{"id":24163,"date":"2025-06-30T11:19:06","date_gmt":"2025-06-30T11:19:06","guid":{"rendered":"https:\/\/www.likereply.com\/?p=24163"},"modified":"2025-07-04T06:24:28","modified_gmt":"2025-07-04T06:24:28","slug":"instagram-tiktok-e-la-seo-nel-2025-analisi-dati-e-confronto","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/it\/search-engine-optimization\/instagram-tiktok-e-la-seo-nel-2025-analisi-dati-e-confronto\/","title":{"rendered":"Instagram, TikTok e la SEO nel 2025: Analisi, Dati e Confronto"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24163\" class=\"elementor elementor-24163\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbf43d e-con-full e-flex e-con e-parent\" data-id=\"12bbf43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3e701ca4 e-flex e-con-boxed e-con e-child\" data-id=\"3e701ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c86dc08 e-con-full e-flex e-con e-child\" data-id=\"c86dc08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b568daa elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b568daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-lightbulb\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96.06 454.35c.01 6.29 1.87 12.45 5.36 17.69l17.09 25.69a31.99 31.99 0 0 0 26.64 14.28h61.71a31.99 31.99 0 0 0 26.64-14.28l17.09-25.69a31.989 31.989 0 0 0 5.36-17.69l.04-38.35H96.01l.05 38.35zM0 176c0 44.37 16.45 84.85 43.56 115.78 16.52 18.85 42.36 58.23 52.21 91.45.04.26.07.52.11.78h160.24c.04-.26.07-.51.11-.78 9.85-33.22 35.69-72.6 52.21-91.45C335.55 260.85 352 220.37 352 176 352 78.61 272.91-.3 175.45 0 73.44.31 0 82.97 0 176zm176-80c-44.11 0-80 35.89-80 80 0 8.84-7.16 16-16 16s-16-7.16-16-16c0-61.76 50.24-112 112-112 8.84 0 16 7.16 16 16s-7.16 16-16 16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29b04b elementor-widget elementor-widget-heading\" data-id=\"b29b04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">SEO<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92cf8e elementor-widget elementor-widget-heading\" data-id=\"4b92cf8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Instagram, TikTok e la Nuova Frontiera della SEO: Analisi, Dati e Confronto<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3efba89 e-flex e-con-boxed e-con e-parent\" data-id=\"3efba89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ac3c5 elementor-widget elementor-widget-text-editor\" data-id=\"b5ac3c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I <strong>contenuti social<\/strong> stanno assumendo un ruolo sempre pi\u00f9 centrale all\u2019interno delle <strong>pagine dei risultati di Google<\/strong>. Ha ancora senso dedicarsi <em>unicamente<\/em> all\u2019ottimizzazione dei siti web in una strategia SEO? Non in un panorama cos\u00ec evoluto e multimodale: oggi la SEO richiede un <strong>approccio olistico<\/strong>, capace di generare <strong>sinergie tra diversi canali digitali<\/strong>.<\/p><p>Integrando competenze in ambito AI, <a href=\"https:\/\/www.likereply.com\/cro\/\"><span style=\"color: #0000ff;\">CRO<\/span><\/a>, Web Performance, UX e Digital Marketing la <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.likereply.com\/it\/seo\/\">SEO<\/a><\/span> moderna sembra predisposta per natura. La SEO non \u00e8 pi\u00f9 una <em>formula statica<\/em>, ma un&#8217;<strong>equazione dinamica<\/strong> che si adatta al variare delle <strong>tecnologie<\/strong>, dei <strong>comportamenti sociali<\/strong> e delle <strong>strategie economiche<\/strong> delle grandi piattaforme che regolano l\u2019accesso all\u2019informazione online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6684a6 e-flex e-con-boxed e-con e-parent\" data-id=\"d6684a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a5dd1b e-con-full e-flex e-con e-child\" data-id=\"7a5dd1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e00a0e elementor-widget elementor-widget-heading\" data-id=\"5e00a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 i motori di ricerca stanno cambiando? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4cb551 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a4cb551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Secondo un\u2019<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/sparktoro.com\/blog\/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt\/\" target=\"_blank\" rel=\"noopener\">analisi di SparkToro<\/a><\/span>, tra il 2023 e il 2024 \u00e8 <strong>cresciuto l\u2019utilizzo dei prodotti Google<\/strong> come strumenti di scoperta e ricerca, a conferma del fatto che i motori <strong>continuano a evolversi<\/strong> per offrire <strong>sempre pi\u00f9 contenuti multimediali<\/strong> e coerenti con le aspettative degli utenti: <strong>video TikTok<\/strong>, <strong>pannelli interattivi<\/strong>, <strong>immagini<\/strong>, <strong>listicles, mappe, recentemente visti <\/strong>(e tutti gli altri snippet etichettati con &#8220;Only you can see this&#8221;)\u00a0e, naturalmente, <strong>AI generativa<\/strong>. Tutti elementi che contribuiscono a costruire <strong>SERP pi\u00f9 dinamiche, visive e personalizzate<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a40e38b channel elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"a40e38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline&quot;,&quot;highlighted_text&quot;:&quot;all\\u2019interno dei motori di ricerca.&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;highlight_animation_duration&quot;:1200}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Il feed social integrato <\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">all\u2019interno dei motori di ricerca.<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d34893 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9d34893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>L\u2019altra faccia della medaglia<\/strong> \u00e8 che i <strong>blue links perdono attrattiva in SERP<\/strong>. Gi\u00e0 nel 2024 <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">uno studio di Gartner<\/span><\/a>, citatato anche da <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/searchengineland.com\/search-engine-traffic-2026-prediction-437650\" target=\"_blank\" rel=\"noopener\">Danny Goodwin su Search Engine Land<\/a>,<\/span> aveva previsto il <strong>calo del traffico organico<\/strong> che avrebbero subito i <strong>siti web<\/strong> (poi diventato <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/ahrefs.com\/blog\/the-great-decoupling\/\" target=\"_blank\" rel=\"noopener\">The Great Decoupling<\/a><\/span>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f72be8 elementor-widget elementor-widget-image\" data-id=\"0f72be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/estratto-press-release-analisi-gartner-2024-prevede-the-great-decoupling.jpg.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"estratto press release analisi gartner 2024 prevede the great decoupling.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQyNTMsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL2VzdHJhdHRvLXByZXNzLXJlbGVhc2UtYW5hbGlzaS1nYXJ0bmVyLTIwMjQtcHJldmVkZS10aGUtZ3JlYXQtZGVjb3VwbGluZy5qcGcuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/estratto-press-release-analisi-gartner-2024-prevede-the-great-decoupling.jpg.jpg\" class=\"attachment-full size-full wp-image-24253 lazyload\" alt=\"estratto press release analisi gartner 2024 prevede the great decoupling\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/estratto-press-release-analisi-gartner-2024-prevede-the-great-decoupling.jpg.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/estratto-press-release-analisi-gartner-2024-prevede-the-great-decoupling.jpg-300x300.