{"id":18998,"date":"2024-11-07T09:22:59","date_gmt":"2024-11-07T09:22:59","guid":{"rendered":"https:\/\/www.likereply.com\/non-classifiee\/comment-marketo-traite-les-bounces-back\/"},"modified":"2024-11-08T19:55:03","modified_gmt":"2024-11-08T19:55:03","slug":"comment-marketo-traite-les-bounces-back","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/fr\/marketo-fr\/comment-marketo-traite-les-bounces-back\/","title":{"rendered":"Comment Marketo traite les bounces back"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18998\" class=\"elementor elementor-18998 elementor-17856\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-198f0bbc e-flex e-con-boxed e-con e-parent\" data-id=\"198f0bbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-357c6b7f elementor-widget elementor-widget-text-editor\" data-id=\"357c6b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Hard and Soft Bounces <\/h5>\n<p>Il y a deux types de bounces back au niveau principal : les Hard Bounces et les Soft Bounces (Note : dans les filtres et les d\u00e9clencheurs, Marketo appelle les hard bounces simplement \u00ab bounces \u201c). En gros, un \u201d hard bounce \u00bb indique que l&#8217;adresse \u00e9lectronique n&#8217;existe pas, tandis qu&#8217;un soft bounce indique un probl\u00e8me temporaire. En cons\u00e9quence, Marketo marque les Hard Bounces comme \u00ab Email Invalid \u00bb et n&#8217;essaie plus jamais d&#8217;envoyer \u00e0 cette adresse e-mail, tandis que les Soft Bounces sont r\u00e9essay\u00e9s apr\u00e8s 24 heures ou lors d&#8217;envois ult\u00e9rieurs.  <\/p>\n<p>Mais ce n&#8217;est pas tout. Regardons plus loin.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c080798 elementor-widget elementor-widget-text-editor\" data-id=\"c080798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Bounces back dans l&#8217;historique des activit\u00e9s <\/h5>\n<p><span style=\"text-align: var(--text-align);\">Lorsqu&#8217;un courriel bounce, Marketo le note dans l&#8217;historique des activit\u00e9s. Examinons d&#8217;abord la \u00ab Cat\u00e9gorie \u00bb et les \u00ab D\u00e9tails \u00bb.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf745d0 elementor-widget elementor-widget-image\" data-id=\"cf745d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"412\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_1-768x494.png\" class=\"attachment-medium_large size-medium_large wp-image-17862 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_1-768x494.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_1-300x193.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_1-1024x659.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_1-1536x988.png 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_1.png 1632w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img decoding=\"async\" width=\"640\" height=\"412\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_1-768x494.png\" class=\"attachment-medium_large size-medium_large wp-image-17862 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_1-768x494.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_1-300x193.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_1-1024x659.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_1-1536x988.png 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_1.png 1632w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ea432 elementor-widget elementor-widget-text-editor\" data-id=\"74ea432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cat\u00e9gorie et D\u00e9tails sont des attributs de l&#8217;activit\u00e9 des bounces back. Vous pouvez les voir dans l&#8217;historique des activit\u00e9s comme illustr\u00e9 ci-dessus, ou les utiliser comme filtres via des contraintes dans les filtres et d\u00e9clencheurs de Smart List.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd56501 elementor-widget elementor-widget-image\" data-id=\"dd56501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"189\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_2-768x227.png\" class=\"attachment-medium_large size-medium_large wp-image-17914 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_2-768x227.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_2-300x89.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_2-1024x303.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_2-1536x454.png 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_2-2048x606.png 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"189\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_2-768x227.png\" class=\"attachment-medium_large size-medium_large wp-image-17914 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_2-768x227.