{"id":19538,"date":"2024-11-29T17:38:04","date_gmt":"2024-11-29T17:38:04","guid":{"rendered":"https:\/\/www.likereply.com\/non-classifiee\/marketo-scoring\/"},"modified":"2025-01-16T10:58:24","modified_gmt":"2025-01-16T10:58:24","slug":"marketo-scoring","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/","title":{"rendered":"Marketo &#8211; Scoring"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19538\" class=\"elementor elementor-19538 elementor-19455\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-198f0bbc e-flex e-con-boxed e-con e-parent\" data-id=\"198f0bbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc7149 elementor-widget elementor-widget-text-editor\" data-id=\"3dc7149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Qu&#8217;est-ce que le \u00ab scoring \u00bb (ou \u00ab lead scoring \u00bb) ?<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357c6b7f elementor-widget elementor-widget-text-editor\" data-id=\"357c6b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le scoring est une m\u00e9thodologie qui permet de classer les prospects en fonction de leur valeur pour l&#8217;organisation. Il utilise des donn\u00e9es explicites (= d\u00e9mographiques) et implicites (= comportementales). Les donn\u00e9es explicites sont fournies par le prospect ou \u00e0 son sujet, comme la taille de l&#8217;entreprise, le secteur d&#8217;activit\u00e9 ou l&#8217;intitul\u00e9 du poste. Les scores implicites, quant \u00e0 eux, sont d\u00e9riv\u00e9s de l\u2019analyse des comportements des prospects, tels que les visites sur le site web, les r\u00e9actions \u00e0 vos emails ou les interactions lors de webinaires. On pourrait dire que le scoring d\u00e9mographique mesure votre int\u00e9r\u00eat pour le prospect, tandis que le scoring comportemental mesure l&#8217;int\u00e9r\u00eat du prospect pour votre entreprise.    <\/p>\n<p>L&#8217;id\u00e9e principale du scoring est de faire progresser un score jusqu&#8217;\u00e0 un seuil qui marque la conversion d&#8217;un lead d\u00e9tenu par le marketing en un lead d\u00e9tenu par les ventes. Ce seuil repr\u00e9sente un accord entre le marketing et les ventes, et il n&#8217;est pas autoris\u00e9 \u00e0 \u00eatre modifi\u00e9 \u00e0 volont\u00e9 par une seule partie. Sans ce seuil, il ne peut y avoir de notation significative. En d&#8217;autres termes : Le scoring d\u00e9cide si un lead\/prospect doit \u00eatre touch\u00e9 par les ventes ou non.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6323d76 elementor-widget elementor-widget-text-editor\" data-id=\"6323d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Comment fonctionne le Scoring dans Marketo ?<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8edad9d elementor-widget elementor-widget-text-editor\" data-id=\"8edad9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans Marketo, le scoring repose sur la collaboration de : <\/p>\n<ul>\n<li>Champs de score<\/li>\n<li>Jetons de score<\/li>\n<li>Campagnes intelligentes (Smart Campaigns)<\/li>\n<\/ul>\n<p>Il convient de noter que la notation est ex\u00e9cut\u00e9e par le biais de campagnes intelligentes. \u00c0 cet \u00e9gard, ce n&#8217;est pas diff\u00e9rent de l&#8217;envoi d&#8217;un courriel. Une campagne intelligente d&#8217;\u00e9valuation a besoin d&#8217;un filtre ou d&#8217;un d\u00e9clencheur et d&#8217;une \u00e9tape de flux.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79dd33d elementor-widget elementor-widget-text-editor\" data-id=\"79dd33d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Liste intelligente :<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbb11b elementor-widget elementor-widget-image\" data-id=\"fcbb11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"799\" height=\"236\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1.png\" class=\"attachment-full size-full wp-image-19482 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1.png 799w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1-300x89.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1-768x227.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><noscript><img decoding=\"async\" width=\"799\" height=\"236\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1.png\" class=\"attachment-full size-full wp-image-19482 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1.png 799w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1-300x89.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_1-1-768x227.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9e9cc elementor-widget elementor-widget-text-editor\" data-id=\"6a9e9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Etape de flux :<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b222093 elementor-widget elementor-widget-image\" data-id=\"b222093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"816\" height=\"278\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1.png\" class=\"attachment-full size-full wp-image-19486 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1.png 816w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1-300x102.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1-768x262.png 768w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"278\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1.png\" class=\"attachment-full size-full wp-image-19486 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1.png 816w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1-300x102.