{"id":12174,"date":"2024-04-24T09:50:04","date_gmt":"2024-04-24T09:50:04","guid":{"rendered":"https:\/\/lorenzov89.sg-host.com\/non-categorizzato\/la-predictive-analysis-a-favore-di-una-piu-evoluta-esperienza-dellutente\/"},"modified":"2024-07-02T12:49:02","modified_gmt":"2024-07-02T12:49:02","slug":"la-predictive-analysis-a-favore-di-una-piu-evoluta-esperienza-dellutente","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/it\/analytics-it\/la-predictive-analysis-a-favore-di-una-piu-evoluta-esperienza-dellutente\/","title":{"rendered":"La Predictive Analysis A Favore Di Una Pi\u00f9 Evoluta Esperienza Dell\u2019utente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12174\" class=\"elementor elementor-12174 elementor-8700\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbf43d e-con-full e-flex e-con e-parent\" data-id=\"12bbf43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3e701ca4 e-flex e-con-boxed e-con e-child\" data-id=\"3e701ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92cf8e elementor-widget elementor-widget-heading\" data-id=\"4b92cf8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La Predictive Analysis a favore di una pi\u00f9 <br> Evoluta Esperienza dell\u2019Utente\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a8e7ea6 e-flex e-con-boxed e-con e-parent\" data-id=\"5a8e7ea6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f798f7 elementor-widget elementor-widget-spacer\" data-id=\"1f798f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-531b4779 elementor-widget elementor-widget-heading\" data-id=\"531b4779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cos'\u00e8 l'Analisi Predittiva<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c9fb41 elementor-widget elementor-widget-text-editor\" data-id=\"47c9fb41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\">\n<div class=\"contentBox\">\n<div class=\"aux-content-box\">\n<div class=\"wrap-text\">\n<p>La tecnologia al servizio della predictive analysis, sotto forma di algoritmi di machine learning, statistica e tecniche di data mining, ci abilita nello sviluppo di modelli e tendenze emergenti nei dati raccolti. <br \/>Utilizzando l\u2019analisi predittiva, sviluppiamo per l\u2019azienda una strategia di posizionamento, che trae vantaggio da intuizioni ed interpretazioni di fenomeni online e offline. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1485632e elementor-widget elementor-widget-spacer\" data-id=\"1485632e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76806778 e-flex e-con-boxed e-con e-parent\" data-id=\"76806778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4ebc05 elementor-widget elementor-widget-heading\" data-id=\"4c4ebc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Multicanalit\u00e0 e Centralit\u00e0 del Cliente per anticipare i bisogni latenti\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8e288 elementor-widget elementor-widget-text-editor\" data-id=\"5d8e288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"ctl00_ctl39_g_ad360632_c7d0_48e0_9c25_87602a42f1b0_ctl00_ctl01_containerWP1\" class=\"block b-2 unblocked blockDetail blockWebpart bgWhite fcDarkDefault\"><div class=\"contentBox\"><div class=\"aux-content-box\"><div class=\"wrap-text\"><p style=\"font-size: 16px; line-height: var(--line-height-b1); color: rgba(29, 29, 36, 0.75);\"><strong>Multicanalit\u00e0 e centralit\u00e0 del cliente<\/strong>, impogono, nell\u2019attuale scenario competivo, nuovi modi di utilizzare i dati per anticipare i bisogni latenti dei clienti.<\/p><p style=\"font-size: 16px; line-height: var(--line-height-b1); color: rgba(29, 29, 36, 0.75);\">Le organizzazioni che hanno a disposizione strumenti di lettura ed interpretazione del dato sono supportati nella gestione di decisioni complesse con una maggiore efficacia nei risultati: nell&#8217;attrarre i clienti, nel fidelizzare, nel massimizzare i profitti.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7f6da2 elementor-widget elementor-widget-spacer\" data-id=\"1d7f6da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5f548 e-flex e-con-boxed e-con e-parent\" data-id=\"fb5f548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea0a95 elementor-widget elementor-widget-spacer\" data-id=\"2ea0a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81fd3be e-flex e-con-boxed e-con e-parent\" data-id=\"81fd3be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e427e6d e-con-full e-flex e-con e-child\" data-id=\"e427e6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1dff9f elementor-widget elementor-widget-heading\" data-id=\"e1dff9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IL NOSTRO