{"id":12172,"date":"2024-04-24T10:14:26","date_gmt":"2024-04-24T10:14:26","guid":{"rendered":"https:\/\/lorenzov89.sg-host.com\/non-categorizzato\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/"},"modified":"2024-06-19T10:31:49","modified_gmt":"2024-06-19T10:31:49","slug":"i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/","title":{"rendered":"I Casi D\u2019uso, Che Meglio Concorrono Al Ritorno Dell\u2019investimento."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12172\" class=\"elementor elementor-12172 elementor-8712\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbf43d e-con-full e-flex e-con e-parent\" data-id=\"12bbf43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-3e701ca4 e-flex e-con-boxed e-con e-child\" data-id=\"3e701ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92cf8e elementor-widget elementor-widget-heading\" data-id=\"4b92cf8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Analytics: Un Approccio Basato Sui Dati <br> per la valutazione dei risultati di un'azienda\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e470d5 elementor-widget elementor-widget-heading\" data-id=\"0e470d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Il ritorno d'investimento viene misurato con indicatori macroscopici. Grazie all\u2019approccio data driven possiamo particolarizzare tali indicatori. Analytics cambia gli strumenti di analisi e la valutazione dei risultati pu\u00f2 quindi assumere un carattere \"qualitativo\" sul lungo termine.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e372d29 e-flex e-con-boxed e-con e-parent\" data-id=\"e372d29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaab4f elementor-widget elementor-widget-spacer\" data-id=\"ecaab4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-663dd456 e-flex e-con-boxed e-con e-parent\" data-id=\"663dd456\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45787434 elementor-widget elementor-widget-heading\" data-id=\"45787434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gli Strumenti Di Analisi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5e8482 elementor-widget elementor-widget-text-editor\" data-id=\"4e5e8482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Il ritorno d&#8217;investimento <\/strong> digitale viene solitamente misurato, dalle aziende, con indicatori macroscopici di derivazione classica: vendite, lead-generation, brand awareness, riduzione dei costi, introito pubblicitario. <\/p>\n<p>Questo approccio, pur valido, con la frammentazione dell&#8217;esperienza odierna dei consumatori, e il loro interagire in maniera continua, ma anche discontinua, con una grande variet\u00e0 di canali aziendali, pu\u00f2 risultare limitato sia dal punto di vista dell&#8217;orizzonte temporale (breve termine) sia dal punto di vista della fotografia, che esso scatta al business digitale. <\/p>\n<p>Se usassimo una metafora, questo approccio scatta un primo piano, mentre ai giorni nostri sarebbe preferibile utilizzare un grandangolo. <\/p>\n<p>I momenti di interazione con i propri clienti, e con questi le fonti dati a disposizione del business, sono ormai innumerevoli con la possibilit\u00e0 di misurarli puntualmente, arricchendo il patrimonio dati aziendale. In certe condizioni e grazie a specifiche tecnologie su larga scala, pu\u00f2 appunto essere chiamato <strong>big data<\/strong>. <\/p>\n<p>Al giorno d&#8217;oggi, le catene di negozi sono in grado di misurare le proprie transazioni nel punto vendita. <strong>(POS Measurement Protocol)<\/strong>Questi dati di vendita possono poi essere integrati con quelli provenienti dall&#8217;e-commerce e con i dati raccolti in negozio. <strong>(totem digitali, beacon Bluetooth, ecc.)<\/strong>Il risultato \u00e8 un database ampliato che ci permette di ottenere quell&#8217;immagine grandangolare di cui abbiamo parlato sopra. <\/p>\n<p><strong>L&#8217;IOT (Internet Of Things) <\/strong> permette oggi di rendere &#8220;data-enabled&#8221; oggetti tra i pi\u00f9 variegati, con applicazioni che vanno dalla <strong>telemedicina<\/strong> alla domotica, <strong>dal fashion all&#8217;ambiente.<\/strong> <\/p>\n<p>Per questi business, si passa velocemente dal &#8220;data-enabled&#8221; al &#8220;data-driven&#8221; caratteristico di una strategia tout-court, che non pu\u00f2 pi\u00f9 fare a meno di dati puliti, univoci e parlanti. <\/p>\n<p>Ci\u00f2 che questi dati digitali consentono, e in particolar modo i big data, \u00e8 la particolarizzazione degli indicatori utili alla misurazione del ritorno di investimento. Lo sviluppo di <strong>modelli predittivi<\/strong> rendono poi questo ritorno continuativo nel tempo, perch\u00e9 diventa un alleato strutturale del proprio business digitale. <\/p>\n<p>Le moderne tecniche di <strong>machine-learning,<\/strong> e <strong>deep learning <\/strong> consentono sia di anticipare il rapporto, che i propri clienti intrattengono nei diversi momenti di contatto, con una precisione sempre maggiore, sia di aumentare l&#8217;efficienza della stessa tecnologia che ne sta alla base. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e19c9d9 elementor-widget elementor-widget-spacer\" data-id=\"1e19c9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76806778 e-flex e-con-boxed e-con e-parent\" data-id=\"76806778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4ebc05 elementor-widget elementor-widget-heading\" data-id=\"4c4ebc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f672a7f elementor-widget elementor-widget-text-editor\" data-id=\"f672a7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 16px; line-height: var(--line-height-b1); color: rgba(29, 29, 36, 0.75);\">In questo contesto vario e dinamico, ci avvaliamo di <strong>analytics<\/strong> come un&#8217;architettura che da un livello macro scende a livello microscopico, aumentando vertiginosamente il numero di indicatori a disposizione dell&#8217;azienda. Ancor di pi\u00f9 se i dati digitali sono arricchiti dai dati legacy (CRM) e di terze parti. Non solo cambiano gli strumenti di analisi, e le metodologie, a disposizione della valutazione aziendale, ma i dati digitali (e di conseguenza i big data) permettono di astrarre il ritorno di investimento da un piano quantitativo ad un piano maggiormente qualitativo, ampliando la visione al lungo termine. <\/p>\n<p style=\"font-size: 16px; line-height: var(--line-height-b1); color: rgba(29, 29, 36, 0.75);\">Si tratta di un importante cambio di prospettiva: i dati, da contesto prettamente quantitativo e circoscritto a specifici processi aziendali, grazie alle nuove tecnologie Analytics contribuiscono a descrivere l&#8217;andamento del business nella sua interezza e con una visione a lungo termine, sempre aggiornata e reponsiva ai cambiamenti del mercato e dei clienti. Concetti come &#8220;user engagement&#8221;, &#8220;conversion propensity&#8221; o &#8220;user journey&#8221;, possibili grazie ad Analytics, concorrono ad un nuovo approccio data driven (basato sui dati) per la valutazione dei risultati aziendali.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7f6da2 elementor-widget elementor-widget-spacer\" data-id=\"1d7f6da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5f548 e-flex e-con-boxed e-con e-parent\" data-id=\"fb5f548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea0a95 elementor-widget elementor-widget-spacer\" data-id=\"2ea0a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cffc987 e-flex e-con-boxed e-con e-parent\" data-id=\"6cffc987\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37097e1f e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"37097e1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ab1741e e-con-full e-flex e-con e-child\" data-id=\"4ab1741e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9142849 elementor-widget elementor-widget-image\" data-id=\"9142849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11316 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11316 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c27d97 elementor-widget elementor-widget-heading\" data-id=\"56c27d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trasformiamo insieme il tuo panorama digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b08f0d elementor-widget elementor-widget-text-editor\" data-id=\"20b08f0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Sfrutta tutto il potenziale della tua presenza digitale con le nostre strategie di marketing studiate per favorire la crescita, il coinvolgimento e la conversione. Contattaci oggi stesso per trasformare la tua visione in un successo.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f5f32d elementor-widget elementor-widget-imroz-button\" data-id=\"41f5f32d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contact us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f85b4dd e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"3f85b4dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Analytics: Un Approccio Basato Sui Dati per la valutazione dei risultati di un&#8217;azienda Il ritorno d&#8217;investimento viene misurato con indicatori macroscopici. Grazie all\u2019approccio data driven possiamo particolarizzare tali indicatori. Analytics cambia gli strumenti di analisi e la valutazione dei risultati pu\u00f2 quindi assumere un carattere &#8220;qualitativo&#8221; sul lungo termine. Gli Strumenti Di Analisi Il ritorno [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84],"tags":[79,74,77,76,75,78],"class_list":["post-12172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-it","tag-consenso","tag-doppio-op-in","tag-gdpr-it","tag-legale","tag-op-in-it","tag-rgpd-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analytics e Big Data per la valutazione dei risultati<\/title>\n<meta name=\"description\" content=\"Misurare i risultati non \u00e8 facile, ma con Analytics e un approccio data-driven, \u00e8 possibile effettuare un\u2019analisi quantitativa e qualitativa! .