Marketing Automation You Control
Mautic is open‑source marketing automation that puts you in charge of data, costs, and roadmap. You can self‑host, meet strict compliance, and run email, SMS, and web journeys without vendor lock‑in. For teams seeking a modular, efficient solution, Mautic provides a streamlined alternative to large commercial marketing automation platforms.
Mautic lets you design and run journeys across email, SMS, social, and web from a single visual canvas. Triggers and conditions react to real user behavior in real time, so your flows adapt automatically without developer work. This is the core of mautic marketing automation: one place to plan, send, and iterate.
Build dynamic segments that update on their own as contacts change attributes or behavior. Target messages and content variations per segment so each touch feels relevant, whether it’s email Mautic campaigns, SMS, or on-site prompts. You get fine control without manual list rebuilds.
Use customizable scoring to identify sales-ready contacts and keep others in automated nurture tracks. Scores rise with opens, clicks, page views, and form fills, then trigger the right follow-ups or handoffs. This keeps Mautic marketing pipelines clean and reps focused on real intent.
Mautic syncs both ways with CRMs like Salesforce and Microsoft Dynamics, so marketing activity, segments, and scores flow to sales while account updates flow back. Everyone sees the same customer history, reducing duplicates and keeping marketing automation aligned with pipeline stages.
Track performance with real-time dashboards in Mautic for emails, campaigns, and end-to-end journeys. See what moved engagement, adjust segments or content, and re-publish fast. It’s practical reporting that supports day-to-day decisions, not vanity charts.
Because Mautic is open-source, there are no per-seat or per-contact licenses. Add your whole team, grow the database, and keep costs predictable. For a Mautic agency or in-house team, that means scaling without arguing over access or list size.
mautic marketing automation
Why Teams Switch to Mautic
- Own your data, meet compliance. Run Mautic on‑prem or private cloud so customer data stays where you decide. Built‑in features cover consent, preferences, and retention for GDPR‑class requirements.
- Avoid unnecessary licensing costs. As an open-source platform, Mautic has no per-user or per-contact fees, so you can scale your database and team without unexpected expenses. Invest in campaigns, not license seats.
- Move faster. A visual builder and automations let marketers launch multi‑step journeys across email, SMS, web, and more, with no code.
Like Reply: Your Mautic Agency
As a marketing automation agency, we implement, migrate, integrate, train, and support – end to end.
Implementation & Setup
We implement and configure the platform to align with your technology stack and objectives, whether on-premise or in the cloud. Templates, segments, scoring models, and consent settings are configured from the start, enabling you to launch your first campaigns quickly. We also take care of email deliverability and tracking domain setup to ensure smooth operations post-launch.
We move you from commercial marketing automation tools to Mautic with clean data mapping, asset import, and minimal downtime. Fields, segments, forms, and historical engagement are preserved so Mautic marketing automation picks up where you left off. We validate key journeys and QA emails before go-live.
Migration
Integrations & Customization
We connect Mautic to your CRM, commerce, data warehouse, and analytics, then fill gaps with lightweight plugins or scripts when needed. Real-time sync keeps sales and marketing aligned while data flows into dashboards you already use. If you run multiple brands, we structure marketing for safe separation and shared reporting.
Marketer training covers journeys, segmentation, email send-out, and reporting. The administrative training covers deliverability, upgrades, and backup processes. Teams receive tailored playbooks and checklists. End users gain autonomy for day-to-day operations, reducing dependency on IT.
Training & Enablement
Ongoing Support & Optimization
We monitor, apply updates, tune deliverability, and run periodic reviews to keep campaigns sharp. Expect proactive fixes, bounce and spam-trap checks, and recommendations grounded in your data. As your Mautic agency, we keep the platform stable while you focus on campaigns.
What You Can Run With Mautic Marketing
We help solve common business challenges with a focused Mautic setup, ensuring a direct path to measurable outcomes.
Re‑engagement programs
Lifecycle nurturing at scale
Multi‑brand orchestration
Lead qualification and scoring
Event and webinar automation
Data-driven segmentation
Example: Quick Re‑Engagement In Mautic
Select contacts who skipped the last newsletters, send a personalized email, wait, then auto‑send an SMS reminder to non‑responders. This is a simple drag‑and‑drop flow your team can adjust anytime.
Deployment And Costs
Mautic can be deployed on your servers, in a private cloud, or via managed hosting to satisfy IT and data residency requirements. There are no license fees, and you’re free to scale users and contacts as needed.
Running Mautic Reliably After Go-Live
We keep Mautic steady with a simple rhythm: changes are tested in a staging copy first, then rolled into production during a planned weekly window. Marketers review and approve updates before they go live, so campaigns don’t get surprised by last-minute tweaks.
Your data is backed up daily, with quick snapshots during the day. We monitor key processes Mautic marketing — segment rebuilds, campaign queues, CRM sync, and email Mautic bounces or complaints and issue alerts on anomalies. We aim for 99.9% uptime for both application and tracking.
Access is tight. Only a few admins can change sensitive settings like sending domains or plugins. If an issue happens, you get a single point of contact, a clear impact update, and a fix plan. Recovery targets and response times are written into your support plan if you want SLA.
Frequently Asked Questions
What is Mautic and who is it for?
Mautic is open-source marketing automation for teams that want control of data, stack, and costs. It fits mid-market and enterprise orgs that run advanced journeys, strict compliance, and multi-brand setups without per-user or per-contact fees.
How does Mautic compare to other commercial marketing automation tools in real use?
You’ll find similar features in segmentation, scoring, journey design, and reporting – with the added benefits of deployment flexibility and predictable costs. The trade-off is that maintenance, updates, and governance fall under your responsibility or with an agency partner.
Can I self-host Mautic for GDPR and data residency?
Yes. Deploy Mautic on-prem or in a private cloud region, use consent tracking and a preference center, enforce retention, and lock access by role. This lets your marketing automation meet GDPR-class requirements while keeping PII where you need it.
How do we get solid deliverability with email Mautic?
Authenticate SPF, DKIM, DMARC; warm domains/IPs; enforce list hygiene; and use engagement-based segments with sunset rules. Configure bounce/complaint handling and monitor blocklists to maintain inbox placement at scale.
How dependable is CRM integration with Salesforce or Microsoft Dynamics?
Mautic offers bi-directional synchronization with major CRMs such as Salesforce and Microsoft Dynamics. Contacts, companies, activities, and scores can be mapped with custom fields and deduplication rules. Sync frequency and API handling are configurable to maintain alignment between marketing and sales systems.
How does a Mautic agency help beyond setup?
A good agency handles stack health, deliverability, upgrades, and governance. They train teams, watch logs and queues, and drive ongoing optimization so marketing programs keep improving instead of stalling after launch.