{"id":15639,"date":"2024-04-24T09:37:09","date_gmt":"2024-04-24T09:37:09","guid":{"rendered":"https:\/\/lorenzov89.sg-host.com\/non-classifiee\/programme-stellantis-dealer-digital\/"},"modified":"2024-07-24T09:25:10","modified_gmt":"2024-07-24T09:25:10","slug":"programme-stellantis-dealer-digital","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/fr\/compliance-fr\/programme-stellantis-dealer-digital\/","title":{"rendered":"Programme Stellantis Dealer Digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15639\" class=\"elementor elementor-15639 elementor-8678\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbf43d e-con-full e-flex e-con e-parent\" data-id=\"12bbf43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-3e701ca4 e-flex e-con-boxed e-con e-child\" data-id=\"3e701ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92cf8e elementor-widget elementor-widget-heading\" data-id=\"4b92cf8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Stellantis Dealer <br>Programme digital <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e372d29 e-flex e-con-boxed e-con e-parent\" data-id=\"e372d29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaab4f elementor-widget elementor-widget-spacer\" data-id=\"ecaab4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-663dd456 e-flex e-con-boxed e-con e-parent\" data-id=\"663dd456\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45787434 elementor-widget elementor-widget-heading\" data-id=\"45787434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UNE SOLUTION UNIQUE POUR TOUS LES CONCESSIONNAIRES <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5e8482 elementor-widget elementor-widget-text-editor\" data-id=\"4e5e8482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\">\n<div class=\"contentBox\">\n<div class=\"aux-content-box\">\n<div class=\"wrap-text\">\n<p>Transformer la relation entre le concessionnaire et l&#8217;utilisateur et utiliser les canaux digitaux comme outil de g\u00e9n\u00e9ration de leads, tel est le d\u00e9fi auquel le groupe FCA a \u00e9t\u00e9 confront\u00e9 avec le programme Dealer Digital.<\/p>\n<p>Dans le cadre de ce projet, qui existe depuis plus de deux ans, <strong>FCA<\/strong> s&#8217;est associ\u00e9 \u00e0 <strong>Like Reply<\/strong> pour d\u00e9velopper le premier portefeuille de services de publicit\u00e9 digitale pour le r\u00e9seau de concessionnaires automobiles, g\u00e9r\u00e9 de mani\u00e8re centralis\u00e9e par une seule agence.<\/p>\n<p><strong>Les <\/strong><strong>d\u00e9fis<\/strong><\/p>\n<ul>\n<li>PENSER GLOBAL, AGIR LOCAL : combiner les objectifs d&#8217;une entreprise internationale avec les besoins locaux<\/li>\n<li>LEAD GENERATION : g\u00e9n\u00e9rer des leads qualifi\u00e9s dans un secteur o\u00f9 le processus d&#8217;achat de biens est encore li\u00e9 au monde physique.<\/li>\n<li>CONDUIRE AU MAGASIN : il est essentiel de guider l&#8217;utilisateur de l&#8217;annonce au magasin, pour qu&#8217;il puisse voir et essayer la voiture.<\/li>\n<\/ul>\n<p><strong>Augmenter la g\u00e9n\u00e9ration de leads<\/strong><br \/>Dans un premier temps, les sites des concessionnaires ont \u00e9t\u00e9 con\u00e7us et d\u00e9velopp\u00e9s, puis int\u00e9gr\u00e9s au syst\u00e8me central et align\u00e9s sur le look  feel de la marque FCA. Cependant, les sites comprennent \u00e9galement des outils d&#8217;engagement innovants, tels que la mise \u00e0 jour automatique des stocks et des promotions nationales, et l&#8217;int\u00e9gration des services apr\u00e8s-vente et des services de chatbot. Les services de <strong>publicit\u00e9 de recherche, de publicit\u00e9 d&#8217;affichage et de publicit\u00e9 sociale<\/strong> ont \u00e9t\u00e9 progressivement d\u00e9ploy\u00e9s pour g\u00e9n\u00e9rer un trafic qualifi\u00e9 et des prospects \u00e0 valeur ajout\u00e9e sur les sites web. Gr\u00e2ce \u00e0 ces services, chaque concessionnaire peut d\u00e9cider des services publicitaires \u00e0 utiliser, en les achetant directement sur une boutique en ligne FCA g\u00e9r\u00e9e par Reply. Chaque service peut \u00eatre personnalis\u00e9 par les concessionnaires en fonction de leurs besoins sp\u00e9cifiques, en utilisant des mod\u00e8les ma\u00eetres pour g\u00e9rer la mise en page des banni\u00e8res et les mots-cl\u00e9s.   <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e19c9d9 elementor-widget elementor-widget-spacer\" data-id=\"1e19c9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76806778 e-flex e-con-boxed e-con e-parent\" data-id=\"76806778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4ebc05 elementor-widget elementor-widget-heading\" data-id=\"4c4ebc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DRIVE-TO-STORE <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12a244a e-grid e-con-boxed e-con e-child\" data-id=\"12a244a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d897b0 elementor-widget elementor-widget-text-editor\" data-id=\"5d897b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec l&#8217;activation des services de <strong>publicit\u00e9 digitale des concessionnaires<\/strong> et l&#8217;augmentation des activit\u00e9s des concessionnaires de la FCA sur les canaux num\u00e9riques, il \u00e9tait n\u00e9cessaire d&#8217;identifier des moyens suppl\u00e9mentaires pour mesurer l&#8217;efficacit\u00e9 des activit\u00e9s de marketing digital. En plus du syst\u00e8me classique de suivi des formulaires web, un service de <strong>suivi des appels<\/strong> a \u00e9t\u00e9 ajout\u00e9, g\u00e9r\u00e9 par un fournisseur externe, afin de suivre les clients potentiels par t\u00e9l\u00e9phone. Ces outils ont \u00e9t\u00e9 int\u00e9gr\u00e9s \u00e0 la nouvelle fonctionnalit\u00e9 Google Ads Store Visits, qui permet d&#8217;identifier les utilisateurs qui arrivent dans un magasin gr\u00e2ce \u00e0 une publicit\u00e9 affich\u00e9e, ce qui permet \u00e0 la FCA de mesurer l&#8217;impact de la publicit\u00e9 payante.  <\/p>\n<p><strong>R\u00e9sultats<\/strong><\/p>\n<ul>\n<li>+56% de g\u00e9n\u00e9ration de leads en 2018 par rapport \u00e0 2017<\/li>\n<li>+100 000 visites de magasins en Italie et en Belgique<\/li>\n<li>+900 concessionnaires adh\u00e9rant au programme<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7f6da2 elementor-widget elementor-widget-spacer\" data-id=\"1d7f6da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5f548 e-flex e-con-boxed e-con e-parent\" data-id=\"fb5f548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea0a95 elementor-widget elementor-widget-spacer\" data-id=\"2ea0a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16406121 e-flex e-con-boxed e-con e-parent\" data-id=\"16406121\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70d9f607 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"70d9f607\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58223a5b e-con-full e-flex e-con e-child\" data-id=\"58223a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32f8e56c elementor-widget elementor-widget-image\" data-id=\"32f8e56c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e24ad3c elementor-widget elementor-widget-heading\" data-id=\"2e24ad3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformons ensemble votre paysage digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c99c56 elementor-widget elementor-widget-text-editor\" data-id=\"36c99c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">D\u00e9ployez tout le potentiel de votre pr\u00e9sence digitale gr\u00e2ce \u00e0 nos strat\u00e9gies marketing sur mesure, con\u00e7ues pour stimuler la croissance, l&#8217;engagement et la conversion. Contactez-nous d\u00e8s aujourd&#8217;hui pour transformer votre vision en succ\u00e8s. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26600c04 elementor-widget elementor-widget-imroz-button\" data-id=\"26600c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contact us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36e5efd0 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"36e5efd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Stellantis Dealer Programme digital UNE SOLUTION UNIQUE POUR TOUS LES CONCESSIONNAIRES Transformer la relation entre le concessionnaire et l&#8217;utilisateur et utiliser les canaux digitaux comme outil de g\u00e9n\u00e9ration de leads, tel est le d\u00e9fi auquel le groupe FCA a \u00e9t\u00e9 confront\u00e9 avec le programme Dealer Digital. Dans le cadre de ce projet, qui existe depuis [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112,98,149],"tags":[104,99,102,101,100,103],"class_list":["post-15639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-fr","category-compliance-fr","category-le-programme-digital-retail","tag-consent-fr","tag-double-op-in-fr","tag-gdpr-fr","tag-legal-fr","tag-op-in-fr","tag-rgpd-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le premier programme de publicit\u00e9 digitale d\u00e9di\u00e9 au r\u00e9seau des concessionnaires automobiles | Like Reply<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le Dealer Digital 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