{"id":12420,"date":"2024-04-18T13:20:33","date_gmt":"2024-04-18T13:20:33","guid":{"rendered":"https:\/\/lorenzov89.sg-host.com\/non-classifiee\/how-to-marketo-dynamic-content\/"},"modified":"2024-11-22T14:27:19","modified_gmt":"2024-11-22T14:27:19","slug":"how-to-marketo-dynamic-content","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/","title":{"rendered":"Comment faire : Marketo Dynamic Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12420\" class=\"elementor elementor-12420 elementor-8039\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1232a290 e-flex e-con-boxed e-con e-parent\" data-id=\"1232a290\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42fa4679 elementor-widget elementor-widget-text-editor\" data-id=\"42fa4679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le &#8220;contenu dynamique&#8221; d\u00e9signe la m\u00e9thode de personnalisation du contenu &#8211; par exemple des textes ou des images &#8211; pour un destinataire de courrier \u00e9lectronique ou un visiteur de site web. Diverses caract\u00e9ristiques de la base de donn\u00e9es ou le comportement de l&#8217;utilisateur peuvent d\u00e9finir les segments dynamiques.<\/p><p>Ici, contenu personnalis\u00e9 et contenu dynamique sont synonymes.<\/p><p>Marketo propose plusieurs m\u00e9thodes pour mettre en \u0153uvre le contenu dynamique, et nous aimerions en pr\u00e9senter deux ici.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32cf391 elementor-widget elementor-widget-text-editor\" data-id=\"32cf391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var(--color-heading); font-family: Alaska-MediumContrast, sans-serif; font-size: 18px; text-align: var(--text-align);\">Segments dynamiques dans les segmentations<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3217dca elementor-widget elementor-widget-image\" data-id=\"3217dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"545\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Marketo-Dynamic-Content-Diagram-768x654.png\" class=\"attachment-medium_large size-medium_large wp-image-18844 lazyload\" alt=\"Marketo Dynamic Content Diagram\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Marketo-Dynamic-Content-Diagram-768x654.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Marketo-Dynamic-Content-Diagram-300x255.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Marketo-Dynamic-Content-Diagram-1024x872.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Marketo-Dynamic-Content-Diagram.png 1057w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img decoding=\"async\" width=\"640\" height=\"545\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Marketo-Dynamic-Content-Diagram-768x654.png\" class=\"attachment-medium_large size-medium_large wp-image-18844 lazyload\" alt=\"Marketo Dynamic Content Diagram\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Marketo-Dynamic-Content-Diagram-768x654.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Marketo-Dynamic-Content-Diagram-300x255.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Marketo-Dynamic-Content-Diagram-1024x872.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Marketo-Dynamic-Content-Diagram.png 1057w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7cb0b elementor-widget elementor-widget-text-editor\" data-id=\"6a7cb0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: inherit; font-size: inherit; text-align: var(--text-align);\">Une segmentation divise une base de donn\u00e9es Marketo en segments. Ces segments peuvent \u00eatre bas\u00e9s sur une ou plusieurs caract\u00e9ristiques (= valeurs des champs de la base de donn\u00e9es). Une personne ne peut appartenir qu&#8217;\u00e0 un seul segment d&#8217;une segmentation, mais peut en fait \u00eatre membre de plusieurs segmentations.<\/span><\/p><p>Dans ce cas, les segments sont d\u00e9finis par une seule caract\u00e9ristique. La valeur &#8220;Allemand&#8221; dans le champ &#8220;Langue&#8221; indique que la personne se trouve dans le segment &#8220;Allemand&#8221;.<\/p><p>Les segmentations sont constamment mises \u00e0 jour par Marketo en arri\u00e8re-plan et en temps r\u00e9el. Si la valeur du champ &#8220;Langue&#8221; passe de &#8220;Allemand&#8221; \u00e0 &#8220;Espagnol&#8221;, la personne est imm\u00e9diatement d\u00e9plac\u00e9e vers le segment &#8220;Espagnol&#8221;.<\/p><p>L&#8217;objectif des segments est de r\u00e9aliser un contenu dynamique dans les courriels et sur les landing pages.<\/p><h5>Jetons de script d&#8217;email<\/h5><p>Un mot de prudence : Les tokens de script pour les e-mails ne sont pas destin\u00e9s aux d\u00e9butants. M\u00eame le support Marketo ne r\u00e9pond pas aux questions \u00e0 ce sujet. Pour en savoir plus, consultez cet article : https:\/\/developers.marketo.com\/email-scripting\/.