{"id":31353,"date":"2026-10-08T12:30:42","date_gmt":"2026-10-08T12:30:42","guid":{"rendered":"https:\/\/www.likereply.com\/?p=31353"},"modified":"2026-10-08T13:26:50","modified_gmt":"2026-10-08T13:26:50","slug":"ai-overview-limpatto-potenziale-sulle-campagne-paid-search","status":"publish","type":"post","link":"https:\/\/www.likereply.com\/it\/ai\/ai-overview-limpatto-potenziale-sulle-campagne-paid-search\/","title":{"rendered":"AI Overview: l&#8217;impatto potenziale sulle campagne Paid Search"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31353\" class=\"elementor elementor-31353 elementor-31158\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab45ea e-flex e-con-boxed e-con e-parent\" data-id=\"0ab45ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7506caa e-con-full e-flex e-con e-child\" data-id=\"7506caa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df31231 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"df31231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-thumbtack\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M298.028 214.267L285.793 96H328c13.255 0 24-10.745 24-24V24c0-13.255-10.745-24-24-24H56C42.745 0 32 10.745 32 24v48c0 13.255 10.745 24 24 24h42.207L85.972 214.267C37.465 236.82 0 277.261 0 328c0 13.255 10.745 24 24 24h136v104.007c0 1.242.289 2.467.845 3.578l24 48c2.941 5.882 11.364 5.893 14.311 0l24-48a8.008 8.008 0 0 0 .845-3.578V352h136c13.255 0 24-10.745 24-24-.001-51.183-37.983-91.42-85.973-113.733z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a66e8b2 e-con-full e-flex e-con e-child\" data-id=\"a66e8b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e13d28b elementor-widget elementor-widget-heading\" data-id=\"e13d28b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SCOPRI DI PI\u00d9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6afba8 elementor-widget elementor-widget-text-editor\" data-id=\"b6afba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La SERP si sta evolvendo rapidamente e, con essa, anche il modo con cui gli utenti fruiscono dei risultati di ricerca.<\/p><p><strong>E l\u2019AI Overview \u00e8 un chiaro esempio di questa tendenza: \u00e8 possibile stimarne l\u2019impatto sulle performance degli annunci sponsorizzati?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4c7c2 e-con-full e-flex e-con e-child\" data-id=\"4b4c7c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8943a5 elementor-widget elementor-widget-text-editor\" data-id=\"c8943a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Faccio una ricerca su Google, leggo il risultato generato dall\u2019AI, reperisco l\u2019informazione e chiudo la scheda.<\/em><\/p><p><em><span style=\"color: inherit; font-size: inherit;\">Nessun click su risultati a pagamento, nessuna visita al sito da risultato organico.<\/span><\/em><\/p><p>Quante volte l\u2019abbiamo fatto negli ultimi mesi?<\/p><p><strong>Con l&#8217;AI Overview si \u00e8 amplificato il fenomeno delle zero-click search, <\/strong>le ricerche di utenti che si fermano alle informazioni visualizzate in SERP senza poi atterrare su alcun sito; si \u00e8 inoltre ridotta la visibilit\u00e0 dei risultati organici e sponsorizzati, potenzialmente pubblicati sotto i risultati AI-based.<br \/>Questo cambio radicale nel modo in cui le persone interagiscono con i risultati di ricerca ha portato inevitabilmente ad un calo del CTR organico e, quindi, ad impatti rilevanti in ambito SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a80a5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d1a80a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2864575 e-con-full e-flex e-con e-child\" data-id=\"2864575\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7143e10 elementor-widget elementor-widget-heading\" data-id=\"7143e10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E le campagne paid search?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c0c82 elementor-widget elementor-widget-text-editor\" data-id=\"89c0c82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"><em><span style=\"color: black; font-size: inherit;\">Qual \u00e8 l\u2019impatto che l\u2019AI Overview sta avendo sulle performance degli annunci sponsorizzati sulla SERP?<\/span><\/em><\/p><p class=\"MsoNormal\" style=\"margin-bottom: 0cm;\"><em><span style=\"color: black; mso-themecolor: text1;\">I KPI media come il CTR, il CPC o l\u2019Impression Share stanno subendo il cambiamento della composizione della SERP?<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e150f0 elementor-widget elementor-widget-text-editor\" data-id=\"3e150f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rispondere a queste domande \u00e8 molto complesso, perch\u00e9 le campagne sono soggette all\u2019influenza di fattori esogeni (ad esempio trend di mercato, competizione, stagionalit\u00e0), ma anche oggetto di modifiche e ottimizzazioni proattive nel corso del tempo (ad esempio revisioni di bid strategy, cambi di budget, modifiche strutturali o introduzione di nuove funzionalit\u00e0 come AI Max).<\/p><p>Uno scostamento dei KPI post rilascio dell\u2019AI Overview non implica quindi necessariamente una relazione di causa-effetto con la feature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feaa34b elementor-widget elementor-widget-text-editor\" data-id=\"feaa34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le nostre competenze, la nostra esperienza e la disponibilit\u00e0 di una mole importante di dati aggregati <\/strong>e relativi alle campagne gestite, ci hanno permesso comunque di approfondire ed analizzare la tematica, mediante una metodologia che ha visto:<\/p>\n<ul>\n<li>analizzare un campione significativo di impression (quasi 20 milioni registrate tra Aprile 2025 e Giugno 2026), distribuite su circa 35.000 termini di ricerca unici, afferenti alle campagne Google Search di Brand operanti in diversi settori (Automotive, Energy, Finance, IT, Telco) e in diversi mercati;<\/li>\n<li>abbinare questi termini di ricerca fonte Google Ads con i database di tool di terze parti, stimando con una proxy se per ognuno, in un dato periodo di tempo, fosse stata pubblicata l\u2019AI Overview.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ccf4e8 elementor-widget elementor-widget-heading\" data-id=\"6ccf4e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019analisi ha permesso di trarre i seguenti insight.