{"id":12166,"date":"2024-04-24T10:49:53","date_gmt":"2024-04-24T10:49:53","guid":{"rendered":"https:\/\/lorenzov89.sg-host.com\/non-categorizzato\/cose-la-marketing-automation\/"},"modified":"2024-07-11T09:56:16","modified_gmt":"2024-07-11T09:56:16","slug":"marketing-automation","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/","title":{"rendered":"Cos&#8217;\u00e8 la Marketing Automation?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12166\" class=\"elementor elementor-12166 elementor-8721\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbf43d e-con-full e-flex e-con e-parent\" data-id=\"12bbf43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-3e701ca4 e-flex e-con-boxed e-con e-child\" data-id=\"3e701ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92cf8e elementor-widget elementor-widget-heading\" data-id=\"4b92cf8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cos'\u00e8 <br> Marketing Automation?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1d355 elementor-widget elementor-widget-heading\" data-id=\"fa1d355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Le moderne soluzioni di marketing automation forniscono un supporto completo nella qualificazione dei vostri clienti digitali e consentono un indirizzamento mirato e personalizzato con il processo decisionale e con lo stato del cliente.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e372d29 e-flex e-con-boxed e-con e-parent\" data-id=\"e372d29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaab4f elementor-widget elementor-widget-spacer\" data-id=\"ecaab4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-663dd456 e-flex e-con-boxed e-con e-parent\" data-id=\"663dd456\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45787434 elementor-widget elementor-widget-heading\" data-id=\"45787434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Automation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5e8482 elementor-widget elementor-widget-text-editor\" data-id=\"4e5e8482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avete mai visto un potenziale cliente venire da voi ed esprimere le sue esigenze alla vostra azienda senza che sia stato chiesto? Non aspettate o non sperate che questo accada. Quello che sicuramente avete gi\u00e0 sperimentato sono potenziali clienti che si allontanano da voi per mancanza di contenuti adeguati Ci\u00f2 solleva la questione di come misurare le esigenze dei vostri clienti esistenti e potenziali, trarre conclusioni dal loro approccio digitale e avviare un dialogo per convalidare le vostre conclusioni e i vostri calcoli. Gli insights e le conoscenze acquisite sono utili e preziose di per s\u00e9, ma possono essere utilizzate in modo efficace solo se le misure giuste sono sviluppate e la comunicazione adattata alle esigenze del vostro target e dei vostri clienti. Chi \u00e8 il vostro cliente e a che punto \u00e8 il suo processo decisionale?<\/p>\n<p>Le moderne soluzioni di marketing automation forniscono un supporto completo nella qualificazione dei vostri clienti digitali e consentono un indirizzamento mirato e personalizzato con messaggi e offerte in linea con il processo decisionale e con lo stato del cliente. Oltre al feedback diretto dei vostri lead e dei vostri clienti attraverso l&#8217;interrogazione attiva dei loro interessi, esiste un modo molto pi\u00f9 efficace per raccogliere le informazioni richieste: misurando e interpretando il comportamento sui loro canali digitali. Le aperture e i click dei destinatari delle newsletter, i prodotti nel carrello, i click sui contenuti categorizzati, le registrazioni per eventi o i suggerimenti &#8211; le possibilit\u00e0 di misurazione del comportamento sono vaste.<\/p>\n<p>Oltre all&#8217;identificazione di visitor e user, la categorizzazione dei contenuti, ad esempio secondo gruppi di prodotti o caratteristiche divisibili, \u00e8 di importanza decisiva per l&#8217;analisi e la fruibilit\u00e0. Ogni interazione all&#8217;interno dei canali misurabili richiede un&#8217;identit\u00e0 chiaramente definita, in relazione ad un servizio o ad un prodotto.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e19c9d9 elementor-widget elementor-widget-spacer\" data-id=\"1e19c9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76806778 e-flex e-con-boxed e-con e-parent\" data-id=\"76806778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4ebc05 elementor-widget elementor-widget-heading\" data-id=\"4c4ebc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le Soluzioni Di Marketing Automation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12a244a e-grid e-con-boxed e-con e-child\" data-id=\"12a244a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d897b0 elementor-widget elementor-widget-text-editor\" data-id=\"5d897b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A seconda del prodotto o del servizio offerto, la complessit\u00e0 che ne risulta pu\u00f2 essere inizialmente un fattore scoraggiante, ma il tracking dettagliato del comportamento \u00e8 importate per l\u2019invio di messaggi rilevanti al momento giusto ai potenziali clienti. \u00c8 possibile anche dedurre conclusioni immediate sul successo o il fallimento delle vostre attivit\u00e0 di digital marketing. Questi due fattori insieme legittimano gli investimenti in soluzioni di marketing automation sia a breve termine, aumentando le vendite e il fatturato, sia a lungo termine, come base per decisioni strategiche basate sui dati. Siete voi a determinare quale combinazione di contenuti e canale \u00e8 efficace, dove e perch\u00e9 i lead non vengono convertiti in clienti e cosa ottimizza ulteriormente l&#8217;esperienza del cliente per promuovere la soddisfazione a lungo termine e la fidelizzazione dei clienti.