Approach to Performance Marketing Approach to Performance Marketing The success of a performance marketing campaign relies strongly on correctly understanding and interpreting the client’s business and needs. Like Reply is well aware of this and that’s why the team addresses the requirements of performance marketing based on a typical consulting-style methodology. Our Approach The approach […]
“Dynamic Content” refers to the method of personalizing content—such as texts or images—for an email recipient or a website visitor. Various database characteristics or user behavior can define the dynamic segments. Here, personalized content and dynamic content are synonyms. Marketo offers several methods to implement dynamic content, and we would like to introduce two of […]
Marketing automation is the use of software tools to automate customer-facing communications and optimise related tasks and processes. It promises many benefits – from generating a higher number of leads to increasing the effectiveness of communication measures to boosting sales. However, these benefits do not come solely from implementing one of the many tools available. […]
Double opt-in, also known as confirmed opt-in, is a method used in email marketing to ensure that subscribers have explicitly given their consent to receive emails from a sender. This process involves two steps: Initial Subscription: A user expresses interest in receiving emails by signing up or subscribing through a website, a form, or another […]