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c571c22 e-con-full e-flex e-con e-child\" data-id=\"c571c22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3368306 elementor-widget elementor-widget-heading\" data-id=\"3368306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partiamo dall\u2019analisi delle query<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7111d6 elementor-widget elementor-widget-text-editor\" data-id=\"a7111d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019AI Overview \u00e8 stata pubblicata per circa il 24% delle ricerche uniche intercettate dalle campagne ed analizzate a Gennaio 2026; questo dato si alza fino ad arrivare al 31% a Giugno 2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58f836e e-con-full e-flex e-con e-child\" data-id=\"58f836e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51ca036 elementor-widget elementor-widget-text-editor\" data-id=\"51ca036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"color: inherit; font-size: inherit;\">L\u2019AI Overview sta aumentando il proprio presidio.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3958bb elementor-widget elementor-widget-image\" data-id=\"d3958bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"407\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-1.png\" class=\"attachment-large size-large wp-image-31539 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-1.png 930w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-1-300x191.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-1-768x489.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img decoding=\"async\" width=\"640\" height=\"407\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-1.png\" class=\"attachment-large size-large wp-image-31539 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-1.png 930w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-1-300x191.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-1-768x489.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b135dce e-con-full e-flex e-con e-child\" data-id=\"b135dce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87ad9fe elementor-widget elementor-widget-text-editor\" data-id=\"87ad9fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le ricerche di natura informativa e generica risultano maggiormente interessate dalla presenza dell\u2019AI Overview (che si stima essere stata pubblicata a Gennaio 2026 per il 50%+ dei termini di questo tipo analizzati) rispetto a quelle transazionali (37%), a quelle di Brand + prodotto\/servizio (20%) e a quelle di brand puro (&lt;5%).<\/p><p>Tuttavia, analizzando le stesse query a Giugno 2026, si registra un aumento rilevante della pubblicazione per le ricerche transazionali (+16 punti percentuali).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dff77a e-con-full e-flex e-con e-child\" data-id=\"2dff77a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8759af0 elementor-widget elementor-widget-image\" data-id=\"8759af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"882\" height=\"592\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-2.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-31546 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-2.png 882w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-2-300x201.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-2-768x515.png 768w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"592\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-2.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-31546 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-2.png 882w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-2-300x201.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-2-768x515.png 768w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e747b54 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e747b54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>L\u2019AIO nasce per presidiare ricerche maggiormente informative, ma sta aumentando la propria trasversalit\u00e0 anche verso quelle transazionali.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b644193 e-con-full e-flex e-con e-child\" data-id=\"b644193\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3374e0e elementor-widget elementor-widget-text-editor\" data-id=\"3374e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le query composte da 10+ parole sono impattate maggiormente (pubblicazione stimata di AIO per quasi il 70% delle query di questo tipo analizzate) rispetto a quelle brevi (&lt;30% per ricerche con meno di 3 parole); questa distinzione rimane sostanzialmente costante nel tempo, da Gennaio 2026 a Giugno 2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ba76dc e-con-full e-flex e-con e-child\" data-id=\"9ba76dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53ccb97 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"53ccb97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le query pi\u00f9 lunghe e articolate portano alla pubblicazione pi\u00f9 frequente di AI Overview.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448f8c3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"448f8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"463\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-3-768x556.png\" class=\"attachment-medium_large size-medium_large wp-image-31550 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-3-768x556.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-3-300x217.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-3-1024x742.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-3.png 1056w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"463\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-3-768x556.png\" class=\"attachment-medium_large size-medium_large wp-image-31550 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-3-768x556.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-3-300x217.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-3-1024x742.