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_2-300x89.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_2-1024x303.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_2-1536x454.png 1536w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Marketo-Bounces_Image_2-2048x606.png 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288ee05 elementor-widget elementor-widget-text-editor\" data-id=\"288ee05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>Veuillez noter que les attributs d&#8217;activit\u00e9 ou les contraintes de filtre\/d\u00e9clencheur ne sont pas \u00e9crits dans les champs de la base de donn\u00e9es et ne peuvent donc pas \u00eatre utilis\u00e9s dans les rapports. Vous pouvez contourner ce probl\u00e8me en \u00e9crivant ces valeurs dans des champs \u00e0 l&#8217;aide de jetons de d\u00e9clenchement. Voir les instructions de Marketo <a href=\"https:\/\/nation.marketo.com\/t5\/knowledgebase\/maintaining-a-directory-of-leads-bouncing-emails\/ta-p\/300838\"><b>ici.<\/b><\/a>  <\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7dfd6f elementor-widget elementor-widget-text-editor\" data-id=\"a7dfd6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Que signifient ces cat\u00e9gories ? <\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379d508 elementor-widget elementor-widget-text-editor\" data-id=\"379d508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Cat\u00e9gories de bounces back <\/h5>\n<div><b>Hard bounce (1, 2)<\/b> <\/div>\n<ul>\n<li>Les bounces de cat\u00e9gorie 1 sont des courriels qui ont \u00e9t\u00e9 marqu\u00e9s comme spam par le serveur de messagerie du destinataire. De nombreux serveurs de messagerie surveillent les listes noires ou les pi\u00e8ges \u00e0 spam, de sorte qu&#8217;apr\u00e8s avoir \u00e9t\u00e9 d\u00e9sinscrits de ces listes, les clients potentiels qui ont eu un rebond de cat\u00e9gorie 1 auparavant peuvent \u00eatre en mesure de recevoir \u00e0 nouveau des courriels.  <\/li>\n<li><span style=\"color: inherit; font-size: inherit; text-align: var(--text-align);\">Les bounces de cat\u00e9gorie 2 sont dus \u00e0 une adresse \u00e9lectronique non valide ou inexistante. <\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296fc06 elementor-widget elementor-widget-text-editor\" data-id=\"296fc06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Cat\u00e9gorie Bounce&nbsp;<\/h5>\n<div><b>Soft Bounces (3, 4, 9)<\/b>&nbsp;<\/div>\n<ul>\n<li><span style=\"text-align: var(--text-align);\">Raison du Soft Bounce de cat\u00e9gorie 3 = Probl\u00e8me temporaire, caus\u00e9 par des bo\u00eetes aux lettres pleines, des d\u00e9passements de d\u00e9lai ou un \u00e9tranglement.&nbsp;<\/span><\/li>\n<li><span style=\"color: inherit; font-size: inherit; text-align: var(--text-align);\">Soft Bounce Cat\u00e9gorie 4 Raison = Probl\u00e8mes techniques, caus\u00e9s par des pannes transitoires, des pannes d&#8217;administration ou des pannes DNS&nbsp;<\/span><\/li>\n<li>Soft Bounce Cat\u00e9gorie 9 Raison = Probl\u00e8mes inconnus, g\u00e9n\u00e9ralement ind\u00e9termin\u00e9s ou illisibles&nbsp;<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca6017 elementor-widget elementor-widget-text-editor\" data-id=\"aca6017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Que pouvons-nous faire avec cela ?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147aba4 elementor-widget elementor-widget-text-editor\" data-id=\"147aba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hard Bounce, Cat\u00e9gorie 2 &#8211; l&#8217;email n&#8217;est pas valide. Marketo prend des mesures de son propre chef en commercialisant ces Hard Bounces comme \u00ab Email Invalid = TRUE \u00bb, ce qui signifie que ces adresses \u00e9lectroniques sont suspendues de tous les envois ult\u00e9rieurs. On peut supposer que ces adresses \u00e9lectroniques n&#8217;ont jamais exist\u00e9 ou ont cess\u00e9 d&#8217;exister. \u00c9ventuellement, ces personnes devraient \u00eatre supprim\u00e9es de Marketo.   <\/p>\n<p>Hard Bounce, Cat\u00e9gorie 1 &#8211; probl\u00e8me temporaire de d\u00e9livrabilit\u00e9. Ces adresses doivent \u00eatre surveill\u00e9es et leurs bounces comptabilis\u00e9s. Si elles bounces toujours, elles doivent \u00eatre marqu\u00e9es comme invalides \u00e0 un moment donn\u00e9 et, comme indiqu\u00e9 ci-dessus, \u00eatre \u00e9ventuellement supprim\u00e9es.  <\/p>\n<p>Soft Bounces &#8211; divers \u00e9checs temporaires. Ils doivent \u00eatre surveill\u00e9s, compt\u00e9s et marqu\u00e9s comme invalides s&#8217;ils \u00e9chouent continuellement. Il s&#8217;agit toutefois d&#8217;une question et d&#8217;une d\u00e9cision plus d\u00e9licates dans la mesure o\u00f9 ces adresses \u00e9lectroniques existent techniquement.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d860dac elementor-widget elementor-widget-text-editor\" data-id=\"d860dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Le \u00ab Bounce House \u00bb<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d531d3 elementor-widget elementor-widget-text-editor\" data-id=\"9d531d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Afin d&#8217;obtenir des donn\u00e9es solides sur lesquelles fonder vos d\u00e9cisions, nous vous recommandons de construire une \u00ab Bounce House\u00bb.<b><a href=\"https:\/\/nation.marketo.com\/t5\/knowledgebase\/maintaining-a-directory-of-leads-bouncing-emails\/ta-p\/300838\"> Voir .<\/a><\/b>  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e1afd1 e-flex e-con-boxed e-con e-parent\" data-id=\"9e1afd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36b7adb elementor-widget elementor-widget-spacer\" data-id=\"36b7adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1ad5fb e-flex e-con-boxed e-con e-parent\" data-id=\"f1ad5fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4589a20 e-con-full e-flex e-con e-child\" data-id=\"4589a20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6d01be1 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6d01be1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a54cd71 e-con-full e-flex e-con e-child\" data-id=\"a54cd71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1472a1b elementor-widget elementor-widget-image\" data-id=\"1472a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffb879 elementor-widget elementor-widget-heading\" data-id=\"7ffb879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automatisation du marketing avec Like Reply <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b28359b elementor-widget elementor-widget-text-editor\" data-id=\"b28359b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Like Reply est un expert sp\u00e9cialis\u00e9 dans la communication num\u00e9rique avec des bureaux \u00e0 Munich, Milan et Paris. Nous soutenons les entreprises dans l&#8217;introduction et le d\u00e9veloppement de la communication automatis\u00e9e ainsi que dans la gestion syst\u00e9matique et efficace des prospects et des relations avec les clients. Contactez-nous sans engagement et d\u00e9couvrez comment nous pouvons, ensemble, faire passer l&#8217;utilisation du marketing automation \u00e0 un niveau sup\u00e9rieur.  <\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f15fb elementor-widget elementor-widget-imroz-button\" data-id=\"11f15fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contactez-nous<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eca27c9 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"eca27c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hard and Soft Bounces Il y a deux types de bounces back au niveau principal : les Hard Bounces et les Soft Bounces (Note : dans les filtres et les d\u00e9clencheurs, Marketo appelle les hard bounces simplement \u00ab bounces \u201c). En gros, un \u201d hard bounce \u00bb indique que l&#8217;adresse \u00e9lectronique n&#8217;existe pas, tandis qu&#8217;un [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":18392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,86],"tags":[93,87],"class_list":["post-18998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatisation-du-marketing","category-marketo-fr","tag-automatisation-du-marketing","tag-marketo-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Marketo traite les bounces back - Like Reply<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.likereply.com\/fr\/marketo-fr\/comment-marketo-traite-les-bounces-back\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Marketo traite les bounces back - Like Reply\" \/>\n<meta property=\"og:description\" content=\"Hard and Soft Bounces Il y a deux types de bounces back au niveau principal : les Hard Bounces et les Soft Bounces (Note : dans les filtres et les d\u00e9clencheurs, Marketo appelle les hard bounces simplement \u00ab bounces \u201c). 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