{"id":12389,"date":"2024-04-23T14:22:37","date_gmt":"2024-04-23T14:22:37","guid":{"rendered":"https:\/\/lorenzov89.sg-host.com\/digital-analytics\/"},"modified":"2024-07-12T07:30:31","modified_gmt":"2024-07-12T07:30:31","slug":"digital-analytics","status":"publish","type":"page","link":"https:\/\/www.likereply.com\/fr\/digital-analytics\/","title":{"rendered":"Digital Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12389\" class=\"elementor elementor-12389 elementor-8508\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed7a4c e-flex e-con-boxed e-con e-parent\" data-id=\"4ed7a4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64967cb e-flex e-con-boxed e-con e-child\" data-id=\"64967cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d0536 elementor-widget elementor-widget-heading\" data-id=\"11d0536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Analytics\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91784e2 e-flex e-con-boxed e-con e-parent\" data-id=\"91784e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6ac74 elementor-widget elementor-widget-spacer\" data-id=\"cf6ac74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-377f22c e-flex e-con-boxed e-con e-parent\" data-id=\"377f22c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb293f elementor-widget elementor-widget-heading\" data-id=\"fbb293f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LA COMBINAISON DU MARKETING ET DE L'ANALYSE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a93b4 elementor-widget elementor-widget-text-editor\" data-id=\"03a93b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>La disponibilit\u00e9 croissante des donn\u00e9es, capables de d\u00e9crire les d\u00e9sirs et les besoins des prospects et des clients avec une pr\u00e9cision toujours plus grande, oblige les marques \u00e0 agir selon des logiques de gouvernance de ce qui constitue un actif strat\u00e9gique pour les entreprises.<\/p>\n<p>Gr\u00e2ce \u00e0 la combinaison du marketing technologique et des comp\u00e9tences analytiques, Like Reply aide ses clients \u00e0 comprendre, pr\u00e9dire et appliquer des cas d&#8217;affaires visant \u00e0 am\u00e9liorer les interactions avec les consommateurs gr\u00e2ce \u00e0 une approche ax\u00e9e sur les donn\u00e9es.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d536ed6 elementor-widget elementor-widget-spacer\" data-id=\"d536ed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5d261c e-flex e-con-boxed e-con e-parent\" data-id=\"a5d261c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7739951 elementor-widget elementor-widget-heading\" data-id=\"7739951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notre offre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a497fb0 e-grid e-con-boxed e-con e-child\" data-id=\"a497fb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b985534 elementor-widget elementor-widget-text-editor\" data-id=\"b985534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Conception de solutions de suivi et mise en place de plateformes d&#8217;analyse<\/li>\n<li>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>D\u00e9veloppement de mod\u00e8les d&#8217;effets marketing, de mod\u00e8les pr\u00e9dictifs et de mod\u00e8les d&#8217;attribution<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Conception et cr\u00e9ation de tableaux de bord<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Optimisation du taux de conversion (CRO)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Mise en \u0153uvre et analyse des campagnes de tests A\/B et de tests multivari\u00e9s<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2973f90 elementor-widget elementor-widget-spacer\" data-id=\"2973f90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42fa94e e-flex e-con-boxed e-con e-parent\" data-id=\"42fa94e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1208958 elementor-widget elementor-widget-spacer\" data-id=\"1208958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20b3b0d7 e-flex e-con-boxed e-con e-parent\" data-id=\"20b3b0d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e29270 elementor-widget elementor-widget-imroz-blog\" data-id=\"26e29270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <!-- Start blog Area  -->\n        <div class=\"rn-blog-area ptb--120 bg_color--5 bg_color--1\" id=\"imroz-blog-26e29270\">\n            <div class=\"container\">\n\n                                \n                                                            <div class=\"row mt--30 mt_sm--40\">\n                                                          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exp\u00e9rience plus \u00e9volu\u00e9e pour l&#8217;utilisateur<\/a>\n                                                    <\/h4>\n                                                <\/div>\n                                                                                                    <div class=\"content_footer\">\n                                                        <div class=\"blog-btn\">\n                                                            <a class=\"rn-btn btn-opacity\"\n                                                               href=\"https:\/\/www.likereply.com\/fr\/les-analytiques\/lanalyse-predictive-au-service-dune-experience-plus-evoluee-pour-lutilisateur\/\">Read more<\/a>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n             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href=\"https:\/\/www.likereply.com\/fr\/les-analytiques\/lanalytique-avancee-un-outil-pour-stimuler-les-interactions-avec-les-clients\/\">L&#8217;analytique avanc\u00e9e, un outil pour stimuler les interactions avec les clients<\/a>\n                                                    <\/h4>\n                                                <\/div>\n                                                                                                    <div class=\"content_footer\">\n                                                        <div class=\"blog-btn\">\n                                                            <a class=\"rn-btn btn-opacity\"\n                                                               href=\"https:\/\/www.likereply.com\/fr\/les-analytiques\/lanalytique-avancee-un-outil-pour-stimuler-les-interactions-avec-les-clients\/\">Read more<\/a>\n                                                        <\/div>\n                                                    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Contactez-nous d\u00e8s aujourd&#8217;hui pour transformer votre vision en succ\u00e8s. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7ec666 elementor-widget elementor-widget-imroz-button\" data-id=\"7a7ec666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contact us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1301343 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1301343\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Analytics\u200b LA COMBINAISON DU MARKETING ET DE L&#8217;ANALYSE La disponibilit\u00e9 croissante des donn\u00e9es, capables de d\u00e9crire les d\u00e9sirs et les besoins des prospects et des clients avec une pr\u00e9cision toujours plus grande, oblige les marques \u00e0 agir selon des logiques de gouvernance de ce qui constitue un actif strat\u00e9gique pour les entreprises. Gr\u00e2ce \u00e0 la [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12389","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse digitale avanc\u00e9e et optimisation du taux de conversion | Like Reply<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les solutions analytiques de Reply pour l&#039;analyse des donn\u00e9es et la business intelligence D\u00e9couvrez comment nos technologies innovantes peuvent optimiser votre strat\u00e9gie commerciale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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