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-3.png 1056w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0278a42 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0278a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a802ac7 e-con-full e-flex e-con e-child\" data-id=\"a802ac7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29877fc elementor-widget elementor-widget-heading\" data-id=\"29877fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spostiamo ora il focus dalle query alle impression<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96cdb6 elementor-widget elementor-widget-text-editor\" data-id=\"d96cdb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La natura delle campagne gestite, per la maggior parte prettamente performance e con obiettivo di conversione, fa s\u00ec che le impression siano maggiormente concentrate su:<\/p>\n<ul>\n<li>ricerche legate al brand, al prodotto o alla componente transazionale (solo il 10% delle impression analizzate \u00e8 di natura informativa o generica);<\/li>\n<li>ricerche brevi (il 75% delle impression \u00e8 legato a ricerche composte da non pi\u00f9 di 3 parole).<\/li>\n<\/ul>\n<p>In altri termini, le campagne analizzate sono maggiormente incentrate sulle ricerche tipicamente meno impattate dalla pubblicazione dell\u2019AI Overview.<\/p>\n<p><br><\/p>\n<p><\/p>\n<p>Di conseguenza, si stima che solo nel 18% delle impression analizzate l\u2019annuncio abbia dovuto convivere con la pubblicazione dell\u2019AI Overview, percentuale che si alza al 25% a Giugno.<\/p><p><br><\/p>\n<p><strong>Questo porta a dire che la coesistenza annuncio-AI Overview si verifica in misura limitata rispetto alle ricerche globali sulla SERP, ma anche che questo dato \u00e8 in progressivo aumento nel corso dei mesi.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-928983e elementor-widget elementor-widget-image\" data-id=\"928983e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"456\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-4-768x547.png\" class=\"attachment-medium_large size-medium_large wp-image-31554 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-4-768x547.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-4-300x214.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-4.png 1013w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"456\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-4-768x547.png\" class=\"attachment-medium_large size-medium_large wp-image-31554 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-4-768x547.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-4-300x214.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-4.png 1013w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cf146 elementor-widget elementor-widget-text-editor\" data-id=\"69cf146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inoltre, l\u2019analisi porta ad affermare che le campagne di Brand devono fare i conti con la presenza dell\u2019AI Overview meno spesso di quanto succeda per quelle Generic (11% vs 32% delle impression a Gennaio 2026, percentuali in crescita nei sei mesi successivi per entrambe le tipologie di campagna).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a9659 elementor-widget elementor-widget-image\" data-id=\"c4a9659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1437\" height=\"513\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-5-1.png\" class=\"attachment-full size-full wp-image-31562 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-5-1.png 1437w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-5-1-300x107.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-5-1-1024x366.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-5-1-768x274.png 768w\" sizes=\"(max-width: 1437px) 100vw, 1437px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1437\" height=\"513\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-5-1.png\" class=\"attachment-full size-full wp-image-31562 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-5-1.png 1437w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-5-1-300x107.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-5-1-1024x366.png 1024w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-5-1-768x274.png 768w\" sizes=\"(max-width: 1437px) 100vw, 1437px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d558111 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d558111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-027e8ea e-con-full e-flex e-con e-child\" data-id=\"027e8ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d266fb elementor-widget elementor-widget-heading\" data-id=\"8d266fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ma quindi qual \u00e8 l\u2019impatto dell\u2019AI Overview sulle campagne Paid Search?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13dd8fa elementor-widget elementor-widget-text-editor\" data-id=\"13dd8fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prendendo in esame la porzione di campagne con la quota pi\u00f9 elevata di impression legate a query presidiate da AI Overview, il trend dei KPI \u00e8 discordante; con il rilascio della feature: <\/p><ul><li>il CTR \u00e8 calato su circa met\u00e0 del campione, mentre sull\u2019altra met\u00e0 \u00e8 rimasto costante o \u00e8 addirittura cresciuto;<\/li><li>Il CPC, il CPM e l\u2019Impression Share hanno mostrato peggioramenti solo in circa il 15%-25% del campione, mentre la restante parte ha visto i KPI rimanere stabili o migliorare<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e762de5 elementor-widget elementor-widget-image\" data-id=\"e762de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1011\" height=\"618\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-6.png\" class=\"attachment-full size-full wp-image-31566 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-6.png 1011w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-6-300x183.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-6-768x469.png 768w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1011\" height=\"618\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-6.png\" class=\"attachment-full size-full wp-image-31566 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-6.png 1011w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-6-300x183.