{"id":16057,"date":"2024-08-05T14:48:26","date_gmt":"2024-08-05T14:48:26","guid":{"rendered":"https:\/\/www.likereply.com\/non-classifiee\/exploitez-la-puissance-des-publicites-linkedin-avec-company-match-audience-deloqua\/"},"modified":"2024-08-13T15:23:55","modified_gmt":"2024-08-13T15:23:55","slug":"exploitez-la-puissance-des-publicites-linkedin-avec-company-match-audience-deloqua","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/fr\/automatisation-du-marketing\/exploitez-la-puissance-des-publicites-linkedin-avec-company-match-audience-deloqua\/","title":{"rendered":"Exploitez la puissance des publicit\u00e9s LinkedIn avec Company Match Audience d&#8217;Eloqua"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16057\" class=\"elementor elementor-16057 elementor-15946\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-198f0bbc e-flex e-con-boxed e-con e-parent\" data-id=\"198f0bbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-357c6b7f elementor-widget elementor-widget-text-editor\" data-id=\"357c6b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un monde o\u00f9 le marketing digital \u00e9volue sans cesse, les entreprises cherchent constamment des moyens novateurs pour optimiser leurs strat\u00e9gies publicitaires et atteindre leur public cible. La nouvelle fonctionnalit\u00e9 d&#8217;Eloqua, <b>Company Match Audience<\/b>, r\u00e9volutionne la mani\u00e8re dont les entreprises utilisent les annonces LinkedIn pour communiquer et g\u00e9n\u00e9rer des leads. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288ee05 elementor-widget elementor-widget-text-editor\" data-id=\"288ee05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Qu&#8217;est-ce que Company Match Audience ?<\/strong><\/h5>\n<p>Company Match Audience est une fonctionnalit\u00e9 avanc\u00e9e qui permet aux utilisateurs d&#8217;Eloqua de faire correspondre des champs de contact cl\u00e9s avec des entreprises pr\u00e9sentes sur LinkedIn. Cette fonctionnalit\u00e9 permet de cibler ou d&#8217;exclure des entreprises sp\u00e9cifiques, d&#8217;affiner la port\u00e9e des campagnes et d&#8217;optimiser les co\u00fbts. Que vous souhaitiez atteindre des comptes connus, des secteurs cl\u00e9s, des prospects, des clients actuels ou m\u00eame des clients perdus, Company Match Audience vous offre le ciblage pr\u00e9cis dont vous avez besoin.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-244a0d3 elementor-widget elementor-widget-text-editor\" data-id=\"244a0d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>Comment cela fonctionne-t-il ?<\/b><\/h5>\n<p>L&#8217;int\u00e9gration entre Eloqua et LinkedIn simplifie le matching de l\u2019audience. En collectant des donn\u00e9es de contact dans Eloqua, les utilisateurs peuvent cr\u00e9er et lancer des campagnes sur LinkedIn. Une fois la campagne active, ses performances et l&#8217;engagement de l&#8217;audience peuvent \u00eatre suivis directement sur LinkedIn, offrant ainsi des informations pr\u00e9cieuses sur l&#8217;efficacit\u00e9 de la campagne.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e70a76a elementor-widget elementor-widget-text-editor\" data-id=\"e70a76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>Les strat\u00e9gies d&#8217;utilisation de Company Match Audience<\/b><\/h5>\n<p>Vous pouvez utiliser Company Match Audience de diff\u00e9rentes mani\u00e8res, chacune pr\u00e9sentant un avantage strat\u00e9gique :<\/p>\n<ul>\n<li><b>Cibler les comptes connus : <\/b>Concentrez vos efforts sur les entreprises d\u00e9j\u00e0 pr\u00e9sentes dans votre CRM, assurant ainsi que vos annonces atteignent des prospects familiers.<\/li>\n<li><b>Secteurs cl\u00e9s : <\/b>Adaptez vos campagnes \u00e0 des secteurs d&#8217;activit\u00e9 sp\u00e9cifiques pour accro\u00eetre la pertinence et l&#8217;engagement potentiel.<\/li>\n<li><b>Prospects et clients actuels : <\/b>Diff\u00e9renciez les messages pour les clients potentiels et les clients existants afin de personnaliser votre communication.<\/li>\n<li><b>Clients perdus :<\/b> Reprenez contact avec les entreprises qui se sont d\u00e9sint\u00e9ress\u00e9es de vos services, ravivant ainsi leur int\u00e9r\u00eat pour vos produits.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a863fb2 elementor-widget elementor-widget-text-editor\" data-id=\"a863fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>Les avantages de l\u2019int\u00e9gration<\/b><\/h5>\n<p><span style=\"text-align: var(--text-align);\">Int\u00e9grer votre CRM avec Eloqua pour cr\u00e9er des LinkedIn Matched Audiences offre de nombreux avantages, notamment la possibilit\u00e9 d&#8217;affiner votre ciblage, ce qui conduit \u00e0 des campagnes plus efficaces et \u00e0 une meilleure utilisation de votre budget publicitaire. De plus, cette int\u00e9gration rationalise vos processus, de la saisie des donn\u00e9es \u00e0 l&#8217;ex\u00e9cution de la campagne, vous faisant gagner du temps et \u00e9conomiser des ressources.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b569a9 elementor-widget elementor-widget-image\" data-id=\"8b569a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"632\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/08\/Create-LinkedIn-Ads-with-Eloquas-Company-Match-Audience_FR-2.png\" class=\"attachment-full size-full wp-image-16154 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/08\/Create-LinkedIn-Ads-with-Eloquas-Company-Match-Audience_FR-2.png 1500w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/08\/Create-LinkedIn-Ads-with-Eloquas-Company-Match-Audience_FR-2-300x126.