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analytics e Big Data per la valutazione dei risultati\" \/>\n<meta property=\"og:description\" content=\"Misurare i risultati non \u00e8 facile, ma con Analytics e un approccio data-driven, \u00e8 possibile effettuare un\u2019analisi quantitativa e qualitativa! .\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/\" \/>\n<meta property=\"og:site_name\" content=\"Like Reply\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-24T10:14:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-19T10:31:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_66-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matteo Rania\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matteo Rania\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/\"},\"author\":{\"name\":\"Matteo Rania\",\"@id\":\"https:\/\/www.likereply.com\/it\/#\/schema\/person\/7bda3b78646a2978b56959b26009a91d\"},\"headline\":\"I Casi D\u2019uso, Che Meglio Concorrono Al Ritorno Dell\u2019investimento.\",\"datePublished\":\"2024-04-24T10:14:26+00:00\",\"dateModified\":\"2024-06-19T10:31:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/\"},\"wordCount\":644,\"publisher\":{\"@id\":\"https:\/\/www.likereply.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_66-scaled.jpg\",\"keywords\":[\"consenso\",\"doppio op-in\",\"gdpr\",\"legale\",\"op-in\",\"rgpd\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/\",\"url\":\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/\",\"name\":\"Analytics e Big Data per la valutazione dei risultati\",\"isPartOf\":{\"@id\":\"https:\/\/www.likereply.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_66-scaled.jpg\",\"datePublished\":\"2024-04-24T10:14:26+00:00\",\"dateModified\":\"2024-06-19T10:31:49+00:00\",\"description\":\"Misurare i risultati non \u00e8 facile, ma con Analytics e un approccio data-driven, \u00e8 possibile effettuare un\u2019analisi quantitativa e qualitativa! .\",\"breadcrumb\":{\"@id\":\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#primaryimage\",\"url\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_66-scaled.jpg\",\"contentUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_66-scaled.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.likereply.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"I Casi D\u2019uso, Che Meglio Concorrono Al Ritorno Dell\u2019investimento.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.likereply.com\/it\/#website\",\"url\":\"https:\/\/www.likereply.com\/it\/\",\"name\":\"Like Reply\",\"description\":\"We are your expert B2B Digital Experience Agency\",\"publisher\":{\"@id\":\"https:\/\/www.likereply.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.likereply.com\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.likereply.com\/it\/#organization\",\"name\":\"Like Reply\",\"url\":\"https:\/\/www.likereply.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.likereply.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png\",\"contentUrl\":\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png\",\"width\":287,\"height\":87,\"caption\":\"Like Reply\"},\"image\":{\"@id\":\"https:\/\/www.likereply.com\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/like-reply\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.likereply.com\/it\/#\/schema\/person\/7bda3b78646a2978b56959b26009a91d\",\"name\":\"Matteo Rania\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.likereply.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dea100066164d7efa5b49a0ef917c7f0470bf260d52c6a598dfd905fea953b89?