If you have a Shopify e-commerce website and are looking for analytics that monitor sales and traffic, the platform provides dashboards and reports for observing store’s transactions, site visits, customers and the performance of your online shop.
Why is it important to analyze your e-commerce store?
Thanks to analysis, it is possible to evaluate the performance of the e-commerce shop in order to identify potential opportunities for improvement, detect possible issues to analyze, assess strategy changes, make effective decisions and understand the outcomes of previous decisions.
Where can you find reports?
The platform’s features, analyses and reports depending to the Shopify subscription plan you have chosen.
Accessing the information requires to be logged in the Shopify Admin Area and have authorization to access the section “Analytics”.
In this section both Dashboard and Reports can be found.
Analytics Dashboard
The Analytics Dashboard of Shopify is a section that provides the merchant with a summary of the online shop’s performance through charts and metrics.
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Analytics Reports
What you can access here depends on your Shopify subscription plan.
In fact, in addition to a basic set of reports, you can access detailed, customized, and advanced reports depending on your subscription.
Shopify’s Reports are organized by category and provide the merchant with detailed data in both table and charts.
A few examples of reports are: sales reports – reports to view information about customers’ orders, such as sales by product, variant or collection; product and inventory reports – reports that show information about products and inventory, such as best selling products, inventory levels; customers reports – reports for viewing information on purchase frequency in the e-shop, such as customer lifetime value.
To gain further insights, Shopify provides additional tools for analysis through the setup of third-party analytics services.
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