Eloqua

Using AI to Scale Personalization in B2B Marketing

This white paper shares how companies like Saverglass and Symrise are using AI to create relevant, personalized campaigns that fit their business objectives with measurable impact.

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What’s Inside the White Paper?

  • Why personalization is becoming essential in B2B marketing

  • How AI helps connect customer behavior with tailored messaging
  • Two detailed use cases: Saverglass and Symrise
  • Performance results: +20% in conversion rates, 48% click-to-open
  • How to integrate AI into your existing marketing processes
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