Fully Independent Multi-Brand Oracle Eloqua Infrastructure for Evoriel
Learn how Like Reply and Evoriel executed a zero-downtime carve-out migration for Evoriel’s real estate brands, ensuring full data integrity, compliance, and business continuity on Oracle Eloqua.
220
Emails Migrated
100
Campaigns Transitioned
100
Compliance and Data Integrity
Success Story
The migration was completed on schedule with zero campaign interruptions. All active customer journeys transitioned without impact, with new campaigns launching in the Evoriel instance immediately after migration. We achieved 100% data accuracy and GDPR compliance, with all contact records, custom objects, and 12 months of historical activities migrated without loss. This complex migration demonstrated our expertise in delivering robust, compliant marketing automation infrastructure for the competitive French real estate market.
The Challenge
Following the strategic carve-out of Evoriel from Nexity, the newly formed company needed to establish an independent marketing automation infrastructure while maintaining business continuity. The project required creating two distinct Eloqua instances from a single shared platform, managing millions of contact across multiple real estate brands, and ensuring zero downtime during migration. The complexity was amplified by the need to preserve 15+ active integrations, maintaining GDPR compliance, and implementing sophisticated multi-brand management with separate domains and IP addresses for each entity.
The Solution
Our Eloqua experts designed a comprehensive migration strategy centered on automation and brand independence. We configured independent brand identities within a single Eloqua instance to support Evoriel’s multi-brand operations. The migration automated the transfer of 220+ emails, 100+ campaigns, and 50+ programs while recreating all system integrations. We implemented Contact Level Security for granular access control, established numerous dynamic signature rules for personalized communications, and built a unified preference center managing consent across all brands with automated synchronization.
Why Evoriel Needed This Approach?
As part of their independence from Nexity, Evoriel required a complete separation of their marketing operations while preserving years of customer relationships and automated workflows. A manual migration would have risked data loss, campaign interruptions, and compliance issues across their real estate brands. The automated approach ensured business continuity during this critical transition, maintained all customer touchpoints, and established a scalable foundation for independent growth. With 15+ integrated systems and complex multi-brand requirements, only a sophisticated automated migration could guarantee the precision and speed necessary for a successful carve-out.
What We Built in Oracle Eloqua?
We constructed a complete marketing automation ecosystem from the ground up. The new instance features independent brand configurations, each with its own sending infrastructure and email deliverability setup. We recreated the entire data architecture to manage customer relationships across all business lines, with automated daily synchronization between systems. The platform includes a unified GDPR-compliant preference center where customers can manage their communication preferences across all brands, dynamic email signatures that personalize sender information based on each customer’s property manager, and automated data management processes. All 220+ emails, 100+ campaigns, and system connections were migrated and optimized for the new multi-brand structure.
Migration Process
Our migration was executed through four structured phases, ensuring full continuity, data accuracy, and a seamless transition into Evoriel’s independent multi-brand Eloqua environment.
Phase I: Instance Configuration
Initial setup of the independent Eloqua environment, including multi-brand architecture, deliverability settings, and access-control rules.
Phase II: Data Model & Integrations
Rebuild of the complete data model with 18 custom data objects and reconnection of 15+ system integrations (CRM, consent platform, customer portals).
Phase III: Asset Migration
Automated migration of 220+ emails, 100+ campaigns, and 50+ programs, ensuring full functional parity and consistent brand execution.
Phase IV: Data Migration & Go-Live
Migration of all contacts, GDPR consents, and 12 months of activity logs, followed by a full go-live in March 2025 across all French regions, coordinated jointly by Like Reply and Evoriel teams.
Why Eloqua for This?
Enterprise Multi-Brand Management
Oracle Eloqua was already Nexity’s chosen platform, making it the natural foundation for their independent operations as Evoriel.
Eloqua’s enterprise-grade capabilities were essential for managing the complexity of multiple distinct brands within a single instance, each requiring separate sending domains, IP addresses, and compliance controls.
Robust Integration Ecosystem
Its robust API infrastructure enabled direct integration with Evoriel’s ecosystem of 15+ systems including CRM, customer portals, and document management platforms.
Scalability and Precision
Eloqua’s advanced features provided the scalability and precision required for a real estate company managing millions of customer touchpoints across property management, sales, and syndication services.
To find out more about Oracle Eloqua visit oracle.com.
About the Client
Evoriel is France’s leading residential and commercial real estate group, orchestrating an ecosystem of five premium brands: Lamy, Oralia, Richardière, Terranae, and Bélier Assurances. With 3,100 expert professionals, 200 agencies, and 1 million clients, the group delivers comprehensive 360° expertise across the entire real estate value chain.
Result that Matter
Our structured migration approach ensured operational continuity and long-term stability for Evoriel’s multi-brand ecosystem. The outcomes reflect both the precision of the process and the robustness of the new Eloqua environment.
15+ Integrations Reconnected
Independent Brand Ecosystem Enabled
100% GDPR Compliance
0 Days of Downtime
Let’s discuss how we can support your marketing automation goals
Our team is ready to help you assess, optimize, or scale your Eloqua environment. Share a few details with us, and our consultants will get back to you within one business day.