{"id":15616,"date":"2024-05-02T12:46:20","date_gmt":"2024-05-02T12:46:20","guid":{"rendered":"https:\/\/lorenzov89.sg-host.com\/non-classifiee\/la-course-au-digital-sparco-et-le-commerce-electronique-base-sur-les-donnees\/"},"modified":"2024-10-25T15:20:10","modified_gmt":"2024-10-25T15:20:10","slug":"la-course-au-digital-sparco-et-le-commerce-electronique-base-sur-les-donnees","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/fr\/case-study-fr\/la-course-au-digital-sparco-et-le-commerce-electronique-base-sur-les-donnees\/","title":{"rendered":"La course au digital : Sparco et le commerce \u00e9lectronique bas\u00e9 sur les donn\u00e9es"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15616\" class=\"elementor elementor-15616 elementor-9068\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbf43d e-con-full e-flex e-con e-parent\" data-id=\"12bbf43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:5,&quot;end&quot;:70}},&quot;background_motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-3e701ca4 e-flex e-con-boxed e-con e-child\" data-id=\"3e701ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92cf8e elementor-widget elementor-widget-heading\" data-id=\"4b92cf8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> La course au digital : <br>Sparco et le commerce \u00e9lectronique bas\u00e9 sur les donn\u00e9es<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af05512 elementor-widget elementor-widget-heading\" data-id=\"af05512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Plongez dans l'\u00e9volution num\u00e9rique de Sparco, sous la houlette de Like Reply,<br>et d\u00e9couvrez comment les strat\u00e9gies bas\u00e9es sur les donn\u00e9es remod\u00e8lent le march\u00e9. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e372d29 e-flex e-con-boxed e-con e-parent\" data-id=\"e372d29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaab4f elementor-widget elementor-widget-spacer\" data-id=\"ecaab4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-663dd456 e-flex e-con-boxed e-con e-parent\" data-id=\"663dd456\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45787434 elementor-widget elementor-widget-heading\" data-id=\"45787434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le parcours de transformation digitale de Sparco<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5e8482 elementor-widget elementor-widget-text-editor\" data-id=\"4e5e8482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sparco S.p.A., un leader mondial des composants automobiles et des v\u00eatements techniques bas\u00e9 \u00e0 Turin, s&#8217;est associ\u00e9 \u00e0 Like Reply pour se lancer dans un voyage de transformation num\u00e9rique. Son objectif est de mettre en place une solution de vente en ligne robuste et de tirer parti d&#8217;une approche ax\u00e9e sur les donn\u00e9es pour am\u00e9liorer son commerce digital. <\/p>\n<p>Cette initiative englobe l&#8217;analyse de donn\u00e9es, la conception graphique et le d\u00e9veloppement d&#8217;une plateforme agile de commerce \u00e9lectronique B2C \u00e0 l&#8217;aide d&#8217;Adobe Commerce Cloud. Cette plateforme permet non seulement \u00e0 Sparco d&#8217;\u00e9tendre sa port\u00e9e \u00e0 l&#8217;\u00e9chelle mondiale et d&#8217;op\u00e9rer 24 heures sur 24, mais aussi de collecter des donn\u00e9es pr\u00e9cieuses sur les clients et les visiteurs, ce qui permet \u00e0 la marque d&#8217;obtenir des informations plus approfondies sur la perception des clients et d&#8217;\u00e9voluer en permanence. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e19c9d9 elementor-widget elementor-widget-spacer\" data-id=\"1e19c9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76806778 e-flex e-con-boxed e-con e-parent\" data-id=\"76806778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4ebc05 elementor-widget elementor-widget-heading\" data-id=\"4c4ebc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flexibilit\u00e9 et personnalisation pour la croissance digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12a244a e-grid e-con-boxed e-con e-child\" data-id=\"12a244a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d897b0 elementor-widget elementor-widget-text-editor\" data-id=\"5d897b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"MSOZoneCell_WebPartctl00_ctl39_g_3c5c42e9_7268_475b_a8c6_d0a1103c945d\" class=\"s4-wpcell-plain ms-webpartzone-cell ms-webpart-cell-vertical ms-fullWidth \">\n<div class=\"ms-webpart-chrome ms-webpart-chrome-vertical ms-webpart-chrome-fullWidth \">\n<div id=\"WebPartctl00_ctl39_g_3c5c42e9_7268_475b_a8c6_d0a1103c945d\" class=\"ms-WPBody noindex \">\n<div id=\"ctl00_ctl39_g_3c5c42e9_7268_475b_a8c6_d0a1103c945d\">\n<div class=\"wrapperWebpart\">\n<div id=\"ctl00_ctl39_g_3c5c42e9_7268_475b_a8c6_d0a1103c945d_ctl00_ctl01_containerWP2\" class=\"block b-1 unblocked blockDetail blockWebpart bg2-g_3c5c42e9_7268_475b_a8c6_d0a1103c945d fcDarkDefault\">\n<div class=\"contentBox\">\n<div class=\"aux-content-box\">\n<div class=\"wrap-text\">Reconnu mondialement pour ses produits de haute qualit\u00e9 et ses options de personnalisation, Sparco a opt\u00e9 pour Adobe Commerce Cloud avec une architecture &#8220;Headless&#8221;, suivant les recommandations de Reply. Ce choix a offert la flexibilit\u00e9 n\u00e9cessaire \u00e0 la conception UX\/UI, \u00e0 la personnalisation graphique et \u00e0 la cr\u00e9ation de composants \u00e9ditoriaux et de structures de pages sur mesure. Le site s&#8217;int\u00e8gre parfaitement au catalogue de produits complexe de Sparco et s&#8217;interface avec les syst\u00e8mes ERP et PIM pour la gestion des produits, l&#8217;inventaire et les processus de commande. En outre, le site prend en charge la technologie Progressive Web App (PWA), ce qui am\u00e9liore l&#8217;exp\u00e9rience de l&#8217;utilisateur sur les appareils mobiles. L&#8217;engagement de Sparco en faveur d&#8217;une approche ax\u00e9e sur les donn\u00e9es est compl\u00e9t\u00e9 par la gestion par Reply des campagnes de r\u00e9f\u00e9rencement et de publicit\u00e9. Afin d&#8217;apporter au processus d&#8217;achat digital le m\u00eame niveau de qualit\u00e9 et de flexibilit\u00e9 que celui des produits physiques de Sparco, Sparco et Reply ont collabor\u00e9 pour cr\u00e9er le configurateur 3D, un composant cl\u00e9 de la solution de vente en ligne de Sparco. Int\u00e9gr\u00e9 au flux de travail du e-commerce, ce configurateur permet aux utilisateurs de personnaliser et d&#8217;acheter des produits, offrant ainsi une exp\u00e9rience digitale transparente et attrayante.      <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7f6da2 elementor-widget elementor-widget-spacer\" data-id=\"1d7f6da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5da982b e-flex e-con-boxed e-con e-parent\" data-id=\"5da982b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a02f82 elementor-widget elementor-widget-spacer\" data-id=\"2a02f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed8e3a6 e-flex e-con-boxed e-con e-parent\" data-id=\"ed8e3a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20ce5ed elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"20ce5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">QUELLE EST LA PROCHAINE \u00c9TAPE ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be9564e elementor-widget elementor-widget-text-editor\" data-id=\"be9564e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reply<\/strong> a accompagn\u00e9 <strong>Sparco<\/strong> dans toutes les phases de ce projet passionnant, de la phase de d\u00e9couverte \u00e0 la cr\u00e9ation de prototypes navigables, du d\u00e9veloppement \u00e0 la migration et \u00e0 la phase de mise en service. Aujourd&#8217;hui, Sparco et Reply continuent \u00e0 faire avancer le projet <strong>sparco-officiel<\/strong>, en mettant l&#8217;accent sur les donn\u00e9es et en exploitant les r\u00e9sultats collect\u00e9s \u00e0 partir de diff\u00e9rentes sources (num\u00e9riques, physiques, \u00e9v\u00e9nements, etc.). Comme expliqu\u00e9 pr\u00e9c\u00e9demment, cela est rendu possible par le choix de Sparco d&#8217;adopter une approche d&#8217;int\u00e9gration continue dans la conception du projet, et de continuer \u00e0 \u00e9voluer. Les donn\u00e9es collect\u00e9es sont analys\u00e9es pour contribuer en permanence au d\u00e9veloppement du commerce \u00e9lectronique, lui permettant de s&#8217;adapter aux besoins changeants d&#8217;un march\u00e9 dynamique et exigeant. Par cons\u00e9quent, la <strong>gestion des donn\u00e9es<\/strong> n&#8217;est pas seulement un outil utilis\u00e9 pour optimiser l&#8217;entonnoir d&#8217;achat de l&#8217;utilisateur, mais une nouvelle fa\u00e7on de concevoir le e-commerce, o\u00f9 le contenu et les ventes s&#8217;adaptent et \u00e9voluent pour anticiper et r\u00e9pondre aux besoins d&#8217;une client\u00e8le et de march\u00e9s dynamiques et exigeants.    \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da52448 elementor-widget elementor-widget-spacer\" data-id=\"da52448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5f548 e-flex e-con-boxed e-con e-parent\" data-id=\"fb5f548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea0a95 elementor-widget elementor-widget-spacer\" data-id=\"2ea0a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1326c5a0 e-flex e-con-boxed e-con e-parent\" data-id=\"1326c5a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ab81890 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7ab81890\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73d09fd4 e-con-full e-flex e-con e-child\" data-id=\"73d09fd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14cb5ec8 elementor-widget elementor-widget-image\" data-id=\"14cb5ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df6e8c9 elementor-widget elementor-widget-heading\" data-id=\"1df6e8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformons ensemble votre paysage digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210ba8c4 elementor-widget elementor-widget-text-editor\" data-id=\"210ba8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">D\u00e9ployez tout le potentiel de votre pr\u00e9sence digitale gr\u00e2ce \u00e0 nos strat\u00e9gies marketing sur mesure, con\u00e7ues pour stimuler la croissance, l&#8217;engagement et la conversion. Contactez-nous d\u00e8s aujourd&#8217;hui pour transformer votre vision en succ\u00e8s. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e7baca elementor-widget elementor-widget-imroz-button\" data-id=\"49e7baca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contact us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-764adc13 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"764adc13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La course au digital : Sparco et le commerce \u00e9lectronique bas\u00e9 sur les donn\u00e9es Plongez dans l&#8217;\u00e9volution num\u00e9rique de Sparco, sous la houlette de Like Reply,et d\u00e9couvrez comment les strat\u00e9gies bas\u00e9es sur les donn\u00e9es remod\u00e8lent le march\u00e9. Le parcours de transformation digitale de Sparco Sparco S.p.A., un leader mondial des composants automobiles et des v\u00eatements [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49,112,113,151,143],"tags":[104,99,102,101,100,103],"class_list":["post-15616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-case-study-fr","category-case-study-de","category-data-driven-e-commerce-fr","category-datengetriebener-e-commerce","tag-consent-fr","tag-double-op-in-fr","tag-gdpr-fr","tag-legal-fr","tag-op-in-fr","tag-rgpd-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La r\u00e9volution digitale du e-commerce B2C de Sparco | 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