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_2-1-768x262.png 768w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed4954 elementor-widget elementor-widget-text-editor\" data-id=\"7ed4954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Veuillez noter que votre \u00e9tape de flux \u00ab Modifier le score \u00bb est toujours accompagn\u00e9e d&#8217;une activit\u00e9 \u00ab Modifier la valeur des donn\u00e9es \u00bb. Notez \u00e9galement que les seules op\u00e9rations disponibles pour modifier un score sont l&#8217;addition (+10 ou \u00ab augmenter le score de 10 \u00bb), la soustraction (-10 ou \u00ab diminuer le score de 10 \u00bb) et la possibilit\u00e9 de fixer le score \u00e0 une valeur d\u00e9finie (=10). <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31673ee elementor-widget elementor-widget-text-editor\" data-id=\"31673ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Scoring multi-produits<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288ee05 elementor-widget elementor-widget-text-editor\" data-id=\"288ee05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De nombreuses entreprises ne se contentent pas de proposer un seul produit ou d&#8217;op\u00e9rer dans un seul secteur d&#8217;activit\u00e9, mais proposent plusieurs offres. Dans ce cas, vous devrez \u00e9valuer s\u00e9par\u00e9ment les diff\u00e9rents produits\/secteurs d&#8217;activit\u00e9. N&#8217;oubliez pas non plus qu&#8217;une personne peut \u00eatre un client pour le produit A, mais en m\u00eame temps un prospect pour le produit B. Si vous voulez \u00e9valuer plusieurs produits, le champ par d\u00e9faut de Marketo \u00ab Lead Score \u00bb pourrait ne pas suffire.  <\/p>\n<p>Comme la notation dans Marketo n&#8217;est qu&#8217;une op\u00e9ration de campagne intelligente, vous aurez \u00e0 votre disposition la flexibilit\u00e9 infinie qu&#8217;offrent les campagnes intelligentes. Il vous suffit donc de cr\u00e9er autant de champs de notation que vous avez de produits \u00e0 noter, puis de cr\u00e9er les campagnes intelligentes n\u00e9cessaires pour cr\u00e9er ces notes. Le titre de poste \u00ab Directeur \u00bb peut avoir une signification tr\u00e8s diff\u00e9rente selon qu&#8217;il s&#8217;agit du produit A ou du produit B.  <\/p>\n<p>L&#8217;\u00e9valuation de plusieurs produits peut sembler intimidante, et c&#8217;est en fait une affaire complexe. Mais une fonction de Marketo vous aide dans votre configuration : Le clonage et les jetons. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255ed6e elementor-widget elementor-widget-text-editor\" data-id=\"255ed6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Notation \u00e0 l&#8217;aide de jetons<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7dfd6f elementor-widget elementor-widget-text-editor\" data-id=\"a7dfd6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">L&#8217;utilisation de jetons est consid\u00e9r\u00e9e comme une pratique exemplaire. Un jeton de score est l&#8217;un des types de jetons disponibles dans Marketo et il ressemble \u00e0 ceci : <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a05a1 elementor-widget elementor-widget-image\" data-id=\"f5a05a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"625\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_3-1.png\" class=\"attachment-large size-large wp-image-19490 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_3-1.png 426w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_3-1-204x300.png 204w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"625\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_3-1.png\" class=\"attachment-large size-large wp-image-19490 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_3-1.png 426w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_3-1-204x300.png 204w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9965d9 elementor-widget elementor-widget-text-editor\" data-id=\"e9965d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Et votre campagne Scoring Smart :<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-527f448 elementor-widget elementor-widget-image\" data-id=\"527f448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"340\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-1024x544.png\" class=\"attachment-large size-large wp-image-19494 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-1024x544.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-300x159.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-768x408.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-791x420.png 791w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1.png 1032w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"340\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-1024x544.png\" class=\"attachment-large size-large wp-image-19494 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-1024x544.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-300x159.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-768x408.