{"id":15614,"date":"2024-04-24T09:50:04","date_gmt":"2024-04-24T09:50:04","guid":{"rendered":"https:\/\/lorenzov89.sg-host.com\/non-classifiee\/lanalyse-predictive-au-service-dune-experience-plus-evoluee-pour-lutilisateur\/"},"modified":"2024-07-23T12:58:40","modified_gmt":"2024-07-23T12:58:40","slug":"lanalyse-predictive-au-service-dune-experience-plus-evoluee-pour-lutilisateur","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/fr\/les-analytiques\/lanalyse-predictive-au-service-dune-experience-plus-evoluee-pour-lutilisateur\/","title":{"rendered":"L&#8217;analyse pr\u00e9dictive au service d&#8217;une exp\u00e9rience plus \u00e9volu\u00e9e pour l&#8217;utilisateur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15614\" class=\"elementor elementor-15614 elementor-8700\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbf43d e-con-full e-flex e-con e-parent\" data-id=\"12bbf43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3e701ca4 e-flex e-con-boxed e-con e-child\" data-id=\"3e701ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92cf8e elementor-widget elementor-widget-heading\" data-id=\"4b92cf8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L'analyse pr\u00e9dictive pour favoriser une exp\u00e9rience plus <br>\u00e9volu\u00e9e pour l'utilisateur <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a8e7ea6 e-flex e-con-boxed e-con e-parent\" data-id=\"5a8e7ea6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f798f7 elementor-widget elementor-widget-spacer\" data-id=\"1f798f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-531b4779 elementor-widget elementor-widget-heading\" data-id=\"531b4779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que l'analyse pr\u00e9dictive ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c9fb41 elementor-widget elementor-widget-text-editor\" data-id=\"47c9fb41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\">\n<div class=\"contentBox\">\n<div class=\"aux-content-box\">\n<div class=\"wrap-text\">\n<p>La technologie utilis\u00e9e dans l&#8217;analyse pr\u00e9dictive, sous la forme d&#8217;algorithmes d&#8217;apprentissage automatique, de statistiques et de techniques d&#8217;exploration de donn\u00e9es, aide Like Reply \u00e0 d\u00e9velopper des mod\u00e8les et \u00e0 d\u00e9gager des tendances dans les donn\u00e9es recueillies. <br \/>Gr\u00e2ce \u00e0 l&#8217;analyse pr\u00e9dictive, l&#8217;\u00e9quipe de Like Reply \u00e9labore une strat\u00e9gie de positionnement de l&#8217;entreprise qui offre l&#8217;avantage de l&#8217;intuition et de l&#8217;interpr\u00e9tation des ph\u00e9nom\u00e8nes en ligne et hors ligne. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1485632e elementor-widget elementor-widget-spacer\" data-id=\"1485632e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76806778 e-flex e-con-boxed e-con e-parent\" data-id=\"76806778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4ebc05 elementor-widget elementor-widget-heading\" data-id=\"4c4ebc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des centres d'int\u00e9r\u00eat multicanaux et centralis\u00e9s pour les clients afin de pr\u00e9voir les besoins latents <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8e288 elementor-widget elementor-widget-text-editor\" data-id=\"5d8e288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\">\n<div class=\"contentBox\">\n<div class=\"aux-content-box\">\n<div class=\"wrap-text\">\n<p style=\"font-size: 16px; line-height: var(--line-height-b1); color: rgba(29, 29, 36, 0.75);\">Dans l&#8217;environnement concurrentiel actuel, les diff\u00e9rents centres d&#8217;int\u00e9r\u00eat multicanaux et centralis\u00e9s des clients exigent de nouvelles m\u00e9thodes d&#8217;utilisation des donn\u00e9es pour anticiper les besoins latents des clients. <\/p>\n<p style=\"font-size: 16px; line-height: var(--line-height-b1); color: rgba(29, 29, 36, 0.75);\">Les organisations qui disposent d&#8217;outils pour lire et interpr\u00e9ter les donn\u00e9es sont soutenues dans la gestion des d\u00e9cisions difficiles, avec une plus grande efficacit\u00e9 dans les r\u00e9sultats : pour attirer les clients, les retenir et maximiser les profits. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7f6da2 elementor-widget elementor-widget-spacer\" data-id=\"1d7f6da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5f548 e-flex e-con-boxed e-con e-parent\" data-id=\"fb5f548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea0a95 elementor-widget elementor-widget-spacer\" data-id=\"2ea0a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81fd3be e-flex e-con-boxed e-con e-parent\" data-id=\"81fd3be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e427e6d e-con-full e-flex e-con e-child\" data-id=\"e427e6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1dff9f elementor-widget elementor-widget-heading\" data-id=\"e1dff9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nos objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a107b6c elementor-widget elementor-widget-text-editor\" data-id=\"a107b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"MSOZoneCell_WebPartctl00_ctl39_g_f857760f_a97e_49d0_86f0_a9fabe56cbb4\" class=\"s4-wpcell-plain ms-webpartzone-cell ms-webpart-cell-vertical ms-fullWidth \">\n<div class=\"ms-webpart-chrome ms-webpart-chrome-vertical ms-webpart-chrome-fullWidth \">\n<div id=\"WebPartctl00_ctl39_g_f857760f_a97e_49d0_86f0_a9fabe56cbb4\" class=\"ms-WPBody noindex \">\n<div id=\"ctl00_ctl39_g_f857760f_a97e_49d0_86f0_a9fabe56cbb4\">\n<div id=\"ctl00_ctl39_g_f857760f_a97e_49d0_86f0_a9fabe56cbb4_ctl00_ctl00_containerWP\" class=\"block blockFocus j-blockFocus blockWebpart bgDarkDefault fcWhite\">\n<div id=\"ctl00_ctl39_g_f857760f_a97e_49d0_86f0_a9fabe56cbb4_ctl00_ctl00_FocusOnHeader\" class=\"blockFocus__header\">\n<div class=\"blockFocus__textBlock\">Like Reply utilise l&#8217;analyse pr\u00e9dictive dans le but d&#8217;am\u00e9liorer l&#8217;exp\u00e9rience de l&#8217;utilisateur et sa relation avec la marque.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e083e45 elementor-widget elementor-widget-n-accordion\" data-id=\"e083e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2350\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2350\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Syst\u00e8mes de recommandation <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2350\" class=\"elementor-element elementor-element-13f0b4e e-con-full e-flex e-con e-child\" data-id=\"13f0b4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2350\" class=\"elementor-element elementor-element-c8216d4 e-flex e-con-boxed e-con e-child\" data-id=\"c8216d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ca1a8 elementor-widget elementor-widget-text-editor\" data-id=\"e9ca1a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les syst\u00e8mes de recommandation sont d\u00e9velopp\u00e9s dans le but de pr\u00e9dire les int\u00e9r\u00eats des clients (ce qu&#8217;ils veulent acheter ou regarder) et de leur faire des suggestions sp\u00e9cifiques. Cela se fait au moyen de statistiques et d&#8217;algorithmes d&#8217;apprentissage automatique, l&#8217;objectif \u00e9tant de maximiser les profits. Lorsqu&#8217;un client ach\u00e8te un produit ou manifeste un int\u00e9r\u00eat pour celui-ci, le syst\u00e8me <strong>recommande automatiquement<\/strong> un produit ou un service qu&#8217;il juge pertinent pour ce client. Les syst\u00e8mes de recommandation sont bas\u00e9s, par exemple, sur les concepts de <strong>filtrage collaboratif ou de filtrage bas\u00e9 sur le contenu,<\/strong> c&#8217;est-\u00e0-dire la possibilit\u00e9 de faire des suggestions gr\u00e2ce \u00e0 l&#8217;identification d&#8217;utilisateurs similaires sur la base des int\u00e9r\u00eats affich\u00e9s.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2351\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2351\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Cible des campagnes de marketing <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2351\" class=\"elementor-element elementor-element-7757c10 e-con-full e-flex e-con e-child\" data-id=\"7757c10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2351\" class=\"elementor-element elementor-element-835f374 e-flex e-con-boxed e-con e-child\" data-id=\"835f374\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8687c7d elementor-widget elementor-widget-text-editor\" data-id=\"8687c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;analyse