FIND OUT MORE SERP is evolving rapidly, and so is the way users interact with search results. AI Overview is a clear example of this trend: can we estimate its impact on the performance of sponsored ads? I run a search on Google, read the AI-generated result, find the information I need and close the […]
MARTECH & AGENTIC AI Agentic AI in MarTech: Why Native Agents Don’t Replace Strategy Agentforce, Breeze, Sensei GenKI: Platform providers are delivering increasingly powerful agents. But the competitive advantage doesn’t lie in any single tool—it lies in the architecture that connects them. Request the AI Revenue Check-In KEY TAKEAWAY Agentic AI is a genuine technological […]
