{"id":26429,"date":"2025-08-11T09:43:53","date_gmt":"2025-08-11T09:43:53","guid":{"rendered":"https:\/\/www.likereply.com\/marketing-base-sur-les-comptes\/"},"modified":"2025-10-30T08:13:51","modified_gmt":"2025-10-30T08:13:51","slug":"marketing-base-sur-les-comptes","status":"publish","type":"page","link":"https:\/\/www.likereply.com\/fr\/marketing-base-sur-les-comptes\/","title":{"rendered":"Marketing Bas\u00e9 sur les Comptes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26429\" class=\"elementor elementor-26429 elementor-25117\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed7a4c e-transform e-transform e-transform e-flex e-con-boxed e-con e-parent\" data-id=\"4ed7a4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64967cb e-flex e-con-boxed e-con e-child\" data-id=\"64967cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07268d6 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"07268d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-square-full\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 512H0V0h512v512z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tmarketing bas\u00e9 sur les comptes\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d0536 elementor-widget elementor-widget-heading\" data-id=\"11d0536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transformez Votre Approche B2B avec le Marketing Bas\u00e9 sur les Comptes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f79a4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f1f79a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">Dans le paysage concurrentiel actuel, <b>le Marketing Bas\u00e9 sur les Comptes (ABM)<\/b> n\u2019est plus une option \u2014 c\u2019est une n\u00e9cessit\u00e9. Chez Like Reply, nous aidons les entreprises B2B comme la v\u00f4tre \u00e0 aller au-del\u00e0 du ciblage large pour se concentrer sur les comptes \u00e0 forte valeur, favorisant ainsi des partenariats durables et un ROI significatif. Nous ne sommes pas seulement des consultants ; nous sommes vos partenaires pour concevoir, mettre en \u0153uvre et g\u00e9rer une strat\u00e9gie ABM gagnante.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5385d7d e-flex e-con-boxed e-con e-child\" data-id=\"5385d7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb79293 e-flex e-con-boxed e-con e-child\" data-id=\"fb79293\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90489b0 elementor-widget elementor-widget-imroz-button\" data-id=\"90489b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-left\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_solid btn-large rbt-btn-white\"><span class=\"button-text\">R\u00e9servez une Consultation Gratuite<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b03688 elementor-widget elementor-widget-imroz-button\" data-id=\"8b03688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-460dc75e e-flex e-con-boxed e-con e-parent\" data-id=\"460dc75e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d341a97 e-con-full e-flex e-con e-child\" data-id=\"7d341a97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6af1529c elementor-widget elementor-widget-heading\" data-id=\"6af1529c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi Choisir le Marketing Bas\u00e9 sur les Comptes ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e30e75f elementor-widget elementor-widget-text-editor\" data-id=\"1e30e75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le marketing traditionnel jette souvent un large filet, mais <strong>le Marketing Bas\u00e9 sur les Comptes<\/strong> change la donne. Il repose sur la pr\u00e9cision, la personnalisation et une parfaite synergie entre les ventes et le marketing. Voici pourquoi l\u2019ABM est le choix le plus judicieux pour la croissance de votre activit\u00e9 B2B :<br> <br> <br>  <\/p><ul><li><strong>Personnalisation \u00e0 Grande \u00c9chelle<\/strong> : Proposez des campagnes hautement cibl\u00e9es qui r\u00e9pondent aux probl\u00e9matiques sp\u00e9cifiques de vos clients, augmentant consid\u00e9rablement l\u2019engagement et les taux de conversion.<\/li><li><strong>Alignement Renforc\u00e9 entre les Ventes et le Marketing<\/strong> : Supprimez les silos gr\u00e2ce \u00e0 une strat\u00e9gie commune garantissant une exp\u00e9rience client fluide, du premier contact \u00e0 la fid\u00e9lisation \u00e0 long terme.<\/li><li><strong>ROI Plus \u00c9lev\u00e9<\/strong> : Concentrez vos ressources sur les bons comptes, en maximisant l\u2019efficacit\u00e9 et la rentabilit\u00e9 de chaque euro investi en marketing.<\/li><li><strong>Relations Clients \u00e0 Long Terme<\/strong> : Allez au-del\u00e0 de l\u2019acquisition pour cultiver des relations profondes et durables avec vos clients les plus pr\u00e9cieux.<\/li><li><strong>Cycles de Vente Plus Courts<\/strong> : Les prospects pr\u00e9qualifi\u00e9s progressent plus rapidement dans le tunnel de vente, acc\u00e9l\u00e9rant ainsi la g\u00e9n\u00e9ration de revenus.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2002253f e-con-full e-flex e-con e-child\" data-id=\"2002253f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6760ed5 elementor-widget elementor-widget-image\" data-id=\"6760ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-1024x683.jpg\" class=\"attachment-large size-large wp-image-25131 lazyload\" alt=\"Diagramme d\u2019entonnoir invers\u00e9 du Marketing Bas\u00e9 sur les Comptes (ABM) montrant les \u00e9tapes : Identifier les Comptes, Personnaliser &amp; Engager, et Conclure &amp; D\u00e9velopper la Relation.\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-scaled.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-1024x683.jpg\" class=\"attachment-large size-large wp-image-25131 lazyload\" alt=\"Diagramme d\u2019entonnoir invers\u00e9 du Marketing Bas\u00e9 sur les Comptes (ABM) montrant les \u00e9tapes : Identifier les Comptes, Personnaliser &amp; Engager, et Conclure &amp; D\u00e9velopper la Relation.\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-1024x683.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-300x200.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-768x512.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-1536x1024.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-2048x1365.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-650x433.jpg 650w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/account_based_marketing_reversed_funnel_sheme-scaled.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-755a7cd e-flex e-con-boxed e-con e-parent\" data-id=\"755a7cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-135e367 elementor-widget elementor-widget-heading\" data-id=\"135e367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nos Services de Marketing Bas\u00e9 sur les Comptes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a619f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b4a619f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez Like Reply, nous proposons une gamme compl\u00e8te de services de <strong>Marketing Bas\u00e9 sur les Comptes<\/strong>, con\u00e7us pour r\u00e9pondre aux besoins uniques de votre entreprise. Nous travaillons avec vous \u00e0 chaque \u00e9tape, de la d\u00e9finition initiale de la strat\u00e9gie jusqu\u2019\u00e0 l\u2019optimisation et la gestion continues. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e1ecbc e-flex e-con-boxed e-con e-parent\" data-id=\"9e1ecbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb63018 elementor-widget elementor-widget-spacer\" data-id=\"cb63018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dc0f92 e-flex e-con-boxed e-con e-parent\" data-id=\"7dc0f92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe5c50 elementor-widget elementor-widget-image\" data-id=\"8fe5c50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"70\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/Like-Reply_Logo_White.svg\" class=\"attachment-medium size-medium wp-image-23078 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"70\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/05\/Like-Reply_Logo_White.svg\" class=\"attachment-medium size-medium wp-image-23078 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d57d2 elementor-widget elementor-widget-heading\" data-id=\"d3d57d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie &amp; Conseil<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b748bd elementor-widget elementor-widget-text-editor\" data-id=\"4b748bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous vous aidons \u00e0 poser les bases d\u2019un programme ABM r\u00e9ussi. Nos experts travaillent en \u00e9troite collaboration avec votre \u00e9quipe pour : <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fbd476 e-con-full e-flex e-con e-child\" data-id=\"2fbd476\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e984dd1 e-grid e-con-full e-con e-child\" data-id=\"e984dd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f114e86 elementor-flip-box--direction-left elementor-flip-box--effect-flip elementor-widget elementor-widget-flip-box\" data-id=\"f114e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-check\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-74.2-60.2-134.4-134.4-134.4zm323-128.4l-27.8-28.1c-4.6-4.7-12.1-4.7-16.8-.1l-104.8 104-45.5-45.8c-4.6-4.7-12.1-4.7-16.8-.1l-28.1 27.9c-4.7 4.6-4.7 12.1-.1 16.8l81.7 82.3c4.6 4.7 12.1 4.7 16.8.1l141.3-140.2c4.6-4.7 4.7-12.2.1-16.8z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tD\u00e9finir Votre Profil Client Id\u00e9al (ICP)\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tIdentifier avec pr\u00e9cision les caract\u00e9ristiques de vos comptes les plus pr\u00e9cieux \u2014 secteur d\u2019activit\u00e9, taille de l\u2019entreprise, points de douleur, et bien plus encore.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f796d elementor-flip-box--direction-left elementor-flip-box--effect-flip elementor-widget elementor-widget-flip-box\" data-id=\"72f796d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-search-dollar\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505.04 442.66l-99.71-99.69c-4.5-4.5-10.6-7-17-7h-16.3c27.6-35.3 44-79.69 44-127.99C416.03 93.09 322.92 0 208.02 0S0 93.09 0 207.98s93.11 207.98 208.02 207.98c48.3 0 92.71-16.4 128.01-44v16.3c0 6.4 2.5 12.5 7 17l99.71 99.69c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.59.1-33.99zm-297.02-90.7c-79.54 0-144-64.34-144-143.98 0-79.53 64.35-143.98 144-143.98 79.54 0 144 64.34 144 143.98 0 79.53-64.35 143.98-144 143.98zm27.11-152.54l-45.01-13.5c-5.16-1.55-8.77-6.78-8.77-12.73 0-7.27 5.3-13.19 11.8-13.19h28.11c4.56 0 8.96 1.29 12.82 3.72 3.24 2.03 7.36 1.91 10.13-.73l11.75-11.21c3.53-3.37 3.33-9.21-.57-12.14-9.1-6.83-20.08-10.77-31.37-11.35V112c0-4.42-3.58-8-8-8h-16c-4.42 0-8 3.58-8 8v16.12c-23.63.63-42.68 20.55-42.68 45.07 0 19.97 12.99 37.81 31.58 43.39l45.01 13.5c5.16 1.55 8.77 6.78 8.77 12.73 0 7.27-5.3 13.19-11.8 13.19h-28.1c-4.56 0-8.96-1.29-12.82-3.72-3.24-2.03-7.36-1.91-10.13.73l-11.75 11.21c-3.53 3.37-3.33 9.21.57 12.14 9.1 6.83 20.08 10.77 31.37 11.35V304c0 4.42 3.58 8 8 8h16c4.42 0 8-3.58 8-8v-16.12c23.63-.63 42.68-20.54 42.68-45.07 0-19.97-12.99-37.81-31.59-43.39z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tPrioriser les Comptes Cl\u00e9s\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tIdentifier et segmenter les comptes pr\u00e9sentant le plus fort potentiel de conversion et de valeur \u00e0 long terme.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c78b668 elementor-flip-box--direction-left elementor-flip-box--effect-flip elementor-widget elementor-widget-flip-box\" data-id=\"c78b668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 117.66v346.32c0 11.32 11.43 19.06 21.94 14.86L160 416V32L20.12 87.95A32.006 32.006 0 0 0 0 117.66zM192 416l192 64V96L192 32v384zM554.06 33.16L416 96v384l139.88-55.95A31.996 31.996 0 0 0 576 394.34V48.02c0-11.32-11.43-19.06-21.94-14.86z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tD\u00e9velopper des Strat\u00e9gies de Personnalisation\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tConcevoir des plans de contenu percutants et personnalis\u00e9s pour les e-mails, les pages d\u2019atterrissage et les ressources sp\u00e9cifiques \u00e0 chaque secteur, afin de cr\u00e9er une r\u00e9sonance avec vos comptes cibles.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d25d6 elementor-flip-box--direction-left elementor-flip-box--effect-flip elementor-widget elementor-widget-flip-box\" data-id=\"38d25d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-network-wired\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M640 264v-16c0-8.84-7.16-16-16-16H344v-40h72c17.67 0 32-14.33 32-32V32c0-17.67-14.33-32-32-32H224c-17.67 0-32 14.33-32 32v128c0 17.67 14.33 32 32 32h72v40H16c-8.84 0-16 7.16-16 16v16c0 8.84 7.16 16 16 16h104v40H64c-17.67 0-32 14.33-32 32v128c0 17.67 14.33 32 32 32h160c17.67 0 32-14.33 32-32V352c0-17.67-14.33-32-32-32h-56v-40h304v40h-56c-17.67 0-32 14.33-32 32v128c0 17.67 14.33 32 32 32h160c17.67 0 32-14.33 32-32V352c0-17.67-14.33-32-32-32h-56v-40h104c8.84 0 16-7.16 16-16zM256 128V64h128v64H256zm-64 320H96v-64h96v64zm352 0h-96v-64h96v64z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tD\u00e9veloppement d\u2019une Approche Multicanale\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tConcevoir des strat\u00e9gies de communication int\u00e9gr\u00e9es qui relient les comptes cibles via l\u2019e-mail, les r\u00e9seaux sociaux, les m\u00e9dias payants et les \u00e9v\u00e9nements, afin de maximiser l\u2019engagement et la coh\u00e9rence.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-974127b e-flex e-con-boxed e-con e-parent\" data-id=\"974127b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8a162 elementor-widget elementor-widget-heading\" data-id=\"ad8a162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types de Mise en \u0152uvre de l\u2019ABM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e701afb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e701afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le Marketing Bas\u00e9 sur les Comptes<\/strong> n\u2019est pas une approche universelle. Nous vous aidons \u00e0 choisir et \u00e0 mettre en \u0153uvre le mod\u00e8le (ou la combinaison de mod\u00e8les) le plus adapt\u00e9 \u00e0 vos objectifs et \u00e0 vos ressources. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6adaa8 e-flex e-con-boxed e-con e-parent\" data-id=\"e6adaa8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-897033c e-grid e-con-full e-con e-child\" data-id=\"897033c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6bd3171 e-con-full e-flex e-con e-child\" data-id=\"6bd3171\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d144e2b elementor-widget elementor-widget-heading\" data-id=\"d144e2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ABM One-to-One<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f5e0b elementor-widget elementor-widget-text-editor\" data-id=\"22f5e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Personnalisation Approfondie pour les Comptes Grands Comptes<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ea518 elementor-widget elementor-widget-text-editor\" data-id=\"75ea518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Strat\u00e9gies Cl\u00e9s<\/strong> : Recherche approfondie sur les comptes, contenu personnalis\u00e9 (microsites, notes ex\u00e9cutives), actions coordonn\u00e9es entre les \u00e9quipes ventes et marketing<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f61bb elementor-widget elementor-widget-text-editor\" data-id=\"33f61bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Avantages<\/strong> : Engagement accru, relations renforc\u00e9es, impact maximal sur les cibles \u00e0 forte valeur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b51c6f e-con-full e-flex e-con e-child\" data-id=\"2b51c6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18de06a elementor-widget elementor-widget-heading\" data-id=\"18de06a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ABM One-to-Few<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e5556 elementor-widget elementor-widget-text-editor\" data-id=\"f8e5556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Personnalisation Segment\u00e9e pour des Comptes Similaires<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be1256b elementor-widget elementor-widget-text-editor\" data-id=\"be1256b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Strat\u00e9gies Cl\u00e9s<\/strong> : Segmentation selon des caract\u00e9ristiques communes, campagnes th\u00e9matiques, contenu semi-personnalis\u00e9 (livres blancs, webinaires)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3102b elementor-widget elementor-widget-text-editor\" data-id=\"1d3102b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Avantages<\/strong> : Efficacit\u00e9 op\u00e9rationnelle, \u00e9volutivit\u00e9 sans compromettre la personnalisation, cr\u00e9ation de communaut\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1490f6b e-con-full e-flex e-con e-child\" data-id=\"1490f6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41040e0 elementor-widget elementor-widget-heading\" data-id=\"41040e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ABM One-to-Many<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f9c34 elementor-widget elementor-widget-text-editor\" data-id=\"f2f9c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Personnalisation Programmatique \u00e0 Grande \u00c9chelle<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bda533 elementor-widget elementor-widget-text-editor\" data-id=\"2bda533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Strat\u00e9gies Cl\u00e9s<\/strong> : Marketing de contenu \u00e0 grande \u00e9chelle, publicit\u00e9 cibl\u00e9e, ajustement dynamique des campagnes e-mail selon le comportement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66eed97 elementor-widget elementor-widget-text-editor\" data-id=\"66eed97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Avantages<\/strong> : Rentabilit\u00e9, analyses bas\u00e9es sur les donn\u00e9es, port\u00e9e efficace vers un ensemble plus large de comptes cibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c743486 e-flex e-con-boxed e-con e-parent\" data-id=\"c743486\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b89aab8 elementor-widget elementor-widget-heading\" data-id=\"b89aab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Indicateurs et Gestion de la Performance de l\u2019ABM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b03d559 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b03d559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans <strong>le Marketing Bas\u00e9 sur les Comptes<\/strong>, le succ\u00e8s se mesure diff\u00e9remment. Nous vous aidons \u00e0 suivre ce qui compte r\u00e9ellement, afin de garantir que vos initiatives ABM g\u00e9n\u00e8rent une croissance tangible de votre entreprise. Notre approche se concentre sur :  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96e60a9 e-grid e-con-boxed e-con e-parent\" data-id=\"96e60a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3de52a4 e-con-full e-flex e-con e-child\" data-id=\"3de52a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-26fec2d e-con-full e-flex e-con e-child\" data-id=\"26fec2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ea230 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f7ea230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engagement et Activit\u00e9 des Comptes \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4462ea3 e-con-full e-flex e-con e-child\" data-id=\"4462ea3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-185a9bd elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"185a9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"rbt feather-mail\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-274e2cf elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"274e2cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux d\u2019Ouverture et de Clics des E-mails<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49eaf4e elementor-widget elementor-widget-text-editor\" data-id=\"49eaf4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance de vos actions de communication directe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8d3113 e-con-full e-flex e-con e-child\" data-id=\"c8d3113\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad08d1 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7ad08d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-globe\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.5 160C322 70.7 287.8 8 248 8s-74 62.7-88.5 152h177zM152 256c0 22.2 1.2 43.5 3.3 64h185.3c2.1-20.5 3.3-41.8 3.3-64s-1.2-43.5-3.3-64H155.3c-2.1 20.5-3.3 41.8-3.3 64zm324.7-96c-28.6-67.9-86.5-120.4-158-141.6 24.4 33.8 41.2 84.7 50 141.6h108zM177.2 18.4C105.8 39.6 47.8 92.1 19.3 160h108c8.7-56.9 25.5-107.8 49.9-141.6zM487.4 192H372.7c2.1 21 3.3 42.5 3.3 64s-1.2 43-3.3 64h114.6c5.5-20.5 8.6-41.8 8.6-64s-3.1-43.5-8.5-64zM120 256c0-21.5 1.2-43 3.3-64H8.6C3.2 212.5 0 233.8 0 256s3.2 43.5 8.6 64h114.6c-2-21-3.2-42.5-3.2-64zm39.5 96c14.5 89.3 48.7 152 88.5 152s74-62.7 88.5-152h-177zm159.3 141.6c71.4-21.2 129.4-73.7 158-141.6h-108c-8.8 56.9-25.6 107.8-50 141.6zM19.3 352c28.6 67.9 86.5 120.4 158 141.6-24.4-33.8-41.2-84.7-50-141.6h-108z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8226326 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8226326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visites du Site Web provenant des Comptes Cibles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-990146c elementor-widget elementor-widget-text-editor\" data-id=\"990146c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Niveau d\u2019int\u00e9r\u00eat des comptes cl\u00e9s sur votre site<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2b6a1a e-con-full e-flex e-con e-child\" data-id=\"d2b6a1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56e529 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f56e529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"rbt feather-thumbs-up\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8585f94 