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/08\/Create-LinkedIn-Ads-with-Eloquas-Company-Match-Audience_FR-2-1024x431.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/08\/Create-LinkedIn-Ads-with-Eloquas-Company-Match-Audience_FR-2-768x324.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><noscript><img decoding=\"async\" width=\"1500\" height=\"632\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/08\/Create-LinkedIn-Ads-with-Eloquas-Company-Match-Audience_FR-2.png\" class=\"attachment-full size-full wp-image-16154 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/08\/Create-LinkedIn-Ads-with-Eloquas-Company-Match-Audience_FR-2.png 1500w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/08\/Create-LinkedIn-Ads-with-Eloquas-Company-Match-Audience_FR-2-300x126.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/08\/Create-LinkedIn-Ads-with-Eloquas-Company-Match-Audience_FR-2-1024x431.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/08\/Create-LinkedIn-Ads-with-Eloquas-Company-Match-Audience_FR-2-768x324.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8129ea elementor-widget elementor-widget-text-editor\" data-id=\"f8129ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Company Match Audience d&#8217;Eloqua est un ajout puissant \u00e0 la bo\u00eete \u00e0 outils de tout marketeur, offrant des capacit\u00e9s de ciblage in\u00e9gal\u00e9es sur LinkedIn. Cette fonctionnalit\u00e9 assure que vos annonces sont vues par les audiences les plus pertinentes, am\u00e9liorant ainsi les r\u00e9sultats de vos campagnes et optimisant le retour sur investissement. <\/span><\/p>\n<p>Pr\u00eat \u00e0 booster votre publicit\u00e9 sur LinkedIn ? Installez l&#8217;application Company Match Audience d\u00e8s maintenant. <b>Like Reply<\/b> est \u00e0 votre disposition pour vous conseiller et vous aider \u00e0 impl\u00e9menter cette fonctionnalit\u00e9. Notre \u00e9quipe de sp\u00e9cialistes vous accompagnera dans l&#8217;int\u00e9gration de cette fonctionnalit\u00e9 \u00e0 votre strat\u00e9gie marketing, assurant une transition fluide et une utilisation optimale de Company Match Audience.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e1afd1 e-flex e-con-boxed e-con e-parent\" data-id=\"9e1afd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36b7adb elementor-widget elementor-widget-spacer\" data-id=\"36b7adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1ad5fb e-flex e-con-boxed e-con e-parent\" data-id=\"f1ad5fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4589a20 e-con-full e-flex e-con e-child\" data-id=\"4589a20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6d01be1 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6d01be1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a54cd71 e-con-full e-flex e-con e-child\" data-id=\"a54cd71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1472a1b elementor-widget elementor-widget-image\" data-id=\"1472a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffb879 elementor-widget elementor-widget-heading\" data-id=\"7ffb879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automatisation du marketing avec Like Reply <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b28359b elementor-widget elementor-widget-text-editor\" data-id=\"b28359b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Like Reply est un expert sp\u00e9cialis\u00e9 dans la communication num\u00e9rique avec des bureaux \u00e0 Munich, Milan et Paris. Nous soutenons les entreprises dans l&#8217;introduction et le d\u00e9veloppement de la communication automatis\u00e9e ainsi que dans la gestion syst\u00e9matique et efficace des prospects et des relations avec les clients. Contactez-nous sans engagement et d\u00e9couvrez comment nous pouvons, ensemble, faire passer l&#8217;utilisation du marketing automation \u00e0 un niveau sup\u00e9rieur.  <\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eca27c9 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"eca27c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans un monde o\u00f9 le marketing digital \u00e9volue sans cesse, les entreprises cherchent constamment des moyens novateurs pour optimiser leurs strat\u00e9gies publicitaires et atteindre leur public cible. La nouvelle fonctionnalit\u00e9 d&#8217;Eloqua, Company Match Audience, r\u00e9volutionne la mani\u00e8re dont les entreprises utilisent les annonces LinkedIn pour communiquer et g\u00e9n\u00e9rer des leads. Qu&#8217;est-ce que Company Match Audience [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":12073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,29,95],"tags":[93,30],"class_list":["post-16057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatisation-du-marketing","category-marketing-automation","category-marketing-automatisierung","tag-automatisation-du-marketing","tag-marketing-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exploitez la puissance des publicit\u00e9s LinkedIn avec Company Match Audience d&#039;Eloqua - Like Reply<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.likereply.com\/fr\/automatisation-du-marketing\/exploitez-la-puissance-des-publicites-linkedin-avec-company-match-audience-deloqua\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploitez la puissance des publicit\u00e9s LinkedIn avec Company Match Audience d&#039;Eloqua - Like Reply\" \/>\n<meta property=\"og:description\" content=\"Dans un monde o\u00f9 le marketing digital \u00e9volue sans cesse, les entreprises cherchent constamment des moyens novateurs pour optimiser leurs strat\u00e9gies publicitaires et atteindre leur public cible. 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