&nbsp;<\/p>\n<p><span style=\"color: inherit; font-size: inherit; background-color: var( --e-global-color-1e859a6 );\">Non aspettate che i vostri clienti nuovi ed esistenti si rivelino a voi &#8211; imparate da ogni click!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7f6da2 elementor-widget elementor-widget-spacer\" data-id=\"1d7f6da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5f548 e-flex e-con-boxed e-con e-parent\" data-id=\"fb5f548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea0a95 elementor-widget elementor-widget-spacer\" data-id=\"2ea0a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-582eb085 e-flex e-con-boxed e-con e-parent\" data-id=\"582eb085\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-536ba1f8 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"536ba1f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7865e0ab e-con-full e-flex e-con e-child\" data-id=\"7865e0ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e43d0c5 elementor-widget elementor-widget-image\" data-id=\"2e43d0c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11316 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11316 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ed23cc elementor-widget elementor-widget-heading\" data-id=\"17ed23cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trasformiamo insieme il tuo panorama digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f58fe1 elementor-widget elementor-widget-text-editor\" data-id=\"19f58fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Sfrutta tutto il potenziale della tua presenza digitale con le nostre strategie di marketing studiate per favorire la crescita, il coinvolgimento e la conversione. Contattaci oggi stesso per trasformare la tua visione in un successo.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e5371a elementor-widget elementor-widget-imroz-button\" data-id=\"21e5371a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contact us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d22de53 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"2d22de53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cos&#8217;\u00e8 Marketing Automation? Le moderne soluzioni di marketing automation forniscono un supporto completo nella qualificazione dei vostri clienti digitali e consentono un indirizzamento mirato e personalizzato con il processo decisionale e con lo stato del cliente. Marketing Automation Avete mai visto un potenziale cliente venire da voi ed esprimere le sue esigenze alla vostra azienda [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83],"tags":[79,74,77,76,75,78],"class_list":["post-12166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation-it","tag-consenso","tag-doppio-op-in","tag-gdpr-it","tag-legale","tag-op-in-it","tag-rgpd-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data driven marketing automation: da lead a clienti<\/title>\n<meta name=\"description\" content=\"Le soluzioni di marketing automation forniscono un supporto completo per poter indirizzare il giusto messaggio ad ogni cliente. Scopri come!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data driven marketing automation: da lead a clienti\" \/>\n<meta property=\"og:description\" content=\"Le soluzioni di marketing automation forniscono un supporto completo per poter indirizzare il giusto messaggio ad ogni cliente. Scopri come!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Like Reply\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-24T10:49:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-11T09:56:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matteo Rania\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matteo Rania\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/\"},\"author\":{\"name\":\"Matteo Rania\",\"@id\":\"https:\/\/www.likereply.com\/it\/#\/schema\/person\/7bda3b78646a2978b56959b26009a91d\"},\"headline\":\"Cos&#8217;\u00e8 la Marketing Automation?\",\"datePublished\":\"2024-04-24T10:49:53+00:00\",\"dateModified\":\"2024-07-11T09:56:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/\"},\"wordCount\":534,\"publisher\":{\"@id\":\"https:\/\/www.likereply.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-scaled.jpg\",\"keywords\":[\"consenso\",\"doppio op-in\",\"gdpr\",\"legale\",\"op-in\",\"rgpd\"],\"articleSection\":[\"Marketing Automation\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/\",\"url\":\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/\",\"name\":\"Data driven marketing automation: da lead a clienti\",\"isPartOf\":{\"@id\":\"https:\/\/www.likereply.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-scaled.jpg\",\"datePublished\":\"2024-04-24T10:49:53+00:00\",\"dateModified\":\"2024-07-11T09:56:16+00:00\",\"description\":\"Le soluzioni di marketing automation forniscono un supporto completo per poter indirizzare il giusto messaggio ad ogni cliente. Scopri come!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#primaryimage\",\"url\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-scaled.jpg\",\"contentUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-scaled.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.likereply.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cos&#8217;\u00e8 la Marketing Automation?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.likereply.com\/it\/#website\",\"url\":\"https:\/\/www.likereply.com\/it\/\",\"name\":\"Like Reply\",\"description\":\"We are your expert B2B Digital Experience Agency\",\"publisher\":{\"@id\":\"https:\/\/www.likereply.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.likereply.com\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.likereply.com\/it\/#organization\",\"name\":\"Like Reply\",\"url\":\"https:\/\/www.likereply.