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1-791x420.png 791w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_4-1.png 1032w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93298db elementor-widget elementor-widget-text-editor\" data-id=\"93298db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 premi\u00e8re vue, cela peut sembler un effort suppl\u00e9mentaire. Pourquoi ne pas simplement attribuer la valeur de score de +105 \u00e0 la fonction \u00ab Ing\u00e9nierie \u00bb, mais utiliser un jeton \u00e0 la place ? Eh bien, le premier avantage est que vous n&#8217;avez qu&#8217;\u00e0 modifier le jeton dans votre programme de notation au lieu de devoir toucher \u00e0 la Smart Campaign, et le second est le clonage : Si vous avez mis en place un programme pour une ligne de produits, vous pouvez facilement cloner le programme, ajuster les valeurs du jeton de score et le tour est jou\u00e9 \u00bb.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3784f0f elementor-widget elementor-widget-text-editor\" data-id=\"3784f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Notation n\u00e9gative et d\u00e9gradation des notes<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a6ccf elementor-widget elementor-widget-text-editor\" data-id=\"92a6ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les scores n&#8217;ont pas besoin d&#8217;\u00eatre positifs &#8211; ils peuvent tout aussi bien \u00eatre n\u00e9gatifs. Certains intitul\u00e9s de poste, par exemple, peuvent indiquer que ces personnes ne correspondent pas au profil de votre client id\u00e9al ; vous souhaitez donc leur attribuer un score faible, voire n\u00e9gatif. C&#8217;est facile : il suffit de changer la valeur symbolique de votre programme de notation en une valeur n\u00e9gative telle que \u00ab -5 \u00bb.  <\/p>\n<p>La \u00ab D\u00e9croissance du score \u00bb conf\u00e8re \u00e0 votre notation une composante temporelle. Vous pourriez vouloir r\u00e9duire un score si aucune action pertinente n&#8217;a eu lieu dans un laps de temps sp\u00e9cifique. Une campagne intelligente qui fait cela est facile dans Marketo :  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd66d6c elementor-widget elementor-widget-text-editor\" data-id=\"bd66d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Liste intelligente :<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a52f0fc elementor-widget elementor-widget-image\" data-id=\"a52f0fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"176\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1.png\" class=\"attachment-full size-full wp-image-19498 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1.png 791w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1-300x67.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1-768x171.png 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"176\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1.png\" class=\"attachment-full size-full wp-image-19498 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1.png 791w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1-300x67.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_5-1-768x171.png 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6eaf8c elementor-widget elementor-widget-text-editor\" data-id=\"b6eaf8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Etape de flux :<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a80701d elementor-widget elementor-widget-image\" data-id=\"a80701d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"145\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_6-1.png\" class=\"attachment-full size-full wp-image-19502 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_6-1.png 750w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_6-1-300x58.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"145\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_6-1.png\" class=\"attachment-full size-full wp-image-19502 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_6-1.png 750w, https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/11\/Marketo_Scoring_6-1-300x58.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1e33b elementor-widget elementor-widget-text-editor\" data-id=\"3f1e33b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Conclusion<\/strong><\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c079997 elementor-widget elementor-widget-text-editor\" data-id=\"c079997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personne ne dit que le scoring est facile. Il n&#8217;est g\u00e9n\u00e9ralement pas facile d&#8217;aligner le marketing et les ventes pour obtenir un scoring significatif, et c&#8217;est g\u00e9n\u00e9ralement une t\u00e2che d\u00e9courageante que d&#8217;examiner, de r\u00e9viser et de retravailler constamment. Et il n&#8217;est pas toujours facile de traduire un concept de notation dans un cadre Marketo. Mais peu importe ce que vous voulez faire, c&#8217;est tr\u00e8s probablement possible, car Marketo vous offre une flexibilit\u00e9 maximale.