As we have already seen in a previous article, the analysis are very important for an e-commerce store.
They help to track user behavior, measure sales and conversions and optimize marketing performance to increase the revenues. Google Analytics 4 (GA4) – the Google’s web analytics tool – is an essential platform for the merchant. Thanks to it, the e-shop owner is able to better understand the current situation of the e-commerce and, if necessary, he can take action to improve and optimize the entire sales process.
If you have an e-commerce based on Shopify platform and you are interested to know how to add Google Analytics 4 in your store, here you will find a short description of how to set up it.
Start
First of all you need to have a Google Analytics account and a GA4 property that is necessary to have the Tag ID.
Set-up #1
Then you need to have installed the Google & YouTube channel in your Shopify Store.
Set-up #2
At this point you can set up Google Analytics 4 tags.
No connection with Google Merchant Center must be done to complete the GA4 tags setup process.
Starting from this, some events can be tracked automatically.
Set-up #3
Next, you need to link your Google Analytics account to your Google Ads account.
Analyze
Now you can analyze customer activity on your e-commerce and make strategic decisions.
LOOKING INSIDE
Shopify is a simple and powerful e-commerce platform that makes it easy to create online store.
It’s used by both small businesses and large enterprises, offering a complete solution for every aspect of online selling — from sales to inventory management, from payments to performance, from a user-friendly interface to seamless integration with external tools, and from physical to digital products.
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