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/estratto-press-release-analisi-gartner-2024-prevede-the-great-decoupling.jpg-150x150.jpg 150w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/estratto-press-release-analisi-gartner-2024-prevede-the-great-decoupling.jpg-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/estratto-press-release-analisi-gartner-2024-prevede-the-great-decoupling.jpg.jpg\" class=\"attachment-full size-full wp-image-24253 lazyload\" alt=\"estratto press release analisi gartner 2024 prevede the great decoupling\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/estratto-press-release-analisi-gartner-2024-prevede-the-great-decoupling.jpg.jpg 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/estratto-press-release-analisi-gartner-2024-prevede-the-great-decoupling.jpg-300x300.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/estratto-press-release-analisi-gartner-2024-prevede-the-great-decoupling.jpg-150x150.jpg 150w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/estratto-press-release-analisi-gartner-2024-prevede-the-great-decoupling.jpg-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fonte: Gartner.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490bb20 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"490bb20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nello studio per\u00f2 si pone l\u2019importanza anche sulle <strong>azioni che le aziende devono compiere per adattarsi <\/strong>al cambiamento in atto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100203c elementor-blockquote--skin-boxed elementor-widget elementor-widget-blockquote\" data-id=\"100203c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cCompanies will need to focus on producing unique content that is useful to customers and prospective customers. [...] Content should continue to demonstrate search quality-rater elements such as expertise, experience, authoritativeness and trustworthiness.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Alan Antin, VP Analyst di Gartner<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3570889 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3570889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tutto questo ci porta a una riflessione fondamentale: <strong>possiamo davvero pensare la SEO come un insieme di attivit\u00e0 scollegate, focalizzate solo sul sito web? <\/strong>In un contesto in cui le fonti di visibilit\u00e0 sono molteplici, interconnesse e in continua evoluzione, serve un cambio di prospettiva. Un modello capace di <strong>abbracciare l&#8217;intero ecosistema digitale<\/strong> e valorizzare le <strong>interazioni tra piattaforme<\/strong>, contenuti e utenti.<\/p><p>\u00c8 qui che entra in gioco il concetto di <b>SEO olistica<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d7157 elementor-widget elementor-widget-heading\" data-id=\"44d7157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cos\u2019\u00e8 la SEO olistica?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df10533 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"df10533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per <strong>SEO olistica <\/strong>intendiamo un <strong>approccio omnicanale <\/strong>secondo il quale la visibilit\u00e0 organica di un brand non pu\u00f2 essere spiegata n\u00e9 ottenuta <strong>sommando semplicemente i valori dei singoli canali<\/strong>, ma va interpretata come il <strong>risultato di una sommatoria funzionale<\/strong>, dove l\u2019<strong>interazione<\/strong> tra tutti i <strong>touchpoint digitali<\/strong> (sito web, social network, ricerca AI, piattaforme video, knowledge graph, UGC\u2026) produce un effetto globale che \u00e8 <strong>maggiore rispetto alla somma delle singole parti <\/strong>prese singolarmente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f22ae9 elementor-widget elementor-widget-heading\" data-id=\"4f22ae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO e social network<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd891ab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cd891ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In questo scenario, i <strong>profili dei social network<\/strong> non sono pi\u00f9 semplici canali di supporto (<em><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.seozoom.it\/glossario\/social-signals-segnali-social\/\" target=\"_blank\" rel=\"noopener\">social signals<\/a><\/span><\/em>), ma diventano <strong>componenti attive dell\u2019ecosistema SEO<\/strong>. Se <strong>ben strutturati e aggiornati<\/strong>, i profili social possono:<\/p><ul><li><strong>Contribuire attivamente<\/strong> alla copertura di <strong>intenti di ricerca strategici<\/strong>, sia nei <strong>motori interni<\/strong> delle piattaforme social (Facebook, Instagram, TikTok, Youtube\u2026) sia in quelli <strong>esterni<\/strong> (Google, Bing\u2026).<\/li><li><strong>Influenzare la rappresentazione del brand<\/strong> nei sistemi di <strong>intelligenza artificiale <\/strong>(Chatgpt, Perplexity, Claude, Gemini&#8230;). In termini pi\u00f9 formali, significa <em>modellare la posizione del brand nello spazio vettoriale semantico degli LLM<\/em>, che costruiscono una comprensione concettuale del brand basata su <strong>associazioni tra entit\u00e0, contenuti e contesto<\/strong>.<\/li><\/ul><p>Questo lavoro \u00e8 particolarmente <strong>incisivo <\/strong>in una fase in cui il traffico organico sta subendo uno <strong>shift significativo<\/strong> nelle logiche di visibilit\u00e0.<\/p><p>Basti ricordare l\u2019introduzione di:<\/p><ul><li><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/blog.google\/intl\/it-it\/prodotti\/arriva-ai-overview-anche-in-italia\/\" target=\"_blank\" rel=\"noopener\">AI Overiews<\/a><\/span><\/li><li><strong>SERP features<\/strong> sempre pi\u00f9 presenti e prominenti (rich snippet, Knowledge panel, Google Flights, Video Brevi, Video, Google Maps, etc.)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac4392 elementor-widget elementor-widget-image\" data-id=\"3ac4392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/serp-features-seo-serp.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"serp features seo serp\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQzOTMsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL3NlcnAtZmVhdHVyZXMtc2VvLXNlcnAuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"988\" height=\"716\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/serp-features-seo-serp.jpg\" class=\"attachment-full size-full wp-image-24393 lazyload\" alt=\"serp features seo serp\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/serp-features-seo-serp.jpg 988w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/serp-features-seo-serp-300x217.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/serp-features-seo-serp-768x557.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"716\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/serp-features-seo-serp.jpg\" class=\"attachment-full size-full wp-image-24393 lazyload\" alt=\"serp features seo serp\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/serp-features-seo-serp.jpg 988w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/serp-features-seo-serp-300x217.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/serp-features-seo-serp-768x557.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fonte: Google.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3b7396 channel elementor-widget elementor-widget-heading\" data-id=\"d3b7396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span>Instagram aggiunge una funzione di opt-in per personalizzare la visibilit\u00e0 sui motori di ricerca<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c08d3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d4c08d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recentemente anche in Italia Instagram ha notificato agli utenti importanti aggiornamenti sulla visibilit\u00e0 dei contenuti sui motori di ricerca. Vi rimandiamo all\u2019<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.seozoom.it\/instagram-google-indicizzazione\/\" target=\"_blank\" rel=\"noopener\">articolo sul blog di SEOZoom<\/a><\/span> per ulteriori approfondimenti. Diciamo solo che, citando le parole dell\u2019articolo, Instagram aggiunge un \u201c<strong>meccanismo di opt-in<\/strong>\u201d che funziona come un <strong>noindex del profilo social<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157bc82 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"157bc82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il link blu \u201cScopri di pi\u00f9\u201d porta ad una <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/help.instagram.com\/347751748650214\" target=\"_blank\" rel=\"noopener\">pagina della sezione Help di Instagram<\/a><\/span> in cui \u00e8 spiegato che:<\/p><ul><li>I <strong>reel e i post pubblici sono indicizzabili dal 01 gen 2020<\/strong> se l\u2019account \u00e8 <strong>pubblico<\/strong> e <strong>Professionale<\/strong> (<strong>Business<\/strong> o <strong>Creator<\/strong>) e l\u2019et\u00e0 dell\u2019utente \u00e8 <strong>maggiore di 18 anni<\/strong>.