{"id":26380,"date":"2025-10-10T12:35:54","date_gmt":"2025-10-10T12:35:54","guid":{"rendered":"https:\/\/www.likereply.com\/non-classifiee\/campagne-de-hyper-personnalisation-saverglass\/"},"modified":"2025-10-16T11:44:43","modified_gmt":"2025-10-16T11:44:43","slug":"campagne-de-hyper-personnalisation-saverglass","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/fr\/case-study-fr\/campagne-de-hyper-personnalisation-saverglass\/","title":{"rendered":"Campagne de Hyper-Personnalisation Saverglass"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26380\" class=\"elementor elementor-26380 elementor-26145\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-089f3c4 e-con-full e-flex e-con e-parent\" data-id=\"089f3c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:5,&quot;end&quot;:70}},&quot;background_motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-8831aff e-flex e-con-boxed e-con e-child\" data-id=\"8831aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-042cf30 elementor-widget elementor-widget-spacer\" data-id=\"042cf30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c5abb elementor-widget elementor-widget-heading\" data-id=\"55c5abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Campagne de Hyper-Personnalisation Saverglass<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc0c27 elementor-widget elementor-widget-heading\" data-id=\"6cc0c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nous avons con\u00e7u un workflow de prospection et des signatures dynamiques de repr\u00e9sentants dans Oracle Eloqua pour acc\u00e9l\u00e9rer la prospection et am\u00e9liorer les performances des e-mails dans toutes les r\u00e9gions.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1991015 e-flex e-con-boxed e-con e-parent\" data-id=\"1991015\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60ea984 e-con-full e-flex e-con e-child\" data-id=\"60ea984\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d37428 e-con-full e-flex e-con e-child\" data-id=\"3d37428\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-599fd60 elementor-widget__width-initial elementor-widget elementor-widget-imroz-counterup\" data-id=\"599fd60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-counterup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"im_single_counterup\">\n            <div class=\"im_counterup text-center \">\n                <div class=\"inner\">\n                                                                        <div class=\"icon\">\n                                <i aria-hidden=\"true\" class=\"rbt feather-mail\"><\/i>                            <\/div>\n                                                                                        <h2 class=\"counter counter-percentage\"><span>46<\/span><\/h2>\n                                                                <p class=\"description\">From 30% open rate<\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af87699 elementor-widget__width-initial elementor-widget elementor-widget-imroz-counterup\" data-id=\"af87699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-counterup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"im_single_counterup\">\n            <div class=\"im_counterup text-center \">\n                <div class=\"inner\">\n                                                                        <div class=\"icon\">\n                                <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-mouse-pointer\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M302.189 329.126H196.105l55.831 135.993c3.889 9.428-.555 19.999-9.444 23.999l-49.165 21.427c-9.165 4-19.443-.571-23.332-9.714l-53.053-129.136-86.664 89.138C18.729 472.71 0 463.554 0 447.977V18.299C0 1.899 19.921-6.096 30.277 5.443l284.412 292.542c11.472 11.179 3.007 31.141-12.5 31.141z\"><\/path><\/svg>                            <\/div>\n                                                                                        <h2 class=\"counter counter-percentage\"><span>13<\/span><\/h2>\n                                                                <p class=\"description\">From 8% click-through rate<\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c96aa elementor-widget__width-initial elementor-widget elementor-widget-imroz-counterup\" data-id=\"a2c96aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-counterup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"im_single_counterup\">\n            <div class=\"im_counterup text-center \">\n                <div class=\"inner\">\n                                                                        <div class=\"icon\">\n                                <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-funnel-dollar\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M433.46 165.94l101.2-111.87C554.61 34.12 540.48 0 512.26 0H31.74C3.52 0-10.61 34.12 9.34 54.07L192 256v155.92c0 12.59 5.93 24.44 16 32l79.99 60c20.86 15.64 48.47 6.97 59.22-13.57C310.8 455.38 288 406.35 288 352c0-89.79 62.05-165.17 145.46-186.06zM480 192c-88.37 0-160 71.63-160 160s71.63 160 160 160 160-71.63 160-160-71.63-160-160-160zm16 239.88V448c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-16.29c-11.29-.58-22.27-4.52-31.37-11.35-3.9-2.93-4.1-8.77-.57-12.14l11.75-11.21c2.77-2.64 6.89-2.76 10.13-.73 3.87 2.42 8.26 3.72 12.82 3.72h28.11c6.5 0 11.8-5.92 11.8-13.19 0-5.95-3.61-11.19-8.77-12.73l-45-13.5c-18.59-5.58-31.58-23.42-31.58-43.39 0-24.52 19.05-44.44 42.67-45.07V256c0-4.42 3.58-8 8-8h16c4.42 0 8 3.58 8 8v16.29c11.29.58 22.27 4.51 31.37 11.35 3.9 2.93 4.1 8.77.57 12.14l-11.75 11.21c-2.77 2.64-6.89 2.76-10.13.73-3.87-2.43-8.26-3.72-12.82-3.72h-28.11c-6.5 0-11.8 5.92-11.8 13.19 0 5.95 3.61 11.19 8.77 12.73l45 13.5c18.59 5.58 31.58 23.42 31.58 43.39 0 24.53-19.04 44.44-42.67 45.07z\"><\/path><\/svg>                            <\/div>\n                                                                                        <h2 class=\"counter counter-percentage\"><span>9<\/span><\/h2>\n                                                                <p class=\"description\">From 0.6% conversion rate<\/p>\n                                    <\/div>\n            <\/div>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d43ce5b elementor-widget elementor-widget-image\" data-id=\"d43ce5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.saverglass.com\/en\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/10\/branding-black.svg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-26148 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/10\/branding-black.svg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-26148 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ccab3d e-con-full e-flex e-con e-child\" data-id=\"9ccab3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd44d6 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"fbd44d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\u00c9tude de Cas\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLe programme Eloqua a offert \u00e0 Saverglass un moyen reproductible de personnaliser les e-mails selon le contexte de chaque prospect tout en conservant le contr\u00f4le de la marque. Les alertes en temps r\u00e9el et les listes intelligentes ont permis aux commerciaux d\u2019agir sur l\u2019engagement ; le marketing disposait enfin d\u2019un processus clair pour la validation et l\u2019enrichissement continu. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b8efc9 e-con-full e-flex e-con e-child\" data-id=\"2b8efc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-17c0b27 e-con-full e-flex e-con e-child\" data-id=\"17c0b27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99c695c elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"99c695c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLe D\u00e9fi\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSaverglass avait besoin d\u2019un flux constant de leads qualifi\u00e9s, rapidement. Les commerciaux ne pouvaient plus passer du temps \u00e0 rechercher des comptes et \u00e0 r\u00e9diger des premi\u00e8res prises de contact personnalis\u00e9es pour chaque prospect. Le marketing devait maintenir la personnalisation conforme \u00e0 la marque, d\u00e9montrer son impact et cr\u00e9er un processus de retour d\u2019information plus clair sur ce qui fonctionne dans chaque pays. En r\u00e9sum\u00e9, g\u00e9n\u00e9rer rapidement de nouveaux leads tout en r\u00e9duisant le temps consacr\u00e9 \u00e0 la recherche et \u00e0 la r\u00e9daction.   \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa9212 e-con-full e-flex e-con e-child\" data-id=\"1fa9212\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10754b2 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"10754b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 32H336c-26.5 0-48 21.5-48 48v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48zm-288 0H48C21.5 32 0 53.5 0 80v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLa Solution\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSaverglass a demand\u00e9 \u00e0 Like Reply de concevoir une approche combinant efficacit\u00e9 commerciale, automatisation et personnalisation \u00e0 grande \u00e9chelle. Nous avons