pr\u00e9dictive permet d&#8217;orienter les campagnes de marketing digital vers le client, en ciblant <strong>les<\/strong> publicit\u00e9s sur des <strong>segments<\/strong> \u00e0 fort potentiel sp\u00e9cifiques \u00e0 l&#8217;utilisateur. Like Reply peut attribuer &#8211; soit \u00e0 un client potentiel, soit \u00e0 un client d\u00e9j\u00e0 acquis &#8211; une cat\u00e9gorie indiquant la probabilit\u00e9 de conversion en fonction de multiples facteurs analys\u00e9s par l&#8217;<strong>algorithme pr\u00e9dictif<\/strong> (dur\u00e9e de la session, nombre de pages visit\u00e9es, source de trafic, stade d&#8217;avancement dans l&#8217;entonnoir, choix de l&#8217;offre promotionnelle, informations CRM, etc.) En cr\u00e9ant un mod\u00e8le pr\u00e9dictif efficace pour la classification des clients en fonction de la plus grande possibilit\u00e9 de conversion, l&#8217;\u00e9quipe peut exporter ces segments vers les outils d\u00e9livrant des campagnes publicitaires et ainsi augmenter le retour sur investissement, la rentabilit\u00e9, le taux de conversion et la satisfaction des clients.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2352\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2352\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Attribution aux canaux de marketing en ligne et hors ligne <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2352\" class=\"elementor-element elementor-element-2f84a49 e-con-full e-flex e-con e-child\" data-id=\"2f84a49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2352\" class=\"elementor-element elementor-element-dd0151b e-flex e-con-boxed e-con e-child\" data-id=\"dd0151b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74c70a5 elementor-widget elementor-widget-text-editor\" data-id=\"74c70a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;analyse de l&#8217;attribution des b\u00e9n\u00e9fices et de la conversion via les canaux m\u00e9diatiques trouve ses limites dans les mod\u00e8les d\u00e9terministes traditionnels (en particulier celui du &#8220;dernier clic&#8221;). Ces mod\u00e8les n&#8217;offrent que tr\u00e8s rarement la possibilit\u00e9 d&#8217;analyser la contribution effective, car les <strong>chemins de conversion<\/strong> des utilisateurs ont tendance \u00e0 comporter <strong>plusieurs \u00e9tapes<\/strong> et diff\u00e9rentes phases d&#8217;avancement dans l&#8217;entonnoir. L&#8217;utilisation de ces mod\u00e8les peut parfois conduire \u00e0 une approche \u00e0 courte vue qui tend \u00e0 exclure les moments de conversion dans lesquels les canaux m\u00e9diatiques jouent souvent un r\u00f4le d\u00e9termin\u00e9 plut\u00f4t que r\u00e9fl\u00e9chi. De plus, ces mod\u00e8les ne prennent pas en compte l&#8217;exp\u00e9rience multi-dispositifs et l&#8217;impact des canaux de marketing traditionnels (TV, presse, radio, etc.) int\u00e9gr\u00e9s aux canaux num\u00e9riques. <strong>Like Reply<\/strong> propose donc une approche structur\u00e9e pour passer d&#8217;un mod\u00e8le d\u00e9terministe \u00e0 un<strong> mod\u00e8le pr\u00e9dictif<\/strong>, ce qui permet d&#8217;optimiser le budget m\u00e9dia et de maximiser les profits. La m\u00e9thodologie d&#8217;attribution est bas\u00e9e sur l&#8217;<strong>application d&#8217;algorithmes sophistiqu\u00e9s<\/strong> aux ensembles de donn\u00e9es collect\u00e9es, attribuant un cr\u00e9dit de conversion partiel aux points de contact marketing qui contribuent effectivement \u00e0 la conversion, ind\u00e9pendamment de leur position dans l&#8217;entonnoir.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2353\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2353\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Customer Lifetime Value <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2353\" class=\"elementor-element elementor-element-593a77d e-flex e-con-boxed e-con e-child\" data-id=\"593a77d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2353\" class=\"elementor-element elementor-element-b577b83 e-flex e-con-boxed e-con e-child\" data-id=\"b577b83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-246f47c elementor-widget elementor-widget-text-editor\" data-id=\"246f47c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La