Vittoria and the new Shopify Plus E-commerce Vittoria SpA is a manufacturer and seller company specialised in tires, tubulars and inner tubes for bicycles. The Brand is modern and innovative and its products are high-quality and high-performance. The new company website is an example of a successful digitalization project based on a friendly e-commerce customer […]
Corsa al digitale: Sparco e l’e-commerce data-driven Immergiti nell’evoluzione digitale di Sparco, guidata da Like Reply, e scopri come le strategie basate sui dati stanno rimodellando il mercato. IL VIAGGIO DI TRASFORMAZIONE DIGITALE DI SPARCO Sparco Spa è leader mondiale nella produzione di componenti per auto e abbigliamento tecnico con sede a Torino. Grazie alla […]
What is Marketing Automation? The modern solutions of marketing automation provide comprehensive support in the qualification of your digital customers and permit a targeted and personalised approach according to the decision-making process and status of the customer. Marketing Automation Have you ever seen a potential customer come to you and express what they need from […]
Analytics: a Data-based Approach for the Evaluation of a Company’s Results Return on investment is measured by means of macroscopic indicators. Thanks to the data-driven approach, we are able to make those indicators more specific. Analytics changes the analysis tools, and the evaluation of the results can then be more “qualitative” in nature over the long term. […]
Predictive Analysis to foster a more Evolved Experience for the User What is Predictive Analysis The technology used in predictive analysis, in the form of machine learning algorithms, statistics and data-mining techniques, helps Like Reply in the development of models and emerging trends in the data gathered. Using predictive analysis, the Like Reply team develops a […]
Advanced Analytics as a Tool to Boost Interactions With Customers What Is Advanced Analytics and What Methods Does It Offer for Your Business? Why Is It Important and How Does Like Reply Use It to Boost Engagement With Customers? What Types of Advanced Analytics Are There and What Are the Differences Between Them? The Approach […]
Stellantis Dealer Digital Program ONE SOLUTION FOR ALL DEALERS Transforming the relationship between dealer and user and using digital channels as a lead generation tool is the challenge the FCA group faced with the Dealer Digital Programme. The project, which has been live for over two years, has seen FCA partner with Like Reply to develop the first portfolio […]
Consulting for KPIs definition and Media Campaign Optimisation Achievement of a client’s business objectives relies on correct identification of the KPIs to be monitored and careful evaluation of the interactions that have taken place between the various communication channels used in a performance marketing strategy. Identification of KPIs KPIs are the tools that enable us […]
Media Channels Mix Performance Marketing Campaign Not all channels are effective for every situation or every context in which the business operates. Discover the characteristics and the main features of the most widely used communication tools in digital performance marketing activities. During the planning of a digital marketing campaign, Like Reply devotes a great deal of attention […]
Approach to Performance Marketing Approach to Performance Marketing The success of a performance marketing campaign relies strongly on correctly understanding and interpreting the client’s business and needs. Like Reply is well aware of this and that’s why the team addresses the requirements of performance marketing based on a typical consulting-style methodology. Our Approach The approach […]