<\/p><p>Nous abordons ce sujet car notre d\u00e9monstration de contenu dynamique illustre l&#8217;efficacit\u00e9 de la combinaison entre la segmentation et le script d&#8217;email. Dans cet exemple, le script d&#8217;email est habilement con\u00e7u pour personnaliser la salutation de chaque destinataire, une t\u00e2che qui exige une attention particuli\u00e8re aux sp\u00e9cificit\u00e9s des langues et des cultures. Par exemple, pour cr\u00e9er la forme correcte de l&#8217;adresse, il faut extraire et int\u00e9grer des donn\u00e9es provenant de champs tels que &#8220;Nom de famille&#8221; et &#8220;Salutation&#8221; ou &#8220;Genre&#8221;. Ce niveau de personnalisation permet de s&#8217;assurer que chaque courriel est adapt\u00e9 aux besoins individuels, qu&#8217;il s&#8217;agisse de s&#8217;adresser \u00e0 un destinataire par son nom ou d&#8217;opter pour une formule de politesse plus g\u00e9n\u00e9rale lorsque l&#8217;on ne dispose pas de d\u00e9tails sp\u00e9cifiques.En tenant compte de tous les sc\u00e9narios possibles, les jetons de script d&#8217;e-mail permettent une strat\u00e9gie de communication hautement personnalis\u00e9e qui trouve un \u00e9cho favorable aupr\u00e8s des destinataires, am\u00e9liorant ainsi l&#8217;engagement et les taux de r\u00e9ponse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d6ef2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f5d6ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pages.likereply.com\/Dynamic-Content.html\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez-le !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add8e27 elementor-widget elementor-widget-text-editor\" data-id=\"add8e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 16px; color: rgba(29, 29, 36, 0.75);\">Si vous remplissez le formulaire &#8211; avec une adresse \u00e9lectronique valide &#8211; vous recevrez un courrier \u00e9lectronique dans la langue s\u00e9lectionn\u00e9e. Il s&#8217;agit en fait d&#8217;un seul courriel &#8211; seuls les \u00e9l\u00e9ments du contenu, en l&#8217;occurrence l&#8217;image et le texte, sont jou\u00e9s de mani\u00e8re dynamique. C&#8217;est le travail de la segmentation.\u00a0<\/p><p style=\"font-size: 16px; color: rgba(29, 29, 36, 0.75);\">La salutation dans l&#8217;e-mail est impl\u00e9ment\u00e9e \u00e0 l&#8217;aide d&#8217;un script d&#8217;e-mail comme d\u00e9crit ci-dessus. En plus des informations disponibles dans les champs &#8220;Nom de famille&#8221; et &#8220;Salutation&#8221;, la version correcte de la langue est \u00e9galement g\u00e9n\u00e9r\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462b094 elementor-widget elementor-widget-spacer\" data-id=\"462b094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0f15e9 e-flex e-con-boxed e-con e-parent\" data-id=\"a0f15e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bcbab7d e-con-full e-flex e-con e-child\" data-id=\"bcbab7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-80cb5b9 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"80cb5b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2126443 e-con-full e-flex e-con e-child\" data-id=\"2126443\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d73708e elementor-widget elementor-widget-image\" data-id=\"d73708e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d879db elementor-widget elementor-widget-heading\" data-id=\"2d879db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Automation avec Like Reply <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2eab43 elementor-widget elementor-widget-text-editor\" data-id=\"e2eab43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Like Reply est un expert sp\u00e9cialis\u00e9 dans la communication digitale avec des bureaux \u00e0 Munich, Milan et Paris. Nous soutenons les entreprises dans l&#8217;introduction et le d\u00e9veloppement de la communication automatis\u00e9e ainsi que dans la gestion syst\u00e9matique et efficace des prospects et des relations avec les clients. Contactez-nous sans engagement et d\u00e9couvrez comment nous pouvons, ensemble, \u00e9lever l&#8217;utilisation du Marketing Automation \u00e0 un niveau sup\u00e9rieur.  <\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a00ac8 elementor-widget elementor-widget-imroz-button\" data-id=\"8a00ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contact us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34acbcb e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"34acbcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74e4ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"74e4ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1daa237 elementor-widget elementor-widget-spacer\" data-id=\"1daa237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le &#8220;contenu dynamique&#8221; d\u00e9signe la m\u00e9thode de personnalisation du contenu &#8211; par exemple des textes ou des images &#8211; pour un destinataire de courrier \u00e9lectronique