mis en place un pipeline externe d\u2019extraction de th\u00e8mes prospects pour capturer les signaux des sites web et les indices de marque, puis appliqu\u00e9 des garde-fous de marque pour g\u00e9n\u00e9rer de courts extraits sp\u00e9cifiques \u00e0 chaque repr\u00e9sentant. Ces extraits sont inject\u00e9s dans Oracle Eloqua, o\u00f9 les r\u00e8gles de signature envoient chaque e-mail depuis le bon commercial et appliquent la signature approuv\u00e9e \u00e0 grande \u00e9chelle. Les commerciaux utilisent Engage et Profiler pour des suivis tra\u00e7ables avec le contexte des activit\u00e9s r\u00e9centes, et des revues hebdomadaires ajustent les mod\u00e8les, les r\u00e8gles d\u2019exp\u00e9diteur et le scoring afin que le syst\u00e8me continue de performer sans administration suppl\u00e9mentaire.   \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b7033b e-flex e-con-boxed e-con e-parent\" data-id=\"4b7033b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-202416c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"202416c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\"><div class=\"contentBox\"><div class=\"aux-content-box\"><div class=\"wrap-text\"><p>R\u00e9servez une session de travail avec nos sp\u00e9cialistes Eloqua. Nous passerons en revue votre configuration actuelle, cartographierons les r\u00e8gles d\u2019exp\u00e9diteur et de donn\u00e9es n\u00e9cessaires, et d\u00e9finirons un pilote qui g\u00e9n\u00e8re une am\u00e9lioration mesurable en quelques semaines \u2014 et non en plusieurs mois. <\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9fff32 e-con-full e-flex e-con e-child\" data-id=\"e9fff32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4df35a1 elementor-widget elementor-widget-imroz-button\" data-id=\"4df35a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/outlook.office.com\/book\/LikeReplyTeam@reply.onmicrosoft.com\/?ismsaljsauthenabled\" class=\" rbt-button  rn-button-style--2 btn_solid btn-large rbt-btn-dark\"><span class=\"button-text\">R\u00e9servez une r\u00e9union<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645dcb8 elementor-widget elementor-widget-imroz-button\" data-id=\"645dcb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"#casestudy_form\" class=\" rbt-button  rn-button-style--2 btn_solid btn-large rbt-btn-dark\"><span class=\"button-text\">Get in touch with us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae4493a e-flex e-con-boxed e-con e-parent\" data-id=\"ae4493a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20c2bce e-con-full e-flex e-con e-child\" data-id=\"20c2bce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7d7fe elementor-widget elementor-widget-heading\" data-id=\"cb7d7fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contactez-nous<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8626881 elementor-widget elementor-widget-text-editor\" data-id=\"8626881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\"><div class=\"contentBox\"><div class=\"aux-content-box\"><div class=\"wrap-text\"><p data-start=\"35\" data-end=\"392\">Saverglass est un sp\u00e9cialiste de la conception, de la fabrication et de la d\u00e9coration de bouteilles en verre haut de gamme pour les spiritueux et vins premium, super-premium et prestige, combinant les fonctions de fabricant et de d\u00e9corateur.<\/p><p data-start=\"35\" data-end=\"392\">Avec des usines et des bureaux r\u00e9partis en Europe, en Am\u00e9rique du Nord, au Moyen-Orient et dans des zones de production cl\u00e9s comme le Mexique, les Cara\u00efbes\/Am\u00e9rique centrale, l\u2019Australie\u2013Nouvelle-Z\u00e9lande et l\u2019Afrique du Sud, son rayonnement commercial est large et rapide. Le portefeuille couvre de vastes gammes de bouteilles et des techniques de d\u00e9coration avanc\u00e9es, souvent adapt\u00e9es selon le march\u00e9 et le niveau de marque. <\/p><p data-start=\"35\" data-end=\"392\">Face \u00e0 cette ampleur, la pertinence du premier contact et le maintien d\u2019une voix de marque contr\u00f4l\u00e9e sont essentiels. <strong>Une orchestration centralis\u00e9e avec des messages localis\u00e9s permet de conserver rapidit\u00e9 et coh\u00e9rence \u00e0 travers les r\u00e9gions et les gammes de produits.