{"id":12723,"date":"2024-04-23T13:41:06","date_gmt":"2024-04-23T13:41:06","guid":{"rendered":"https:\/\/lorenzov89.sg-host.com\/performance-media-marketing\/"},"modified":"2024-10-25T07:18:04","modified_gmt":"2024-10-25T07:18:04","slug":"performance-media-marketing","status":"publish","type":"page","link":"https:\/\/www.likereply.com\/fr\/performance-media-marketing\/","title":{"rendered":"Performance Media Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12723\" class=\"elementor elementor-12723 elementor-8476\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed7a4c e-flex e-con-boxed e-con e-parent\" data-id=\"4ed7a4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64967cb e-flex e-con-boxed e-con e-child\" data-id=\"64967cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d0536 elementor-widget elementor-widget-heading\" data-id=\"11d0536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Performance Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91784e2 e-flex e-con-boxed e-con e-parent\" data-id=\"91784e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6ac74 elementor-widget elementor-widget-spacer\" data-id=\"cf6ac74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-377f22c e-flex e-con-boxed e-con e-parent\" data-id=\"377f22c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03a93b4 elementor-widget elementor-widget-text-editor\" data-id=\"03a93b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chaque entreprise a ses propres structures, ses propres cibles et ses propres d\u00e9fis. <br \/>Une campagne marketing qui fonctionne bien dans une entreprise sera moins efficace dans une autre.<\/p>\n<p> Le <strong> marketing de performance<\/strong> est une strat\u00e9gie visant \u00e0 rendre les campagnes de marketing mesurables et \u00e0 les optimiser.<br \/>Dans le domaine du marketing en ligne en particulier, le marketing de la performance est un \u00e9l\u00e9ment important, car les r\u00e9actions des clients peuvent \u00eatre mesur\u00e9es.<\/p>\n<p>Parmi les outils les plus utilis\u00e9s de Like Reply dans le marketing de performance, citons<\/p>\n<ul>\n<li>SEO,<\/li>\n<li>SEA,<\/li>\n<li>le marketing via le canal emailing<\/li>\n<li>le display,<\/li>\n<li>Les publicit\u00e9s sur les r\u00e9seaux sociaux<\/li>\n<li>et les strat\u00e9gies de retargeting<\/li>\n<\/ul>\n<p>Gr\u00e2ce \u00e0 son int\u00e9r\u00eat pour les <strong>solutions techniques innovantes<\/strong>, Like Reply peut \u00e9galement envisager, tester et int\u00e9grer les derni\u00e8res avanc\u00e9es en marketing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d536ed6 elementor-widget elementor-widget-spacer\" data-id=\"d536ed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5d261c e-flex e-con-boxed e-con e-parent\" data-id=\"a5d261c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7739951 elementor-widget elementor-widget-heading\" data-id=\"7739951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notre offre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a497fb0 e-grid e-con-boxed e-con e-child\" data-id=\"a497fb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b985534 elementor-widget elementor-widget-text-editor\" data-id=\"b985534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Conception de strat\u00e9gies sur mesure pour la communication digitale.<\/li>\n<li>Conception de campagnes multicanal et identification du mix m\u00e9dia le plus appropri\u00e9 pour atteindre les objectifs.<\/li>\n<li>Augmenter les performances du site web, accro\u00eetre l&#8217;engagement des utilisateurs, g\u00e9n\u00e9rer des leads, augmenter les ventes par le biais de l&#8217;e-commerce.<\/li>\n<li>Se concentrer sur les performances des utilisateurs : mesurabilit\u00e9, analyse et optimisation des mod\u00e8les d&#8217;attribution.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2973f90 elementor-widget elementor-widget-spacer\" data-id=\"2973f90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-567ed42 e-flex e-con-boxed e-con e-parent\" data-id=\"567ed42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa62417 elementor-widget elementor-widget-spacer\" data-id=\"aa62417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fa0ccec e-flex e-con-boxed e-con e-parent\" data-id=\"7fa0ccec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3ae1e elementor-widget elementor-widget-imroz-blog\" data-id=\"dc3ae1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <!-- Start blog Area  -->\n        <div class=\"rn-blog-area ptb--120 bg_color--5 bg_color--1\" id=\"imroz-blog-dc3ae1e\">\n            <div class=\"container\">\n\n                                \n                                                            <div class=\"row mt--30 mt_sm--40\">\n                                                            <!