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.likereply.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png\",\"contentUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png\",\"width\":287,\"height\":87,\"caption\":\"Like Reply\"},\"image\":{\"@id\":\"https:\/\/www.likereply.com\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/like-reply\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.likereply.com\/it\/#\/schema\/person\/7bda3b78646a2978b56959b26009a91d\",\"name\":\"Matteo Rania\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.likereply.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dea100066164d7efa5b49a0ef917c7f0470bf260d52c6a598dfd905fea953b89?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dea100066164d7efa5b49a0ef917c7f0470bf260d52c6a598dfd905fea953b89?s=96&d=mm&r=g\",\"caption\":\"Matteo Rania\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data driven marketing automation: da lead a clienti","description":"Le soluzioni di marketing automation forniscono un supporto completo per poter indirizzare il giusto messaggio ad ogni cliente. Scopri come!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/","og_locale":"it_IT","og_type":"article","og_title":"Data driven marketing automation: da lead a clienti","og_description":"Le soluzioni di marketing automation forniscono un supporto completo per poter indirizzare il giusto messaggio ad ogni cliente. Scopri come!","og_url":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/","og_site_name":"Like Reply","article_published_time":"2024-04-24T10:49:53+00:00","article_modified_time":"2024-07-11T09:56:16+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-scaled.jpg","type":"image\/jpeg"}],"author":"Matteo Rania","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Matteo Rania","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#article","isPartOf":{"@id":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/"},"author":{"name":"Matteo Rania","@id":"https:\/\/www.likereply.com\/it\/#\/schema\/person\/7bda3b78646a2978b56959b26009a91d"},"headline":"Cos&#8217;\u00e8 la Marketing Automation?","datePublished":"2024-04-24T10:49:53+00:00","dateModified":"2024-07-11T09:56:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/"},"wordCount":534,"publisher":{"@id":"https:\/\/www.likereply.com\/it\/#organization"},"image":{"@id":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-scaled.jpg","keywords":["consenso","doppio op-in","gdpr","legale","op-in","rgpd"],"articleSection":["Marketing Automation"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/","url":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/","name":"Data driven marketing automation: da lead a clienti","isPartOf":{"@id":"https:\/\/www.likereply.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#primaryimage"},"image":{"@id":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-scaled.jpg","datePublished":"2024-04-24T10:49:53+00:00","dateModified":"2024-07-11T09:56:16+00:00","description":"Le soluzioni di marketing automation forniscono un supporto completo per poter indirizzare il giusto messaggio ad ogni cliente. Scopri come!","breadcrumb":{"@id":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#primaryimage","url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-scaled.jpg","contentUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Header-Visual_IMG_17-scaled.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.likereply.com\/it\/marketing-automation-it\/marketing-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.likereply.com\/it\/"},{"@type":"ListItem","position":2,"name":"Cos&#8217;\u00e8 la Marketing Automation?"}]},{"@type":"WebSite","@id":"https:\/\/www.likereply.com\/it\/#website","url":"https:\/\/www.likereply.com\/it\/","name":"Like Reply","description":"We are your expert B2B Digital Experience Agency","publisher":{"@id":"https:\/\/www.likereply.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.likereply.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.likereply.com\/it\/#organization","name":"Like Reply","url":"https:\/\/www.likereply.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.likereply.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png","contentUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png","width":287,"height":87,"caption":"Like Reply"},"image":{"@id":"https:\/\/www.likereply.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/like-reply\/"]},{"@type":"Person","@id":"https:\/\/www.likereply.com\/it\/#\/schema\/person\/7bda3b78646a2978b56959b26009a91d","name":"Matteo Rania","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.likereply.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dea100066164d7efa5b49a0ef917c7f0470bf260d52c6a598dfd905fea953b89?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dea100066164d7efa5b49a0ef917c7f0470bf260d52c6a598dfd905fea953b89?s=96&d=mm&r=g","caption":"Matteo Rania"}}]}},"_links":{"self":[{"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/posts\/12166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/comments?post=12166"}],"version-history":[{"count":3,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/posts\/12166\/revisions"}],"predecessor-version":[{"id":12973,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/posts\/12166\/revisions\/12973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/media\/11673"}],"wp:attachment":[{"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/media?parent=12166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/categories?post=12166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/tags?post=12166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}