MIGRATION MASTERMIND
Beyond the Migration:
A Strategic Framework for Growth
How Like Reply & MoEngage's MoUpgrade Program Deliver a Unified Migration
OUR STRUCTURED & ROBUST MIGRATION PROCESS
The People, Process & Technology Framework
We empower our clients to achieve this by combining our highly effective solution design with MoEngage’s innovative technology. That’s why we’ve aligned our strategic framework directly with MoEngage’s official MoUpgrade Program.
This partnership creates a single, seamless, and de-risked migration experience, eliminating the friction between strategy and execution.
Our Core Philosophy
Our approach redefines migration from a simple “lift-and-shift” to a strategic “re-architecture and optimization” of existing efforts.
We address past mistakes and build a smarter, more efficient marketing infrastructure that aligns with your future business goals.
A Unified Team: Like Reply Strategy & MoEngage’s Expertise — A successful migration hinges on both strategic guidance and deep technical execution. Our partnership provides a single, unified team to deliver both.
Our Phased Approach
Our differentiated service offering is structured around a three-phase process designed to mitigate risks and maximize value:
Phase I: Discovery & Strategic Blueprint (Pre-migration)
Phase II: Technical Migration & Implementation
Phase III: Post-Migration Optimization & Enablement
PHASE I
Discovery & Strategic Blueprint
Deep-dive analysis and strategic foundation building for your migration success.
Deep-Dive Analysis
Data Audit & Cleansing
A crucial step involves a comprehensive data audit and cleansing process. We go beyond simple migration to identify and rectify duplicates, inconsistencies, and compliance issues in your existing data, building a foundation of clean, reliable information for your new system.
Asset Inventory & Re-architecture
We perform a meticulous inventory and re-architecture of all campaign assets, such as email templates and images, to determine which should be recreated and which can be discarded, recognizing that assets often do not transfer perfectly between platforms.
Stakeholder Alignment
We facilitate a thorough stakeholder alignment process, identifying key individuals from departments like Marketing, Sales, IT, and Legal, and establishing clear communication protocols to prevent internal silos and miscommunication.
PHASE II
Technical Migration & Implementation
Precise technical execution with optimized architecture and comprehensive testing.
Optimized Event Schema Design
With a robust strategic blueprint in place, this phase focuses on precise technical execution. We design a new, optimized event schema in your target platform, carefully mapping your old data structure to the new one to ensure accuracy and completeness of data.
SDK & API Implementation
A detailed technical plan for implementing the new platform’s SDK and APIs is developed, ensuring a smooth transition and correct tracking of all key user attributes and events from the outset.
Workflow & Campaign Reconstruction
Critically, workflows and campaigns are reconstructed from the ground up, leveraging the new platform’s advanced capabilities (such as MoEngage’s AI and journey orchestration tools), rather than simply copying potentially inefficient existing workflows.
Rigorous Testing
The phase culminates in rigorous, multi-layered testing, including functionality testing, performance testing, and user acceptance testing in a staging environment before the system goes live.
PHASE III
Post-Migration Optimization & Enablement
Ensuring long-term success through training, measurement, and continuous improvement.
Customized Training & Adoption
We address the pitfall of “insufficient staff training” with customized training and on-demand resources to accelerate adoption and overcome any resistance to change within your team.
KPI Tracking & ROI Measurement
We assist in setting up custom reports and dashboards to track Key Performance Indicators (KPIs) and measure ROI from day one, a key requirement for any effective marketing program.
Continuous Optimization
This phase includes a plan for continuous optimization, offering ongoing managed services that extend beyond basic maintenance to include A/B testing, AI-driven personalization, and continuous workflow improvements.
Go-Live with "Hypercare" Support
The moment you go live, your migration is covered by MoEngage’s “Hypercare” support. This is a period of proactive, post-launch monitoring by their dedicated experts to ensure all data flows and campaigns are working perfectly. This de-risks the critical first weeks of operation.
What Makes Our Service Unique?
Our differentiators that set us apart in the migration landscape
Strategic & Analytical Acumen
Advanced Data & AI Expertise
Change Management & Client Enablement
Mitigating Non-Technical Pitfalls
Seamless MoEngage Partnership
Europe Migration
A Global Migration for a Global Brand
3
Million emails per month
20
Countries reached
100
Migration success
Success Story
A multinational consumer brand in Europe migrated from its legacy marketing automation platform to MoEngage, with Like Reply acting as its lead strategic and implementation partner throughout the journey.
Today, the company reliably orchestrates high-volume, multi-country campaigns every month, coordinating activity across numerous European markets from a single, unified platform.
The new setup enables faster campaign activation, more consistent customer journeys, and more precise targeting based on real-time behavior and preferences.
At the same time, the brand maintains strong deliverability and stable performance at scale, with ongoing optimization ensuring that channel mix, frequency, and content continue to improve over time.
The Challenge
The brand had been using a legacy platform for years. As its e-commerce strategy evolved towards more B2C and omnichannel experiences, limitations became clear:
They needed a more flexible, marketer-friendly solution that could support regional teams while maintaining central control.
Our Solution
Like Reply designed and executed a structured, low-risk migration to MoEngage:
This engagement became the blueprint for our formalized migration framework. By combining certified expertise with MoEngage’s MoUpgrade program, we now offer a repeatable, de-risked migration model for organizations with similar complexity.