valeur du cycle de vie du client<strong>(CLTV)<\/strong> est un indicateur bas\u00e9 sur un mod\u00e8le pr\u00e9dictif qui montre l&#8217;int\u00e9r\u00eat de maintenir une relation avec un client sp\u00e9cifique dans le temps. Elle indique la valeur du b\u00e9n\u00e9fice futur qui peut \u00eatre g\u00e9n\u00e9r\u00e9 si la relation avec le client est maintenue. Il s&#8217;agit d&#8217;un indicateur important et difficile \u00e0 calculer, car il prend en compte diff\u00e9rentes variables, notamment le co\u00fbt d&#8217;acquisition des clients<strong>(CAC)<\/strong>, le taux de r\u00e9tention, le taux de d\u00e9sabonnement, les achats r\u00e9p\u00e9t\u00e9s, etc. La <strong>Customer Lifetime Value <\/strong>permet de suivre l&#8217;\u00e9volution des affaires et de prendre des d\u00e9cisions strat\u00e9giques pertinentes ; en effet, il est souvent plus avantageux pour une entreprise de concentrer ses propres efforts de marketing sur des segments de client\u00e8le d\u00e9j\u00e0 acquis, qui peuvent \u00eatre rentables \u00e0 long terme, plut\u00f4t que d&#8217;acqu\u00e9rir de nouveaux clients qui ne permettent \u00e0 l&#8217;entreprise que d&#8217;atteindre des objectifs \u00e0 court ou \u00e0 moyen terme.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2354\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2354\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Syst\u00e8mes d'alerte <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2354\" class=\"elementor-element elementor-element-3f0965e e-flex e-con-boxed e-con e-child\" data-id=\"3f0965e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2354\" class=\"elementor-element elementor-element-633b752 e-flex e-con-boxed e-con e-child\" data-id=\"633b752\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9afd5d elementor-widget elementor-widget-text-editor\" data-id=\"a9afd5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLes syst\u00e8mes d&#8217;alerte identifient rapidement toute anomalie dans des indicateurs de performance cl\u00e9s sp\u00e9cifiques, qu&#8217;ils soient techniques ou li\u00e9s \u00e0 l&#8217;intelligence \u00e9conomique. L&#8217;approche traditionnelle n\u00e9cessitait une d\u00e9finition pr\u00e9alable de la cible pour laquelle ces types d&#8217;alertes devaient fonctionner, mais avec l&#8217;utilisation de l&#8217;approche pr\u00e9dictive, l&#8217;\u00e9quipe Like Reply est en mesure d&#8217;analyser de nombreux ICP simultan\u00e9ment et de communiquer en temps r\u00e9el les variations significatives par rapport aux valeurs pr\u00e9dites.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2355\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2355\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Personnalisation et optimisation du parcours client <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2355\" class=\"elementor-element elementor-element-6fc4f66 e-flex e-con-boxed e-con e-child\" data-id=\"6fc4f66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2355\" class=\"elementor-element elementor-element-e856144 e-flex e-con-boxed e-con e-child\" data-id=\"e856144\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a579d9 elementor-widget elementor-widget-text-editor\" data-id=\"8a579d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une fois que l&#8217;entreprise a collect\u00e9 suffisamment de donn\u00e9es sur les actions entreprises par ses propres clients, l&#8217;analyse pr\u00e9dictive permet d&#8217;<strong>identifier des mod\u00e8les similaires<\/strong> dans le comportement des utilisateurs et facilite ainsi la personnalisation de l&#8217;exp\u00e9rience, que ce soit en termes de contenu offert ou de modifications de l&#8217;interface num\u00e9rique affich\u00e9e \u00e0 l&#8217;utilisateur.