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dea100066164d7efa5b49a0ef917c7f0470bf260d52c6a598dfd905fea953b89?s=96&d=mm&r=g\",\"caption\":\"Matteo Rania\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Analytics e Big Data per la valutazione dei risultati","description":"Misurare i risultati non \u00e8 facile, ma con Analytics e un approccio data-driven, \u00e8 possibile effettuare un\u2019analisi quantitativa e qualitativa! .","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/","og_locale":"it_IT","og_type":"article","og_title":"Analytics e Big Data per la valutazione dei risultati","og_description":"Misurare i risultati non \u00e8 facile, ma con Analytics e un approccio data-driven, \u00e8 possibile effettuare un\u2019analisi quantitativa e qualitativa! .","og_url":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/","og_site_name":"Like Reply","article_published_time":"2024-04-24T10:14:26+00:00","article_modified_time":"2024-06-19T10:31:49+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_66-scaled.jpg","type":"image\/jpeg"}],"author":"Matteo Rania","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Matteo Rania","Tempo di lettura stimato":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#article","isPartOf":{"@id":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/"},"author":{"name":"Matteo Rania","@id":"https:\/\/www.likereply.com\/it\/#\/schema\/person\/7bda3b78646a2978b56959b26009a91d"},"headline":"I Casi D\u2019uso, Che Meglio Concorrono Al Ritorno Dell\u2019investimento.","datePublished":"2024-04-24T10:14:26+00:00","dateModified":"2024-06-19T10:31:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/"},"wordCount":644,"publisher":{"@id":"https:\/\/www.likereply.com\/it\/#organization"},"image":{"@id":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#primaryimage"},"thumbnailUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_66-scaled.jpg","keywords":["consenso","doppio op-in","gdpr","legale","op-in","rgpd"],"articleSection":["Analytics"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/","url":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/","name":"Analytics e Big Data per la valutazione dei risultati","isPartOf":{"@id":"https:\/\/www.likereply.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#primaryimage"},"image":{"@id":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#primaryimage"},"thumbnailUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_66-scaled.jpg","datePublished":"2024-04-24T10:14:26+00:00","dateModified":"2024-06-19T10:31:49+00:00","description":"Misurare i risultati non \u00e8 facile, ma con Analytics e un approccio data-driven, \u00e8 possibile effettuare un\u2019analisi quantitativa e qualitativa! .","breadcrumb":{"@id":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#primaryimage","url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_66-scaled.jpg","contentUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/05\/Header-Visual_IMG_66-scaled.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.likereply.com\/it\/analytics-it\/i-casi-duso-che-meglio-concorrono-al-ritorno-dellinvestimento\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.likereply.com\/it\/"},{"@type":"ListItem","position":2,"name":"I Casi D\u2019uso, Che Meglio Concorrono Al Ritorno Dell\u2019investimento."}]},{"@type":"WebSite","@id":"https:\/\/www.likereply.com\/it\/#website","url":"https:\/\/www.likereply.com\/it\/","name":"Like Reply","description":"We are your expert B2B Digital Experience Agency","publisher":{"@id":"https:\/\/www.likereply.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.likereply.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.likereply.com\/it\/#organization","name":"Like Reply","url":"https:\/\/www.likereply.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.likereply.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png","contentUrl":"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/Logo-2.png","width":287,"height":87,"caption":"Like Reply"},"image":{"@id":"https:\/\/www.likereply.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/like-reply\/"]},{"@type":"Person","@id":"https:\/\/www.likereply.com\/it\/#\/schema\/person\/7bda3b78646a2978b56959b26009a91d","name":"Matteo Rania","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.likereply.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dea100066164d7efa5b49a0ef917c7f0470bf260d52c6a598dfd905fea953b89?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dea100066164d7efa5b49a0ef917c7f0470bf260d52c6a598dfd905fea953b89?s=96&d=mm&r=g","caption":"Matteo Rania"}}]}},"_links":{"self":[{"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/posts\/12172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/comments?post=12172"}],"version-history":[{"count":3,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/posts\/12172\/revisions"}],"predecessor-version":[{"id":12976,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/posts\/12172\/revisions\/12976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/media\/12132"}],"wp:attachment":[{"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/media?parent=12172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/categories?post=12172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.likereply.com\/it\/wp-json\/wp\/v2\/tags?post=12172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}