<\/li><li><strong>Nuova funzione di esclusione dall\u2019indicizzazione<\/strong>: gli utenti possono <strong>attivare\/disattivare la funzione<\/strong> o comunque rendere l\u2019account Privato o passare al Personale.<\/li><li><b>Dati profilo<\/b> (user, foto, bio, follower) restano pubblici;<\/li><li><b>De-indicizzazione demandata<\/b> ai motori di ricerca <b>terzi<\/b>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366137f elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"366137f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carosello d&#039;immagini\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"366137f\" data-elementor-lightbox-title=\"instagram notifica 10 luglio visibilita motori ricerca\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ3NTcsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDdcL2luc3RhZ3JhbS1ub3RpZmljYS0xMC1sdWdsaW8tdmlzaWJpbGl0YS1tb3RvcmktcmljZXJjYS5qcGciLCJzbGlkZXNob3ciOiIzNjYxMzdmIn0%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/instagram-notifica-10-luglio-visibilita-motori-ricerca.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/instagram-notifica-10-luglio-visibilita-motori-ricerca.jpg\" alt=\"instagram notifica 10 luglio visibilita motori ricerca\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/07\/instagram-notifica-10-luglio-visibilita-motori-ricerca.jpg\" alt=\"instagram notifica 10 luglio visibilita motori ricerca\" \/><\/noscript><figcaption class=\"elementor-image-carousel-caption\">Fonte: Email ufficiale Meta<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"366137f\" data-elementor-lightbox-title=\"funzione opt in index no index profilo e contenuti per google bing\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0ODYsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL2Z1bnppb25lLW9wdC1pbi1pbmRleC1uby1pbmRleC1wcm9maWxvLWUtY29udGVudXRpLXBlci1nb29nbGUtYmluZy5qcGciLCJzbGlkZXNob3ciOiIzNjYxMzdmIn0%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/funzione-opt-in-index-no-index-profilo-e-contenuti-per-google-bing.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/funzione-opt-in-index-no-index-profilo-e-contenuti-per-google-bing.jpg\" alt=\"Fonte: Account settings Instagram\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/funzione-opt-in-index-no-index-profilo-e-contenuti-per-google-bing.jpg\" alt=\"Fonte: Account settings Instagram\" \/><\/noscript><figcaption class=\"elementor-image-carousel-caption\">Fonte: Account settings Instagram<\/figcaption><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4f662 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ff4f662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per approfondire, l\u2019Help di Instagram fornisce ulteriori informazioni e descrive nel dettaglio le <a href=\"https:\/\/help.instagram.com\/347751748650214\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">informazioni del profilo visibili dentro e fuori la piattaforma<\/span><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8eafb5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c8eafb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anche se nell\u2019articolo di Seozoom si pone l&#8217;attenzione sulla novit\u00e0 della funzione <em>noindex del profilo<\/em>, perch\u00e9 in parte \u00e8 vero che il <strong>dominio www.instagram.com<\/strong> \u00e8 gi\u00e0 visibile nelle SERP, noi ci chiediamo se Instagram non ha intenzione anche di rivedere le <strong>regole del suo robots.txt<\/strong> (e non solo) e di ottenere tutti i requisiti fondamentali per apparire nelle features <strong>Video brevi<\/strong> all\u2019interno della <strong>SERP<\/strong>.<\/p><p>Per esplorare pi\u00f9 nel dettaglio l\u2019argomento <strong>social e SEO,<\/strong> abbiamo analizzato <strong>Instagram<\/strong> e <strong>TikTok<\/strong> confrontando prima la <strong>visibilit\u00e0 in SERP<\/strong>\u00a0e poi alcuni <strong>elementi SEO tecnici<\/strong> per capire come si comportano le due piattaforme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de8151 elementor-widget elementor-widget-heading\" data-id=\"6de8151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram vs TikTok: visibilit\u00e0 in SERP a confronto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e17617d elementor-widget elementor-widget-text-editor\" data-id=\"e17617d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Abbiamo analizzato<strong> 12.000 keywords<\/strong> (di qui 91% keywords uniche per social) per cui rispettivamente <strong>www.instagram.com<\/strong> e <strong>www.tiktok.com<\/strong> risultano posizionati su Google Italia in 1\u00b0 pagina*. Per quanto riguarda <strong>TikTok<\/strong> abbiamo quindi analizzato un <strong>campione di keywords, <\/strong>di cui le uniche<strong> portano il 55% del traffico stimato totale dell&#8217;intero dominio<\/strong>, per <strong>Instagram<\/strong> un <strong>campione del trafficato stimato del 68%.<\/strong><\/p><p style=\"text-align: left;\">*Database Google Italia &#8211; SEOzoom<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0f937 elementor-widget elementor-widget-n-accordion\" data-id=\"9c0f937\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1630\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1630\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Glossario <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1630\" class=\"elementor-element elementor-element-ccec977 e-con-full e-flex e-con e-child\" data-id=\"ccec977\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34ffedb elementor-widget elementor-widget-text-editor\" data-id=\"34ffedb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Nell\u2019analisi spesso faremo riferimento a:<\/p><ul><li><strong>Keywords uniche<\/strong>: keywords deduplicate scegliendo quella con la migliore posizione in SERP;<\/li><li><strong>Cluster semantici<\/strong>: variabile categoriale assegnata per etichettare il significato semantico di alto livello.<\/li><li><strong>Keywords brand<\/strong>: possono avere valori nobrand (e.g. &#8220;gucci&#8221;, &#8220;video divertenti&#8221;) brand (e.g &#8220;tiktok login&#8221;)\u00a0 e semi-brand (e.g. &#8220;fedez instagram&#8221;).<\/li><li><p><strong>People &amp; Celebrities<\/strong>: include keyword relative a personaggi pubblici, influencer, attori, cantanti, politici o figure famose del web.<\/p><\/li><li><p><strong>News &amp; Publishers<\/strong>: termini legati a notizie, eventi di attualit\u00e0, fonti editoriali, quotidiani o riviste.<\/p><\/li><li><p><strong>Greetings &amp; Emote:<\/strong> espressioni, frasi o parole usate per comunicazioni sociali, auguri o stati d\u2019animo.<\/p><\/li><li><p><strong>Food &amp; Recipes<\/strong>: keyword legate al mondo culinario: ricette, ingredienti, piatti specifici o preparazioni.<\/p><\/li><li><p><strong>DIY &amp; How-to<\/strong>: guide, tempo libero, istruzioni o attivit\u00e0 fai-da-te.<\/p><\/li><li><p><strong>Shopping &amp; Products<\/strong>: query con intento transazionale o commerciale: ricerche su prodotti, offerte, recensioni o comparazioni;<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746abe5 channel elementor-widget elementor-widget-heading\" data-id=\"746abe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1) Dove si posizionano i social sui motori di ricerca?