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Taking Customer Engagement to the Next Level!
Do you want to improve your customer interaction through personalised messages and seamless communication across all channels? Discuss the possibilities with our expert Rose Aldahisy and learn everything you need to get started.
- English, German
- 2 sessions x 1h
- Online | Microsoft Teams
Key Takeaways
- Learn how to leverage data to create tailored and relevant messages for each individual customer.
- Discover how to enable seamless communication across all channels - email, mobile push, SMS, in-app messaging and more.
- Find out how to reach your customers at exactly the right moment with real-time triggers and automated campaigns and increase your efficiency.
- Learn how to unify customer data from different sources and create dynamic audiences to make your marketing messages even more targeted.
- Gain insights from best practices and real-world examples of how companies have optimised their customer engagement strategies.
Rose A. Like Reply | Munich
Session Content
In this session you will learn how to use data to create tailored and relevant messages for each individual customer. We will show you how to enable seamless communication across all channels such as email, mobile push, SMS and in-app messages and how to make the most of real-time triggers and automated campaigns.
First Unit (1h) - Introduction to cross-channel communication
- Receive an overview of data that can be used for cross-channel personalization
- Learn how personalization appears across various channels, such as email, mobile push, SMS, app, and more
- Understand key factors when building dynamic audiences
- Get practical examples of successful customer campaigns
Second Unit (1h) - Automation and Real-Time Campaigns
- Get an introduction into real-time triggers and how they work
- Receive step by step guidance for creating automated campaigns
- Learn about A/B testing and optimization possibilities of messages and campaigns
Supporting Materials
At the end of the sessions, the expert can share the presentation with you upon your request.
Who This Is For
These sessions are aimed at anyone who wants to take their customer communication to the next level and use data to create personalised customer experiences. They are ideal for companies that have not yet implemented comprehensive cross-channel customer interaction and want to learn how to communicate more relevantly and efficiently with their customers. If you are considering the use of real-time triggers and automated campaigns but are unsure where to start, these sessions will provide practical insights and clear guidance. They will also help you understand the technical requirements for integrating customer data and creating dynamic audiences.