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8585f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Engagement sur le Contenu<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b68d758 elementor-widget elementor-widget-text-editor\" data-id=\"b68d758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Interactions avec des contenus sp\u00e9cifiques <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38282aa e-con-full e-flex e-con e-child\" data-id=\"38282aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00f3f8d elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"00f3f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tachometer-alt\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 32C128.94 32 0 160.94 0 320c0 52.8 14.25 102.26 39.06 144.8 5.61 9.62 16.3 15.2 27.44 15.2h443c11.14 0 21.83-5.58 27.44-15.2C561.75 422.26 576 372.8 576 320c0-159.06-128.94-288-288-288zm0 64c14.71 0 26.58 10.13 30.32 23.65-1.11 2.26-2.64 4.23-3.45 6.67l-9.22 27.67c-5.13 3.49-10.97 6.01-17.64 6.01-17.67 0-32-14.33-32-32S270.33 96 288 96zM96 384c-17.67 0-32-14.33-32-32s14.33-32 32-32 32 14.33 32 32-14.33 32-32 32zm48-160c-17.67 0-32-14.33-32-32s14.33-32 32-32 32 14.33 32 32-14.33 32-32 32zm246.77-72.41l-61.33 184C343.13 347.33 352 364.54 352 384c0 11.72-3.38 22.55-8.88 32H232.88c-5.5-9.45-8.88-20.28-8.88-32 0-33.94 26.5-61.43 59.9-63.59l61.34-184.01c4.17-12.56 17.73-19.45 30.36-15.17 12.57 4.19 19.35 17.79 15.17 30.36zm14.66 57.2l15.52-46.55c3.47-1.29 7.13-2.23 11.05-2.23 17.67 0 32 14.33 32 32s-14.33 32-32 32c-11.38-.01-20.89-6.28-26.57-15.22zM480 384c-17.67 0-32-14.33-32-32s14.33-32 32-32 32 14.33 32 32-14.33 32-32 32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4b92c elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5c4b92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scores d\u2019Engagement des Comptes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a936cfe elementor-widget elementor-widget-text-editor\" data-id=\"a936cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Activit\u00e9 globale du compte sur l\u2019ensemble des points de contact<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c63f35b e-con-full e-flex e-con e-child\" data-id=\"c63f35b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9b608fe e-con-full e-flex e-con e-child\" data-id=\"9b608fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7170ba5 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7170ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Progression du Pipeline et des Opportunit\u00e9s\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb151a2 e-con-full e-flex e-con e-child\" data-id=\"fb151a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce86fa elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5ce86fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-check\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-74.2-60.2-134.4-134.4-134.4zm323-128.4l-27.8-28.1c-4.6-4.7-12.1-4.7-16.8-.1l-104.8 104-45.5-45.8c-4.6-4.7-12.1-4.7-16.8-.1l-28.1 27.9c-4.7 4.6-4.7 12.1-.1 16.8l81.7 82.3c4.6 4.7 12.1 4.7 16.8.1l141.3-140.2c4.6-4.7 4.7-12.2.1-16.8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-966fe26 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"966fe26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leads Qualifi\u00e9s pour les Ventes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddc9b02 elementor-widget elementor-widget-text-editor\" data-id=\"ddc9b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nombre de comptes engag\u00e9s r\u00e9pondant aux crit\u00e8res<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e20fb75 e-con-full e-flex e-con e-child\" data-id=\"e20fb75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eff5dfa elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"eff5dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-funnel-dollar\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M433.46 165.94l101.2-111.87C554.61 34.12 540.48 0 512.26 0H31.74C3.52 0-10.61 34.12 9.34 54.07L192 256v155.92c0 12.59 5.93 24.44 16 32l79.99 60c20.86 15.64 48.47 6.97 59.22-13.57C310.8 455.38 288 406.35 288 352c0-89.79 62.05-165.17 145.46-186.06zM480 192c-88.37 0-160 71.63-160 160s71.63 160 160 160 160-71.63 160-160-71.63-160-160-160zm16 239.88V448c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-16.29c-11.29-.58-22.27-4.52-31.37-11.35-3.9-2.93-4.1-8.77-.57-12.14l11.75-11.21c2.77-2.64 6.89-2.76 10.13-.73 3.87 2.42 8.26 3.72 12.82 3.72h28.11c6.5 0 11.8-5.92 11.8-13.19 0-5.95-3.61-11.19-8.77-12.73l-45-13.5c-18.59-5.58-31.58-23.42-31.58-43.39 0-24.52 19.05-44.44 42.67-45.07V256c0-4.42 3.58-8 8-8h16c4.42 0 8 3.58 8 8v16.29c11.29.58 22.27 4.51 31.37 11.35 3.9 2.93 4.1 8.77.57 12.14l-11.75 11.21c-2.77 2.64-6.89 2.76-10.13.73-3.87-2.43-8.26-3.72-12.82-3.72h-28.11c-6.5 0-11.8 5.92-11.8 13.19 0 5.95 3.61 11.19 8.77 12.73l45 13.5c18.59 5.58 31.58 23.42 31.58 43.39 0 24.53-19.04 44.44-42.67 45.07z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8d5f4 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ac8d5f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de Conversion des Opportunit\u00e9s<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a70e19 elementor-widget elementor-widget-text-editor\" data-id=\"8a70e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pourcentage de leads qualifi\u00e9s pour les ventes (SQL) qui se transforment en opportunit\u00e9s commerciales<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a778630 e-con-full e-flex e-con e-child\" data-id=\"a778630\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b6591 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a6b6591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772384e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"772384e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V\u00e9locit\u00e9 du Pipeline<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3177fdc elementor-widget elementor-widget-text-editor\" data-id=\"3177fdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vitesse \u00e0 laquelle les comptes progressent \u00e0 travers les \u00e9tapes du tunnel de vente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf2b91f e-con-full e-flex e-con e-child\" data-id=\"bf2b91f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-defed6a elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"defed6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dollar-sign\" viewBox=\"0 0 288 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M209.2 233.4l-108-31.6C88.7 198.2 80 186.5 80 173.5c0-16.3 13.2-29.5 29.5-29.5h66.3c12.2 0 24.2 3.7 34.2 10.5 6.1 4.1 14.3 3.1 19.5-2l34.8-34c7.1-6.9 6.1-18.4-1.8-24.5C238 74.8 207.4 64.1 176 64V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48h-2.5C45.8 64-5.4 118.7.5 183.6c4.2 46.1 39.4 83.6 83.8 96.6l102.5 30c12.5 3.7 21.2 15.3 21.2 28.3 0 16.3-13.2 29.5-29.5 29.5h-66.3C100 368 88 364.3 78 357.5c-6.1-4.1-14.3-3.1-19.5 2l-34.8 34c-7.1 6.9-6.1 18.4 1.8 24.5 24.5 19.2 55.1 29.9 86.5 30v48c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16v-48.2c46.6-.9 90.3-28.6 105.7-72.7 21.5-61.6-14.6-124.8-72.5-141.7z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec5789 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ec5789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taille Moyenne des Transactions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2c01f elementor-widget