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f4f42 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f8f4f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se analizziamo il <strong>posizionamento delle keywords uniche<\/strong> in <strong>prima pagina<\/strong>, notiamo che <strong>Instagram<\/strong> si posiziona maggiormente nei <strong>primi tre slot <\/strong>della SERP, mentre <strong>TikTok<\/strong> ha una <strong>distribuzione molto pi\u00f9 equilibrata<\/strong> dalla prima alla decima posizione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a86080e elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"a86080e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carosello d&#039;immagini\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a86080e\" data-elementor-lightbox-title=\"Numero di Keywords uniche per Posizione e Social\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0MzcsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL051bWVyby1kaS1LZXl3b3Jkcy11bmljaGUtcGVyLVBvc2l6aW9uZS1lLVNvY2lhbC5qcGciLCJzbGlkZXNob3ciOiJhODYwODBlIn0%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-per-Posizione-e-Social.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-per-Posizione-e-Social.jpg\" alt=\"Numero di Keywords uniche per Posizione e Social\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-per-Posizione-e-Social.jpg\" alt=\"Numero di Keywords uniche per Posizione e Social\" \/><\/noscript><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a86080e\" data-elementor-lightbox-title=\"Numero di Keywords non uniche per Posizione e Tipologia brand (TikTok)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0MjUsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL051bWVyby1kaS1LZXl3b3Jkcy1ub24tdW5pY2hlLXBlci1Qb3NpemlvbmUtZS1UaXBvbG9naWEtYnJhbmQtVGlrVG9rLmpwZyIsInNsaWRlc2hvdyI6ImE4NjA4MGUifQ%3D%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-non-uniche-per-Posizione-e-Tipologia-brand-TikTok.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-non-uniche-per-Posizione-e-Tipologia-brand-TikTok.jpg\" alt=\"Numero di Keywords non uniche per Posizione e Tipologia brand (TikTok)\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-non-uniche-per-Posizione-e-Tipologia-brand-TikTok.jpg\" alt=\"Numero di Keywords non uniche per Posizione e Tipologia brand (TikTok)\" \/><\/noscript><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 di 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a86080e\" data-elementor-lightbox-title=\"Numero di Keywords non uniche per Posizione e Tipologia brand (Instagram)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0MjEsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL051bWVyby1kaS1LZXl3b3Jkcy1ub24tdW5pY2hlLXBlci1Qb3NpemlvbmUtZS1UaXBvbG9naWEtYnJhbmQtSW5zdGFncmFtLmpwZyIsInNsaWRlc2hvdyI6ImE4NjA4MGUifQ%3D%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-non-uniche-per-Posizione-e-Tipologia-brand-Instagram.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-non-uniche-per-Posizione-e-Tipologia-brand-Instagram.jpg\" alt=\"Numero di Keywords non uniche per Posizione e Tipologia brand (Instagram)\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-non-uniche-per-Posizione-e-Tipologia-brand-Instagram.jpg\" alt=\"Numero di Keywords non uniche per Posizione e Tipologia brand (Instagram)\" \/><\/noscript><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3329ec1 channel elementor-widget elementor-widget-heading\" data-id=\"3329ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2) Su quali Intenti di ricerca si posizionano i social su Google?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87b5c3e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"87b5c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"color: inherit; font-size: inherit;\">Google vede Instagram come la \u201cvetrina\u201d ufficiale<\/strong><span style=\"color: inherit; font-size: inherit;\">\u00a0di persone, aziende e brand:\u00a0<\/span>il <strong>65% delle ricerche sono intenti Informational (di cui 95%\u00a0<\/strong><b>People &amp; Celebrities),<\/b><strong style=\"color: inherit; font-size: inherit;\">\u00a020% Navigational <\/strong><span style=\"color: inherit; font-size: inherit;\">e <\/span><strong style=\"color: inherit; font-size: inherit;\">15% Commercial.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b21d05 elementor-widget elementor-widget-image\" data-id=\"4b21d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-nobrand-per-Intento-di-ricerca-e-Social.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Numero di Keywords uniche (nobrand) per Intento di ricerca e Social\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0MjksInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL051bWVyby1kaS1LZXl3b3Jkcy11bmljaGUtbm9icmFuZC1wZXItSW50ZW50by1kaS1yaWNlcmNhLWUtU29jaWFsLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"716\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-nobrand-per-Intento-di-ricerca-e-Social.jpg\" class=\"attachment-full size-full wp-image-24429 lazyload\" alt=\"Numero di Keywords uniche (nobrand) per Intento di ricerca e Social\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-nobrand-per-Intento-di-ricerca-e-Social.jpg 988w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-nobrand-per-Intento-di-ricerca-e-Social-300x217.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-nobrand-per-Intento-di-ricerca-e-Social-768x557.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"716\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-nobrand-per-Intento-di-ricerca-e-Social.jpg\" class=\"attachment-full size-full wp-image-24429 lazyload\" alt=\"Numero di Keywords uniche (nobrand) per Intento di ricerca e Social\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-nobrand-per-Intento-di-ricerca-e-Social.jpg 988w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-nobrand-per-Intento-di-ricerca-e-Social-300x217.jpg 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-nobrand-per-Intento-di-ricerca-e-Social-768x557.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a073665 elementor-widget elementor-widget-text-editor\" data-id=\"a073665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instagram condivide poi le prime tre posizioni in SERP con altri <strong>canali ufficiali social<\/strong>, <strong>siti<\/strong> e anche <strong>notizie<\/strong>. <strong>TikTok<\/strong> invece ha una forte componente mista che contempla anche molte <strong>ricerche informative<\/strong> e <strong>Transactional<\/strong>. Le keywords con intento <strong>commercial<\/strong> (rappresentate da brand), sono inferiori rispetto a quelle di IG in quanto TikTok \u00e8 ancora un <strong>canale ufficiale secondario<\/strong> e a volte le keywords di brand sono in seconda pagina e in alcuni casi il profilo aziendale su TT non esiste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fa995 channel elementor-widget elementor-widget-heading\" data-id=\"76fa995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3) Con quali keywords si posizionano i social su Google?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebef582 elementor-widget elementor-widget-text-editor\" data-id=\"ebef582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Andando nel dettaglio della tipologia di ricerche \u00e8 evidente come la differenza tra le due piattaforme sia sostanziale.<\/p><ul><li><strong>Instagram<\/strong> si posiziona in maggior parte per <strong>keywords<\/strong> riconducibili a personaggi famosi (<strong>People &amp; Celebrities<\/strong>) e brand (<strong>Shopping &amp; Products<\/strong>, <strong>News &amp; Publishers<\/strong>, <strong>Sports &amp; Teams<\/strong>, <strong>Places &amp; Local<\/strong>).