{"id":12162,"date":"2024-04-24T09:37:09","date_gmt":"2024-04-24T09:37:09","guid":{"rendered":"https:\/\/lorenzov89.sg-host.com\/non-categorizzato\/stellantis-dealer-digital-program\/"},"modified":"2024-07-12T10:14:47","modified_gmt":"2024-07-12T10:14:47","slug":"stellantis-dealer-digital-program","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/it\/compliance-it\/stellantis-dealer-digital-program\/","title":{"rendered":"Stellantis Dealer Digital Program"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12162\" class=\"elementor elementor-12162 elementor-8678\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbf43d e-con-full e-flex e-con e-parent\" data-id=\"12bbf43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-3e701ca4 e-flex e-con-boxed e-con e-child\" data-id=\"3e701ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92cf8e elementor-widget elementor-widget-heading\" data-id=\"4b92cf8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Stellantis Dealer <br>\nDigital Program\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e372d29 e-flex e-con-boxed e-con e-parent\" data-id=\"e372d29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaab4f elementor-widget elementor-widget-spacer\" data-id=\"ecaab4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-663dd456 e-flex e-con-boxed e-con e-parent\" data-id=\"663dd456\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45787434 elementor-widget elementor-widget-heading\" data-id=\"45787434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un' Unica Soluzione per tutti i Dealer\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5e8482 elementor-widget elementor-widget-text-editor\" data-id=\"4e5e8482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\">\n<div class=\"contentBox\">\n<div class=\"aux-content-box\">\n<div class=\"wrap-text\">\n<p>Trasformare la relazione tra dealer e utente, utilizzando i canali digitali come strumento di lead generation, \u00e8 la sfida che il gruppo FCA ha affrontato con il progetto Dealer Digital Program.<\/p>\n<p>Il progetto, live da oltre due anni, ha visto <strong>FCA<\/strong>, afficancata da noi di <strong>Like Reply<\/strong>, realizzare il primo programma di servizi di digital advertising, dedicato al network di concessionarie auto e gestito centralmente da un&#8217;unica agenzia.<\/p>\n<p><strong>Le<\/strong> <strong>sfide<\/strong><\/p>\n<ul>\n<li>THINK GLOBAL ACT LOCAL: coniugare gli obiettivi di un\u2019azienda internazionale con le esigenze locali<\/li>\n<li>LEAD GENERATION: generare Lead qualificate in un settore in cui l\u2019acquisto del bene \u00e8 ancora legato al mondo fisico<\/li>\n<li>DRIVE TO STORE: \u00e8 fondamentale guidare l\u2019utente dall&#8217;annuncio al negozio per provare e vedere la macchina<\/li>\n<\/ul>\n<p><strong>Aumentare la lead Generation<\/strong><br \/>Inizialmente sono stati disegnati e realizzati i siti dei dealer, integrati con il sistema centrale e uniformi con il look&amp;feel del brand FCA ma caratterizzati da innovativi strumenti di engagement, come ad esempio l&#8217;aggiornamento automatico dello stock e delle promo nazionali, l&#8217;integrato con i servizi after sale ed il chatbot. Per generare traffico qualificato e lead di valore verso i siti sono stati attivati progressivamente i servizi di <strong>Search Advertising, Display Advertising e Social Advertising. <\/strong> Grazie a questi servizi ciascun dealer ha la possibilit\u00e0 di decidere a quali servizi di adv aderire, acquistandoli direttamente da uno store online FCA, gestito da Reply. Ciascun servizio pu\u00f2 essere personalizzato dai dealer sulla base delle specifiche esigenze, grazie a dei master template per il layout dei banner e delle keyword.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e19c9d9 elementor-widget elementor-widget-spacer\" data-id=\"1e19c9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76806778 e-flex e-con-boxed e-con e-parent\" data-id=\"76806778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4ebc05 elementor-widget elementor-widget-heading\" data-id=\"4c4ebc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drive to Store\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12a244a e-grid e-con-boxed e-con e-child\" data-id=\"12a244a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d897b0 elementor-widget elementor-widget-text-editor\" data-id=\"5d897b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con l\u2019attivazione dei servizi del <strong>Dealer Digital Advertising<\/strong> e l\u2019incremento delle attivit\u00e0 dei dealer FCA sui canali digitali, \u00e8 stato necessario identificare delle modalit\u00e0 di misurazione integrative in merito all\u2019efficacia delle attivit\u00e0 di digital marketing. Oltre al classico sistema di tracciamento tramite form web, si \u00e8 affiancato un servizio di <strong>call tracking<\/strong>, gestito da un provider esterno, per tracciare i lead provenienti dal canale telefonico. Questi strumenti sono stati integrati con la nuova funzione Store Visits di Google Ads, che consente di riconoscere chi raggiunge un negozio, grazie alla visualizzazione di un annuncio, dando ad FCA la possibilit\u00e0 di misurare l&#8217;impatto che la pubblicit\u00e0 a pagamento genera.<\/p>\n<p><strong>Risultati<\/strong><\/p>\n<ul>\n<li>+56% lead generation, nel 2018 rispetto al 2017<\/li>\n<li>+100.000 Store visits in Italia e Belgio<\/li>\n<li>+900 dealer nel programma<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7f6da2 elementor-widget elementor-widget-spacer\" data-id=\"1d7f6da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5f548 e-flex e-con-boxed e-con e-parent\" data-id=\"fb5f548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea0a95 elementor-widget elementor-widget-spacer\" data-id=\"2ea0a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16406121 e-flex e-con-boxed e-con e-parent\" data-id=\"16406121\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70d9f607 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"70d9f607\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58223a5b e-con-full e-flex e-con e-child\" data-id=\"58223a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32f8e56c elementor-widget elementor-widget-image\" data-id=\"32f8e56c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11316 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11316 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e24ad3c elementor-widget elementor-widget-heading\" data-id=\"2e24ad3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trasformiamo insieme il tuo panorama digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c99c56 elementor-widget elementor-widget-text-editor\" data-id=\"36c99c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Sfrutta tutto il potenziale della tua presenza digitale con le nostre strategie di marketing studiate per favorire la crescita, il coinvolgimento e la conversione. Contattaci oggi stesso per trasformare la tua visione in un successo.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26600c04 elementor-widget elementor-widget-imroz-button\" data-id=\"26600c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contact us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36e5efd0 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"36e5efd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Stellantis Dealer Digital Program Un&#8217; Unica Soluzione per tutti i Dealer Trasformare la relazione tra dealer e utente, utilizzando i canali digitali come strumento di lead generation, \u00e8 la sfida che il gruppo FCA ha affrontato con il progetto Dealer Digital Program. Il progetto, live da oltre due anni, ha visto FCA, afficancata da noi [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,32,141],"tags":[79,74,77,76,75,78],"class_list":["post-12162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-it","category-compliance","category-retail-digital-program-it","tag-consenso","tag-doppio-op-in","tag-gdpr-it","tag-legale","tag-op-in-it","tag-rgpd-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il primo programma di servizi di digital advertising, dedicato al network di concessionarie auto | Like Reply<\/title>\n<meta name=\"description\" content=\"Esplora il Dealer Digital Program di Stellantis, 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