elementor-widget-text-editor\" data-id=\"0b2c01f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Valeur des transactions influenc\u00e9es par les actions ABM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a48a40 e-con-full e-flex e-con e-child\" data-id=\"5a48a40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0c5f46c e-con-full e-flex e-con e-child\" data-id=\"0c5f46c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-055914a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"055914a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Revenus et Valeur Client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0a3c1f e-con-full e-flex e-con e-child\" data-id=\"f0a3c1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b32f8f elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8b32f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-line\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2722a elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2f2722a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Revenus provenant des Comptes Cibles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-883bc85 elementor-widget elementor-widget-text-editor\" data-id=\"883bc85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Revenus totaux g\u00e9n\u00e9r\u00e9s directement par vos initiatives ABM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0050714 e-con-full e-flex e-con e-child\" data-id=\"0050714\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67cd73d elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"67cd73d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-invoice-dollar\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9zm-153 31V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zM64 72c0-4.42 3.58-8 8-8h80c4.42 0 8 3.58 8 8v16c0 4.42-3.58 8-8 8H72c-4.42 0-8-3.58-8-8V72zm0 80v-16c0-4.42 3.58-8 8-8h80c4.42 0 8 3.58 8 8v16c0 4.42-3.58 8-8 8H72c-4.42 0-8-3.58-8-8zm144 263.88V440c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-24.29c-11.29-.58-22.27-4.52-31.37-11.35-3.9-2.93-4.1-8.77-.57-12.14l11.75-11.21c2.77-2.64 6.89-2.76 10.13-.73 3.87 2.42 8.26 3.72 12.82 3.72h28.11c6.5 0 11.8-5.92 11.8-13.19 0-5.95-3.61-11.19-8.77-12.73l-45-13.5c-18.59-5.58-31.58-23.42-31.58-43.39 0-24.52 19.05-44.44 42.67-45.07V232c0-4.42 3.58-8 8-8h16c4.42 0 8 3.58 8 8v24.29c11.29.58 22.27 4.51 31.37 11.35 3.9 2.93 4.1 8.77.57 12.14l-11.75 11.21c-2.77 2.64-6.89 2.76-10.13.73-3.87-2.43-8.26-3.72-12.82-3.72h-28.11c-6.5 0-11.8 5.92-11.8 13.19 0 5.95 3.61 11.19 8.77 12.73l45 13.5c18.59 5.58 31.58 23.42 31.58 43.39 0 24.53-19.05 44.44-42.67 45.07z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5914c87 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5914c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Retour sur l\u2019Investissement ABM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbd7c2 elementor-widget elementor-widget-text-editor\" data-id=\"2fbd7c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rentabilit\u00e9 de vos actions ABM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca79817 e-con-full e-flex e-con e-child\" data-id=\"ca79817\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-002ecbc elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"002ecbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-heartbeat\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M320.2 243.8l-49.7 99.4c-6 12.1-23.4 11.7-28.9-.6l-56.9-126.3-30 71.7H60.6l182.5 186.5c7.1 7.3 18.6 7.3 25.7 0L451.4 288H342.3l-22.1-44.2zM473.7 73.9l-2.4-2.5c-51.5-52.6-135.8-52.6-187.4 0L256 100l-27.9-28.5c-51.5-52.7-135.9-52.7-187.4 0l-2.4 2.4C-10.4 123.7-12.5 203 31 256h102.4l35.9-86.2c5.4-12.9 23.6-13.2 29.4-.4l58.2 129.3 49-97.9c5.9-11.8 22.7-11.8 28.6 0l27.6 55.2H481c43.5-53 41.4-132.3-7.3-182.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b985aa elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9b985aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Valeur Vie Client (CLV)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2083c elementor-widget elementor-widget-text-editor\" data-id=\"7e2083c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Revenu total client pr\u00e9visionnel<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5305fb6 e-con-full e-flex e-con e-child\" data-id=\"5305fb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-439116d elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"439116d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-people-arrows\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96,128A64,64,0,1,0,32,64,64,64,0,0,0,96,128Zm0,176.08a44.11,44.11,0,0,1,13.64-32L181.77,204c1.65-1.55,3.77-2.31,5.61-3.57A63.91,63.91,0,0,0,128,160H64A64,64,0,0,0,0,224v96a32,32,0,0,0,32,32V480a32,32,0,0,0,32,32h64a32,32,0,0,0,32-32V383.61l-50.36-47.53A44.08,44.08,0,0,1,96,304.08ZM480,128a64,64,0,1,0-64-64A64,64,0,0,0,480,128Zm32,32H448a63.91,63.91,0,0,0-59.38,40.42c1.84,1.27,4,2,5.62,3.59l72.12,68.06a44.37,44.37,0,0,1,0,64L416,383.62V480a32,32,0,0,0,32,32h64a32,32,0,0,0,32-32V352a32,32,0,0,0,32-32V224A64,64,0,0,0,512,160ZM444.4,295.34l-72.12-68.06A12,12,0,0,0,352,236v36H224V236a12,12,0,0,0-20.28-8.73L131.6,295.34a12.4,12.4,0,0,0,0,17.47l72.12,68.07A12,12,0,0,0,224,372.14V336H352v36.14a12,12,0,0,0,20.28,8.74l72.12-68.07A12.4,12.4,0,0,0,444.4,295.34Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c532d5a elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c532d5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux d\u2019Attrition<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0697b elementor-widget elementor-widget-text-editor\" data-id=\"5c0697b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pourcentage de clients qui cessent de faire affaire<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f3178a e-flex e-con-boxed e-con e-parent\" data-id=\"8f3178a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-060d971 elementor-widget elementor-widget-heading\" data-id=\"060d971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Int\u00e9gration de l\u2019ABM et de l\u2019Automatisation Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98bba62 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"98bba62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><\/i> Le Marketing Bas\u00e9 sur les Comptes atteint son plein potentiel lorsqu\u2019il est soutenu par une automatisation marketing intelligente. Nous sommes sp\u00e9cialis\u00e9s dans l\u2019int\u00e9gration de ces deux forces puissantes pour offrir un engagement coh\u00e9rent, fond\u00e9 sur les donn\u00e9es et \u00e0 grande \u00e9chelle, sans perdre la dimension humaine. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbc5f91 e-flex e-con-boxed e-con e-parent\" data-id=\"cbc5f91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a8a800 e-con-full e-flex e-con e-child\" data-id=\"1a8a800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c4808 elementor-widget elementor-widget-text-editor\" data-id=\"e4c4808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Segmentation et Ciblage Plus Intelligents<\/b> : Utilisez l\u2019automatisation pour segmenter dynamiquement les comptes cibles selon des donn\u00e9es firmographiques et comportementales, garantissant un ciblage pr\u00e9cis.<\/p><p><b>Flux de Campagnes Personnalis\u00e9s<\/b> : Cr\u00e9ez des campagnes automatis\u00e9es qui s\u2019adaptent aux actions des parties prenantes, en diffusant le contenu pertinent au moment id\u00e9al.