AI-Powered Hyper-Personalization for LTO Campaigns
Transforming Limited-Time Offer marketing with GenAI and SAP Marketing Cloud for Symrise.
48
Click-to-Open Rate
10
X Higher Engagement with GenAI
2
Month Deployment Cycle
Success Story
The campaign redefined B2B personalization in the flavor industry, aligning marketing and sales through AI-driven Account-Based Marketing (ABM) at scale. It established a repeatable framework for rapid, brand-aligned LTO activations across multiple markets.
The Challenge
Symrise needed to deliver hyper-personalized LTO campaigns to a targeted B2B enterprise customer base within an ABM approach and tight seasonal timelines. The challenge was to balance creative differentiation with scalability across multiple markets, keep marketing and sales aligned on personalized messaging and lead validation, and address technical constraints including email deliverability, data integration, and campaign automation.
Solution
We implemented the campaigns entirely on SAP Marketing Cloud. GenAI was used to build a unique message for each client, drawing on their brand story and recent news connected to the Super Bowl and Valentine’s Day. In addition, we created a personalized product visual for every company, enabling a highly targeted Account-Based Marketing (ABM) strategy. To support the sales force, GenAI also generated tailored content for three key roles within customer organizations — Innovation/R&D, Supply Chain Managers, and Operations Managers. This ensured that every communication, from marketing emails to sales follow-ups, was personalized, relevant, and consistent with the overall LTO campaign strategy.
About the Client
Symrise is a leading global producer of flavors, fragrances, and functional ingredients serving the food, beverage, cosmetics, and pharmaceutical sectors. The company works with the world’s top consumer brands to deliver sensory and functional innovation, emphasizing sustainability and data-driven insight.
The Challenge: Scaling Creativity for LTO Campaigns
Limited-Time Offers (LTOs) represent up to 30% of annual revenue in the food and beverage sector. Yet creating unique campaigns for each client brand within weeks is a major challenge.
Symrise needed a scalable system capable of producing creative, data-driven, and personalized marketing content — all while maintaining alignment between marketing and sales teams and ensuring technical excellence in campaign delivery and data integration.
Our Solution: AI-Driven Personalization at Scale
Setup on SAP Marketing Cloud
Established unified campaign infrastructure to support automation and personalization.
AI analyzed each target brand’s tone, news, and storytelling to craft contextual, event-driven messages.
GenAI-Generated Messaging
Personalized Product Visuals
Created unique product mockups reflecting each brand’s identity and seasonal theme.
Tailored emails for Innovation, Supply Chain, and Operations roles to maximize relevance.
Role-Based Content Customization
Sales Integration
Provided personalized follow-up materials and lead validation workflows to bridge marketing and sales.
Results That Matter
High Engagement
48% click-to-open rate – outperforming industry benchmarks.
10× More Effective Content
GenAI-generated materials achieved over 10× engagement vs. generic content.
Speed and Scalability
Campaign deployed in just 2 months across multiple U.S. markets.
Future-Ready Model
Created a scalable framework for future LTO personalization initiatives.
Why Like Reply
Our approach combined deep marketing expertise with AI technology to deliver measurable business impact.
AI-Driven Personalization
ABM Expertise
Agile Execution
Performance Results
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