<\/strong> <\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e07997 e-con-full e-flex e-con e-child\" data-id=\"1e07997\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-244b6d7 elementor-widget elementor-widget-image\" data-id=\"244b6d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"440\" height=\"415\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/10\/home-inspi-realisations_1.png.webp\" class=\"attachment-large size-large wp-image-26170 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/10\/home-inspi-realisations_1.png.webp 440w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/10\/home-inspi-realisations_1.png-300x283.webp 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"415\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/10\/home-inspi-realisations_1.png.webp\" class=\"attachment-large size-large wp-image-26170 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/10\/home-inspi-realisations_1.png.webp 440w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/10\/home-inspi-realisations_1.png-300x283.webp 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8f28c2 e-flex e-con-boxed e-con e-parent\" data-id=\"e8f28c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1094de4 elementor-widget elementor-widget-heading\" data-id=\"1094de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce que nous avons con\u00e7u dans Eloqua<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b94de0c e-flex e-con-boxed e-con e-parent\" data-id=\"b94de0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe4cbf elementor-widget elementor-widget-text-editor\" data-id=\"cbe4cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans Oracle Eloqua, nous avons con\u00e7u un workflow pr\u00e9cis d\u00e9butant par la prospection : pour chaque compte cible, un passage l\u00e9ger extrait les th\u00e8mes r\u00e9currents du site web et les indices de marque, puis les stocke sous forme de champs structur\u00e9s afin de pouvoir piloter la segmentation et les mod\u00e8les de messages sans r\u00e9\u00e9criture manuelle. La diffusion des signatures s\u2019effectue \u00e0 grande \u00e9chelle gr\u00e2ce aux Signature Rules d\u2019Eloqua, qui assignent dynamiquement chaque contact au commercial appropri\u00e9 lors des envois group\u00e9s et ins\u00e8rent le contenu de signature approuv\u00e9, avec des solutions de repli s\u00e9curis\u00e9es pour les contacts non correspondants \u2014 exactement ce pour quoi les Signature Rules sont con\u00e7ues dans Eloqua.<br>C\u00f4t\u00e9 op\u00e9rations commerciales, nous alignons le suivi en activant les outils Eloqua Sales : Engage fournit aux commerciaux des e-mails valid\u00e9s par le marketing et tra\u00e7ables, Profiler expose les activit\u00e9s r\u00e9centes et le contexte, et les vues de priorisation des leads (le concept de \u00ab smart list \u00bb utilis\u00e9 par les commerciaux) maintiennent l\u2019attention sur les bons contacts ; les add-ins Outlook et Chrome rendent ces informations accessibles dans les outils quotidiens.<br>Enfin, la gouvernance et la mesure sont int\u00e9gr\u00e9es : les blocs de contenu suivent les garde-fous de la marque, les campagnes s\u2019ex\u00e9cutent sur le Campaign Canvas avec une logique de d\u00e9cision claire, et plusieurs mod\u00e8les de scoring des leads sont configur\u00e9s et ajust\u00e9s par r\u00e9gion ou produit, permettant aux commerciaux de se concentrer sur les intentions r\u00e9elles tandis que le marketing \u00e9value les performances et ajuste les seuils.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e10672 e-flex e-con-boxed e-con e-parent\" data-id=\"5e10672\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-501f16d elementor-widget elementor-widget-heading\" data-id=\"501f16d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9tapes de mise en \u0153uvre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6018d02 e-con-full e-flex e-con e-child\" data-id=\"6018d02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-15fbbbd e-grid e-con-full e-con e-child\" data-id=\"15fbbbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d367c3 e-con-full e-flex e-con e-child\" data-id=\"6d367c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c861316 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c861316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-map\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M560.02 32c-1.96 0-3.98.37-5.96 1.16L384.01 96H384L212 35.28A64.252 64.252 0 0 0 191.76 32c-6.69 0-13.37 1.05-19.81 3.14L20.12 87.95A32.006 32.006 0 0 0 0 117.66v346.32C0 473.17 7.53 480 15.99 480c1.96 0 3.97-.37 5.96-1.16L192 416l172 60.71a63.98 63.98 0 0 0 40.05.15l151.83-52.81A31.996 31.996 0 0 0 576 394.34V48.02c0-9.19-7.53-16.02-15.98-16.02zM224 90.42l128 45.19v285.97l-128-45.19V90.42zM48 418.05V129.07l128-44.53v286.2l-.64.23L48 418.05zm480-35.13l-128 44.53V141.26l.64-.24L528 93.95v288.97z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aecac7 elementor-widget