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f6cf13 e-con-full e-flex e-con e-child\" data-id=\"4f6cf13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-608d104 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"608d104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"914\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation-717x1024.png\" class=\"attachment-large size-large wp-image-25139 lazyload\" alt=\"Graphique vertical montrant l\u2019int\u00e9gration du Marketing Bas\u00e9 sur les Comptes (ABM) et de l\u2019Automatisation Marketing \u00e0 l\u2019aide d\u2019engrenages symbolisant une strat\u00e9gie B2B efficace.\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation-717x1024.png 717w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation-210x300.png 210w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation-768x1097.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation-1075x1536.png 1075w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation-1434x2048.png 1434w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation.png 1792w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"914\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation-717x1024.png\" class=\"attachment-large size-large wp-image-25139 lazyload\" alt=\"Graphique vertical montrant l\u2019int\u00e9gration du Marketing Bas\u00e9 sur les Comptes (ABM) et de l\u2019Automatisation Marketing \u00e0 l\u2019aide d\u2019engrenages symbolisant une strat\u00e9gie B2B efficace.\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation-717x1024.png 717w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation-210x300.png 210w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation-768x1097.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation-1075x1536.png 1075w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation-1434x2048.png 1434w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/The-Powerful-Integration-of-ABM-and-Marketing-Automation.png 1792w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2433d2e e-con-full e-flex e-con e-child\" data-id=\"2433d2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95d9e99 elementor-widget elementor-widget-text-editor\" data-id=\"95d9e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Orchestration Multicanale<\/b> : Diffusez un message coh\u00e9rent et unifi\u00e9 sur l\u2019e-mail, les m\u00e9dias payants, la personnalisation du site web et m\u00eame le courrier direct, afin d\u2019offrir une exp\u00e9rience de marque homog\u00e8ne.<\/p><p><b>Nurturing Automatis\u00e9<\/b> : Exploitez le scoring des leads et les d\u00e9clencheurs comportementaux pour guider efficacement les comptes tout au long du processus d\u2019achat, en signalant aux ventes les comptes \u00e0 forte intention.<\/p><p><b>Reporting et Optimisation Robustes<\/b> : Exploitez les analyses des plateformes d\u2019automatisation pour suivre en continu les performances, affiner les campagnes et d\u00e9montrer clairement leur impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9e3279 e-flex e-con-boxed e-con e-parent\" data-id=\"c9e3279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38be9ca elementor-widget elementor-widget-heading\" data-id=\"38be9ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Votre Liste de Contr\u00f4le Technologique Essentielle pour une Int\u00e9gration Fluide<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78cb08a e-flex e-con-boxed e-con e-parent\" data-id=\"78cb08a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4348b elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5f4348b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Syst\u00e8me de Gestion de la Relation Client (CRM)<\/b> : Votre centre n\u00e9vralgique pour toutes les donn\u00e9es relatives aux comptes et aux contacts.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Plateforme d\u2019Automatisation Marketing<\/b> : Automatisez des parcours de nurturing complexes et personnalisez \u00e0 grande \u00e9chelle.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Plateforme ABM D\u00e9di\u00e9e<\/b> : Pour un ciblage approfondi, la publicit\u00e9 bas\u00e9e sur les comptes et l\u2019orchestration.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Outils d\u2019Enrichissement des Donn\u00e9es<\/b> : Am\u00e9liorez vos donn\u00e9es comptes pour une prise de d\u00e9cision \u00e9clair\u00e9e.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Plateformes de Donn\u00e9es d\u2019Intention<\/b> : Identifiez les comptes qui recherchent activement des sujets li\u00e9s \u00e0 votre offre.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e687bb e-flex e-con-boxed e-con e-parent\" data-id=\"4e687bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f3b8f9 e-con-full e-flex e-con e-child\" data-id=\"5f3b8f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83fcad2 elementor-widget elementor-widget-heading\" data-id=\"83fcad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explorez les Meilleures Solutions d\u2019Intelligence Commerciale pour Votre Strat\u00e9gie ABM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ace2c0e elementor-widget elementor-widget-text-editor\" data-id=\"ace2c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour v\u00e9ritablement exceller dans <strong>le Marketing Bas\u00e9 sur les Comptes<\/strong>, il est essentiel de disposer des bons outils d\u2019intelligence commerciale. Ces plateformes offrent les informations approfondies dont vous avez besoin pour identifier, comprendre et engager efficacement vos comptes les plus pr\u00e9cieux. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc12d16 elementor-widget elementor-widget-heading\" data-id=\"fc12d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9v\u00e9lation des Meilleurs Outils d\u2019Intelligence Commerciale pour R\u00e9ussir en Marketing Bas\u00e9 sur les Comptes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48eff15 elementor-widget elementor-widget-text-editor\" data-id=\"48eff15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons explor\u00e9 en profondeur le paysage des outils d\u2019intelligence commerciale, en comparant leurs fonctionnalit\u00e9s, leurs avantages et la mani\u00e8re dont ils renforcent vos efforts en Marketing Bas\u00e9 sur les Comptes. Des donn\u00e9es d\u2019intention aux profils de comptes complets, choisir la bonne solution peut v\u00e9ritablement transformer votre strat\u00e9gie. <\/p><p><a href=\"https:\/\/6sense.com\/gartner-abm-magic-quadrant\/\">En savoir plus sur le leadership de 6sense dans le Magic Quadrant de Gartner<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e676e79 e-con-full e-flex e-con e-child\" data-id=\"e676e79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4394f5 elementor-widget elementor-widget-image\" data-id=\"e4394f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1852\" height=\"2048\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/Magic-Quadrant-for-Account-Based-Marketing-Platforms-1852x2048.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-25143 lazyload\" alt=\"Magic Quadrant de Gartner pour les Plateformes de Marketing Bas\u00e9 sur les Comptes (octobre 2024), montrant 6sense comme principal Leader.