A/B testing is a methodology for comparing two versions against each other to determine which one performs better. It is essentially an experiment where two or more variants are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. We recommend creating and following […]
Hard and Soft Bounces There are two types of Bounces on the main level: Hard Bounces and Soft Bounces (Note: In filters and triggers, Marketo calls Hard Bounces just “Bounces”.) Roughly speaking, a “Hard Bounce” indicates that the email address doesn’t exist while a Soft Bounces points to a temporary problem. Accordingly, Marketo marks Hard […]
The evolution of marketing campaigns has always been intrinsically tied to technological advancements. Historically, marketers relied on static and structured data to personalize their campaigns: information directly collected from contacts (name, email, industry, etc.) or contextual data derived from specific events (adding items to a cart, birthdays, etc.). While these practices allowed for a certain […]
Here’s what you’ll discover Personalized Journeys: Experience how we customize interactions based on your behavior and profile, using automated workflows. Smart Qualification: See how we determine your buying stage with data-driven lead scoring. Seamless Handover: Understand how we connect you with our sales team when you’re ready for a conversation. Continuous Improvement: Learn how we […]
Future customer communication will place the customer at the center of a personalized world of experience. Data is generated and interpreted along the entire life cycle of a customer and used for a targeted and personalized approach via customer-specific channels. They therefore help to recognize and develop new customers as well as customer loyalty through […]
Digital marketing is increasingly developing into data-driven marketing. The challenge here lies in the data protection-compliant collection of data (0- and 1st party data) via different channels, linking it and rule-based control of tailored and personalized messages on the appropriate customer channel, all in real time if possible. Modern AI-based solution architectures offer the perfect […]
In the constantly evolving landscape of digital marketing, companies are constantly seeking innovative ways to enhance their advertising strategies and ensure their message reaches the right audience. Eloqua’s latest feature, Company Match Audience, is a game-changer for businesses leveraging LinkedIn ads for communication and lead generation. What is Company Match Audience? Company Match Audience is […]
In the rapidly evolving digital landscape, B2B companies are increasingly turning to marketing automation tools to streamline their lead management processes and bolster revenue. These tools not only automate repetitive tasks but also provide valuable insights into customer behavior, enabling marketers to craft personalized experiences that drive engagement and sales. Understanding the Benefits Before diving […]
Like Reply & Pimcore:the new Partnership! We are pleased to announce that Like Reply is now Pimcore Partner! Pimcore is a all-in-one platform to manage customer data, product and master data, and digital assets. With Like Reply’s expertise in eCommerce, Product and Data Management, Analytics and CRO, we can deliver exceptional solutions using Pimcore’s tools, especially with: […]
Strategy and management of individual store social pages We offer professional social media management for retail stores by positioning ourselves between the brand and its stores, whether owned or not. Our tailored solution enables stores to boost online visibility, actively engage with their customer base, and build a strong and recognizable digital presence. THE OFFERING With targeted […]