Marketing automation is the use of software tools to automate customer-facing communications and optimise related tasks and processes. It promises many benefits – from generating a higher number of leads to increasing the effectiveness of communication measures to boosting sales. However, these benefits do not come solely from implementing one of the many tools available. […]
Double opt-in, also known as confirmed opt-in, is a method used in email marketing to ensure that subscribers have explicitly given their consent to receive emails from a sender. This process involves two steps: Initial Subscription: A user expresses interest in receiving emails by signing up or subscribing through a website, a form, or another […]