\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/Magic-Quadrant-for-Account-Based-Marketing-Platforms-1852x2048.png 1852w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/Magic-Quadrant-for-Account-Based-Marketing-Platforms-271x300.png 271w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/Magic-Quadrant-for-Account-Based-Marketing-Platforms-926x1024.png 926w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/Magic-Quadrant-for-Account-Based-Marketing-Platforms-768x849.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/Magic-Quadrant-for-Account-Based-Marketing-Platforms-1389x1536.png 1389w\" sizes=\"(max-width: 1852px) 100vw, 1852px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1852\" height=\"2048\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/Magic-Quadrant-for-Account-Based-Marketing-Platforms-1852x2048.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-25143 lazyload\" alt=\"Magic Quadrant de Gartner pour les Plateformes de Marketing Bas\u00e9 sur les Comptes (octobre 2024), montrant 6sense comme principal Leader.\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/Magic-Quadrant-for-Account-Based-Marketing-Platforms-1852x2048.png 1852w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/Magic-Quadrant-for-Account-Based-Marketing-Platforms-271x300.png 271w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/Magic-Quadrant-for-Account-Based-Marketing-Platforms-926x1024.png 926w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/Magic-Quadrant-for-Account-Based-Marketing-Platforms-768x849.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/Magic-Quadrant-for-Account-Based-Marketing-Platforms-1389x1536.png 1389w\" sizes=\"(max-width: 1852px) 100vw, 1852px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 1 : Magic Quadrant de Gartner pour les Plateformes de Marketing Bas\u00e9 sur les Comptes (octobre 2024). Source : Gartner, Inc. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e613961 e-flex e-con-boxed e-con e-parent\" data-id=\"e613961\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bffb9ae e-con-full e-flex e-con e-child\" data-id=\"bffb9ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb48d4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fbb48d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi 6sense Montre la Voie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4c7e1 elementor-widget elementor-widget-text-editor\" data-id=\"4b4c7e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> Dans le monde concurrentiel des plateformes de Marketing Bas\u00e9 sur les Comptes, 6sense se distingue constamment. Reconnue comme Leader dans le Magic Quadrant de Gartner pour les plateformes ABM, 6sense est positionn\u00e9e le plus haut pour sa Capacit\u00e9 d\u2019Ex\u00e9cution et le plus loin pour l\u2019Exhaustivit\u00e9 de sa Vision. Ses capacit\u00e9s bas\u00e9es sur l\u2019IA, ses donn\u00e9es d\u2019intention robustes et son int\u00e9gration fluide en font un choix de premier plan pour les entreprises B2B visant une croissance des revenus pr\u00e9visible.  <\/p><p><strong>Plongez plus en profondeur dans notre analyse et lisez notre comparaison compl\u00e8te : 3 Outils d\u2019Intelligence Commerciale pour l\u2019ABM.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28a48f3 e-con-full e-flex e-con e-child\" data-id=\"28a48f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35338aa elementor-widget elementor-widget-imroz-button\" data-id=\"35338aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/fr\/lead-generation-fr\/comparatif-des-outils-de-sales-intelligence-maitrisez-votre-prospection-b2b\/\" class=\" rbt-button  rn-button-style--2 btn_solid btn-large rbt-btn-white\"><span class=\"button-text\">Lire l\u2019Article <\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff20d14 e-flex e-con-boxed e-con e-parent\" data-id=\"ff20d14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e376f05 elementor-widget elementor-widget-spacer\" data-id=\"e376f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bdc188 e-flex e-con-boxed e-con e-parent\" data-id=\"2bdc188\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1cd9016 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1cd9016\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b00ddec e-con-full e-flex e-con e-child\" data-id=\"b00ddec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771c496 elementor-widget elementor-widget-image\" data-id=\"771c496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db3de9 elementor-widget elementor-widget-heading\" data-id=\"7db3de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le Marketing Bas\u00e9 sur les Comptes est-il Adapt\u00e9 \u00e0 Votre Entreprise ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d203f elementor-widget elementor-widget-text-editor\" data-id=\"70d203f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous cherchez \u00e0 cibler des clients \u00e0 forte valeur, \u00e0 b\u00e2tir des relations durables et \u00e0 accro\u00eetre durablement votre succ\u00e8s marketing gr\u00e2ce \u00e0 la collaboration inter-\u00e9quipes et \u00e0 des analyses bas\u00e9es sur les donn\u00e9es, alors <strong>le Marketing Bas\u00e9 sur les Comptes<\/strong> est l\u2019avantage concurrentiel dont vous avez besoin.<\/p><p>Que vous d\u00e9couvriez l\u2019ABM ou que vous cherchiez \u00e0 optimiser votre strat\u00e9gie existante, Like Reply est l\u00e0 pour vous aider. Nos experts vous accompagnent dans l\u2019\u00e9laboration de la strat\u00e9gie optimale, la mise en place des bons outils et l\u2019assistance continue afin d\u2019atteindre vos objectifs de croissance. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfaca elementor-widget elementor-widget-imroz-button\" data-id=\"43cfaca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_solid btn-large rbt-btn-white\"><span class=\"button-text\">Contactez-nous<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cab60e8 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"cab60e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff79bf7 e-flex e-con-boxed e-con e-parent\" data-id=\"ff79bf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8ff18 elementor-widget elementor-widget-spacer\" data-id=\"0a8ff18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-879648e elementor-widget elementor-widget-text-editor\" data-id=\"879648e\" 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role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.likereply.com\/fr\/contenu-dynamique\/comment-les-marketers-b2b-peuvent-utiliser-lia-pour-personnaliser-a-grande-echelle-sans-perdre-en-pertinence\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"226\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-300x226.jpg\" class=\"attachment-medium size-medium wp-image-12106 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-300x226.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-1024x771.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-768x578.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-1536x1157.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-2048x1542.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"226\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-300x226.jpg\" class=\"attachment-medium size-medium wp-image-12106 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-300x226.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-1024x771.