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e1afd1 e-flex e-con-boxed e-con e-parent\" data-id=\"9e1afd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36b7adb elementor-widget elementor-widget-spacer\" data-id=\"36b7adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1ad5fb e-flex e-con-boxed e-con e-parent\" data-id=\"f1ad5fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4589a20 e-con-full e-flex e-con e-child\" data-id=\"4589a20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6d01be1 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6d01be1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a54cd71 e-con-full e-flex e-con e-child\" data-id=\"a54cd71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1472a1b elementor-widget elementor-widget-image\" data-id=\"1472a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11314 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffb879 elementor-widget elementor-widget-heading\" data-id=\"7ffb879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automatisation du marketing avec Like Reply <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b28359b elementor-widget elementor-widget-text-editor\" data-id=\"b28359b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Like Reply est un expert sp\u00e9cialis\u00e9 dans la communication num\u00e9rique avec des bureaux \u00e0 Munich, Milan et Paris. Nous soutenons les entreprises dans l&#8217;introduction et le d\u00e9veloppement de la communication automatis\u00e9e ainsi que dans la gestion syst\u00e9matique et efficace des prospects et des relations avec les clients. Contactez-nous sans engagement et d\u00e9couvrez comment nous pouvons, ensemble, faire passer l&#8217;utilisation du marketing automation \u00e0 un niveau sup\u00e9rieur.  <\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f15fb elementor-widget elementor-widget-imroz-button\" data-id=\"11f15fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contactez-nous<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eca27c9 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"eca27c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce que le \u00ab scoring \u00bb (ou \u00ab lead scoring \u00bb) ? Le scoring est une m\u00e9thodologie qui permet de classer les prospects en fonction de leur valeur pour l&#8217;organisation. Il utilise des donn\u00e9es explicites (= d\u00e9mographiques) et implicites (= comportementales). Les donn\u00e9es explicites sont fournies par le prospect ou \u00e0 son sujet, comme la [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":18360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,86],"tags":[93,87],"class_list":["post-19538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatisation-du-marketing","category-marketo-fr","tag-automatisation-du-marketing","tag-marketo-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketo - Scoring - Like Reply<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketo - Scoring - Like Reply\" \/>\n<meta property=\"og:description\" content=\"Qu&#8217;est-ce que le \u00ab scoring \u00bb (ou \u00ab lead scoring \u00bb) ? Le scoring est une m\u00e9thodologie qui permet de classer les prospects en fonction de leur valeur pour l&#8217;organisation. Il utilise des donn\u00e9es explicites (= d\u00e9mographiques) et implicites (= comportementales). Les donn\u00e9es explicites sont fournies par le prospect ou \u00e0 son sujet, comme la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/\" \/>\n<meta property=\"og:site_name\" content=\"Like Reply\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-29T17:38:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T10:58:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pia Jorda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pia Jorda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/\"},\"author\":{\"name\":\"Pia Jorda\",\"@id\":\"https:\/\/www.likereply.com\/fr\/#\/schema\/person\/f14431f1b64465c6b5e67b3812a456e2\"},\"headline\":\"Marketo &#8211; Scoring\",\"datePublished\":\"2024-11-29T17:38:04+00:00\",\"dateModified\":\"2025-01-16T10:58:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/\"},\"wordCount\":1007,\"publisher\":{\"@id\":\"https:\/\/www.likereply.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg\",\"keywords\":[\"automatisation du marketing\",\"marketo\"],\"articleSection\":[\"Automatisation du marketing\",\"Marketo\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/\",\"url\":\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/\",\"name\":\"Marketo - Scoring - Like Reply\",\"isPartOf\":{\"@id\":\"https:\/\/www.likereply.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg\",\"datePublished\":\"2024-11-29T17:38:04+00:00\",\"dateModified\":\"2025-01-16T10:58:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#primaryimage\",\"url\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg\",\"contentUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.likereply.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketo &#8211; Scoring\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.likereply.com\/fr\/#website\",\"url\":\"https:\/\/www.likereply.com\/fr\/\",\"name\":\"Like Reply\",\"description\":\"We are your expert B2B Digital Experience Agency\",\"publisher\":{\"@id\":\"https:\/\/www.likereply.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.likereply.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.likereply.com\/fr\/#organization\",\"name\":\"Like Reply\",\"url\":\"https:\/\/www.likereply.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.likereply.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png\",\"contentUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png\",\"width\":287,\"height\":87,\"caption\":\"Like Reply\"},\"image\":{\"@id\":\"https:\/\/www.likereply.