What is Marketing Automation? The modern solutions of marketing automation provide comprehensive support in the qualification of your digital customers and permit a targeted and personalised approach according to the decision-making process and status of the customer. Marketing Automation Have you ever seen a potential customer come to you and express what they need from […]
Marketing automation is the use of software tools to automate customer-facing communications and optimise related tasks and processes. It promises many benefits – from generating a higher number of leads to increasing the effectiveness of communication measures to boosting sales. However, these benefits do not come solely from implementing one of the many tools available. […]