Consulting
Digital Marketing Consulting for Sustainable Growth
Digital transformation isn’t just about new tools — it’s about using them effectively. Our digital marketing consulting services help businesses improve performance by aligning people, processes, content, and technology. We provide strategies and solutions that boost engagement, generate leads, and drive measurable results.
Digital Maturity Audit
Assess your current state and build a roadmap for success
Today’s customers expect personalized, seamless communication across channels. To meet these expectations, companies need more than the latest tools — they need the right skills, clear processes, and a strong foundation.
Our Digital Maturity Audit helps you evaluate your current capabilities and build a practical plan for improvement. This includes the systems you use, how you communicate, and the efficiency of your marketing efforts.
Our Digital Marketing Consulting Solutions:
- A full review of your digital marketing strategies, tools, and workflows
Clear assessment of your current digital maturity level
A tailored vision for improvement based on your goals
A roadmap with prioritized steps for technical, process, and team development
Customer Journey Mapping
Optimize touchpoints for better customer experience and conversions
The customer journey includes every interaction a person has with your brand — before, during, and after a purchase. Mapping this journey helps you understand what your customers need and expect at every stage.
We identify and improve the most important touchpoints in your marketing and communication processes. This leads to higher engagement, stronger loyalty, and better conversion rates.
How Our Marketing Consulting Approach Works:
- Map your existing customer journey across all relevant touchpoints
Analyze communication performance and customer feedback
Design a future-state journey that aligns with real customer needs
Test improvements using A/B testing or pilot campaigns
Continually optimize based on results
Persona Definition & Content Strategy
Know your audience and deliver content that matters
Effective content starts with a deep understanding of your audience. Our team helps you define key personas using real data and research. These personas shape how you create and distribute content across channels — from blog posts to social media.
Our process includes:
Defining personas based on behavior, preferences, and decision roles
Aligning content to key phases of the buyer’s journey
Identifying content gaps and planning new content
Creating a production plan that reflects marketing goals and SEO priorities
Lead Management Optimization
Turn leads into customers with structured marketing strategies
Managing leads effectively means delivering the right message at the right time — and knowing when to involve your sales team.
We help you build a clear, data-driven lead management process that improves efficiency and boosts conversion.
We Support Your Digital Marketing Efforts With:
Defining lead stages and criteria based on customer behavior
Capturing leads through digital campaigns and social media
Nurturing leads with relevant content and marketing automation
Qualifying leads using scoring models and engagement data
Routing qualified leads to sales and tracking performance
Account Based Marketing (ABM)
Target high-value accounts with personalized campaigns
ABM is a focused marketing strategy that delivers customized content and messaging to your most valuable accounts. It helps shorten sales cycles and improve your marketing ROI.
ABM Services That Power Your Digital Marketing Strategy
- Identifying target accounts using firmographic and behavioral data
- Researching account-specific needs and decision-makers
- Creating personalized marketing messages and social media campaigns
- Launching and tracking targeted campaigns
- Optimizing based on performance and conversion metrics
At LikeReply, we optimize your account-based marketing (ABM) strategies for better results. Our workflow ensures personalized campaigns targeting high-value accounts. Learn more about enhancing ABM with Oracle Eloqua in this Oracle Marketing Cloud blog post: Working with Your ABM Strategy in Oracle Eloqua. We help shorten sales cycles and boost ROI with tailored solutions.
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Frequently Asked Questions
A digital marketing consultant enhances your marketing performance with strategies for channels (e.g., SEO, social media), tools (e.g., CRM, automation), content creation, lead generation, and campaign optimization. Beyond this, we offer campaign conception, implementation, and execution with tech/data experts, providing end-to-end solutions that surpass creative agencies.
Consultants focus on strategy, audits, and planning, while agencies execute campaigns. Our approach includes campaign conception, implementation, and execution with tech experts, offering a holistic service that reduces reliance on multiple vendors, unlike creative agencies.
Yes, consultants bring external expertise, frameworks, and insights to help your team scale, avoid pitfalls, and leverage technology effectively.
It varies: short projects (e.g., sparring for ideas, benchmarks, or guidance) take weeks, while digital transformation or lead management rollouts may last months. Some clients opt for ongoing support, integrating these smaller tasks seamlessly.
Success is tracked via KPIs like qualified leads, conversion rates, search rankings, or content engagement, with dashboards and reporting systems to monitor ROI.
Consulting benefits B2B, B2C, and D2C sectors, especially those with complex sales cycles or niche segments, such as tech, manufacturing, professional services, and healthcare.
Summary: All About Digital Marketing Consulting
Digital marketing consulting is more than just advice — it’s a strategic partnership designed to help your business grow smarter, faster, and more efficiently in a digital-first world.
Whether you’re looking to align your marketing and sales teams, implement new marketing technologies, optimize your lead management processes, or improve customer experiences across channels, digital marketing consulting offers the roadmap and expertise to make it happen.
By focusing on your specific challenges, goals, and resources, consultants help you develop tailored digital marketing strategies that improve your visibility on search engines, increase your impact on social media, and enhance every part of your marketing efforts — from content creation to campaign automation.
For companies aiming to scale or improve digital performance, consulting delivers clarity, structure, and measurable results. It’s the smarter way to achieve successful digital transformation in an increasingly complex landscape.