<\/li><li><strong>TikTok<\/strong> si posiziona per <strong>keyword<\/strong> informative (<strong>People &amp; Celebrities<\/strong>, <strong>Greetings &amp; Emote<\/strong>, <strong>Animal &amp; Pets<\/strong>, <strong>Humor &amp; Slang<\/strong>), guide fai da te (<strong>How-to &amp; DIY<\/strong>), ricette (<strong>Food &amp; Recipes<\/strong>) e keywords a intento commerciale e transazionale (<strong>Shopping &amp; Products<\/strong>).\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-559d542 elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"559d542\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carosello d&#039;immagini\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"559d542\" data-elementor-lightbox-title=\"Numero di Keywords uniche per Cluster semantico e Social\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0MzMsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL051bWVyby1kaS1LZXl3b3Jkcy11bmljaGUtcGVyLUNsdXN0ZXItc2VtYW50aWNvLWUtU29jaWFsLmpwZyIsInNsaWRlc2hvdyI6IjU1OWQ1NDIifQ%3D%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-per-Cluster-semantico-e-Social.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-per-Cluster-semantico-e-Social.jpg\" alt=\"Numero di Keywords uniche per Cluster semantico e Social\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-per-Cluster-semantico-e-Social.jpg\" alt=\"Numero di Keywords uniche per Cluster semantico e Social\" \/><\/noscript><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"559d542\" data-elementor-lightbox-title=\"Cluster semantico per Volume di ricerca (Instagram TikTok)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0MTcsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL0NsdXN0ZXItc2VtYW50aWNvLXBlci1Wb2x1bWUtZGktcmljZXJjYS1JbnN0YWdyYW0tVGlrVG9rLmpwZyIsInNsaWRlc2hvdyI6IjU1OWQ1NDIifQ%3D%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Cluster-semantico-per-Volume-di-ricerca-Instagram-TikTok.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Cluster-semantico-per-Volume-di-ricerca-Instagram-TikTok.jpg\" alt=\"Cluster semantico per Volume di ricerca (Instagram TikTok)\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Cluster-semantico-per-Volume-di-ricerca-Instagram-TikTok.jpg\" alt=\"Cluster semantico per Volume di ricerca (Instagram TikTok)\" \/><\/noscript><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea2765 elementor-widget elementor-widget-text-editor\" data-id=\"9ea2765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I grafici ci aiutano a comprendere come Google valuta i due social in termini di <strong>Topical Authority<\/strong>\u00a0e che rafforza l\u2019idea di <strong>Instagram come vetrina ufficiale<\/strong> di brand e in particolar modo di: Celebrit\u00e0 e personalit\u00e0 pubbliche, Publisher e produttori di contenuti, Atleti e team sportivi, Brand commerciali e luoghi di interesse pubblico come ristoranti, musei e locali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2714c55 elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"2714c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carosello d&#039;immagini\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2714c55\" data-elementor-lightbox-title=\"Cluster semantici e Posizione media in SERP top 10 (Instagram)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0MDEsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL0NsdXN0ZXItc2VtYW50aWNpLWUtUG9zaXppb25lLW1lZGlhLWluLVNFUlAtdG9wLTEwLUluc3RhZ3JhbS0xLmpwZyIsInNsaWRlc2hvdyI6IjI3MTRjNTUifQ%3D%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Cluster-semantici-e-Posizione-media-in-SERP-top-10-Instagram-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Cluster-semantici-e-Posizione-media-in-SERP-top-10-Instagram-1.jpg\" alt=\"Cluster semantici e Posizione media in SERP top 10 (Instagram)\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Cluster-semantici-e-Posizione-media-in-SERP-top-10-Instagram-1.jpg\" alt=\"Cluster semantici e Posizione media in SERP top 10 (Instagram)\" \/><\/noscript><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2714c55\" data-elementor-lightbox-title=\"Cluster semantici e Posizione media in SERP top 10 (TikTok)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQzOTcsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL0NsdXN0ZXItc2VtYW50aWNpLWUtUG9zaXppb25lLW1lZGlhLWluLVNFUlAtdG9wLTEwLVRpa1Rvay0xLmpwZyIsInNsaWRlc2hvdyI6IjI3MTRjNTUifQ%3D%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Cluster-semantici-e-Posizione-media-in-SERP-top-10-TikTok-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Cluster-semantici-e-Posizione-media-in-SERP-top-10-TikTok-1.jpg\" alt=\"Cluster semantici e Posizione media in SERP top 10 (TikTok)\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Cluster-semantici-e-Posizione-media-in-SERP-top-10-TikTok-1.jpg\" alt=\"Cluster semantici e Posizione media in SERP top 10 (TikTok)\" \/><\/noscript><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3454aa5 elementor-widget elementor-widget-text-editor\" data-id=\"3454aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per Google <strong>TikTok<\/strong> rappresenta anche la <strong>vetrina principale dei nativi della piattaforma<\/strong>, come <strong>content creator<\/strong> e <strong>influencer<\/strong> diventati noti al pubblico grazie a TikTok. Google ritiene il social di ByteDance <strong>autorevole<\/strong> su <strong>contenuti Informativi<\/strong> a tema <strong>Beauty<\/strong>, <strong>Cibo e ricette<\/strong>, <strong>Guide e fai da te<\/strong>, Saluti e dediche, Consigli di scrittura e traduzione, Animali, <strong>Meme e contenuti divertenti<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b139a07 channel elementor-widget elementor-widget-heading\" data-id=\"b139a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4) Quali path o sezioni dei social trainano pi\u00f9 traffico (post, video\/reels, altro)?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000ae92 elementor-widget elementor-widget-text-editor\" data-id=\"000ae92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Nel primo grafico a barre possiamo notare come <strong>Instagram<\/strong> posizione per la maggiore le \u201c<strong>home del profilo<\/strong>\u201d e anche questo \u00e8 coerente con le ricerche <strong>Navigational<\/strong> o <strong>Semi-Brand<\/strong> e con il concetto di social vetrina.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd79e7b elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"fd79e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carosello d&#039;immagini\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"fd79e7b\" data-elementor-lightbox-title=\"Numero di Keywords uniche per Tipo di Pagina social\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0NDEsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL051bWVyby1kaS1LZXl3b3Jkcy11bmljaGUtcGVyLVRpcG8tZGktUGFnaW5hLXNvY2lhbC5qcGciLCJzbGlkZXNob3ciOiJmZDc5ZTdiIn0%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-per-Tipo-di-Pagina-social.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-per-Tipo-di-Pagina-social.jpg\" alt=\"Numero di Keywords uniche per Tipo di Pagina social\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Numero-di-Keywords-uniche-per-Tipo-di-Pagina-social.jpg\" alt=\"Numero di Keywords uniche per Tipo di Pagina social\" \/><\/noscript><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"fd79e7b\" data-elementor-lightbox-title=\"Pagine e Volume di ricerca totale (Instagram TikTok)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0NTIsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL1BhZ2luZS1lLVZvbHVtZS1kaS1yaWNlcmNhLXRvdGFsZS1JbnN0YWdyYW0tVGlrVG9rLmpwZyIsInNsaWRlc2hvdyI6ImZkNzllN2IifQ%3D%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Pagine-e-Volume-di-ricerca-totale-Instagram-TikTok.