ORACLE ELOQUA APPCLOUD APPS

Smarter Campaigns
How to Plan, Execute & Measure Seamlessly with Marmind & Eloqua

Connecting Marmind with Oracle Eloqua made easy. Optimize your campaign planning and execution with a direct integration and benefit of automatic campaign creation in Eloqua and a sync of results back to MARMIND. 

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Why Marmind and Eloqua

Marmind centralizes all campaign planning by combining budgets, timelines, briefs, approvals, and performance data in one collaborative workspace that connects seamlessly with your marketing tools. See the 👉 Marmind technology page for more details about this solution.

Eloqua automates and personalizes marketing journeys by orchestrating complex campaign flows, lead nurturing, and engagement tracking across email and digital channels. FInd out more about 👉 Eloqua technology.

By combining Marmind’s centralized marketing planning with Eloqua’s powerful automation capabilities you can unlock a fully connected, automated campaign lifecycle.

The integration streamlines every step, from briefing and budgeting to content creation, activation, and performance tracking, while eliminating hundreds of manual tasks.  With predefined campaign blueprints, automated asset generation, and real-time synchronization across Eloqua, CRM, and analytics tools, teams can launch complex campaigns in a fraction of the time. The result is faster execution, fewer errors, and complete transparency across regions, channels, and campaign goals. 

How the Integration works

Phase I: Create your campaign & fill out your brief

In Marmind create your campaign and fill out the Briefing Input Tab. Once ready, trigger the synch with Eloqua. 

Phase II: Wait for the automation to complete the campaign setup

Now you can relax and let the integration do the work. All campaign elements and assets will be created in Eloqua. You will get a notification once the process is completed. 

Phase III: Review and finalize the newly created assets

After the creation is finished you or your operations team need to apply some final touches in Eloqua and do the final review and testing. 

Phase IV: Launch & keep an eye on the KPIs

After the campaign is activated in Eloqua the engagement data will automatically flow back into Marmind to fuel the KPIs. 

Key benefits

Centralised Campaign Planning

Marmind used as central planning and reporting tool for all marketing measures and campaigns. 

KPI Sync

One stop shop for campaign analysis due to integrated performance feedbacks. 

Improved Time to Campaign

Predefined Blueprint Campaigns minimize effort and allow faster campaign setups. 

Reduced Error Potential

Automated campaigns implementation reduces the chance for errors massively. 

Re-watch Webinar

Sneak peek into the Marmind and Eloqua integration

1. This view shows how campaign information created in Marmind is prepared and synced directly into Eloqua to initiate the automated setup process.
1. This view shows how campaign information created in Marmind is prepared and synced directly into Eloqua to initiate the automated setup process.
2. After synchronization, Eloqua automatically generates all campaign folders and assets based on the data received from Marmind.
2. After synchronization, Eloqua automatically generates all campaign folders and assets based on the data received from Marmind.
3. Eloqua’s campaign canvas displays the fully built automated workflow that was created from the Marmind brief.
3. Eloqua’s campaign canvas displays the fully built automated workflow that was created from the Marmind brief.
4. The email assets automatically produced from Marmind inputs can now be reviewed and edited directly within Eloqua’s email designer.
4. The email assets automatically produced from Marmind inputs can now be reviewed and edited directly within Eloqua’s email designer.

Let’s transform your digital landscape together

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