ou un visiteur de site web. Diverses caract\u00e9ristiques de la base de donn\u00e9es ou le comportement de l&#8217;utilisateur peuvent d\u00e9finir les segments dynamiques. Ici, contenu personnalis\u00e9 et contenu dynamique sont [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[88,87],"class_list":["post-12420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketo","tag-dynamic-content-fr","tag-marketo-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment faire : Marketo Dynamic Content - Like Reply<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment faire : Marketo Dynamic Content - Like Reply\" \/>\n<meta property=\"og:description\" content=\"Le &#8220;contenu dynamique&#8221; d\u00e9signe la m\u00e9thode de personnalisation du contenu &#8211; par exemple des textes ou des images &#8211; pour un destinataire de courrier \u00e9lectronique ou un visiteur de site web. Diverses caract\u00e9ristiques de la base de donn\u00e9es ou le comportement de l&#8217;utilisateur peuvent d\u00e9finir les segments dynamiques. Ici, contenu personnalis\u00e9 et contenu dynamique sont [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Like Reply\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-18T13:20:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-22T14:27:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_41-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Like Reply\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Like Reply\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/marketo-fr\\\/how-to-marketo-dynamic-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/marketo-fr\\\/how-to-marketo-dynamic-content\\\/\"},\"author\":{\"name\":\"Like Reply\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/#\\\/schema\\\/person\\\/d9a2e48b57219c7d658ffbd43a1cc4df\"},\"headline\":\"Comment faire : Marketo Dynamic Content\",\"datePublished\":\"2024-04-18T13:20:33+00:00\",\"dateModified\":\"2024-11-22T14:27:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/marketo-fr\\\/how-to-marketo-dynamic-content\\\/\"},\"wordCount\":654,\"publisher\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/marketo-fr\\\/how-to-marketo-dynamic-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.likereply.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Header-Visual_IMG_41-scaled.jpg\",\"keywords\":[\"dynamic content\",\"marketo\"],\"articleSection\":[\"Marketo\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/marketo-fr\\\/how-to-marketo-dynamic-content\\\/\",\"url\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/marketo-fr\\\/how-to-marketo-dynamic-content\\\/\",\"name\":\"Comment faire : Marketo Dynamic Content - Like Reply\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/marketo-fr\\\/how-to-marketo-dynamic-content\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/marketo-fr\\\/how-to-marketo-dynamic-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.likereply.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Header-Visual_IMG_41-scaled.jpg\",\"datePublished\":\"2024-04-18T13:20:33+00:00\",\"dateModified\":\"2024-11-22T14:27:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/marketo-fr\\\/how-to-marketo-dynamic-content\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.likereply.com\\\/fr\\\/marketo-fr\\\/how-to-marketo-dynamic-content\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/marketo-fr\\\/how-to-marketo-dynamic-content\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.likereply.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Header-Visual_IMG_41-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.likereply.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Header-Visual_IMG_41-scaled.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/marketo-fr\\\/how-to-marketo-dynamic-content\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment faire : Marketo Dynamic Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/\",\"name\":\"Like Reply\",\"description\":\"We are your expert B2B Digital Experience Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/#organization\",\"name\":\"Like Reply\",\"url\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.likereply.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Logo-2.png\",\"contentUrl\":\"https:\\\/\\\/www.likereply.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Logo-2.png\",\"width\":287,\"height\":87,\"caption\":\"Like Reply\"},\"image\":{\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/like-reply\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.likereply.com\\\/fr\\\/#\\\/schema\\\/person\\\/d9a2e48b57219c7d658ffbd43a1cc4df\",\"name\":\"Like Reply\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98af1b5931f8f93c661ea36624bc700224bcdbdd6aecbb0eb272a8769c952d21?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98af1b5931f8f93c661ea36624bc700224bcdbdd6aecbb0eb272a8769c952d21?