OBIETTIVO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a107b6c elementor-widget elementor-widget-text-editor\" data-id=\"a107b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"MSOZoneCell_WebPartctl00_ctl39_g_f857760f_a97e_49d0_86f0_a9fabe56cbb4\" class=\"s4-wpcell-plain ms-webpartzone-cell ms-webpart-cell-vertical ms-fullWidth \">\n<div class=\"ms-webpart-chrome ms-webpart-chrome-vertical ms-webpart-chrome-fullWidth \">\n<div id=\"WebPartctl00_ctl39_g_f857760f_a97e_49d0_86f0_a9fabe56cbb4\" class=\"ms-WPBody noindex \">\n<div id=\"ctl00_ctl39_g_f857760f_a97e_49d0_86f0_a9fabe56cbb4\">\n<div id=\"ctl00_ctl39_g_f857760f_a97e_49d0_86f0_a9fabe56cbb4_ctl00_ctl00_containerWP\" class=\"block blockFocus j-blockFocus blockWebpart bgDarkDefault fcWhite\">\n<div id=\"ctl00_ctl39_g_f857760f_a97e_49d0_86f0_a9fabe56cbb4_ctl00_ctl00_FocusOnHeader\" class=\"blockFocus__header\">\n<div class=\"blockFocus__textBlock\">In Like Reply utilizziamo la predictive analytics con l\u2019obiettivo di potenziare l\u2019esperienza dell\u2019utente e la sua relazione con il brand.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e083e45 elementor-widget elementor-widget-n-accordion\" data-id=\"e083e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2350\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2350\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Sistemi Di Raccomandazione <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2350\" class=\"elementor-element elementor-element-13f0b4e e-con-full e-flex e-con e-child\" data-id=\"13f0b4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2350\" class=\"elementor-element elementor-element-c8216d4 e-flex e-con-boxed e-con e-child\" data-id=\"c8216d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ca1a8 elementor-widget elementor-widget-text-editor\" data-id=\"e9ca1a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I sistemi di raccomandazione sono sviluppati con l\u2019intento di prevedere gli interessi dei clienti (cosa vogliono comprare o guardare) e fornire loro determinati suggerimenti. Lo fanno usando statistiche e algoritmi di machine learning con l\u2019obiettivo di massimizzare i profitti. Quando un cliente acquista un prodotto o mostra interesse per esso, il sistema <strong>raccomanda automaticamente<\/strong> un prodotto o servizio, che considera altamente rilevante per quel cliente. I sistemi di raccomandazione si basano ad esempio sui concetti di <strong>Collaborative Filtering o Content-based Filtering,<\/strong> ovvero sulla possibilit\u00e0 di suggerire, individuando utenti simili in base agli interessi mostrati.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2351\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2351\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Target delle Campagne di Marketing <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2351\" class=\"elementor-element elementor-element-7757c10 e-con-full e-flex e-con e-child\" data-id=\"7757c10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2351\" class=\"elementor-element elementor-element-835f374 e-flex e-con-boxed e-con e-child\" data-id=\"835f374\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8687c7d elementor-widget elementor-widget-text-editor\" data-id=\"8687c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019analisi predittiva conforma le campagne di digital marketing come orientate verso il cliente, <strong>personalizzando<\/strong> gli annunci pubblicitari su <strong>segmenti<\/strong> specifici di utenti ad alto potenziale. Possiamo attribuire, ai prospect o ai clienti gi\u00e0 acquisiti, una classe di probabilit\u00e0 di conversione, in base a molteplici fattori, che verranno analizzati <strong>dall&#8217;algoritmo predittivo <\/strong> (durata delle sessione, numero di pagine viste, fonte di traffico, stato di avanzamento del funnel, promo scelta, info CRM etc.). Creando un modello predittivo efficace di classificazione dei clienti, in base alla maggiore possibilit\u00e0 di convertire, possiamo esportare questi segmenti verso gli strumenti di delivery di campagne ADV, aumentando il ritorno sull&#8217;investimento, la redditivit\u00e0, il tasso di conversione e la soddisfazione del cliente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2352\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2352\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Attribuzione Dei Canali Marketing Online E Offline <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2352\" class=\"elementor-element elementor-element-2f84a49 e-con-full e-flex e-con e-child\" data-id=\"2f84a49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2352\" class=\"elementor-element