{"id":12154,"date":"2024-05-02T12:46:20","date_gmt":"2024-05-02T12:46:20","guid":{"rendered":"https:\/\/lorenzov89.sg-host.com\/non-categorizzato\/corsa-al-digitale-sparco-e-le-commerce-guidato-dai-dati\/"},"modified":"2024-07-12T10:45:06","modified_gmt":"2024-07-12T10:45:06","slug":"corsa-al-digitale-sparco-e-le-commerce-guidato-dai-dati","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/it\/case-study-it\/corsa-al-digitale-sparco-e-le-commerce-guidato-dai-dati\/","title":{"rendered":"Corsa al digitale: Sparco e l&#8217;e-commerce data-driven"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12154\" class=\"elementor elementor-12154 elementor-9068\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbf43d e-con-full e-flex e-con e-parent\" data-id=\"12bbf43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:5,&quot;end&quot;:70}},&quot;background_motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-3e701ca4 e-flex e-con-boxed e-con e-child\" data-id=\"3e701ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92cf8e elementor-widget elementor-widget-heading\" data-id=\"4b92cf8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> \nCorsa al digitale:  <br>\nSparco e l'e-commerce  <br>   data-driven<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af05512 elementor-widget elementor-widget-heading\" data-id=\"af05512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Immergiti nell'evoluzione digitale di Sparco, guidata da Like Reply,  <br>  e scopri come le strategie basate sui dati stanno rimodellando il mercato.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e372d29 e-flex e-con-boxed e-con e-parent\" data-id=\"e372d29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaab4f elementor-widget elementor-widget-spacer\" data-id=\"ecaab4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-663dd456 e-flex e-con-boxed e-con e-parent\" data-id=\"663dd456\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45787434 elementor-widget elementor-widget-heading\" data-id=\"45787434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IL VIAGGIO DI TRASFORMAZIONE DIGITALE DI SPARCO\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5e8482 elementor-widget elementor-widget-text-editor\" data-id=\"4e5e8482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sparco Spa, leader mondiale nella produzione di componenti per auto e abbigliamento tecnico con sede a Torino, ha stretto una partnership con Like Reply per intraprendere un percorso di trasformazione digitale. Il loro obiettivo \u00e8 quello di creare una solida soluzione di vendita online e di sfruttare un approccio basato sui dati per migliorare la loro presenza digitale.<br \/><br \/><span style=\"font-weight: 400;\">Il loro obiettivo \u00e8 quello di creare una solida soluzione di vendita online e di sfruttare un approccio <\/span><b>DATA DRIVEN<\/b><span style=\"font-weight: 400;\"> per migliorare la loro presenza nel mondo del digital commerce.<\/span><br \/><br \/>Questa iniziativa comprende l&#8217;analisi dei dati, la progettazione grafica e lo sviluppo di una piattaforma di e-commerce agile utilizzando Adobe Commerce Cloud. Questa piattaforma non solo permette a Sparco di espandere la sua portata a livello globale e di operare 24 ore su 24, ma raccoglie anche preziosi dati sui clienti e sui visitatori, consentendo al marchio di ottenere una conoscenza pi\u00f9 approfondita della percezione dei clienti e di evolversi continuamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e19c9d9 elementor-widget elementor-widget-spacer\" data-id=\"1e19c9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76806778 e-flex e-con-boxed e-con e-parent\" data-id=\"76806778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4ebc05 elementor-widget elementor-widget-heading\" data-id=\"4c4ebc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FLESSIBILIT\u00c0 E PERSONALIZZAZIONE PER LA CRESCITA DIGITALE\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12a244a e-grid e-con-boxed e-con e-child\" data-id=\"12a244a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d897b0 elementor-widget elementor-widget-text-editor\" data-id=\"5d897b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"MSOZoneCell_WebPartctl00_ctl39_g_3c5c42e9_7268_475b_a8c6_d0a1103c945d\" class=\"s4-wpcell-plain ms-webpartzone-cell ms-webpart-cell-vertical ms-fullWidth \">\n<div class=\"ms-webpart-chrome ms-webpart-chrome-vertical ms-webpart-chrome-fullWidth \">\n<div id=\"WebPartctl00_ctl39_g_3c5c42e9_7268_475b_a8c6_d0a1103c945d\" class=\"ms-WPBody noindex \">\n<div id=\"ctl00_ctl39_g_3c5c42e9_7268_475b_a8c6_d0a1103c945d\">\n<div class=\"wrapperWebpart\">\n<div id=\"ctl00_ctl39_g_3c5c42e9_7268_475b_a8c6_d0a1103c945d_ctl00_ctl01_containerWP2\" class=\"block b-1 unblocked blockDetail blockWebpart bg2-g_3c5c42e9_7268_475b_a8c6_d0a1103c945d fcDarkDefault\">\n<div class=\"contentBox\">\n<div class=\"aux-content-box\">\n<div class=\"wrap-text\">Riconosciuta in tutto il mondo per i suoi prodotti di alta qualit\u00e0 e le sue opzioni di personalizzazione, Sparco ha optato per Adobe Commerce Cloud con architettura Headless, seguendo il consiglio di Reply. Questa scelta ha offerto la flessibilit\u00e0 necessaria per il design UX\/UI, la personalizzazione grafica e la creazione di componenti editoriali e strutture di pagina su misura. Il sito si integra perfettamente con il complesso catalogo prodotti di Sparco e si interfaccia con i sistemi ERP e PIM per la gestione dei prodotti, dell&#8217;inventario e degli ordini. Inoltre, il sito supporta la tecnologia Progressive Web App (PWA), migliorando l&#8217;esperienza dell&#8217;utente sui dispositivi mobili. L&#8217;impegno di Sparco nell&#8217;approccio data-driven \u00e8 ulteriormente completato dalla gestione da parte di Reply di campagne SEO e pubblicitarie. Per portare lo stesso livello di qualit\u00e0 e flessibilit\u00e0 dei prodotti fisici di Sparco nel processo di acquisto digitale, Sparco e Reply hanno collaborato per creare il Configuratore 3D, un componente chiave della soluzione di vendita online di Sparco. Integrato nel flusso di lavoro dell&#8217;e-commerce, questo configuratore consente agli utenti di personalizzare e acquistare i prodotti, offrendo un&#8217;esperienza digitale coinvolgente e senza soluzione di continuit\u00e0.