Stellantis Dealer Digital Program ONE SOLUTION FOR ALL DEALERS Transforming the relationship between dealer and user and using digital channels as a lead generation tool is the challenge the FCA group faced with the Dealer Digital Programme. The project, which has been live for over two years, has seen FCA partner with Like Reply to develop the first portfolio […]
Consulting for KPIs definition and Media Campaign Optimisation Achievement of a client’s business objectives relies on correct identification of the KPIs to be monitored and careful evaluation of the interactions that have taken place between the various communication channels used in a performance marketing strategy. Identification of KPIs KPIs are the tools that enable us […]
Media Channels Mix Performance Marketing Campaign Not all channels are effective for every situation or every context in which the business operates. Discover the characteristics and the main features of the most widely used communication tools in digital performance marketing activities. During the planning of a digital marketing campaign, Like Reply devotes a great deal of attention […]
Approach to Performance Marketing Approach to Performance Marketing The success of a performance marketing campaign relies strongly on correctly understanding and interpreting the client’s business and needs. Like Reply is well aware of this and that’s why the team addresses the requirements of performance marketing based on a typical consulting-style methodology. Our Approach The approach […]
The app that opens the doors… to Vittoria Park! Reply has assisted Vittoria S.p.A. in the development of the application that allows enthusiasts of all cycling disciplines to access and benefit from the services of Vittoria Park. The application that gets everyone on the track Vittoria Park is a brand-new facility inaugurated by Vittoria S.p.A., […]
Like Reply and Magento: a perfect match Why Choose Like Reply for Magento? With Open Source expertise and a Magento Partnership, Like Reply delivers omnichannel B2Everyone e-commerce solutions serving businesses, customers, and markets everywhere. Like Reply stands out with a client-first approach, blending deep Magento expertise with innovative strategies. We combine technical expertise, professional consulting, […]
bLocal: The Online Platform For The Retail Channel Our Solution Digital Marketing today presents itself as a high-potential area for the Enterprise and their business growth. With the increasing importance of an effective online presence, Companies can leverage the potential of digital marketing to reach a wider audience, improve customer engagement, and increase sales. In […]
“Dynamic Content” refers to the method of personalizing content—such as texts or images—for an email recipient or a website visitor. Various database characteristics or user behavior can define the dynamic segments. Here, personalized content and dynamic content are synonyms. Marketo offers several methods to implement dynamic content, and we would like to introduce two of […]
Marketing automation is the use of software tools to automate customer-facing communications and optimise related tasks and processes. It promises many benefits – from generating a higher number of leads to increasing the effectiveness of communication measures to boosting sales. However, these benefits do not come solely from implementing one of the many tools available. […]
Double opt-in, also known as confirmed opt-in, is a method used in email marketing to ensure that subscribers have explicitly given their consent to receive emails from a sender. This process involves two steps: Initial Subscription: A user expresses interest in receiving emails by signing up or subscribing through a website, a form, or another […]