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98af1b5931f8f93c661ea36624bc700224bcdbdd6aecbb0eb272a8769c952d21?s=96&d=mm&r=g\",\"caption\":\"Like Reply\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment faire : Marketo Dynamic Content - Like Reply","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment faire : Marketo Dynamic Content - Like Reply","og_description":"Le &#8220;contenu dynamique&#8221; d\u00e9signe la m\u00e9thode de personnalisation du contenu &#8211; par exemple des textes ou des images &#8211; pour un destinataire de courrier \u00e9lectronique ou un visiteur de site web. Diverses caract\u00e9ristiques de la base de donn\u00e9es ou le comportement de l&#8217;utilisateur peuvent d\u00e9finir les segments dynamiques. Ici, contenu personnalis\u00e9 et contenu dynamique sont [&hellip;]","og_url":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/","og_site_name":"Like Reply","article_published_time":"2024-04-18T13:20:33+00:00","article_modified_time":"2024-11-22T14:27:19+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_41-scaled.jpg","type":"image\/jpeg"}],"author":"Like Reply","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Like Reply","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/#article","isPartOf":{"@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/"},"author":{"name":"Like Reply","@id":"https:\/\/www.likereply.com\/fr\/#\/schema\/person\/d9a2e48b57219c7d658ffbd43a1cc4df"},"headline":"Comment faire : Marketo Dynamic Content","datePublished":"2024-04-18T13:20:33+00:00","dateModified":"2024-11-22T14:27:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/"},"wordCount":654,"publisher":{"@id":"https:\/\/www.likereply.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_41-scaled.jpg","keywords":["dynamic content","marketo"],"articleSection":["Marketo"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/","url":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/","name":"Comment faire : Marketo Dynamic Content - Like Reply","isPartOf":{"@id":"https:\/\/www.likereply.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/#primaryimage"},"image":{"@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_41-scaled.jpg","datePublished":"2024-04-18T13:20:33+00:00","dateModified":"2024-11-22T14:27:19+00:00","breadcrumb":{"@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/#primaryimage","url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_41-scaled.jpg","contentUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_41-scaled.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/how-to-marketo-dynamic-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.likereply.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment faire : Marketo Dynamic Content"}]},{"@type":"WebSite","@id":"https:\/\/www.likereply.com\/fr\/#website","url":"https:\/\/www.likereply.com\/fr\/","name":"Like Reply","description":"We are your expert B2B Digital Experience Agency","publisher":{"@id":"https:\/\/www.likereply.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.likereply.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.likereply.com\/fr\/#organization","name":"Like Reply","url":"https:\/\/www.likereply.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.likereply.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png","contentUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png","width":287,"height":87,"caption":"Like Reply"},"image":{"@id":"https:\/\/www.likereply.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/like-reply\/"]},{"@type":"Person","@id":"https:\/\/www.likereply.com\/fr\/#\/schema\/person\/d9a2e48b57219c7d658ffbd43a1cc4df","name":"Like Reply","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/98af1b5931f8f93c661ea36624bc700224bcdbdd6aecbb0eb272a8769c952d21?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98af1b5931f8f93c661ea36624bc700224bcdbdd6aecbb0eb272a8769c952d21?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98af1b5931f8f93c661ea36624bc700224bcdbdd6aecbb0eb272a8769c952d21?s=96&d=mm&r=g","caption":"Like Reply"}}]}},"_links":{"self":[{"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/posts\/12420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/comments?post=12420"}],"version-history":[{"count":3,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/posts\/12420\/revisions"}],"predecessor-version":[{"id":19284,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/posts\/12420\/revisions\/19284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/media\/12058"}],"wp:attachment":[{"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/media?parent=12420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/categories?post=12420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/tags?post=12420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}