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Pagine-e-Volume-di-ricerca-totale-Instagram-TikTok.jpg\" alt=\"Pagine e Volume di ricerca totale (Instagram TikTok)\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Pagine-e-Volume-di-ricerca-totale-Instagram-TikTok.jpg\" alt=\"Pagine e Volume di ricerca totale (Instagram TikTok)\" \/><\/noscript><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70527ad elementor-widget elementor-widget-text-editor\" data-id=\"70527ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Mentre <strong>TikTok<\/strong> posiziona anche le pagine <strong>Video<\/strong>, le pagine <strong>Discover<\/strong> e i <strong>tag<\/strong>. Basta infatti effettuare qualche ricerca online per appurare che nelle <strong>SERP features Video brevi<\/strong> <strong>TikTok<\/strong>, <strong>Youtube Shorts<\/strong> e <strong>Facebook<\/strong> sono i <strong>domini pi\u00f9 presenti<\/strong>. Facebook e non Instagram. Una chiara scelta di Meta per garantire traffico organico al social blu?!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a026a6f elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"a026a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carosello d&#039;immagini\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 di 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a026a6f\" data-elementor-lightbox-title=\"Sezioni di TikTok per Cluster semantici\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0MDUsInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL1NlemlvbmktZGktVGlrVG9rLXBlci1DbHVzdGVyLXNlbWFudGljaS5qcGciLCJzbGlkZXNob3ciOiJhMDI2YTZmIn0%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Sezioni-di-TikTok-per-Cluster-semantici.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Sezioni-di-TikTok-per-Cluster-semantici.jpg\" alt=\"Sezioni di TikTok per Cluster semantici\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Sezioni-di-TikTok-per-Cluster-semantici.jpg\" alt=\"Sezioni di TikTok per Cluster semantici\" \/><\/noscript><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a026a6f\" data-elementor-lightbox-title=\"Sezioni di Instagram per Cluster semantici\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQ0MDksInVybCI6Imh0dHBzOlwvXC93d3cubGlrZXJlcGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDZcL1NlemlvbmktZGktSW5zdGFncmFtLXBlci1DbHVzdGVyLXNlbWFudGljaS5qcGciLCJzbGlkZXNob3ciOiJhMDI2YTZmIn0%3D\" href=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Sezioni-di-Instagram-per-Cluster-semantici.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Sezioni-di-Instagram-per-Cluster-semantici.jpg\" alt=\"Sezioni di Instagram per Cluster semantici\" \/><noscript><img decoding=\"async\" class=\"swiper-slide-image lazyload\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2025\/06\/Sezioni-di-Instagram-per-Cluster-semantici.jpg\" alt=\"Sezioni di Instagram per Cluster semantici\" \/><\/noscript><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd88131 elementor-widget elementor-widget-heading\" data-id=\"cd88131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram vs TikTok: SEO a confronto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9449c0 elementor-widget elementor-widget-text-editor\" data-id=\"e9449c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Analizzando la <strong>SEO on-platform<\/strong> dei due social ci siamo accorti da subito del grande divario. Mentre <strong>Instagram<\/strong> presenta una serie di <strong>problematiche SEO<\/strong> anche potenzialmente gravi. <strong>TikTok<\/strong> ha una <strong>SEO quasi impeccabile<\/strong> e c\u2019\u00e8 di pi\u00f9, stanno sperimentando l\u2019<strong>AI generativa per migliorare il contenuto in pagina<\/strong> dei video e fornire componenti SEO (title, testi, meta description) ben ottimizzati.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9153844 elementor-widget elementor-widget-n-accordion\" data-id=\"9153844\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1520\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1520\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Reference: Sito web <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1520\" class=\"elementor-element elementor-element-552cb92 e-con-full e-flex e-con e-child\" data-id=\"552cb92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd67db8 elementor-widget elementor-widget-text-editor\" data-id=\"cd67db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><p><strong>Title tag<\/strong>: Personalizzabile, decidi tu <strong>testo e<\/strong>\u00a0<strong>lunghezza<\/strong>. Google pu\u00f2 modificare i contenuti in SERP.<\/p><\/li><li><strong>Meta description &amp; og\/meta social<\/strong>: Personalizzabile, decidi tu testo e\u00a0lunghezza. Google pu\u00f2 modificare i contenuti in SERP.<\/li><li><p><strong>URL \/ permalink<\/strong><br \/><strong>Struttura, slug<\/strong>: Personalizzabile, parzialmente limitato dal CMS, gerarchia a tua scelta.<\/p><\/li><li><p><strong>Robots.txt e meta robots:<\/strong><br \/>Controllo completo, disallow, sitemap.<\/p><\/li><li><p><strong>Indicizzazione e canonical<\/strong>:<br \/>Puoi rendere qualunque pagina pubblica\/privata, definire canonical.<\/p><\/li><li><p><strong>Markup strutturato<\/strong>:<br \/>JSON-LD \/ schema a piacere.<\/p><\/li><li><p><strong>Internal linking<\/strong>:<br \/>Architettura, menu, breadcrumb a tua discrezione.<\/p><\/li><li><p><strong>A\/B SEO testing<\/strong>:<br \/>Possibile su staging o con feature flag.<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46c12d0 e-con-full e-flex e-con e-child\" data-id=\"46c12d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a79012 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"0a79012\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.channel h3, h3.channel&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIndice dei Contenuti\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0a79012\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0a79012\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__0a79012\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96a2462 e-flex e-con-boxed e-con e-parent\" data-id=\"96a2462\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb9e6c4 e-grid e-con-full channel e-con e-child\" data-id=\"eb9e6c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-56d543b e-con-full e-flex e-con e-child\" data-id=\"56d543b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3e5b49 elementor-widget elementor-widget-heading\" data-id=\"d3e5b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Instagram: SEO Audit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7497d elementor-widget elementor-widget-text-editor\" data-id=\"6b7497d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Title tag<\/strong>: Autogenerato con template.<ul><li><strong>Profilo<\/strong>:\u00a0Dal <strong>nome profilo<\/strong> e l&#8217;<strong>username\u00a0<\/strong>&#8220;<span style=\"color: #339966;\"><strong>{<em>Nome<\/em>} ({<em>Username<\/em>}) \u00b7 Instagram photos and videos<\/strong><\/span>&#8220;.<\/li><li><strong>Post \/ Reel<\/strong>: Dal <strong>nome profilo<\/strong> e la <strong>caption <\/strong>&#8220;<span style=\"color: #339966;\"><strong>{<em>Nome<\/em>} | {<em>Testo iniziale della caption 140 chars&#8230;<\/em>} | Instagram<\/strong><\/span>&#8220;.<\/li><li><strong>Stories<\/strong>: &#8220;<span style=\"color: #339966;\"><strong>Stories \u2022 Instagram<\/strong><\/span>&#8220;.<\/li><\/ul><\/li><li><strong>Meta description<\/strong>: Autogenerato con template.<ul><li><strong>Profilo<\/strong>: Metriche e dettagli profilo &#8220;<span style=\"color: #339966;\"><strong>{<em>n<\/em>} Followers, {<em>n<\/em>} Following, {<em>n<\/em>} Posts &#8211; {<em>Nome<\/em>} ({<em>Username<\/em>}) on Instagram: &#8220;{<em>bio 200 chars<\/em>}&#8221;<\/strong><\/span>&#8220;.<\/li><li><strong>Post \/ Reel:<\/strong> \u00a0Dal <strong>nome profilo<\/strong> e la <strong>caption<\/strong> &#8220;<strong><span style=\"color: #339966;\">{<em>Nome<\/em>} | {<em>Testo iniziale del reel 2200 chars&#8230;<\/em>} | Instagram<\/span><\/strong>&#8220;.<\/li><li><strong>Stories<\/strong>: &#8220;<span style=\"color: #339966;\"><strong>{<em>n<\/em>} Followers, {<em>n<\/em>} Following, {<em>n<\/em>} Posts<\/strong><\/span>&#8220;<\/li><\/ul><\/li><li><b>URL \/ path<\/b>: Predefinito, non personalizzabile.