-- Start Blog Area  -->\n                                <div class=\"mt--30 col-lg-6 col-md-6 col-sm-6 col-12\">\n                                    <div class=\"im_box\">\n                                                                                    <div class=\"thumbnail\">\n                                                <a href=\"https:\/\/www.likereply.com\/fr\/performarce-marketing-fr\/conseil-pour-la-definition-des-kpi-et-loptimisation-des-campagnes-media\/\">\n                                                    <img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"433\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/art3-1-650x433.jpg\" class=\"w-100 wp-post-image lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"650\" height=\"433\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/art3-1-650x433.jpg\" class=\"w-100 wp-post-image lazyload\" alt=\"\" \/><\/noscript>                                                <\/a>\n                                            <\/div>\n                                                                                <div class=\"content\">\n                                            <div class=\"inner\">\n                                                <div class=\"content_heading\">\n                                                                                                                                                                        <div class=\"category_list\">\n                                                                                                                                    <span>Performarce Marketing<\/span>\n                                                                                                                            <\/div>\n                                                                                                                                                                <h4 class=\"title\"><a href=\"https:\/\/www.likereply.com\/fr\/performarce-marketing-fr\/conseil-pour-la-definition-des-kpi-et-loptimisation-des-campagnes-media\/\">Conseil pour la d\u00e9finition des KPI et l&#8217;optimisation des campagnes m\u00e9dia<\/a>\n                                                    <\/h4>\n                                                <\/div>\n                                                                                                    <div class=\"content_footer\">\n                                                        <div class=\"blog-btn\">\n                                                            <a class=\"rn-btn btn-opacity\"\n                                                               href=\"https:\/\/www.likereply.com\/fr\/performarce-marketing-fr\/conseil-pour-la-definition-des-kpi-et-loptimisation-des-campagnes-media\/\">Read more<\/a>\n                                                        <\/div>\n                                                    <\/div>\n                                                                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                <!-- End Blog Area  -->\n                                                                                                            <\/div>\n                                                <\/div>\n        <\/div>\n        <!-- Start blog Area  -->\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aae6096 e-flex e-con-boxed e-con e-parent\" data-id=\"aae6096\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af6e1b2 elementor-widget elementor-widget-spacer\" data-id=\"af6e1b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcc5fb6 e-flex e-con-boxed e-con e-parent\" data-id=\"dcc5fb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c093ecd e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"c093ecd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-709f83e e-con-full e-flex e-con e-child\" data-id=\"709f83e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-448de050 elementor-widget elementor-widget-image\" data-id=\"448de050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f9185a elementor-widget elementor-widget-heading\" data-id=\"75f9185a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformons ensemble votre paysage digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8b0afe elementor-widget elementor-widget-text-editor\" data-id=\"1c8b0afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">D\u00e9ployez tout le potentiel de votre pr\u00e9sence digitale gr\u00e2ce \u00e0 nos strat\u00e9gies marketing sur mesure, con\u00e7ues pour stimuler la croissance, l&#8217;engagement et la conversion. Contactez-nous d\u00e8s aujourd&#8217;hui pour transformer votre vision en succ\u00e8s. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71681df1 elementor-widget elementor-widget-imroz-button\" data-id=\"71681df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contact us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f94fd8a e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"2f94fd8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Performance Marketing Chaque entreprise a ses propres structures, ses propres cibles et ses propres d\u00e9fis. Une campagne marketing qui fonctionne bien dans une entreprise sera moins efficace dans une autre. Le marketing de performance est une strat\u00e9gie visant \u00e0 rendre les campagnes de marketing mesurables et \u00e0 les optimiser.Dans le domaine du marketing en ligne [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12723","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Performance Marketing<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment am\u00e9liorer les performances de votre marketing digital avec les solutions Like Reply. 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