360c6638887c22c643f139ef7d6198db62b3e918d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/caddad12215d13144c38336360c6638887c22c643f139ef7d6198db62b3e918d?s=96&d=mm&r=g\",\"caption\":\"Marouan El Mekawy\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI-basierte Personalisierung im Marketing: Die Nutzung ihres Potenzials im B2B-Bereich","description":"KI-gest\u00fctztes Personalisierung im Marketing revolutioniert B2B-Strategien. Entdecken Sie die Vorteile ma\u00dfgeschneiderter Botschaften und einer verst\u00e4rkten Kundenbindung.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/","og_locale":"de_DE","og_type":"article","og_title":"AI-basierte Personalisierung im Marketing: Die Nutzung ihres Potenzials im B2B-Bereich","og_description":"KI-gest\u00fctztes Personalisierung im Marketing revolutioniert B2B-Strategien. Entdecken Sie die Vorteile ma\u00dfgeschneiderter Botschaften und einer verst\u00e4rkten Kundenbindung.","og_url":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/","og_site_name":"Like Reply","article_published_time":"2025-05-05T09:41:58+00:00","article_modified_time":"2026-09-17T15:39:01+00:00","og_image":[{"width":1920,"height":1446,"url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-scaled.jpg","type":"image\/jpeg"}],"author":"Marouan El Mekawy","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Marouan El Mekawy","Gesch\u00e4tzte Lesezeit":"3 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/#article","isPartOf":{"@id":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/"},"author":{"name":"Marouan El Mekawy","@id":"https:\/\/www.likereply.com\/de\/#\/schema\/person\/8009d1e0f0f8da10f3c058451fc488e0"},"headline":"Wie B2B-Marketer KI nutzen k\u00f6nnen, um Personalisierung zu skalieren, ohne an Relevanz zu verlieren","datePublished":"2025-05-05T09:41:58+00:00","dateModified":"2026-09-17T15:39:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/"},"wordCount":524,"publisher":{"@id":"https:\/\/www.likereply.com\/de\/#organization"},"image":{"@id":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/#primaryimage"},"thumbnailUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-scaled.jpg","keywords":["GenAI","Hyper-personalization","Lead-Generierung"],"articleSection":["AI","Dynamic Content","Lead-Generierung","Strategie"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/","url":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/","name":"AI-basierte Personalisierung im Marketing: Die Nutzung ihres Potenzials im B2B-Bereich","isPartOf":{"@id":"https:\/\/www.likereply.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/#primaryimage"},"image":{"@id":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/#primaryimage"},"thumbnailUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-scaled.jpg","datePublished":"2025-05-05T09:41:58+00:00","dateModified":"2026-09-17T15:39:01+00:00","description":"KI-gest\u00fctztes Personalisierung im Marketing revolutioniert B2B-Strategien. Entdecken Sie die Vorteile ma\u00dfgeschneiderter Botschaften und einer verst\u00e4rkten Kundenbindung.","breadcrumb":{"@id":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/#primaryimage","url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-scaled.jpg","contentUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-scaled.jpg","width":1920,"height":1446},{"@type":"BreadcrumbList","@id":"https:\/\/www.likereply.com\/de\/strategie\/wie-b2b-marketer-ki-nutzen-koennen-um-personalisierung-zu-skalieren-ohne-an-relevanz-zu-verlieren\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.likereply.com\/de\/homepage\/"},{"@type":"ListItem","position":2,"name":"Wie B2B-Marketer KI nutzen k\u00f6nnen, um Personalisierung zu skalieren, ohne an Relevanz zu verlieren"}]},{"@type":"WebSite","@id":"https:\/\/www.likereply.com\/de\/#website","url":"https:\/\/www.likereply.com\/de\/","name":"Like Reply","description":"We are your expert B2B Digital Experience Agency","publisher":{"@id":"https:\/\/www.likereply.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.likereply.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.likereply.com\/de\/#organization","name":"Like Reply","url":"https:\/\/www.likereply.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.likereply.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png","contentUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png","width":287,"height":87,"caption":"Like Reply"},"image":{"@id":"https:\/\/www.likereply.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/like-reply\/"]},{"@type":"Person","@id":"https:\/\/www.likereply.com\/de\/#\/schema\/person\/8009d1e0f0f8da10f3c058451fc488e0","name":"Marouan El Mekawy","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/caddad12215d13144c38336360c6638887c22c643f139ef7d6198db62b3e918d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/caddad12215d13144c38336360c6638887c22c643f139ef7d6198db62b3e918d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/caddad12215d13144c38336360c6638887c22c643f139ef7d6198db62b3e918d?s=96&d=mm&r=g","caption":"Marouan El Mekawy"}}]}},"_links":{"self":[{"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/posts\/23065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/comments?post=23065"}],"version-history":[{"count":3,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/posts\/23065\/revisions"}],"predecessor-version":[{"id":30747,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/posts\/23065\/revisions\/30747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/media\/12107"}],"wp:attachment":[{"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/media?parent=23065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/categories?post=23065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likereply.com\/de\/wp-json\/wp\/v2\/tags?post=23065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}