<ul><li><strong>Profilo<\/strong>:&#8221;<strong><span style=\"color: #339966;\">instagram.com\/{username}\/<\/span><\/strong>&#8220;.<\/li><li><strong>Post<\/strong>: &#8220;<strong><span style=\"color: #339966;\">instagram.com\/p\/XXX\/<\/span><\/strong>&#8220;<\/li><li><strong>Reel<\/strong>:&#8221;<strong><span style=\"color: #339966;\">instagram.com\/reel\/XXX\/<\/span><\/strong>&#8220;<\/li><li><strong>Stories<\/strong>:\u00a0&#8220;<strong><span style=\"color: #339966;\">instagram.com\/stories\/XXX\/<\/span><\/strong>&#8220;<\/li><li><strong>Esplora<\/strong>:\u00a0&#8220;<strong><span style=\"color: #339966;\">instagram.com\/esplore\/tags\/{tag name}\/<\/span><\/strong>&#8220;<\/li><li><strong>Luoghi<\/strong>:\u00a0&#8220;<strong><span style=\"color: #339966;\">instagram.com\/stories\/XXX\/<\/span><\/strong>&#8220;<\/li><\/ul><\/li><li><strong>Robots.txt e index<\/strong>: robots.txt blocca alcuni path specifici (<a style=\"color: #0000ff;\" href=\"https:\/\/www.instagram.com\/robots.txt\" target=\"_blank\" rel=\"noopener\" data-lf-fd-inspected-p1e024bmrb97gb6d=\"true\">link<\/a>), <strong>meta robots<\/strong> default index pi\u00f9 &#8220;noarchive, noimageindex&#8221;<\/li><li><strong>Markup strutturato<\/strong>: Assente.<\/li><li><strong>Links:<\/strong><ul><li><strong>Internal linking<\/strong>: Personalizzabile in alcune sezioni. Nella <strong>caption<\/strong> di <strong>post e reels<\/strong>, nella <strong>bio<\/strong> , nei post in <strong>collaborazione<\/strong>, nelle storie\u00a0\u00e8 possibile aggiungere link ad altri profili (mention) e pagine hashtag.<\/li><li>La sezione del profilo <strong>Seguiti<\/strong> (URL dedicato) ospita link interni a Instagram verso tutti i profili seguiti. I motori possono <strong>seguire quei link<\/strong>, risulta dunque utile <strong>seguire altri profili simili al proprio<\/strong>.<\/li><li><strong>External linking<\/strong>: Nelle <strong>storie<\/strong> e nella <strong>bio ma non nel tag &lt;a&gt;, irraggiungibili per i motori di ricerca.<\/strong><\/li><\/ul><\/li><li><strong>Canonical e href lang<\/strong>: Canonical <strong>autogenerato con problematiche<\/strong>.<ul><li><strong>Contenuti duplicati:<\/strong> presenti <strong>pi\u00f9 versioni canoniche di una stessa URL<\/strong> per post e reel con e senza username nel path (e.g. <strong><span style=\"color: #008000;\">https:\/\/www.instagram.com\/federicofusca\/reel\/Crscx5YAJmr\/<\/span><\/strong> e <strong><span style=\"color: #008000;\">https:\/\/www.instagram.com\/reel\/Crscx5YAJmr\/<\/span><\/strong>). Il server risponde con risposta 200 a ogni chiamata con determinati path creano ulteriori duplicati.<\/li><li><strong>Multilingua<\/strong>: href lang gestito puntando a versioni non canoniche in lingua con il parametro <em>?hl (e.g. ?hl=en).<\/em><\/li><\/ul><\/li><li><strong>A\/B testing<\/strong>: non presente.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1804294 e-con-full e-flex e-con e-child\" data-id=\"1804294\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d31fef elementor-widget elementor-widget-heading\" data-id=\"0d31fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TikTok: SEO Audit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9807e1 elementor-widget elementor-widget-text-editor\" data-id=\"f9807e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Title tag<\/strong>: Autogenerato con template multipli o con <strong>AI<\/strong>.<ul><li><strong>Profilo<\/strong>:\u00a0Dal <strong>nome profilo<\/strong> e l&#8217;<strong>username\u00a0<\/strong>&#8220;<span style=\"color: #339966;\"><strong>{<em>Nome<\/em>} ({<em>Username<\/em>}) Ufficiale | TikTok<\/strong><\/span>&#8220;. Ufficiale aggiunto solo se con spunta blu.<\/li><li><b>Video<\/b>: Dal <strong>nome profilo<\/strong> e la <strong>caption fornita <\/strong>o dal titolo della caption<strong> generata con AI. Non vale per i profili personali o privati.<\/strong><\/li><li><strong>Discover<\/strong>: &#8220;<span style=\"color: #339966;\"><strong>{tag} | TikTok<\/strong><\/span>&#8220;.<\/li><li><strong>Foto<\/strong>: &#8220;<strong><span style=\"color: #339966;\">{<em>caption<\/em>}&#8230; | {<em>tag<\/em>} | TikTok<\/span><\/strong>&#8220;<\/li><\/ul><\/li><li><strong>Meta description<\/strong>: Autogenerato con template.<ul><li><strong>Profilo<\/strong>: Metriche e dettagli profilo &#8220;<strong><span style=\"color: #339966;\">{<em>Nome<\/em>} ({<em>username<\/em>}) su TikTok |{<em>n<\/em>} Mi piace.{<em>n<\/em>} Follower. {<em>bio<\/em>}. Guarda l&#8217;ultimo video di {N<em>ome<\/em>} ({<em>username<\/em>}).<\/span><\/strong>&#8220;.<\/li><li><strong>Video<\/strong>:\u00a0Dal <strong>nome profilo<\/strong> e la <strong>caption fornita <\/strong>o dal corpo della caption<strong> generata con AI. Non vale per i profili personali o privati.<\/strong><\/li><li><strong>Discover<\/strong>: &#8220;<span style=\"color: #339966;\"><strong>{<em>n<\/em>} visualizzazioni. Scopri i video relativi a {<em>Nome tag<\/em>} su TikTok. Guarda altri video su {<em>Nome tag correlato<\/em>}.<\/strong><\/span>&#8220;<\/li><\/ul><\/li><li><b>URL \/ path<\/b>: Predefinito, non personalizzabile.<ul><li><strong>Profilo<\/strong>:&#8221;<strong><span style=\"color: #339966;\">tiktok.com\/@{username}\/<\/span><\/strong>&#8220;.<\/li><li><strong>Video<\/strong>:&#8221;<strong><span style=\"color: #339966;\">tiktok.com\/@{username}\/video\/XXX\/<\/span><\/strong>&#8220;<\/li><li><strong>Discover<\/strong>:\u00a0&#8220;<strong><span style=\"color: #339966;\">tiktok.com\/discover\/{tag}\/<\/span><\/strong>&#8220;<\/li><li><strong>Luoghi<\/strong>:&#8221;<strong><span style=\"color: #339966;\">tiktok.com\/@{username}\/phophoto\/XXX\/<\/span><\/strong>&#8220;<\/li><\/ul><\/li><li><strong>Robots.txt e index<\/strong>: robots.txt blocca alcuni path specifici (<a style=\"color: #0000ff;\" href=\"https:\/\/www.tiktok.com\/robots.txt\" target=\"_blank\" rel=\"noopener\" data-lf-fd-inspected-p1e024bmrb97gb6d=\"true\">link<\/a>), <strong>meta robots<\/strong> &#8220;index, follow&#8221;<\/li><li><strong>Markup strutturato<\/strong>: Presente <strong>BreadcrumbList<\/strong> e <strong>Page<\/strong>.<\/li><li><strong>Links: <\/strong><ul><li><strong>Internal linking<\/strong>: Nella caption di <strong>video<\/strong>, <strong>foto<\/strong>, nella <strong>bio<\/strong>, \u00e8 possibile aggiungere link ad altri profili (mention) e pagine hashtag, link UGC nei commenti (<span style=\"text-decoration: underline;\">da app l&#8217;AI riconosce le entit\u00e0 e le linka<\/span>). <strong>Tutte le sezioni in generale sono ben linkate<\/strong> con link correlati di altre sezioni e\/o contenuti (Video e Foto).<\/li><li>La sezione del profilo <strong>Seguiti<\/strong> (pop-up in overlay) ospita link interni a TikTok verso tutti i profili seguiti. I motori possono <strong>seguire quei link<\/strong>, risulta dunque utile <strong>seguire altri profili simili al proprio<\/strong>.<\/li><li><strong>External linking<\/strong>: Nelle <strong>storie<\/strong> e nella <strong>bio ma non nel tag &lt;a&gt;, irraggiungibili per i motori di ricerca.<\/strong><\/li><\/ul><\/li><li><strong>Canonical e href lang<\/strong>: Canonical <strong>autogenerato correttamente<\/strong>.<ul><li><strong>Multilingua<\/strong>: href lang gestito puntando a versioni non canoniche in lingua con il parametro <em>?lang (e.g. ?lang=en).<\/em><\/li><\/ul><\/li><li><strong>A\/B testing<\/strong>: <strong>presente<\/strong> e gestito da <strong>TikTok con testi generati dall&#8217;AI<\/strong> in alcuni punti della caption. TikTok stesso di chiara con un disclaimer. &#8220;<em>Questa informazione \u00e8 generata dall&#8217;IA e potrebbe restituire risultati non rilevanti. Non rappresenta l&#8217;opinione o il consiglio di TikTok.<\/em>&#8220;.