<\/p>\n<p>L&#8217;analyse pr\u00e9dictive ajoute une couche suppl\u00e9mentaire aux techniques utilis\u00e9es en CRO, la m\u00e9thodologie de recherche exp\u00e9rimentale qui facilite l&#8217;optimisation du taux de conversion des applications num\u00e9riques. Gr\u00e2ce \u00e0 l&#8217;analyse pr\u00e9dictive, Like Reply \u00e9value tous les chemins emprunt\u00e9s par les utilisateurs sur une plateforme num\u00e9rique, en identifiant le contenu que les utilisateurs visitent le plus souvent avant d&#8217;effectuer une conversion sp\u00e9cifique (par exemple, l&#8217;enregistrement, le lead, l&#8217;achat). Ce type d&#8217;analyse serait impossible \u00e0 r\u00e9aliser \u00e0 l&#8217;aide d&#8217;outils d&#8217;analyse descriptive, car les possibilit\u00e9s, les s\u00e9quences et les modes d&#8217;interaction de l&#8217;utilisateur avec une plateforme peuvent \u00eatre multiples et tr\u00e8s difficiles \u00e0 pr\u00e9voir \u00e0 l&#8217;avance.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b35dff e-flex e-con-boxed e-con e-parent\" data-id=\"2b35dff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9ac23 elementor-widget elementor-widget-spacer\" data-id=\"bb9ac23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44fcac2a e-flex e-con-boxed e-con e-parent\" data-id=\"44fcac2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70d7f893 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"70d7f893\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cce6994 e-con-full e-flex e-con e-child\" data-id=\"7cce6994\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1af5fef0 elementor-widget elementor-widget-image\" data-id=\"1af5fef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b3ddf6 elementor-widget elementor-widget-heading\" data-id=\"12b3ddf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformons ensemble votre paysage digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d349b6 elementor-widget elementor-widget-text-editor\" data-id=\"38d349b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">D\u00e9ployez tout le potentiel de votre pr\u00e9sence digitale gr\u00e2ce \u00e0 nos strat\u00e9gies marketing sur mesure, con\u00e7ues pour stimuler la croissance, l&#8217;engagement et la conversion. Contactez-nous d\u00e8s aujourd&#8217;hui pour transformer votre vision en succ\u00e8s. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341cff61 elementor-widget elementor-widget-imroz-button\" data-id=\"341cff61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contact us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c2d7259 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6c2d7259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&#8217;analyse pr\u00e9dictive pour favoriser une exp\u00e9rience plus \u00e9volu\u00e9e pour l&#8217;utilisateur Qu&#8217;est-ce que l&#8217;analyse pr\u00e9dictive ? La technologie utilis\u00e9e dans l&#8217;analyse pr\u00e9dictive, sous la forme d&#8217;algorithmes d&#8217;apprentissage automatique, de statistiques et de techniques d&#8217;exploration de donn\u00e9es, aide Like Reply \u00e0 d\u00e9velopper des mod\u00e8les et \u00e0 d\u00e9gager des tendances dans les donn\u00e9es recueillies. Gr\u00e2ce \u00e0 l&#8217;analyse pr\u00e9dictive, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[148],"tags":[104,99,102,101,100,103],"class_list":["post-15614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-analytiques","tag-consent-fr","tag-double-op-in-fr","tag-gdpr-fr","tag-legal-fr","tag-op-in-fr","tag-rgpd-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse pr\u00e9dictive pour une exp\u00e9rience \u00e9volu\u00e9e de l&#039;utilisateur<\/title>\n<meta name=\"description\" content=\"La technologie utilis\u00e9e dans l&#039;analyse pr\u00e9dictive, sous la forme d&#039;algorithmes d&#039;apprentissage automatique, de statistiques et de techniques d&#039;exploration de donn\u00e9es, nous aide \u00e0 d\u00e9velopper des mod\u00e8les et \u00e0 d\u00e9gager des tendances dans les donn\u00e9es recueillies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.likereply.com\/fr\/les-analytiques\/lanalyse-predictive-au-service-dune-experience-plus-evoluee-pour-lutilisateur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyse pr\u00e9dictive pour une exp\u00e9rience \u00e9volu\u00e9e de l&#039;utilisateur\" \/>\n<meta property=\"og:description\" content=\"La technologie utilis\u00e9e dans l&#039;analyse pr\u00e9dictive, sous la forme d&#039;algorithmes d&#039;apprentissage automatique, de statistiques et de techniques d&#039;exploration de donn\u00e9es, nous aide \u00e0 d\u00e9velopper des 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