elementor-element-dd0151b e-flex e-con-boxed e-con e-child\" data-id=\"dd0151b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74c70a5 elementor-widget elementor-widget-text-editor\" data-id=\"74c70a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019analisi di attribuzione dei profitti e delle conversioni per i canali media incontra dei limiti con i modelli deterministici tradizionali (in particolare quelli last click). Questi modelli spesso non permettono di analizzare l\u2019effettiva contribuzione, in quanto i <strong>percorsi di conversione<\/strong> degli utenti sono piuttosto <strong>articolati<\/strong> e contemplano varie fasi di avanzamento nel funnel. Basarsi su questi modelli a volte pu\u00f2 generare un approccio miope, che tende ad escludere momenti di conversione, in cui i canali media spesso esercitano un ruolo determinate, non considerato. Inoltre, questi modelli non contemplano l\u2019esperienza multi device e l\u2019impatto dei canali di marketing tradizionali (TV, stampa, radio etc) integrati con quelli digitali. In <strong>Like Reply<\/strong> in tal senso proponiamo un approccio strutturato nel passaggio da un modello deterministico ad un <strong>modello predittivo<\/strong>, ottimizzando i budget media e massimizzando i profitti. La metodologia di attribuzione si basa <strong>sull&#8217;applicazione di algoritmi sofisticati <\/strong> ai set di dati raccolti, che assegnano un credito di conversione parziale ai touchpoints di marketing, che effettivamente contribuiscono alla conversione, a prescindere dalla loro posizione all\u2019interno del funnel.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2353\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2353\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Customer Lifetime Value <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2353\" class=\"elementor-element elementor-element-593a77d e-flex e-con-boxed e-con e-child\" data-id=\"593a77d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2353\" class=\"elementor-element elementor-element-b577b83 e-flex e-con-boxed e-con e-child\" data-id=\"b577b83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-246f47c elementor-widget elementor-widget-text-editor\" data-id=\"246f47c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il Customer Lifetime Value (<strong>LTV<\/strong>) \u00e8 un indicatore basato su un modello predittivo, che mostra quanto \u00e8 conveniente mantenere una relazione con un determinato cliente nel tempo. Indica il valore del futuro profitto che si pu\u00f2 generare, mantenendo la relazione con il cliente. \u00c8 una metrica importante e complessa da calcolare, in quanto tiene conto di diverse variabili, tra cui il costo di acquisizione del cliente <strong>(CAC), il tasso di retention, il churn rate,<\/strong> gli acquisti ripetuti, etc. Il <strong>customer lifetime value<\/strong> permette di monitorare l\u2019andamento del business e di prendere decisioni strategiche rilevanti; infatti, spesso pu\u00f2 essere pi\u00f9 conveniente per un\u2019azienda concentrare i propri sforzi di marketing su segmenti di clienti gi\u00e0 acquisiti, che possono essere profittevoli nel lungo periodo, piuttosto che acquisire nuovi clienti, che permette di raggiungere solo obiettivi di breve o medio termine.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2354\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2354\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Sistemi di alerting <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2354\" class=\"elementor-element elementor-element-3f0965e e-flex e-con-boxed e-con e-child\" data-id=\"3f0965e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2354\" class=\"elementor-element elementor-element-633b752 e-flex e-con-boxed e-con e-child\" data-id=\"633b752\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9afd5d elementor-widget elementor-widget-text-editor\" data-id=\"a9afd5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tI sistemi di Alerting individuano tempestivamente una variazione anomala di un determinato KPI, sia tecnico sia di business intelligence. L\u2019approcio tradizionale imponeva la definizione a priori di target, per cui tali segnalazioni dovevano funzionare. Con l\u2019applicazione dell\u2019approccio predittivo possiamo analizzare simulateamente numerosi KPIs e comunicare in tempo reale variazioni significative rispetto al valore previsto. \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2355\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2355\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Personalizzazione e Ottimizzazione del Customer Journey <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2355\" class=\"elementor-element elementor-element-6fc4f66 e-flex e-con-boxed e-con e-child\" data-id=\"6fc4f66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2355\" class=\"elementor-element elementor-element-e856144 e-flex e-con-boxed e-con e-child\" data-id=\"e856144\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a579d9 elementor-widget elementor-widget-text-editor\" data-id=\"8a579d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dopo che l\u2019azienda ha raccolto i dati sufficienti sulle azioni intraprese dai propri clienti, l\u2019analisi predittiva permette di <strong>individuare schemi simili<\/strong> nei comportamenti degli utenti, permettendo in tal modo di personalizzare l\u2019esperienza in termini sia di contenuti offerti, sia di modifiche delle interfacce digitali, a cui l\u2019utente \u00e8 esposto.<\/p>\n<p>L\u2019analisi predittiva aggiunge un altro layer alle tecniche utilizzate dalla CRO, la metodologia di ricerca sperimentale che permette di ottimizzare il tasso di conversione degli applicativi digitali. Intervenendo con l\u2019analisi predittiva analizziamo tutti i percorsi effettuati dagli utenti su una piattaforma digitale, individuando quali sono i contenuti, che gli utenti visitano pi\u00f9 spesso prima di effettuare una conversione specifica (eg. registrazione, lead, acquisto). Tale analisi sarebbe impossibile attraverso gli stumenti di analisi descrittiva, in quanto le possibilit\u00e0, l\u2019ordine e i modi con cui l\u2019utente pu\u00e0 interagire con una piattaforma possono essere molteplici e scarsamente prevedibili a priori.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b35dff e-flex e-con-boxed e-con e-parent\" data-id=\"2b35dff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9ac23 elementor-widget elementor-widget-spacer\" data-id=\"bb9ac23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44fcac2a e-flex e-con-boxed e-con e-parent\" data-id=\"44fcac2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70d7f893 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"70d7f893\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cce6994 e-con-full e-flex e-con e-child\" data-id=\"7cce6994\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1af5fef0 elementor-widget elementor-widget-image\" data-id=\"1af5fef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"46\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11316 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" width=\"150\" height=\"46\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/02\/logo-white.png\" class=\"attachment-full size-full wp-image-11316 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b3ddf6 elementor-widget elementor-widget-heading\" data-id=\"12b3ddf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trasformiamo insieme il tuo panorama digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d349b6 elementor-widget elementor-widget-text-editor\" data-id=\"38d349b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Sfrutta tutto il potenziale della tua presenza digitale con le nostre strategie di marketing progettate per favorire la crescita, il coinvolgimento e la conversione. Contattaci oggi stesso per trasformare la tua visione in un successo. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341cff61 elementor-widget elementor-widget-imroz-button\" data-id=\"341cff61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contact us<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c2d7259 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6c2d7259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Predictive Analysis a favore di una pi\u00f9 Evoluta Esperienza dell\u2019Utente Cos&#8217;\u00e8 l&#8217;Analisi Predittiva La tecnologia al servizio della predictive analysis, sotto forma di algoritmi di machine learning, statistica e tecniche di data mining, ci abilita nello sviluppo di modelli e tendenze emergenti nei dati raccolti. Utilizzando l\u2019analisi predittiva, sviluppiamo per l\u2019azienda una strategia di [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[79,74,77,76,75,78],"class_list":["post-12174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-consenso","tag-doppio-op-in","tag-gdpr-it","tag-legale","tag-op-in-it","tag-rgpd-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La predictive analysis a favore di una pi\u00f9 evoluta esperienza dell\u2019utente<\/title>\n<meta name=\"description\" content=\"Modelli predittivi evoluti e basati sul machine learning potenziano l\u2019esperienza dell\u2019utente e la sua relazione con il brand. 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