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7f6da2 elementor-widget elementor-widget-spacer\" data-id=\"1d7f6da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5da982b e-flex e-con-boxed e-con e-parent\" data-id=\"5da982b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a02f82 elementor-widget elementor-widget-spacer\" data-id=\"2a02f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed8e3a6 e-flex e-con-boxed e-con e-parent\" data-id=\"ed8e3a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20ce5ed elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"20ce5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COSA SUCCEDER\u00c0?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be9564e elementor-widget elementor-widget-text-editor\" data-id=\"be9564e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reply<\/strong> ha accompagnato <strong>Sparco<\/strong> in tutte le fasi del progetto di questa entusiasmante impresa, dalla fase di scoperta alla creazione di prototipi navigabili, dallo sviluppo alla migrazione, fino alla fase di take-it-live.\n\nOggi Sparco e Reply continuano a portare avanti il progetto <strong>sparco-official<\/strong>, ponendo grande enfasi sui dati e sfruttando i risultati raccolti da varie fonti (digitali, fisiche, eventi, ecc.).\n\nCome spiegato in precedenza, ci\u00f2 \u00e8 reso possibile dalla scelta di Sparco di adottare un approccio di integrazione continua nella progettazione e di continuare a evolversi. I dati raccolti vengono analizzati per contribuire costantemente allo sviluppo dell&#8217;e-commerce, consentendogli di adattarsi alle mutevoli esigenze di un mercato dinamico ed esigente.\n\nPertanto, il <strong>data-driven<\/strong> non \u00e8 solo uno strumento utilizzato per ottimizzare il funnel di acquisto degli utenti, ma un nuovo modo di concepire l&#8217;e-commerce, in cui i contenuti e le vendite si adattano e si evolvono per anticipare e soddisfare le esigenze di clienti e mercati dinamici ed esigenti.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da52448 elementor-widget elementor-widget-spacer\" data-id=\"da52448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5f548 e-flex e-con-boxed e-con e-parent\" data-id=\"fb5f548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea0a95 elementor-widget elementor-widget-spacer\" data-id=\"2ea0a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1326c5a0 e-flex e-con-boxed e-con e-parent\" data-id=\"1326c5a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ab81890 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7ab81890\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73d09fd4 e-con-full e-flex e-con e-child\" data-id=\"73d09fd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14cb5ec8 elementor-widget elementor-widget-image\" data-id=\"14cb5ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11316 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11316 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df6e8c9 elementor-widget elementor-widget-heading\" data-id=\"1df6e8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trasformiamo insieme il tuo panorama digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210ba8c4 elementor-widget elementor-widget-text-editor\" data-id=\"210ba8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Sfrutta tutto il potenziale della tua presenza digitale con le nostre strategie di marketing progettate per favorire la crescita, il coinvolgimento e la conversione. Contattaci oggi stesso per trasformare la tua visione in un successo. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e7baca elementor-widget elementor-widget-imroz-button\" data-id=\"49e7baca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contact us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-764adc13 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"764adc13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Corsa al digitale: Sparco e l&#8217;e-commerce data-driven Immergiti nell&#8217;evoluzione digitale di Sparco, guidata da Like Reply, e scopri come le strategie basate sui dati stanno rimodellando il mercato. IL VIAGGIO DI TRASFORMAZIONE DIGITALE DI SPARCO Sparco Spa, leader mondiale nella produzione di componenti per auto e abbigliamento tecnico con sede a Torino, ha stretto una [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,73],"tags":[79,74,77,76,75,78],"class_list":["post-12154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-it","category-data-driven-e-commerce-it","tag-consenso","tag-doppio-op-in","tag-gdpr-it","tag-legale","tag-op-in-it","tag-rgpd-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La rivoluzione dell&#039;e-commerce di Sparco | Like Reply<\/title>\n<meta name=\"description\" content=\"Scopri come Like 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