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/like-reply\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.likereply.com\/fr\/#\/schema\/person\/f14431f1b64465c6b5e67b3812a456e2\",\"name\":\"Pia Jorda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.likereply.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e339001a14255d564f8320da35de4578ebeef842a0f5e3f1635863247f5ce46a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e339001a14255d564f8320da35de4578ebeef842a0f5e3f1635863247f5ce46a?s=96&d=mm&r=g\",\"caption\":\"Pia Jorda\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketo - Scoring - Like Reply","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketo - Scoring - Like Reply","og_description":"Qu&#8217;est-ce que le \u00ab scoring \u00bb (ou \u00ab lead scoring \u00bb) ? Le scoring est une m\u00e9thodologie qui permet de classer les prospects en fonction de leur valeur pour l&#8217;organisation. Il utilise des donn\u00e9es explicites (= d\u00e9mographiques) et implicites (= comportementales). Les donn\u00e9es explicites sont fournies par le prospect ou \u00e0 son sujet, comme la [&hellip;]","og_url":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/","og_site_name":"Like Reply","article_published_time":"2024-11-29T17:38:04+00:00","article_modified_time":"2025-01-16T10:58:24+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg","type":"image\/jpeg"}],"author":"Pia Jorda","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pia Jorda","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#article","isPartOf":{"@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/"},"author":{"name":"Pia Jorda","@id":"https:\/\/www.likereply.com\/fr\/#\/schema\/person\/f14431f1b64465c6b5e67b3812a456e2"},"headline":"Marketo &#8211; Scoring","datePublished":"2024-11-29T17:38:04+00:00","dateModified":"2025-01-16T10:58:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/"},"wordCount":1007,"publisher":{"@id":"https:\/\/www.likereply.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#primaryimage"},"thumbnailUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg","keywords":["automatisation du marketing","marketo"],"articleSection":["Automatisation du marketing","Marketo"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/","url":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/","name":"Marketo - Scoring - Like Reply","isPartOf":{"@id":"https:\/\/www.likereply.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#primaryimage"},"image":{"@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#primaryimage"},"thumbnailUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg","datePublished":"2024-11-29T17:38:04+00:00","dateModified":"2025-01-16T10:58:24+00:00","breadcrumb":{"@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#primaryimage","url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg","contentUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/10\/Header-Visual_IMG_71-scaled.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.likereply.com\/fr\/marketo-fr\/marketo-scoring\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.likereply.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Marketo &#8211; Scoring"}]},{"@type":"WebSite","@id":"https:\/\/www.likereply.com\/fr\/#website","url":"https:\/\/www.likereply.com\/fr\/","name":"Like Reply","description":"We are your expert B2B Digital Experience Agency","publisher":{"@id":"https:\/\/www.likereply.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.likereply.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.likereply.com\/fr\/#organization","name":"Like Reply","url":"https:\/\/www.likereply.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.likereply.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png","contentUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png","width":287,"height":87,"caption":"Like Reply"},"image":{"@id":"https:\/\/www.likereply.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/like-reply\/"]},{"@type":"Person","@id":"https:\/\/www.likereply.com\/fr\/#\/schema\/person\/f14431f1b64465c6b5e67b3812a456e2","name":"Pia Jorda","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.likereply.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e339001a14255d564f8320da35de4578ebeef842a0f5e3f1635863247f5ce46a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e339001a14255d564f8320da35de4578ebeef842a0f5e3f1635863247f5ce46a?s=96&d=mm&r=g","caption":"Pia Jorda"}}]}},"_links":{"self":[{"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/posts\/19538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/comments?post=19538"}],"version-history":[{"count":3,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/posts\/19538\/revisions"}],"predecessor-version":[{"id":20643,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/posts\/19538\/revisions\/20643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/media\/18360"}],"wp:attachment":[{"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/media?parent=19538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/categories?post=19538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likereply.com\/fr\/wp-json\/wp\/v2\/tags?post=19538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}