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-6-768x469.png 768w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806c622 elementor-widget elementor-widget-text-editor\" data-id=\"806c622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Approfondendo inoltre il KPI che, dopo il rilascio di AIO, ha registrato variazioni negative nel maggior numero di campagne, ossia il CTR, non risulta una correlazione tra la sua variazione e la percentuale di Impression con AIO: le campagne che si stima abbiano avuto una percentuale pi\u00f9 alta di impression con AIO non sono quelle che peggiorano maggiormente il CTR.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ffc1d7 elementor-widget elementor-widget-image\" data-id=\"6ffc1d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"465\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-7-768x558.png\" class=\"attachment-medium_large size-medium_large wp-image-31570 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-7-768x558.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-7-300x218.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-7.png 849w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"465\" src=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-7-768x558.png\" class=\"attachment-medium_large size-medium_large wp-image-31570 lazyload\" alt=\"\" srcset=\"https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-7-768x558.png 768w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-7-300x218.png 300w, https:\/\/www.likereply.com\/wp-content\/uploads\/2026\/10\/IT-Grafico-7.png 849w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd54c3a elementor-widget elementor-widget-text-editor\" data-id=\"dd54c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anche considerando poi le campagne che, tra Gennaio e Giugno 2026, hanno registrato un aumento significativo nella quota di impression su query presidiate da AI Overview, il quadro non mostra pattern comuni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f2b1e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52f2b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31a19c6 e-con-full e-flex e-con e-child\" data-id=\"31a19c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4ed7e elementor-widget elementor-widget-heading\" data-id=\"2a4ed7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In conclusione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8836fc3 elementor-widget elementor-widget-text-editor\" data-id=\"8836fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Come si diceva all\u2019inizio, le campagne sono estremamente dinamiche e soggette a fattori esogeni e modifiche endogene che ne alterano le performance, non permettendo di isolare l\u2019impatto e stabilire un legame di causa-effetto.<\/p><p>Quello che si pu\u00f2 dire con certezza, \u00e8 che il potenziale impatto dipende dalla struttura del Keyword set e conseguentemente dalle ricerche intercettate da una campagna.<\/p><p>Ma anche che non ci si pu\u00f2 fermare qui: con altrettanta certezza si pu\u00f2 affermare che i risultati generati dall\u2019AI stanno espandendo ed evolvendo il proprio presidio e, quindi, la modalit\u00e0 di fruizione dei contenuti da parte dell\u2019utente.<\/p><p><strong> <\/strong><\/p><p><strong>E in questo contesto le campagne non devono rimanere ferme, ma cavalcare l\u2019inevitabile onda, con l\u2019utilizzo, sempre consapevole e ponderato, delle feature native AI-based che Google sta mettendo a disposizione. <\/strong><\/p><p>Monitorare l\u2019evoluzione dello scenario e adattare progressivamente strategie e strumenti sar\u00e0 quindi fondamentale per comprendere, e conseguentemente gestire, una SERP sempre pi\u00f9 AI-driven.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a10707 elementor-widget elementor-widget-text-editor\" data-id=\"7a10707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Se vuoi saperne di pi\u00f9 su questo o su altre tematiche di settore, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.likereply.com\/it\/contact\/\">contattaci!<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09844f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d09844f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70bdcac4 e-flex e-con-boxed e-con e-parent\" data-id=\"70bdcac4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6c366a e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e6c366a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f70a108 e-con-full e-flex e-con e-child\" data-id=\"4f70a108\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc9727b elementor-widget elementor-widget-image\" data-id=\"dc9727b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"46\" 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class=\"elementor-element elementor-element-1b10eb4a elementor-widget elementor-widget-text-editor\" data-id=\"1b10eb4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Sfrutta tutto il potenziale della tua presenza digitale con le nostre strategie di marketing studiate per favorire la crescita, il coinvolgimento e la conversione. Contattaci oggi stesso per trasformare la tua visione in un successo. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b614f99 elementor-widget elementor-widget-imroz-button\" data-id=\"6b614f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"imroz-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                    <div class=\"text-center\">\n                <a href=\"https:\/\/www.likereply.com\/contact\/\" target=\"_self\" rel=\"nofollow\" class=\" rbt-button  rn-button-style--2 btn_border btn-large rbt-btn-white\"><span class=\"button-text\">Contattaci<\/span><\/a>            <\/div>\n                \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e08fad8 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7e08fad8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Like Reply ti accompagner\u00e0 nella scoperta delle principali funzionalit\u00e0 della piattaforma e-commerce Shopify<\/p>\n","protected":false},"author":5,"featured_media":30271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217,81],"tags":[],"class_list":["post-31353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-performarce-marketing-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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