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-531c7e8 e-flex e-con-boxed e-con e-parent\" data-id=\"531c7e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c0a1a8 e-con-full e-flex e-con e-child\" data-id=\"1c0a1a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b60990e elementor-widget elementor-widget-heading\" data-id=\"b60990e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusioni<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70629c0 elementor-widget elementor-widget-text-editor\" data-id=\"70629c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>I <strong>contenuti social<\/strong> appaiono sempre pi\u00f9 spesso in <strong>prima pagina su Google<\/strong>, spingendo verso un approccio SEO olistico e non pi\u00f9 centrato solo sul sito web;<\/li><li>La SEO moderna integra <strong>competenze trasversali<\/strong> (AI, CRO, UX, Web Performance, Digital Marketing) e si adatta al contesto tecnologico e sociale in continua evoluzione;<\/li><li><strong>Come contrastare il calo di traffico organico?<\/strong> Le aziende devono puntare su <strong>contenuti unici<\/strong>, di valore e coerenti con gli standard<strong> E-E-A-T<\/strong>;<\/li><li>La <strong>SEO olistica<\/strong> interpreta la visibilit\u00e0 organica come una <strong>somma funzionale di tutti i touchpoint digitali<\/strong> (sito, social, AI, video, UGC, knowledge graph&#8230;), generando <strong>effetti sinergici<\/strong> tra i canali;<\/li><li>I <strong>profili social<\/strong> diventano <strong>asset SEO attivi<\/strong>: intercettano ricerche branded, semi-branded e anche informative, contribuendo alla presenza del brand nei LLM;<\/li><li><strong>Instagram e TikTok si posizionano in SERP in modo diverso<\/strong>: IG domina le ricerche navigazionali, TT si distingue per keyword informative, tutorial, ricette e contenuti virali;<\/li><li><strong>TikTok ha una distribuzione pi\u00f9 equilibrata nelle posizioni 1\u201310 di Google<\/strong>, mentre <strong>Instagram<\/strong> concentra la visibilit\u00e0 nei primi 3 slot grazie alla sua natura di \u201c<strong>vetrina ufficiale<\/strong>\u201d;<\/li><li><strong>TikTok compare spesso nei risultati \u201cVideo brevi<\/strong>\u201d insieme a <strong>YouTube Shorts<\/strong> e <strong>Facebook<\/strong>, mentre <strong>Instagram \u00e8 quasi assente<\/strong> da questa SERP feature;<\/li><li><strong>Instagram presenta criticit\u00e0 SEO<\/strong>: <strong>contenuti duplicati<\/strong>, href-lang errati, assenza di markup, link interni incoerenti, gestione del robots.txt limitata;<\/li><li><strong>TikTok ha una struttura SEO pi\u00f9 avanzata<\/strong>, sperimenta l\u2019uso di<strong> AI generativa<\/strong> per generare contenuti ottimizzati (title, meta description, alt text&#8230;);<\/li><li>Dal 1<strong>0 luglio 2025, Instagram consentir\u00e0 ai motori di ricerca<\/strong> di <strong>indicizzare contenuti<\/strong> pubblici degli account professionali, ma l\u2019utente pu\u00f2 disattivare questa funzione (opt-out), cosa cambier\u00e0?;<\/li><li>L\u2019analisi mostra che<strong> i social non sono tutti SEO-friendly<\/strong> allo stesso modo: TikTok \u00e8 pi\u00f9 performante e visibile su query informative e transazionali rispetto a Instagram;<\/li><li>La <strong>SEO sulle piattaforme \u00e8 limitata dai vincoli tecnici imposti dalle stesse<\/strong>: title e URL non modificabili, controllo minimo sull\u2019indicizzazione, markup assente;<\/li><li>Una <strong>strategia SEO efficace<\/strong>\u00a0richiede l\u2019integrazione tra sito web e canali esterni: \u00e8 il momento di <strong>pensare oltre il sito e adottare una visione olistica e integrata<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7adac74 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"7adac74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/francisco-nardi-212b338b\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/secure.gravatar.com\/avatar\/da36ce59bb648d64b0661d3886cc35b7f106122dd649ebf47e6e3cd183f1fa85?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Francisco Nardi\" loading=\"lazy\"><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/secure.gravatar.com\/avatar\/da36ce59bb648d64b0661d3886cc35b7f106122dd649ebf47e6e3cd183f1fa85?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Francisco Nardi\" loading=\"lazy\"><\/noscript>\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/francisco-nardi-212b338b\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tFrancisco Nardi\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tSenior SEO specialist at Like Reply.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eefa09c e-con-full e-flex e-con e-parent\" data-id=\"eefa09c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-936b019 e-con-full e-flex e-con e-child\" data-id=\"936b019\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-440cc12 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"440cc12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a8a95f e-con-full e-flex e-con e-child\" data-id=\"2a8a95f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9854e elementor-widget elementor-widget-image\" data-id=\"1d9854e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Like-Reply_Logo_White.svg\" class=\"attachment-full size-full wp-image-11862 lazyload\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2024\/04\/Like-Reply_Logo_White.svg\" class=\"attachment-full size-full wp-image-11862 lazyload\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85e13d6 elementor-widget elementor-widget-heading\" data-id=\"85e13d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vuoi scoprire come applicare queste tendenze alla tua attivit\u00e0?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01ff353 elementor-widget elementor-widget-text-editor\" data-id=\"01ff353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">Noi di <strong>Like Reply<\/strong> sviluppiamo strategie di ottimizzazione personalizzate, testando ci\u00f2 che conta davvero per <strong>aumentare le conversioni<\/strong>. <strong>Contattaci<\/strong>: possiamo aiutarti a trasformare ogni clic in una vera opportunit\u00e0.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604c0dc elementor-widget elementor-widget-imroz-button\" data-id=\"604c0dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contattaci<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79c4d03 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"79c4d03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SEO Instagram, TikTok e la Nuova Frontiera della SEO: Analisi, Dati e Confronto I contenuti social stanno assumendo un ruolo sempre pi\u00f9 centrale all\u2019interno delle pagine dei risultati di Google. Ha ancora senso dedicarsi unicamente all\u2019ottimizzazione dei siti web in una strategia SEO? Non in un panorama cos\u00ec evoluto e multimodale: oggi la SEO richiede [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":23317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[198],"tags":[],"class_list":["post-24163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram, TikTok e la SEO nel 2025: Analisi, Dati e Confronto<\/title>\n<meta name=\"description\" content=\"Scopri perch\u00e9 la SEO non si ferma pi\u00f9 al sito web: social, AI e SERP multimediali richiedono un approccio olistico e omnicanale alla visibilit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.likereply.com\/it\/search-engine-optimization\/instagram-tiktok-e-la-seo-nel-2025-analisi-dati-e-confronto\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram, TikTok e la Nuova Frontiera della SEO: Analisi, Dati e Confronto\" \/>\n<meta property=\"og:description\" content=\"Scopri perch\u00e9 la SEO non si ferma pi\u00f9 al sito web: social, AI e SERP multimediali richiedono un approccio olistico e omnicanale alla visibilit\u00e0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.likereply.com\/it\/search-engine-optimization\/instagram-tiktok-e-la-seo-nel-2025-analisi-dati-e-confronto\/\" \/>\n<meta property=\"og:site_name\" content=\"Like Reply\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-30T11:19:06+00:00\" \/>\n<meta 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