elementor-widget-heading\" data-id=\"9aecac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase de d\u00e9couverte et r\u00e8gles d\u2019engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7a78a elementor-widget elementor-widget-text-editor\" data-id=\"de7a78a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\"><div class=\"contentBox\"><div class=\"aux-content-box\"><div class=\"wrap-text\"><p>Nous commen\u00e7ons par cartographier les territoires commerciaux, les r\u00e8gles de responsabilit\u00e9 et les politiques d\u2019exp\u00e9diteur officiel afin que chaque contact soit attribu\u00e9 au bon commercial. Parall\u00e8lement, nous codifions les sujets s\u00fbrs pour la marque et les exclusions que la couche de personnalisation doit respecter. Le r\u00e9sultat est une table de d\u00e9cision qui pilote le choix de l\u2019exp\u00e9diteur et prot\u00e8ge le ton et le contenu utilis\u00e9s en aval. <\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfee85c e-grid e-con-full e-con e-child\" data-id=\"bfee85c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d11400d elementor-widget elementor-widget-text-editor\" data-id=\"d11400d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\"><div class=\"contentBox\"><div class=\"aux-content-box\"><div class=\"wrap-text\"><p>Pour chaque compte cible, nous configurons une capture l\u00e9g\u00e8re des sites et th\u00e8mes qui produit des champs structur\u00e9s (th\u00e8mes, indices produits, langage de marque). Ces champs sont normalis\u00e9s pour s\u2019int\u00e9grer harmonieusement aux donn\u00e9es de contacts et aux objets personnalis\u00e9s d\u2019Eloqua, afin de pouvoir \u00eatre utilis\u00e9s dans la segmentation et la cr\u00e9ation de mod\u00e8les. Le r\u00e9sultat est un m\u00e9tadonn\u00e9e exploitable pouvant \u00eatre ins\u00e9r\u00e9e dans les e-mails sans r\u00e9\u00e9criture manuelle.  <\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99ce3ab e-con-full e-flex e-con e-child\" data-id=\"99ce3ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2c2bf elementor-widget elementor-widget-heading\" data-id=\"1d2c2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Configuration de l\u2019extracteur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51db67a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"51db67a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-search\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cade8c e-grid e-con-full e-con e-child\" data-id=\"2cade8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-796c0c0 e-con-full e-flex e-con e-child\" data-id=\"796c0c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df8ebd1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"df8ebd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-mail-bulk\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M160 448c-25.6 0-51.2-22.4-64-32-64-44.8-83.2-60.8-96-70.4V480c0 17.67 14.33 32 32 32h256c17.67 0 32-14.33 32-32V345.6c-12.8 9.6-32 25.6-96 70.4-12.8 9.6-38.4 32-64 32zm128-192H32c-17.67 0-32 14.33-32 32v16c25.6 19.2 22.4 19.2 115.2 86.4 9.6 6.4 28.8 25.6 44.8 25.6s35.2-19.2 44.8-22.4c92.8-67.2 89.6-67.2 115.2-86.4V288c0-17.67-14.33-32-32-32zm256-96H224c-17.67 0-32 14.33-32 32v32h96c33.21 0 60.59 25.42 63.71 57.82l.29-.22V416h192c17.67 0 32-14.33 32-32V192c0-17.67-14.33-32-32-32zm-32 128h-64v-64h64v64zm-352-96c0-35.29 28.71-64 64-64h224V32c0-17.67-14.33-32-32-32H96C78.33 0 64 14.33 64 32v192h96v-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6585ed8 elementor-widget elementor-widget-heading\" data-id=\"6585ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">G\u00e9n\u00e9rateur d\u2019extraits<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2bd71 elementor-widget elementor-widget-text-editor\" data-id=\"cf2bd71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\"><div class=\"contentBox\"><div class=\"aux-content-box\"><div class=\"wrap-text\"><p>Nous cr\u00e9ons une biblioth\u00e8que de contenus modulaire avec de courts blocs interchangeables (accroche, preuve, CTA) et des garde-fous qui appliquent les r\u00e8gles de la marque. Les blocs sont param\u00e9tr\u00e9s pour int\u00e9grer les champs structur\u00e9s de l\u2019extracteur, permettant un contenu sp\u00e9cifique tout en restant conforme \u00e0 la marque. Les r\u00e8gles juridiques et de conformit\u00e9 sont int\u00e9gr\u00e9es dans les mod\u00e8les afin que les commerciaux n\u2019aient pas besoin d\u2019improviser.  <\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-969f4bf e-grid e-con-full e-con e-child\" data-id=\"969f4bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ace0423 elementor-widget elementor-widget-text-editor\" data-id=\"ace0423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\"><div class=\"contentBox\"><div class=\"aux-content-box\"><div class=\"wrap-text\"><p>Dans Eloqua, nous impl\u00e9mentons les <strong data-start=\"1421\" data-end=\"1440\">Signature Rules<\/strong> pour attribuer automatiquement chaque destinataire au bon commercial lors des envois group\u00e9s, avec un exp\u00e9diteur par d\u00e9faut pour les cas non appari\u00e9s. Les profils d\u2019exp\u00e9diteur, les ressources partag\u00e9es et les flux de campagne sont configur\u00e9s et contr\u00f4l\u00e9s pour garantir que les messages s\u2019affichent correctement et sont envoy\u00e9s via le bon exp\u00e9diteur \u00e0 grande \u00e9chelle. Les Signature Rules sont cr\u00e9\u00e9es et g\u00e9r\u00e9es dans Eloqua sous Assets \u2192 Email Setup \u2192 Signature Rules.  <\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b90a6d1 e-con-full e-flex e-con e-child\" data-id=\"b90a6d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9837630 elementor-widget elementor-widget-heading\" data-id=\"9837630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Activation dans Eloqua<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b3e48 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"61b3e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-edit\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h274.9c-2.4-6.8-3.4-14-2.6-21.3l6.8-60.9 1.2-11.1 7.9-7.9 77.3-77.3c-24.5-27.7-60-45.5-99.9-45.5zm45.3 145.3l-6.8 61c-1.1 10.2 7.5 18.8 17.6 17.6l60.9-6.8 137.9-137.9-71.7-71.7-137.9 137.8zM633 268.9L595.1 231c-9.3-9.3-24.5-9.3-33.8 0l-37.8 37.8-4.1 4.1 71.8 71.7 41.8-41.8c9.3-9.4 9.3-24.5 0-33.9z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cfb294 e-grid e-con-full e-con e-child\" data-id=\"8cfb294\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f270d20 e-con-full e-flex e-con e-child\" data-id=\"f270d20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c921ff6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c921ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-bell\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M439.39 362.29c-19.32-20.76-55.47-51.99-55.47-154.29 0-77.7-54.48-139.9-127.94-155.16V32c0-17.67-14.32-32-31.98-32s-31.98 14.33-31.98 32v20.84C118.56 68.1 64.08 130.3 64.08 208c0 102.3-36.15 133.53-55.47 154.29-6 6.45-8.66 14.16-8.61 21.71.11 16.4 12.98 32 32.1 32h383.8c19.12 0 32-15.6 32.1-32 .05-7.55-2.61-15.27-8.61-21.71zM67.53 368c21.22-27.97 44.42-74.33 44.53-159.42 0-.2-.06-.38-.06-.58 0-61.86 50.14-112 112-112s112 50.14 112 112c0 .2-.06.38-.06.58.11 85.1 23.31 131.46 44.53 159.42H67.53zM224 512c35.32 0 63.97-28.65 63.97-64H160.03c0 35.35 28.65 64 63.97 64z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200a403 elementor-widget elementor-widget-heading\" data-id=\"200a403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Activation commerciale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4386795 elementor-widget elementor-widget-text-editor\" data-id=\"4386795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\"><div class=\"contentBox\"><div class=\"aux-content-box\"><div class=\"wrap-text\"><p>Nous activons les outils destin\u00e9s aux commerciaux et les vues de priorisation afin qu\u2019ils puissent voir qui s\u2019est engag\u00e9 et agir rapidement, tout en activant la prospection tra\u00e7able lorsque n\u00e9cessaire. Les outils commerciaux d\u2019Eloqua (Profiler, Engage, vues de priorisation) fournissent aux commerciaux le contexte des activit\u00e9s et des options d\u2019e-mails conformes \u00e0 la marque sans quitter leur flux de travail, y compris les modules compl\u00e9mentaires Outlook lorsque c\u2019est applicable. Cela ferme la boucle entre les envois marketing et le suivi humain.  <\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17121f4 e-grid e-con-full e-con e-child\" data-id=\"17121f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0788ef8 elementor-widget elementor-widget-text-editor\" data-id=\"0788ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\"><div class=\"contentBox\"><div class=\"aux-content-box\"><div class=\"wrap-text\"><p>Nous examinons chaque semaine les ouvertures, les clics et les \u00e9volutions des leads, puis ajustons les mod\u00e8les, les segments et les affectations des exp\u00e9diteurs en cons\u00e9quence. Les seuils et crit\u00e8res de scoring des leads sont optimis\u00e9s afin que les commerciaux voient moins de leads mais de meilleure qualit\u00e9, et de nouveaux mod\u00e8les peuvent \u00eatre activ\u00e9s lorsque les r\u00e9gions ou les gammes de produits diff\u00e8rent. Les modifications sont d\u00e9ploy\u00e9es par petites \u00e9tapes pour maintenir la stabilit\u00e9 du programme tout en am\u00e9liorant son impact.  <\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efeb39f e-con-full e-flex e-con e-child\" data-id=\"efeb39f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50ad917 elementor-widget elementor-widget-heading\" data-id=\"50ad917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mesurer et It\u00e9rer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f58f96 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0f58f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-line\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53f2c98 e-flex e-con-boxed e-con e-parent\" data-id=\"53f2c98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b4e26 elementor-widget elementor-widget-heading\" data-id=\"a3b4e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi choisir Eloqua pour cela<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b836b04 e-flex e-con-boxed e-con e-parent\" data-id=\"b836b04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e444ead e-con-full e-flex e-con e-child\" data-id=\"e444ead\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe2440 elementor-widget elementor-widget-heading\" data-id=\"5fe2440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exp\u00e9diteur \u00e0 Grande \u00c9chelle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4481eb elementor-widget elementor-widget-text-editor\" data-id=\"e4481eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les Signature Rules attribuent automatiquement chaque contact au bon commercial lors des envois group\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1f08b7 e-con-full e-flex e-con e-child\" data-id=\"a1f08b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd9958 elementor-widget elementor-widget-heading\" data-id=\"9cd9958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visibilit\u00e9 <br>commerciale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec724ba elementor-widget elementor-widget-text-editor\" data-id=\"ec724ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les outils commerciaux natifs et les insights sur les comptes raccourcissent les transmissions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d337356 e-con-full e-flex e-con e-child\" data-id=\"d337356\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe8e92 elementor-widget elementor-widget-heading\" data-id=\"cfe8e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Priorisation des leads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b74f4c elementor-widget elementor-widget-text-editor\" data-id=\"7b74f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le scoring des leads personnalisable permet aux commerciaux de se concentrer sur les interactions importantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbdfa6f e-con-full e-flex e-con e-child\" data-id=\"cbdfa6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66cc45c elementor-widget elementor-widget-heading\" data-id=\"66cc45c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Compatibilit\u00e9 multicanale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91170e7 elementor-widget elementor-widget-text-editor\" data-id=\"91170e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fonctionne avec le campaign canvas d\u2019Eloqua et les int\u00e9grations CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-428e46f e-flex e-con-boxed e-con e-parent\" data-id=\"428e46f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-853f292 elementor-widget elementor-widget-spacer\" data-id=\"853f292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53aea90 e-flex e-con-boxed e-con e-parent\" data-id=\"53aea90\" data-element_type=\"container\" data-e-type=\"container\" id=\"casestudy_form\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7d782d e-con-full e-flex e-con e-child\" data-id=\"a7d782d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89fd30f elementor-widget elementor-widget-image\" data-id=\"89fd30f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Like-Reply_Logo_White.svg\" class=\"attachment-full size-full wp-image-11860 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Like-Reply_Logo_White.svg\" class=\"attachment-full size-full wp-image-11860 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d4809 elementor-widget elementor-widget-heading\" data-id=\"66d4809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Faisons en sorte que votre prospection \u00e0 froid paraisse personnalis\u00e9e \u00e0 grande \u00e9chelle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beec6aa elementor-widget elementor-widget-text-editor\" data-id=\"beec6aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous pr\u00e9f\u00e9rez l\u2019e-mail\u202f? Parlez-nous un peu de votre stack et de vos objectifs, nous vous r\u00e9pondrons sous un jour ouvr\u00e9. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-272783f e-con-full e-flex e-con e-child\" data-id=\"272783f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16fe511 elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"16fe511\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;30&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Demande d\u2019\u00c9tude de Cas&lt;br&gt; &lt;br&gt; &lt;br&gt;\" aria-label=\"Demande d\u2019\u00c9tude de Cas&lt;br&gt; &lt;br&gt; &lt;br&gt;\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"26380\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"16fe511\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Like Reply\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-salutation elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-salutation\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCivilit\u00e9\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  elementor-subgroup-inline\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"F\" id=\"form-field-salutation-0\" name=\"form_fields[salutation]\"> <label for=\"form-field-salutation-0\">Mme.<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"M\" id=\"form-field-salutation-1\" name=\"form_fields[salutation]\"> <label for=\"form-field-salutation-1\">M.<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"D\" id=\"form-field-salutation-2\" name=\"form_fields[salutation]\"> <label for=\"form-field-salutation-2\">Mx.<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-FirstName elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-FirstName\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPr\u00e9nom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[FirstName]\" id=\"form-field-FirstName\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Pr\u00e9nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-LastName elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-LastName\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[LastName]\" id=\"form-field-LastName\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-company\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom de l'entreprise\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom de l&#039;entreprise\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tAdresse \u00e9lectronique\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Adresse \u00e9lectronique professionnelle\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-Message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tVotre message\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[Message]\" id=\"form-field-Message\" rows=\"4\" placeholder=\"Merci de nous en dire un peu plus sur votre cas d\u2019usage et vos objectifs.\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-optin elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"on\" id=\"form-field-optin-0\" name=\"form_fields[optin]\"> <label for=\"form-field-optin-0\">J\u2019accepte de recevoir des communications r\u00e9guli\u00e8res de la part de Like Reply. Je comprends que je peux me d\u00e9sinscrire \u00e0 tout moment.<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_0f115fe elementor-col-100\">\n\t\t\t\t\tEn soumettant ce formulaire, vous acceptez que vos donn\u00e9es soient trait\u00e9es par Like Reply GmbH.\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-redURL elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[redURL]\" id=\"form-field-redURL\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"https:\/\/www.likereply.com\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-lang elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[lang]\" id=\"form-field-lang\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"en\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-sourceURL elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[sourceURL]\" id=\"form-field-sourceURL\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"https:\/\/www.likereply.com\/case-study\/\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_source elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_source]\" id=\"form-field-utm_source\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" 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