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-768x578.jpg 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-1536x1157.jpg 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-2048x1542.jpg 2048w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_58-scaled.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">AI<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.likereply.com\/fr\/contenu-dynamique\/comment-les-marketers-b2b-peuvent-utiliser-lia-pour-personnaliser-a-grande-echelle-sans-perdre-en-pertinence\/\" >\n\t\t\t\tComment les marketers B2B peuvent utiliser l\u2019IA pour personnaliser \u00e0 grande \u00e9chelle sans perdre en pertinence\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.likereply.com\/fr\/contenu-dynamique\/comment-les-marketers-b2b-peuvent-utiliser-lia-pour-personnaliser-a-grande-echelle-sans-perdre-en-pertinence\/\" aria-label=\"En savoir plus sur Comment les marketers B2B peuvent utiliser l\u2019IA pour personnaliser \u00e0 grande \u00e9chelle sans perdre en pertinence\" tabindex=\"-1\" >\n\t\t\tEn savoir plus \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07ae784 e-flex e-con-boxed e-con e-parent\" data-id=\"07ae784\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36cd128 elementor-widget elementor-widget-heading\" data-id=\"36cd128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Foire aux Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49ef94a e-flex e-con-boxed e-con e-parent\" data-id=\"49ef94a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ffae9c elementor-widget elementor-widget-accordion\" data-id=\"6ffae9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1171\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1171\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Qu\u2019est-ce que le Marketing Bas\u00e9 sur les Comptes (ABM) ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1171\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1171\"><p>L\u2019ABM est une approche strat\u00e9gique qui aligne les efforts des \u00e9quipes commerciales et marketing pour cibler des comptes clients sp\u00e9cifiques et \u00e0 forte valeur, \u00e0 travers un contenu et un engagement personnalis\u00e9s, dans le but de les transformer en partenaires \u00e0 long terme.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1172\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1172\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">En quoi l\u2019ABM diff\u00e8re-t-il du marketing traditionnel ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1172\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1172\"><p>Le marketing traditionnel se concentre sur la g\u00e9n\u00e9ration de leads individuels \u00e0 partir d\u2019un large public. L\u2019ABM, en revanche, vise \u00e0 engager des comptes cl\u00e9s entiers, en consid\u00e9rant chaque compte \u00e0 forte valeur comme un march\u00e9 \u00e0 part enti\u00e8re, avec des messages personnalis\u00e9s et une approche coordonn\u00e9e. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1173\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1173\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Quels sont les principaux avantages de la mise en \u0153uvre de l\u2019ABM ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1173\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1173\"><p>Les principaux avantages incluent une personnalisation accrue, un alignement renforc\u00e9 entre les ventes et le marketing, un ROI plus \u00e9lev\u00e9, des relations clients plus profondes et durables, ainsi que des cycles de vente plus courts.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1174\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1174\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Quels types d\u2019entreprises b\u00e9n\u00e9ficient le plus de l\u2019ABM ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1174\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1174\"><p>Les entreprises ayant des clients \u00e0 forte valeur, des cycles de vente complexes et la volont\u00e9 de b\u00e2tir des relations clients profondes et durables tirent g\u00e9n\u00e9ralement le plus grand b\u00e9n\u00e9fice de l\u2019ABM. Cette approche est particuli\u00e8rement efficace pour les organisations B2B. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1175\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1175\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Quels indicateurs dois-je suivre pour mesurer le succ\u00e8s de l\u2019ABM ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1175\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1175\"><p>Au-del\u00e0 des indicateurs marketing traditionnels, l\u2019ABM se concentre sur des m\u00e9triques d\u2019engagement (par ex. : visites du site web provenant des comptes cibles), des m\u00e9triques de pipeline (par ex. : taux de conversion des opportunit\u00e9s), des m\u00e9triques de revenus (par ex. : ROI g\u00e9n\u00e9r\u00e9 par les comptes cibles) et des m\u00e9triques au niveau des comptes (par ex. : taux de p\u00e9n\u00e9tration des comptes, scores d\u2019engagement).<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1176\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1176\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Comment Like Reply peut-elle vous aider avec l\u2019ABM ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1176\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1176\"><p>Like Reply propose des services ABM complets, comprenant le d\u00e9veloppement de la strat\u00e9gie, la d\u00e9finition du profil client id\u00e9al, le choix du mod\u00e8le ABM, la personnalisation du contenu, l\u2019orchestration de campagnes multicanales, la mise en \u0153uvre technologique (CRM, automatisation marketing, plateformes ABM), le suivi des indicateurs ainsi qu\u2019une assistance continue pour l\u2019optimisation et la gestion. Nous sommes votre partenaire pour atteindre une croissance mesurable. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Qu\\u2019est-ce que le Marketing Bas\\u00e9 sur les Comptes (ABM) ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>L\\u2019ABM est une approche strat\\u00e9gique qui aligne les efforts des \\u00e9quipes commerciales et marketing pour cibler des comptes clients sp\\u00e9cifiques et \\u00e0 forte valeur, \\u00e0 travers un contenu et un engagement personnalis\\u00e9s, dans le but de les transformer en partenaires \\u00e0 long terme.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"En quoi l\\u2019ABM diff\\u00e8re-t-il du marketing traditionnel ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Le marketing traditionnel se concentre sur la g\\u00e9n\\u00e9ration de leads individuels \\u00e0 partir d\\u2019un large public. 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avec le Marketing Bas\u00e9 sur les Comptes Dans le paysage concurrentiel actuel, le Marketing Bas\u00e9 sur<\/p>\n","protected":false},"author":24,"featured_media":11959,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-26429","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Services de Marketing Bas\u00e9 sur les Comptes : Lib\u00e9rez la Croissance B2B<\/title>\n<meta name=\"description\" content=\"Lib\u00e9rez la croissance B2B avec les services experts de Marketing Bas\u00e9 sur les Comptes de Like Reply \u2014 de la strat\u00e9gie et du conseil \u00e0 la mise en \u0153uvre des outils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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